I Have 100 Million Stores

"I have a billion shop novel ()" to find the latest chapter!

This unexpected news surprised Liu Jian very much.

Fuck?

Have you started recruiting takeaway riders?

Is that company really engaged in a food delivery platform?

One must know that before this, Liu Jian treated this matter as a joke.

Who would have thought that now he suddenly heard such an amazing news!

After regaining his senses, Liu Jian asked in a deep voice, "What's the specific situation?"

"It's like this..@#%*@#%@..." The man on the other end of the phone described in detail the information released by Shiwang Brand today.

"I built an app myself? Can the basic salary of the delivery staff increase year by year? Pay five social insurances and one housing fund? The company is equipped with a small e-Donkey?" Liu Jian was stunned by the messages one after another.

Launching an app is nothing.

After all, this is the Internet era. After so many years of development, the APP development technology and environment have already matured, especially the existence of many training schools, making programmers a very common profession.

Therefore, what really surprised Liu Jian was the delivery staff's treatment!

It is no exaggeration to say that this treatment is already the highest and best in the takeaway market!

Especially the basic salary that can grow is even more outrageous! Unheard of!

Liu Jian couldn't help but burst into foul language: "Isn't this fucking nonsense!"

"It's even possible to pay such a high basic salary to the delivery staff, and it can still grow. Are you fighting monsters and upgrading? If this continues, how will the platform make money over time?"

As the saying goes, laymen watch the fun, and experts watch the way. Liu Jian's focus is directly on the profit.

On the surface, the food delivery platform looks glamorous. Before, there were millions of delivery workers, tens of millions of daily sales, hundreds of millions of monthly active users, etc., which seemed to be a profitable situation.

But the reality is not as good as it looks.

Take Meituan Food Delivery as an example,

The real profit only started in 2020 last year.

Before 2020, takeaways were all at a loss, and it was the kind that lost hundreds of millions or even billions a year.

The main reason is naturally caused by burning money with competitors.

Among them is the high treatment for takeaway riders, and various incentives are available, which are roughly the same as the current recruitment conditions of the Shiwang brand.

It can be said that before 2020, riders with a monthly salary of more than 10,000 are really everywhere, and countless ordinary people flock in.

It's just that this situation has changed in 2020.

After the two companies in the food delivery market shared the world equally, the two sides had a tacit understanding. Whether it was for the merchants, customers or riders, they stopped various subsidies and preferential policies at the same time, and increased the commission for merchants, reducing the income and income of riders. Incentive bonuses, cancellation of red envelopes for users, etc.

Based on these measures, the food delivery platform has truly achieved profitability, and the amount of profit is extremely astonishing!

Taking the annual revenue of Meituan Waimai in 2020 as an example, the total revenue is nearly 70 billion, and the net profit is nearly 10 billion!

And in this nearly 70 billion revenue, a full 60 billion is the commission provided by the platform merchants to the platform!

This income and net profit can be said to be huge profits.

With this result, the two food delivery platforms, which have been struggling with food delivery and burning money for many years, can be regarded as seeing the dawn of victory and starting a wave of harvest worthy of the name.

However, it is worth mentioning that in their final full-year financial report for 2020, the actual situation is still a loss.

If the financial report is read by a layman, they will think that the food delivery platform does not make money.

But the real reason is that the loss does not mean that the food delivery platform does not make money. The food delivery platform has entered the profit harvesting period, and there is no such thing as a loss.

The reason why they continue to lose money is because they have started a new round of money-burning war and expanded to more fields.

That is to say, they put all the net profit of food delivery into a new field in an attempt to create more revenue points.

And that new field is 'community group buying'!

This is also the busiest and most popular outlet in the past two years, and various giants have entered the venue one after another.

Even Didi, which is engaged in travel, wanted to get a share of the action and joined it.

The entry of countless giants will naturally ignite a new wave of money-burning wars.

Its intensity is no less than any previous money-burning war.

Various giants use various extremely low prices and discounts to subsidize to accumulate users, making 'community group buying' suddenly become the focus of everyone's attention.

And the discounted price has attracted a swarm of ordinary people to download and register, happily and spontaneously recommending it to relatives and friends, running around to tell everyone, come and collect capital wool!

Something like "a big box of eggs for a dime!"

This scene is very familiar. There have been many similar examples before, and it is also the most common routine on the Internet.

Obviously, this is the beginning of a new round of user habit cultivation and user accumulation.

Users have also tasted the sweetness from it, with various coupons and 0.1 yuan snapping up, buying it is a joy.

However, please remember the saying, 'the wool grows on the sheep'.

How many small advantages you have taken today because of the preferential red envelopes given to you by the giants, when the harvest starts that day, you will return it several times.

And at that time, you have no room for rejection and choice.

Moreover, this "community group buying" is different from the previous ones, and the final consequences may be more serious, because it suppresses countless small businesses and hawkers!

That is, those vegetable markets, farmers markets and the like!

Think about it, if everyone doesn't go to the old vegetable market because it's cheap online, what kind of "community group buying" are they used to.

If small businesses and hawkers are forced to change careers or close their doors, if they can only buy through so-called "community group buying" in the future, then they will be slaughtered by capital...

Think about the consequences yourself.

Far away.

The reason why I say this is just to mention that the food delivery platform itself is making money!

And now it has entered a stage of crazily making money, and the profits are amazing!

It's just that the parent company behind them wanted more ways to make money, and used the money earned from the food delivery platform to expand in other places, which led to a loss in their company's annual financial report.

In short, as long as the capital's ambitions are small and they don't expand into other fields, with the scale of their current food delivery platform, their net profit will at least be close to 10 billion in that year.

This income is undoubtedly the envy of others.

But obviously, capital is greedy, and their appetite will not be satisfied.

Looking back, the current operation of the Shiwang brand is exactly the same as the early development of the food delivery platform.

This made Liu Jian a little worried,

Is it possible that this company is really planning to vigorously develop food delivery?

The first step is to accumulate riders first, and then introduce preferential policies to attract merchants to settle in and grab the market?

Another money-burning battle in the food delivery field?

"It should be impossible!" After pondering for a while, Liu Jian shook his head and denied his ridiculous idea.

Yes, after he calmed down, he thought it was ridiculous.

Because the overall situation of the food delivery market is now fixed, can it be shaken if it is said to be shaken?

Leaving aside how huge the size gap between the two parties is, the popularity and share in the market alone cannot be compared.

Generally, after becoming a giant in a certain field, as long as you don't kill yourself, it is basically impossible to be surpassed in this field.

Preconception is one of the characteristics of the Internet.

It is difficult for those who occupy the market first to be overturned by latecomers.

E-commerce, online shopping, online car-hailing, food delivery...etc., any field is the same.

The most famous of them is that the e-commerce super giant has repeatedly wanted to enter social networking.

Social giants also want to enter e-commerce many times.

The two giants stared at each other, and you came and fought for several rounds.

But in the end, they all failed each other.

There are so-called moats and barriers in the middle.

That being said, many people may still not understand why this situation occurs.

for example.

In the most easy-to-understand terms, the cost of acquiring users is different!

Take the food delivery platform as an example. When this field was just emerging, the cost of acquiring users was almost zero.

Because the user has this demand, he will take the initiative to use it, and you don't need to work hard to promote it. It is enough to rely on people's word of mouth.

Therefore, this has led to the first batch of pioneers in the Internet field being able to take advantage of this advantage, and use this to quickly accumulate their own user base and form certain advantages.

This leads to new forces entering the market in the future. If they want users, they must get them from others, which naturally increases the cost of acquiring users.

This cost will fluctuate with the strength of user stickiness. The stronger the user stickiness, the more cost you will pay.

In addition, the market position of the opponent has been formed, and the strength and financing ability will definitely be stronger. If you come to compete, he only needs to pay the same cost as you to fight a war of attrition with you. The latecomers have almost no chance of winning .

Unless latecomers have countless funds, they can fight against the giants.

But obviously, Liu Jian didn't think that this company named Shiwang Group could beat them.

There is no such precedent on the entire Internet that has formed an absolute near monopoly in a certain field and can be defeated by latecomers.

"What to do with Mr. Liu, many of our riders in Beicheng District of Sansha City have signed up in the past. If this continues, I'm worried that it will affect the normal delivery in that area!" the other end of the phone worried.

"It's redundant." Hearing this, Liu Jian, who had come to his senses, immediately sneered: "A small company with only a dozen stores, how many riders can they recruit? Can it affect our delivery service? Impossible Things! How many people did they recruit this time?"

"Like a hundred people."

"Just a hundred people, it's fine." Liu Jian pursed his lips and asked again: "Are they just recruiting riders? Didn't they mention the establishment of merchants?"

"No, their promotional posters only say that they plan to do food delivery by themselves, and they don't say a word about whether they will recruit merchants to settle in."

"Oh, that's it, then I understand." Liu Jian asserted: "Then they just don't want to settle in other food delivery platforms and want to make food delivery by themselves, so they made such a move."

Obviously, Liu Jian's analysis is very reasonable.

There are many chain brands that do not want to enter the food delivery platform, especially some large brands, as long as they have a little strength, they do not want to provide commissions to the food delivery platform, or want to control the food delivery process independently, and do not want to go through the hands of a third party.

"However, if they only do their own food delivery, why should they create an independent app? They can create a small program, which is much simpler! So, I am worried that they will attract merchants to settle in later? "The other end of the phone expressed his real worry.

"Hehe, it's redundant." Liu Jian said indifferently: "Our Meituan is the number one in the country in terms of strength and traffic. What reason does the merchant have to choose their company, which has just started to do food delivery?"

"Well, Mr. Liu is right, it is indeed the truth." The other end of the phone echoed.

After a pause, Liu Jian smiled and said: "Okay, I know about this, it's just a small company, don't worry too much, if they want to do it themselves, they can do it themselves, and it will also improve their memory, I really thought I was doing takeout Is the platform so easy? The expenditure in various aspects is not a small amount. In addition, the treatment they give to the riders is like a joke, and they will regret it later!"

"Keep an eye on this matter. I guess it won't be long before they regret their decision. At that time, it's best for them to come to our platform and talk to them. There will be no commission or anything like that." s Choice!"

After giving an order, Liu Jian hung up the phone.

"It's really ignorant and fearless. Isn't it good to be a real entity? Do you want to be an Internet platform? You're really strong!" Liu Jian looked at the phone and sneered: "It's a pity that there are more than a dozen high-quality shops, but it's okay. When you hit a wall, you will naturally Will be back."

Obviously, in Liu Jian's view, Shiwang Group was acting on a whim.

Do you want to report this matter... After Liu Jian pursed his lips, he shook his head after a brief thought.

There's no need for such a small matter.

Just let that company figure it out.

After all the tossing, it's nothing more than doing takeaway from their own store, and it has almost no impact on them.

It doesn't matter.

...

A situation similar to that of Meituan is also happening on Ele.me.

Often when a new food delivery platform goes online, the news will soon be communicated to the management of the relevant market, which fully demonstrates the dominance of these two food delivery platforms in this field.

It's just that like Liu Jian, the person in charge of Ele.me who is in charge of the central urban area of ​​Sansha City reacted faster, and didn't take this matter to heart at all, and let it go after listening.

His real goal is still on Meituan. How to grab more users and merchants in the central region is the main direction of his current work.

...

Nine p.m.

Cao Xingyu is lying at home watching dramas.

Liu Ting called.

"Mr. Cao." Liu Ting first called out kindly.

"Well, what's the matter?" Cao Xingyu asked casually.

"Our first delivery team has been recruited!" Liu Ting happily reported.

"Oh? So fast?" Cao Xingyu was a little surprised, it's only been less than a day.

But after he thought about it again, he felt normal again.

The recruitment posters that were finally publicized to the outside world were decided by Liu Ting. Cao Xingyu had seen them at the time, and he knew in his heart that the salaries that were finally set out were quite attractive.

"Yeah!" Liu Ting said excitedly: "Mr. Cao, you don't know, once the poster was announced, nearly a thousand people signed up within a few hours! It's too exaggerated!"

"In the end, I went to sit in the town myself, and selected a hundred people from them."

"Many of them are undergraduate graduates, and some are Diamond King riders from other food delivery platforms, and a small number of places are given to relatives and friends of our internal employees of Shiwang Group."

"All in all, the first batch of people, no matter in terms of mental outlook or ability, are all excellent!"

"Hehe, that's pretty good." Cao Xingyu smiled faintly.

"By the way, Mr. Cao, there is also our Shiwang brand APP." Liu Ting paused and said excitedly: "The download volume on the first day is amazing!"

ps: ask for monthly tickets, recommended tickets

I took care of the child at home for a day yesterday, this chapter makes up for yesterday, and there will be more in the evening.

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