Heads Up Hollywood

Facing Tang En's unkind questioning, Isaac Larian did not hide anything, and said truthfully: "That's right. In the past few years, MGA has not found a point of profit, so that the company's performance has continued to slump. My brother He has lost faith in the toy business, has sold his stake, and found another way."

This coincides with Twain's investigation. The headquarters of MGA Entertainment is in the San Fernando Valley, which is very close to Hollywood. It is not difficult to find out some news.

Just a few months ago, Isaac Larian bought a 45% stake from his brother for $9 million.

The current MGA Entertainment is completely a private enterprise in his hands.

"Then what's your reason? How can you convince me?" Tang En was very satisfied with the other party's candor, which established the basis for cooperation.

In fact, the average quality of ordinary white people is greater than that of colored people. In the elite class, the literacy of people of color is far higher than that of white people.

It is because people of color will encounter greater ups and downs and difficulties than white people in the process of struggle and success, and their personality, conduct, and habits will be viewed more critically.

So elites of color like Isaac Larian are far more trustworthy than whites.

Facing Tang En's question, Isaac Larian acted naturally and calmly, with his eyes wide open, "Because of Barbie!"

Tang En smiled, "The whole world knows that I have a lot of opinions on the appearance of Barbie dolls."

"This is just one aspect. I have done in-depth research on Barbie dolls." Isaac Larian seemed unwilling to fall into Tang En's orbit.

"Oh? Tell me." Tang En looked calm.

Isaac Larian sat upright and cleared his throat, "First of all, we must admit that in the feminine doll market, the Barbie family dominates and has unshakable strength."

"In 1991, Hasbro launched the plump, blond-haired and blue-eyed Miss America series of dolls, which were popular in the market; Mattel immediately responded and launched the All-American Queen Barbie doll, defeating Hasbro in one fell swoop. Couldn't find the Miss America doll."

"In 1992, the Tyco little mermaid dolls were popular in the market. Barbie dolls quickly followed, and Mermaid Barbie appeared. In just half a year, the Tyco little mermaid was defeated. Although Disney has also launched a series of princess dolls, they can only Living in Barbie's shadow."

Tang En laughed immediately, "Mr. Larian, I don't know, I thought you were Mattel's publicity officer."

Isaac Larian shook his head and said sternly: "Mr. Walker, MGA's main business is also feminine dolls. To open up the situation, Barbie dolls are a threshold that must be crossed. To face Barbie, one must know All her advantages."

"Avoid the sharp edge?" Tang En raised his eyes.

"Yes, the advantages of Barbie dolls cannot be touched by any new dolls, otherwise it will be a dead end! We must seek differentiation, and find the right opportunity to attack in one fell swoop and occupy the market!" Isaac Larian looked deeply Glancing at Tang En, "Because of your remarks, the current Barbie has been questioned a lot. In my opinion, the best time has come!"

Tang En's management style is that he will let him be strong, and I will only be stronger!

Isaac Larian's way of curving and avoiding the edge seems a little weak, but smart enough to quickly open up the situation.

At least it won't be like Twain Films' rampage and almost being slapped to death by the giant.

"Nicole, make me a cup of coffee!" Tang En yelled in the direction of the door, and then slowly thought about it: "Avoid the other party's advantages, I agree, but how do you avoid differentiation? Or ...Where is Barbie's weakness? Don't tell me it's her figure!"

Isaac Larian said: "Because of the baptism of information on TV, video tapes, and the Internet, children today are generally precocious, which leads to the phenomenon of 'childhood condensation'. Many eight- and nine-year-old children already have thirteen, four For the minds of teenagers, toys that are too childish for them will definitely be rejected."

"In the past, 12-year-old girls might still play with dolls, but now, the main consumer group of Barbie dolls is little girls aged 3-5. In the rapidly changing tastes of little girls, Barbie dolls have become a Baby toys. Even a lot of little girls aged 6-7 are influenced by their older sisters and think Barbie is too childish."

"Data show that in 1997, the global sales of Barbie dolls reached 1.8 billion U.S. dollars, while last year, it was only 1.6 billion U.S. dollars, showing a decreasing trend. It can be seen that after the little girls mature, they start to be more Pursue yourself and change your taste."

Tang En nodded, "That's true. Barbie's success is a product of industrial civilization, and now it has entered the era of electronic civilization. The diversity of culture and the diversification of consumer tastes are destined to make Barbie's success in this new era. no longer."

At this time, Nicole Kidman came over with the coffee she had just brewed. He was somewhat surprised when he heard what Tang En said, and simply sat down beside him.

Barbie was also her childhood toy. Could it be... Barbie is really going to be eliminated by the times?

Today's Barbie is still the world's most sold toy. Tang En's words are too arbitrary, right?

Tang En seemed to see Nicole Kidman's suspicion, and explained with a smile: "The current American culture is making great strides in the direction of diversifying ethnic culture and encouraging the pursuit of self, and the trend of popular culture is changing rapidly. Britney Spears' pop dance music (dance_pop), to put it bluntly, is the disco of the new era, and it won't be a few years before Beyoncé can represent the future."

Nicole was even more confused, Tang En's words became more and more exaggerated, but Isaac Larian's eyes lit up, empathizing with him, "That's right, that's the truth!"

"Oh? What did you think of?" Tang En looked at him with a smile.

Isaac Larian said: "Britney is like a princess. She has a perfect face, a perfect body, and a perfect voice. She is like a Barbie in the music circle! And Beyoncé represents In another direction, she looks more mediocre than Britney, and she is a person of color, but she is a representative of civilian culture and hippie culture."

Tang En looked at him deeply, "It seems that you have already thought it through. You plan to launch a doll that can compete with Barbie dolls, right?"

"indeed so!"

Isaac Larian thought for a while, and took out a doll model from his briefcase. It was similar in shape to a Barbie doll, but the figure was not so exaggerated, and the head was enlarged like a cartoon. The most important point, Her clothes are not luxurious and elegant like Barbie, but ordinary hip-hop style.

Seeing this doll, Tang En's heart skipped a beat, his eyes instantly narrowed into a line, and he felt his whole body tremble.

It turned out to be her!

"Wow!"

When Nicole Kidman saw the new doll, her eyes lit up in surprise, "Sir, can I...can I take a look?"

"certainly!"

Nicole took the fashion doll, looked around, and loved it very much, "It's very beautiful, she has a completely different style from Barbie, but...it's really cute."

The corner of Tang En's mouth curled up, and he said with a light smile: "The key is her style, which is more individual, more free, and closer to the trend of feminism."

Nicole Kidman nodded, and played with it for a while before looking at Isaac Larian, "Does she have a name?"

"Yes, Baze, this is the Baze doll I'm going to market."

Seeing Nicole's delighted appearance, Isaac Larian became more confident.

Even the big star Nicole Kidman can't put it down, will the prospect of Baez dolls be bad?

Tang En was clear-eyed.

Sure enough, it was a Baze doll!

A few days ago, when he saw the information and financing application of MGA Company for the first time, the first thing he thought of was the famous Bates doll!

It's a pity that in the previous life, the Baze doll had too much influence, and the strategy of MGA Entertainment was wrong, which led to the tragedy.

It's as if Disney killed Tang En Pictures!

Mattel, an old Jumbo toy company, made a move on MGA and took down the Baze doll that shook the status of Barbie doll in one fell swoop.

Will history repeat itself?

The biggest difference between this life and the previous life is the appearance of Dunn Walker.

Moreover, he is exchanging views with the boss of MGA Entertainment.

"Do you really want to lay out the toy industry?"

Tang En narrowed his eyes, thinking that in the past few months, Mattel has been giving shameless performances one after another, and it is not a bad idea to teach them a profound lesson!