Heads Up Hollywood

Over the past half century, the influence of Barbie dolls has spread all over the world, so that every little girl dreams of owning a Barbie doll.

For decades, many toy companies have tried to develop new dolls to compete in the Barbie doll market, but they all ended in failure.

Until a new doll launched in 2001 - Bezi doll!

This civilian doll, which takes the street route, became popular in the market as soon as it was launched. In the first six months, sales exceeded 20 million U.S. dollars and began to devour the Barbie doll market.

Although Mattel has adopted a series of contingency measures and launched a new MyScene doll, the conservative and stubborn strategy has always maintained the dignified, perfect, and classic characteristics, and it is difficult to affect Baze dolls.

By 2003, the sales of Baze dolls had already ranked first in the fashion doll market, and Barbie's "walk and play" series ranked second. (Barbie has many series, mermaid series, sports series, princess series, etc.)

By 2006, the total market share of Baez dolls had already accounted for 40%, and it was about to surpass the trend of Barbie dolls!

At this time, Mattel finally realized that Baze dolls are different from those short-lived dolls in the past. She really has strong market competitiveness!

Mattel released a big move and sued MGA Entertainment for illegally infringing the copyright of Barbie dolls!

Because Baez dolls have a lot in common with Barbie dolls.

In August 2008, the California court ruled that MGA was found to be infringing, ordered MGA Entertainment Group to pay Mattel US$100 million, and ordered Baze dolls to stop production and sales. MGA was also ordered to recall all Baze doll products from the market, and must destroy all doll-making tools, including plate making and casting molds, etc.

So far, the Baze doll, which has become popular all over the world and even hopes to overtake Barbie and become the world's number one doll, has disappeared from the world.

MGA Entertainment also completely lost hope of going public.

Are Baze Dolls Really Copying Barbie's Copyright?

There are different opinions, it is difficult to judge, maybe it is, maybe it is not.

However, since MGA Entertainment has invited Tang En to be on the board of directors, he must take precautions to prevent possible tragedies in the future.

Mattel, too much!

It's fine to refuse to cooperate with Tang En Pictures, and dare to step on Tang En Pictures to flatter Disney, it's courting death!

After hearing Isaac Larian put forward the concept of "Baze Dolls", Tang En immediately became firm in his mind that the toy industry can also be involved!

Anyway, he has already obtained 10% of Hasbro shares, and it is logical for him to join the board of directors of MGA Entertainment.

"Mr. Larian, who designed this doll? The shape is indeed very trendy." Tang En asked calmly.

Isaac Larian was praised by Tang En, and felt that his financing hopes were greatly improved.

If MAG Entertainment can get the capital injection from Tang En, and with his influence in promoting women's rights and suppressing Barbie, then the future of Baze dolls will be infinitely brighter.

Moreover, Tang En is a big Hollywood director, if he can bring the image of "Baze Doll" to the big screen, it will really skyrocket!

"The designer is Bryant. Hehe, it's kind of funny to talk about this person." Isaac Larian shook his head mockingly, "He was originally a senior designer at Mattel, and he thought that Barbie dolls are no longer It is in line with the trend of the times, so the image of the Bates doll was designed in an attempt to save it. Unexpectedly, the executives of Mattel have a narrow vision and a conservative vision, thinking that the Bates doll is too ugly and vulgar, and does not conform to the market.”

Tang En secretly screamed in his heart that something was wrong, and it really did!

If this is the case, then there is some truth in Mattel suing MGA.

Designer Bryant came up with the idea of ​​"Baze Doll" while working at Mattel. It stands to reason that the copyright of his works during this period should belong to Mattel, unless there are special instructions in his work contract.

Just like Marvel's comics, the copyright of the work belongs to Marvel Entertainment, not the author himself.

MGA Entertainment obtained the copyright of "Baze Doll" in this way, and it will definitely lay the groundwork for the subsequent disputes.

"Copyright issue, have you dealt with it?" Tang En's face was serious, and he looked at him with deep eyes.

"Ah? Copyright?" Isaac Larian was taken aback, then smiled, "Mr. Walker, that's right. Mattel rejected Bryant's idea, so he was dissatisfied and jumped to MGA."

Tang En said coldly: "Let me ask you, have you dealt with the copyright issue?"

Isaac Larian blinked, and seemed to realize the seriousness of the matter through Tang En's serious expression, "You mean...Bez dolls may involve infringement? But Bryant said, this is His creativity, the copyright is in his hands."

"Hmph, a designer who quits job dissatisfied because his idea was rejected, does this kind of person have integrity?" Tang En snorted coldly with disdain.

"No way?" Isaac Larian was dubious, and his heart was beating secretly.

Tang En shook his head, and said lightly: "Mr. Larian, do you know my energy?"

"Know...know! You can make Barbie dolls unsalable for half a month with a single sentence, your name is known to everyone, and your influence spreads all over North America." Isaac Larian sighed sincerely.

Tang En nodded, "Then you should be able to understand what kind of situation it would be if I were to push the Baze doll?"

"this……"

Isaac Larian hesitated for a while, which is really hard to say.

Nicole Kidman added with a smile on the side, "At least it can stand up to Barbie dolls?"

Tang En smiled, nodded and said, "That's what it means. Mr. Larian, do you think Mattel will allow a doll that competes with Barbie dolls for the same market?"

Isaac Larian finally realized the seriousness of the matter. If the Baze dolls are really popular, Mattel will definitely put all their efforts into killing MGA!

So before everything starts, the threat of copyright issues must be resolved.

"Mr. Walker, I understand what you mean." Isaac Larian took a breath and felt that it was the right time to come to meet Dunn today.

Regardless of whether the final cooperation can be reached, Tang En's words today are like a beacon to guide the maze for MGA Entertainment.

Tang En said: "It's good to understand. Mr. Larian, the Baze doll has a good shape and has market potential. Generally speaking, today's chat is very pleasant. You can go back now and deal with the copyright issue. If this issue goes well If it is resolved, we will discuss the specific financing plan.”

Isaac Larian looked surprised, and immediately said: "Mr. Walker, I have already bought all the shares of my brother. The current MGA company is my private company. If you want, I am willing to sell up to 49% Your share!"

Tang En smiled very satisfied, he is a smart man!

It is no surprise that such an entrepreneur who has both business acumen and insight into people's hearts is successful.

In his previous life, the reason why he encountered Waterloo was mainly because the foundation in the early stage was not laid well, and Mattel caught the loophole and broke it in one fell swoop.

Now, with Tang En's help, the structure of the toy industry will write a new history!

...

After sending Isaac Larian away, Nicole Kidman saw the unconcealable smile on Tang En's face, curled her lips and said, "Are you thinking of something bad?"

Tang En blinked, laughed, and a princess hugged him when he went up, "Nicole, your guess is really accurate!"

Nicole Kidman: "That's not what I said, put me down!"

Tang En didn't seem to hear, and carried her to the bathroom, "Let's take a couple bath first."

"Why do you keep thinking about this kind of thing? Boring or not?"

"Boring? Why do you have such an idea? Don't you think this is the most interesting thing? Oh, I should thank the Creator!"

Nicole was powerless to resist, so she could only lean on him, frowning, "Don't you think I'm old?"

"Old?" Tang En gave a strange glance, "How come? In my opinion, he is in his prime!"

Nicole Kidman was overjoyed, thinking that although this guy was a bit of a jerk, he was still quite good at making people happy.

But she never expected that Tang En's next words would make her want to kick him away.

"Besides, you are a superb stunner, if you don't enjoy yourself while you are young, you will really get old in a few years, and it will be impossible to even want to!"

"Twain, you... how can you be so shameless?"

"Shameless?"

Tang En chuckled, "Okay, today, I'll let you experience the power of shamelessness."