I Have 100 Million Stores

On the other side, the Shanghai stock market.

The high-level meeting of Are you hungry is also held at almost the same time as Meituan.

Compared with the specifications of the participants in the Meituan meeting, are you hungry? The specifications of this meeting are only high but not low.

The organizer and host of this meeting was Wang Sanshi, the CEO of Are You Hungry.

And this is just a small identity of his.

Wang Sanshi is not only the CEO of Are You Hungry, but also the president of Ari's local life service company and the vice president of Ari Group.

Adding these identities together, Wang Sanshi can be said to be a bigwig in the Internet circle with high authority, and his influence is not only because he is hungry, but also has the right to speak within the entire Ahri Group Here I am.

In fact, from this point, we can see the characteristics of Ali’s investment, that is, a wholly-owned acquisition, and then send executives from the group headquarters to parachute to the acquired company to fully control it.

As for the people who participated in the meeting, there was another vice president of Ari and as many as five senior executives from Are you hungry.

In addition to Wang Sanshi, two vice presidents of Ahri actually participated in this incident!

Obviously, not only is Hungry? paying attention to this matter, but it has also attracted the attention of the parent company behind it, Ari!

It can also be seen from this that the Xie Group still has a lot of cards, and the group with hundreds of billions of assets dare not underestimate it.

At this time, Jin Xin, the vice president who was originally responsible for following up the settlement of Shiwang Group, had already reported to the people present, and everyone present had an account of the ins and outs of the matter.

"Let's talk about your own ideas." Wang Sanshi knocked on the table, without any expression on his face, giving people a feeling of incomprehensibility, and he had no idea what he was thinking.

"Mr. Wang, I think we need to stop the momentum of the Shiwang Group." Jin Xin, who has been dealing with this matter, took the lead in answering the conversation: "I have the most contact with this group, and I feel that the momentum of this company is real. It's too fierce."

"In such a short period of time, he has directly entered the takeaway field, and he has seized a market from us and Meituan in such an understatement, and according to this trend, the market in Beicheng District has completely fallen into the hands of the other party. , it will only be a matter of time.”

"More importantly, there is the figure of the Xie Group behind it, which makes this matter even more extraordinary. The other party may have already made various preparations."

"I quite agree with what President Jin said." Another vice president said, "This time the Xie Group is clearly prepared, and its expansion speed is beyond people's imagination."

"This is the first time I have met a chain brand that can expand more than 300 stores in such a short period of time! What is even more surprising is that these are not small stores like takeaway stores. Almost half of them are medium-sized stores, and many of them are large-scale stores. shop!"

"What's even more exaggerated is that it also simultaneously operated an app and set foot in the field of food delivery."

"All of this indicates that the opponent's preparations are quite sufficient."

"Their goal should be to enter our food delivery field, and use the novel combination of online and offline methods to quickly open up a way."

"If we let them develop,

Endless troubles. "

"Yeah, this is a lightning-fast trend." Seeing someone echoing his words, Jin Xin immediately added: "From the market data I got, today in the northern district of Sansha City, our orders have dropped significantly. , 10,000 to 20,000 orders less than before!"

"A region suddenly placed so many orders in one day, which is very rare in the history of Are We Hungry!"

"Even in a confrontation with Mei Tuan, there has never been such a one-day cliff-like reduction in orders!"

"In my opinion, there is a high probability that these orders have gone to the Shiwang brand's app."

"From this point of view, preventing their development has become our top priority!"

After saying this, several other people beside him immediately echoed.

"Yes, it must be stopped."

"They can't be allowed to develop like this."

"Leave it alone, and it is very likely that another terrible competitor will emerge!"

"..."

Wang Sanshi listened to everyone's remarks and remained silent, as if he was thinking about something.

In addition to him in the conference room, there is another person who has not spoken yet, that is Ahri's other vice president, Zhong Zhixiang.

"Mr. Zhong, what do you think?" Wang Sanshi turned his head and asked.

"Fighting will hurt both sides, and cooperation will benefit both." Zhong Zhixiang pursed his lips and said in a deep voice.

"Oh?" Wang Sanshi raised his eyebrows, seemed a little surprised, and asked, "How do you say that?"

"The opponent is backed by the Xie Group, and everyone knows their strength. In addition, they have developed so fast this time, and they have been able to create a few miraculous moves in a short period of time. It is obvious that the opponent is well prepared in all aspects. Sufficient." Zhong Zhixiang said with a smile:

"Based on this, it is foreseeable that the opponent must still have many backhands, and our countermeasures are likely to be within their expectations."

"If we target them, we may fall into their calculations."

"Under such circumstances, there is a high probability that we will not be able to get anything good. The two sides may enter a stage of tug-of-war, throwing money and resources at each other."

"In the end, it's possible to spend money, but get no benefit!"

"Well, from this point of view, it will indeed hurt both sides." Wang Sanshi nodded.

"Besides, based on my understanding of Meituan, we don't need to make a move at all, they will naturally suppress each other." Zhong Zhixiang said with a meaningful smile: "In my opinion, we might as well sit on the mountain and watch the tigers fight, and let the tigers fight. Meituan will test the waters first, and let them compete first."

"Are you hungry now? It's not easy for us to enter a profitable period. We don't need to break this situation and add extra trouble to the group."

The group Zhong Zhixiang mentioned naturally refers to the Ari Group.

Looking at it from the position of Ahri's vice president, it's natural not to just think about it from the perspective of Are You Hungry.

"Yes." Wang Sanshi nodded again.

Compared with their Ari, the food delivery field is only a small business after all, and it is naturally different from the e-commerce business that is making money every day.

The core of Ali is also in e-commerce.

But for Meituan, the takeaway field is their core, and it is a part that cannot be missed.

This is also the biggest difference between the two companies.

So Wang Sanshi naturally understood what Zhong Zhixiang said was very reasonable.

"Then what you mentioned just now is the benefits of cooperation?" After a pause, Wang Sanshi asked in other words.

In fact, he thought of a possibility in his mind, but he still wanted to ask to confirm, to see if the other party thought of going with him.

"Their platform doesn't seem to have an online payment function yet!" Zhong Zhixiang said word by word.

"Hehe, Mr. Zhong, you thought of going with me." Hearing this, Wang Sanshi understood, and said lightly.

Collaborate on online payments!

That is to let the other party access Alipay and support Alipay's online payment function!

This was the first thought that popped into Wang Sanshi's mind just now.

If you want to pay online, there is a threshold, and you need to issue a license from the relevant department.

In the early years, it was easy to apply for a payment license, and a dozen or twenty were issued in the first batch and the second batch.

It's just that with the tightening of supervision, the issuance of online payment licenses has become more and more stringent.

Not even one has been released in recent years.

Many Internet giants that only set foot in the online payment field later, such as Meituan, Qiandu, etc., wanted to launch their own payment functions or financial apps at the beginning, they had to acquire the corresponding company with a license, and indirectly hold Have a network payment license.

The price is tens of millions at every turn, and its high purchase price has expressed to the world that the threshold in the payment field has become higher and higher.

And it is to use one less one, because after obtaining the payment license, unless the business cannot continue, otherwise it will generally not be sold.

Based on this, Wang Sanshi was not surprised that the Shiwang brand did not launch payment.

There are not even some large Internet companies. It is not surprising that the Xie Group, which has been deeply involved in the physical industry, does not have this.

"I also thought that we would cooperate with them in the payment field." After a pause, Wang Sanshi talked about his thoughts:

"Aimeituan's style of doing things, they will definitely not think of this step, they will only consider how to suppress the other party and prevent them from developing, so as to ensure their market position."

"And the Xie Group is coming aggressively this time, and it seems that they are well prepared."

"We don't need to be involved in this fight at all."

"Let the two of them fight hard in Sansha City, but whoever wins will definitely have to pay a big price in the end."

"As for us, we definitely can't do nothing. We can extend an olive branch and express our goodwill to cooperate with Xie's Group to help them develop online payment functions and connect our Alipay."

"It's a small investment. If the Xie Group wins, then our market share in the payment field will definitely increase. Judging from their current situation, the user stickiness is very high, and the payment frequency should not be low."

"If Xie's Group loses later, then we'll go and compete with Meituan again for the market in Sansha City."

"At that time, they had already invested a wave, and they probably would not dare to fight too hard with us. In the end, there is a high probability that they will return to the previous situation."

"Looking at it this way, we are not at a loss anyway."

"And it's also in line with the overall strategy of our group."

The group strategy that Wang Sanshi mentioned is the strategic thinking with Ali as the core and Alipay as the pillar.

In this regard, in fact, it can be seen from Ahri’s style of acquiring companies.

The difference from Penguin Investment is that Penguin is an investment company, occupying the position of a major shareholder, and then injects a large amount of traffic into the invested company, and does not intervene in the management of the other party, allowing them to develop on their own.

Such as Meituan, Jingdong, Pinxixi, etc., are typical representatives.

In the end, each of these companies has developed quite well. Not only have they been listed, but their market value is not low, reaching tens of billions of dollars in market value.

It can be seen that the two parties can be said to be complementary and win-win.

Ahri, on the other hand, prefers a wholly-owned acquisition, and then airborne executives to take over.

Afterwards, the well-known scene happened. The company acquired by Ahri was declining day by day. Let alone going public, it is considered good to survive.

Are you hungry is a typical example.

Originally occupying more than 60% of the food delivery market, half of the country existed, and later acquired Qiandu Waimai. At that time, Qiandu had a 20% market share.

It stands to reason that after this acquisition, Are You Hungry should be the absolute dominant player in the field of food delivery.

However, with Ari’s wholly-owned acquisition, the founder team of Are You Hungry was kicked out. After Ari took direct control, it plummeted in an instant, and its market share dropped again and again, falling to around 30%.

However, the rising star Meituan has reached more than 60% of the market share.

Acquisition cases like this are not an exception in Ari's investment, but almost all of them are like this. Ari acquired many companies that were originally in the leading position, and finally became the second and third.

In this case, would Ari not know?

Of course they know, but they still do it anyway.

In the final analysis, it was because of Ahri's strategy.

Ahri’s original intention to acquire a company is actually for “traffic” and “payment scenarios”.

Introduce 'traffic' to the e-commerce sector to strengthen your core business.

In layman's terms, Ahri's acquisition is more like spending money directly to buy 'traffic', which is their real purpose.

As for the later development of the acquired company, the core is to stabilize the existing situation. It is best to make a profit, and if it cannot make a profit, it will be responsible for its own profits and losses.

The overall development path is conservative.

This is one of the main reasons why Are You Hungry had such a good situation, but was overtaken.

Because everything is for the purpose of growing the core e-commerce business.

After all, compared with the amazing profits that e-commerce can create, the profits that other businesses can create are simply nothing.

Therefore, in the eyes of Ali, in front of the e-commerce business, other businesses are green leaves.

This kind of thinking is deeply rooted in Ahri from top to bottom.

Therefore, it is not surprising that Wang Sanshi has such thoughts and utters such remarks now.

"Yeah." Zhong Zhixiang on the side nodded in agreement and said, "I think it's okay."

Obviously, Zhong Zhixiang, who is also the vice president of Ali, is highly compatible with Wang Sanshi's ideas.

On the other hand, the other vice presidents promoted internally by Are You Hungry have more different ideas.

It's just that they know that it is useless to talk too much, and they have gradually become accustomed to the leadership style.

This is also the characteristic of Ari after he acquired the company, and basically became the leader of the airborne.

"Okay, let's do this!" Wang Sanshi ordered: "Mr. Zhong, you can coordinate with Ant Financial on this matter, and let Ant Financial directly intervene in this matter."

"Okay." Zhong Zhixiang nodded with a smile.

His other identity is the vice president of Ant Financial.

His sudden appearance at this meeting of the executives of Are You Hungry has some meaning in itself.