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In this schedule, more films are accumulating energy for the awards season. Films aimed at awards will hardly be released in a large-scale manner. In the first seven days, the enthusiasm of the fans was basically exhausted. Without the support of fans for this kind of film, the attendance rate will inevitably plummet.

"Inglourious Basterds" does not have to face the fierce competition of the summer film like Murphy's previous film "Man of Steel", on the contrary, it has no strong competitors, and there is relatively no summer film between Thanksgiving and Christmas in North America. competition is so fierce.

In the past weekend, "Inglourious Basterds" ranked first in the North American theater market in terms of word-of-mouth and evaluation, as well as attendance rate and screening rate.

"In terms of market appeal alone..."

In the living room, Quentin Tarantino put down the newspaper in his hand, shook his head and said, "I'm far inferior to Murphy."

The tall Uma Thurman put a glass of water on the coffee table in front of him, and Quentin Tarantino said, "Even if I am not injured and direct this film myself, the box office results in the first week will definitely not reach the to such heights."

Uma Thurman poured herself a cup of coffee, sat next to Quentin Tarantino, and said, "It's not fair, your films have never been successful at the box office."

When it comes to understanding the ruffian director Quentin Tarantino, few people in the United States can match her.

The box office performance of Quentin Tarantino's films has never been particularly good. Even "Pulp Fiction", the best box office in North America so far, only after two screenings in the 1990s and the new century, the box office in North America was the only one. Breaking through the $100 million mark.

As for other films, none of them has a North American box office of over 100 million.

Even though she thought so, Uma Thurman still took the newspaper that Quentin Tarantino had just read, which contained the North American box office bulletin of last weekend, and she browsed through it as quickly as possible.

"This week is the most cheering week for fans of film noir since November. Thousands of fans who have gradually cultivated since "Hard Candy" in 2000 have once again witnessed style director Murphy Stanton completing a beautiful battle. : "Inglourious Basterds" topped the North American box office chart with a score of US$57.6 million in the first three days of its release. Among all the films that the company has invested in and produced, it has the highest box office opening weekend."

"At the same time, "Inglourious Basterds" has also become the highest-grossing R-rated movie released in November in film history. Due to the distinctive Murphy-Stanton style of "Inglourious Basterds" and the excellent reputation and evaluation, the film Both the box office potential and DVD release potential are considerable."

"Sixty-eight percent of the film's first-week audience is male, and 75 percent of the audience is over 25 years old. Adult men who like noir films account for the vast majority of the film's first-week audience. The audience score of this movie is A+ in Cinema.Sore, the popcorn index is 91%, and the audience’s reputation is very good. The movie should have a good stamina, and its final box office in North America is likely to be around 200 million U.S. dollars .”

"The media evaluation of "Inglourious Basterds" is also excellent. Eighty-two percent of the 139 media included in Rotten Tomatoes gave the film a favorable score; the authoritative media MetaCriti included 44 professional media with an average score of 76 points, which is slightly lower. For Murphy Stanton's last film, Man of Steel."

Closing the newspaper, Uma Thurman looked at Quentin Tarantino, "Don't think so much, the quality of a movie cannot be measured by box office results."

This is very reasonable, and it is true, but Quentin Tarantino shook his head, "The box office is the most intuitive evaluation."

Having said that, he somewhat regretted that he found a director to help him complete the contract,

But he didn't follow his train of thought. Apart from being named as the screenwriter, this "Inglourious Basterds" actually has nothing to do with him at all, and it bears the distinctive Murphy-Stanton brand from beginning to end.

If he could choose again, he would definitely not choose Murphy Stanton to help.

But now, with a contract here, besides watching, Quentin Tarantino can only watch.

The box office revenue of "Inglourious Basterds" is unmatched by all his previous films, whether in North America or overseas.

Also this weekend, "Inglourious Basterds" also appeared in theaters in 39 countries and regions outside of North America. Although it was not the box office champion of the week in many places, it also won a total of more than 45 million US dollars. Overseas box office, let the global box office of "Inglourious Basterds" easily pass the 100 million US dollar mark.

Such box office results are also what Murphy is happy to see. Stanton Studios, 20th Century Fox and Weinstein Films have not relaxed their promotion and marketing of the film, and have divided the promotion and marketing work into two parts. The second is to face the awards season and the Oscars.

Especially Murphy, he needs to accumulate qualifications for his future.

No matter how you look at it, Murphy knows that he is not a director like Sam Mendes who naturally likes the Academy of Motion Picture Arts and Sciences. His works and style contain too many commercial elements, and he is bound to be criticized. The most conservative and most core group of old people reject it, so it is difficult to get a best director easily.

Just like the academy rejects directors who were born in commercials, never underestimate this rejection, otherwise Ridley Scott and David Fincher, the two great directors, have not won the Oscar for Best Director until now statuette.

Another point that even Murphy himself cannot ignore is that the value orientation of his films is always less mainstream and less politically correct...

These will affect his Oscar journey.

Although it is only the end of November, the ultimate goal is the Oscar competition has already started.

Every year at the end of August and the beginning of September, Hollywood's summer commercial blockbuster curtain calls, Oscar contestants will appear one after another, and in the next six months or so, major studios and production companies will be in full swing A series of well-planned activities such as preparing for advertising, opening screenings, distributing DVDs, media dialogues, etc. will follow in the award campaign. The overall planning and complexity of this process is no less than that of the US presidential election, and even some The planner of the event itself is the person in charge of public relations for the presidential and congressional elections.

Due to the natural advantages of "Inglourious Basterds", the public relations team with the Weinstein brothers as the core did not hire some special personnel at high prices. It is not difficult for this film to be nominated because of its subject matter. impossible.

Even so, a considerable sum of money is required to be nominated.

An old publicist in the team who has been involved in the Oscar campaign for more than 20 years once told Murphy that Oscars cannot be bought with money, but none of the films that have won Oscars has not been done An expensive campaign.

Therefore, Oscars cannot be bought with money, and it is even more useless without money.

Pound, 24K gold-plated figurines actually cost only 900 US dollars, which is the price of a pair of Valentino Liu Ding shoes on the feet of many women. a task that can not be done.

The complexity of the Oscar selection process and the detailed rules of the game are completely different from other international film festivals, which is why the former has been able to maintain a relatively fair and difficult to manipulate.

Most of the international film festivals in the world adopt the jury system to find a few big names as judges. According to the different themes of the film festival every year, the big guys discuss and choose a favorite film.

Some small film festivals are like Hollywood’s Golden Globe Awards. The pressure from the media is not great, and the relationship with the judges is good, and it is very convenient to operate in the dark.

However, the Academy of Film Arts and Sciences has more than 6,000 members, belonging to 17 different departments, directors, photography, editing, costumes, props, etc., all of whom have worked in Hollywood for many years.

These more than 6,000 members, in the first round of voting, each voted through their own department, and each person can vote for the corresponding awards and best film awards of their own department, and the academy will not do lobbying and promotion work for any film , and will not disclose the membership list to third parties.

Therefore, if you want to buy it directly with money, it is just a delusion.

It is impossible to directly spend money on buyers like this, but it is useless not to spend money on suitable channels during the reconstruction process. During the selection process, money must be spent on a series of promotional activities. After the basic quality of the film is guaranteed, how to win among the many contestants? How to stand out from the crowd and be nominated, and how to win the statuette among the crowd, at this time, a series of standard actions and creative actions of Oscar public relations played a key role.

Those who believe that the smell of wine is not afraid of deep alleys, or companies that are not familiar with Oscar competition routines, basically after signing up, they silently became spectators on the sidelines, standing on the sidelines dejectedly, in the United States, which believes in the king's wife selling melons In today's society, all kinds of selections need to spend money to make a sound, let alone such a world's most dazzling Vanity Fair.

Every year, the six major studios and small studios will hire a group of professional Oscar campaign planners or public relations personnel to formulate a series of activities for their participating films. They will start with the Venice Film Festival at the end of summer. It will be screened at the Toronto Film Festival in September, and they will choose the most suitable time to promote it based on the type, characteristics, cast, story, etc. of the film itself.

In these respects, Inglourious Basterds has fallen slightly behind its competitors.

Murphy, along with 20th Century Fox and Weinstein, will also be throwing big bucks at a series of events, though.