I Have 100 Million Stores

After a pause, Li Huiwen continued to speak: "Since the catering shops on the ten commercial streets are basically under the Shiwang brand, isn't that just right? We can directly buy their ready-made shops under the Shiwang brand."

"The facilities, equipment, standards, etc. of all aspects of those shops are ready-made for our reference, and we don't need to spend any more thought on this aspect. After we buy them, even if they withdraw all the facilities and equipment, We can also furnish them as they are, and then we can go straight to business.”

"At the same time, for the Shiwang brand, our acquisition of their stores will be a big blow to them. They will never think that we will do this, and their position will definitely be disrupted by us."

"The most important thing is that we can show our resolute attitude to all investors. I don't think anyone will fail to understand the clear attitude of our Meituan, right?"

"Those who want to invest will definitely not dare to invest in that company in a short time."

"Therefore, this move can be said to kill three birds with one stone."

"Directly buy Shiwang brand stores?" Hearing this, Yuan Delun was obviously stunned for a moment, never expecting Li Huiwen to say such words.

Not only him, everyone present was startled almost at the same time!

Obediently!

You actually set your mind on the Shiwang brand? ! Let the other party transfer?

This idea is really incredible (naive)!

"How could Shiwang Brand transfer the store to us?" Xue Li murmured in disbelief.

Leaving aside the fact that it is a store that they have just opened up after all their hard work, the other party will not transfer it to you just by looking at the identity of the competitor!

"Hehe." Li Huiwen smiled faintly, and asked back:

"We didn't talk to the Shiwang brand. If we talk to them, there will definitely be no results. Do I not know this?"

"Old Li probably meant to talk to the landlord directly." Wang Xing pursed his lips and said.

"That's right." Li Huiwen nodded and analyzed:

"According to the pace of their rapid expansion and the number of stores, those stores are obviously rented out. I don't believe they will spend one or two billion to buy so many stores."

"Since it's renting, it's easy to handle. Let's talk to the landlord directly and pay a higher price to rent it."

"As for liquidated damages, we Meituan will help them bear it!"

"Higher rents, and we have voluntarily borne the liquidated damages. For those landlords, there is no harm at all, and the income will be more. Why don't they do it?"

As soon as these words came out, everyone present suddenly realized!

That's what it means!

Talk to the landlord directly!

This idea does make sense!

As we all know, whether it is renting a house or a shop, or any form of lease contract, there is a breach of contract clause.

All need to pay a certain price.

Take the rental shop as an example, the prerequisite for legal termination of the contract is that the two parties have negotiated amicably. If the contract needs to be terminated in advance due to some special circumstances, the other party should be notified in writing three months in advance.

However, even if the contract is legally terminated, compensation is required. Generally, the other party is compensated for 30% of the current year's rent or an equivalent deposit.

Most of the compensation for legal termination of the contract is around this standard. Of course, there are also cases where no compensation is required after friendly negotiation, but such cases are rare, and the breach of contract is generally caused by force majeure.

In addition to compensation in this regard, the loss of the tenant's decoration must also be counted.

If the contract specifies the standard of damages for breach of contract, follow the agreement.

What Li Huiwen is talking about right now is naturally not a legal termination of the contract. Firstly, the cycle is a bit long, and secondly, it is difficult for the two parties to negotiate amicably to terminate the contract. The Xie Group has worked so hard to open the store, how can it be possible to negotiate with you amicably?

Therefore, what Li Huiwen is talking about is illegal termination, that is, forced termination, and the landlord will directly compensate the original tenant for liquidated damages.

This liquidated damages will be much higher than the legal termination of the contract, depending on whether there is an agreement in the contract. If not, the law stipulates that 130% of the contract payment will be capped.

Of course, this is only compensation for rent, and there are many things involved, such as loss of decoration, loss of transfer costs, compensation for profits that may be obtained during the continuation of operations, etc.

To sum up, the compensation for forced termination is not a small amount.

"Will the price be a bit too high?" Wang Xing frowned and said, "It's okay for one or two families. If there are too many shops, the investment is not a small amount."

"Since the opponent's strength is extraordinary, we naturally have to use some unusual means." Li Huiwen responded:

"And in my opinion, as long as we can suppress the opponent's aura, it is worth spending any money. Only in this way can our attitude be fully displayed."

"Take this opportunity to tell everyone that not everyone can try the field of food delivery!"

"No matter who it is, as long as you dare to come, you will have to pay a heavy price!"

"This is the simplest, most direct and most effective method at this stage, otherwise the ten commercial streets would be completely monopolized by them."

"Even if we can buy some other types of shops and transform them into restaurants, the cycle will be a bit too long. When the decoration is completed and the business is officially opened, the overall situation is basically settled, and we have no share in that market. gone."

"Also, Lao Wang, don't look at the high liquidated damages, do you really think that the other party will watch us forcefully buy their store?"

"Huh? What do you mean?" Wang Xing raised his eyebrows.

"This matter can be analyzed from multiple angles." Li Huiwen patiently explained:

"First of all, if they really just watch us acquire, it will undoubtedly tell the world that their model has a big flaw."

"That is the asset of the operation, and there is a risk of being forcibly taken back."

"This risk is neither big nor small."

"If someone is really willing to target it, then the foundations they have laid before will be in vain."

"That's not necessarily it..." Hearing this, Yuan Delun couldn't help interjecting: "If you can get a lot of compensation for the termination of the contract, from their point of view, the deal is actually not a loss. "

"With this money, they can completely re-select the location and open the store."

"They are definitely at a loss, there is no doubt about it." Li Huiwen said with a smile: "I figured out that our main purpose now is to pry open those ten commercial streets that have been monopolized by the Shiwang brand."

"As long as we can acquire some of their stores, we can directly compete with them, break their current good situation, and destroy their layout. This is one of them."

"Secondly, to put it more simply, it is to trap the other party's energy in these ten commercial streets."

"It's not just about having to deal with our price war competition."

"Also, as long as the contract is forced to be terminated, it will be an invisible blow to their business. Because how to determine the compensation for the forced termination of the contract, there will be a series of things to be discussed in the future, which will make them have to put more energy into it. When it comes to this matter, we will go to court with them, the first trial and the second trial will be the final trial, and we will spend time with them."

"In short, this money will definitely not be easy for them to take."

"Third, even if it is true as you said, they will re-select the location and open the store later, that situation will not matter at all."

"Because they absolutely can't do it as easily as those ten commercial streets."

"We didn't know before, but now that we know, we will definitely keep an eye on their movements. As long as they want to expand, then we will follow up quickly. It is impossible to let them easily monopolize Dining on a commercial street.”

"That's right, the most important thing now is to disrupt their position on the ten commercial streets." Yuan Delun nodded in agreement, and said, "It's just that the price is a bit high, and it can be called a loss for both sides."

"What this approach highlights is a surprise, which they definitely didn't expect." Li Huiwen said with a smile: "As for both sides being hurt, that's not the case. Compared with stabilizing our market, even a little loss is acceptable."

"Otherwise, if we wait until their model is actually implemented and we compete again, then our losses will be even greater and even more immeasurable!"

"Well, Mr. Li is right." Yuan Delun agreed.

Paying a little now and suppressing the opponent is definitely much better than when the Shiwang brand develops in the future, and the scope is also small!

If you really wait until the other party develops, you won't go too far, as long as the market in Sansha City is fully occupied by the other party, by that time, you will pay more!

It is even very likely that there is no way to suppress the other party!

"I thought of a question. If we negotiate with the landlord, will Shiwang Brand also negotiate with the landlord to increase the rent?" Xue Li asked.

"Isn't this better?" Li Huiwen said happily:

"If we can bid from both sides, that would be a great thing for us. I even hope that they will come to bid with us."

"At that time, as long as we can raise the rent price, we will give it to them at the worst."

"If this happens, then we don't need to invest, and we can invisibly raise the other party's cost. What a bargain!"

"Could it be that you really think that I have to buy all their stores?"

"My core intention is to continue to increase the cost of their model!"

"The higher the cost, the harder it is for their business model to go, and the financing will be even harder!"

"It seems to be right." Xue Li nodded, and said: "If a shop can carry tens of thousands of dollars a month, the monthly increase in rent costs for hundreds of shops will be tens or even hundreds of dollars. It's all over!"

"That's right." Li Huiwen said with a smile: "If they really show that they want to protect the store, as long as we operate properly, it will not be a problem at all if every store raises the price by tens of thousands of yuan."

"Actually, this is the most critical point I wanted to say just now."

"Don't think that the liquidated damages may be very high. In fact, there is a high probability that they will not accept the situation where the store is robbed."

"It's impossible for the other party to watch us rent out the shop. After all, judging from their layout, monopolizing the catering of ten commercial streets is a key strategy for them."

"It is also an important achievement for external publicity."

"Because no matter what field it is in, the imagination space for monopoly is the largest."

"So, there is a high probability that they will go to the store to protect it."

"At least in some key stores or large stores, they have to protect them!"

"Maybe they won't insure some shops, but that's okay, we pay a little liquidated damages just to take this opportunity to destroy their morale."

"The most important thing to remember is that our move is to create trouble for them, make them unintentional to expand, and trap their energies in these ten commercial streets! Then, by the way, cut off their financing channels!"

"Achieve these two points, even if we win this time, the Xie Group will not be full of young people, and they will naturally retreat when the time comes."

"Alright, let's show the attitude of Meituan to various capitals through this trip, lest any cat, cat or dog will want to nibble on us in the future, and take this opportunity to use Xie's Group to establish a prestige." After Wang Xing pondered for a while, he decided:

"The food delivery field will be the core and most stable source of income for our company at present and even for a long time to come. It carries many plans for our future expansion. No one is allowed to get involved in this field!"

"Just do what Lao Li said!"

"With these sharp axes, the Shiwang brand, oh, those people from the Xie Group must be stunned!" Yuan Delun couldn't help but sighed.

"Indeed, they definitely didn't expect that we would be so ruthless this time." Xue Li nodded.

"Hmm." Li Huiwen was not surprised by Wang Xing's decision.

As Wang Xing said, the takeaway market is too important for Meituan.

Last year's net profit was 60 to 70 billion, which is the foundation to support the company's expansion of more businesses.

If there is a problem in this area, it will be unbearable for Mei Tuan.

This time the Xie Group came aggressively, and it seemed that they were well prepared, and this had already moved their backs.

Therefore, even if you spend a little more money on it now, it is worth it.

"It's not like you'll get nothing from your hard work this time." After a pause, Li Huiwen answered with a smile: "Liwei is one aspect."

"Secondly, with this subsidy, we can increase the efforts to attract merchants. According to my guess, there is a high probability that there will be no action from Are you hungry?"

"At that time, the market in Beicheng District of Sansha City will also fall into the hands of our Meituan."

"Oh? Hehe, I almost forgot if you didn't tell me." Hearing this, Wang Xing said happily, "According to the urine behavior of Are You Hungry, it is true that this market will be handed over."

Speaking of this, Wang Xing finally ordered: "Okay, everyone has figured it out, make a specific plan, and move all aspects as soon as possible."