Hardy Empire 1945

   Chapter 180

   "Taylor, you also appeared in the doll show "Sesame Street" today, how do you feel, is it fun?" Elaine asked.

"It's fun. The director told me during the filming that it's just like playing with friends. Big Bird, Huhuzhu, Aimo, Cookie Monster, these guys are sometimes good or bad, and they often follow me." Taylor Hehe said with a smile.

  The 15-year-old girl is as beautiful as an angel. With purple eyes, her sweet smile is enough to make countless people's hearts move.

"Let’s talk about your movie "This Killer Is Not So Cold". The movie has been released for two weeks now. According to statistics, the box office has reached 6 million. It is very likely to become the box office champion this year. May I ask Mr. Grant and Miss Taylor, what do you think? Not very happy." Elaine asked.

   "Of course I am happy." Gary Grant nodded with a smile.

   "When I heard the news, I was excited for a long time." Taylor smiled.

   "Is it only half night?"

   "Oh~~ I fell asleep after being over-excited in the middle of the night." Tyler stuck out his tongue, full of girlishness.

  The audience laughed together.

   "Mr. Grant, what do you think of Taylor's performance in the movie?" Elaine asked.

  "It's great. I have worked with so many actresses. Taylor is definitely one of the best actors. Her acting skills are very vivid."

  The talk show is very relaxed. The host and the guests chat like friends, the audience can ask questions, and the off-site audience can call and interact. This model is simply too new.

  The whole program is one and a half hours, with two commercials inserted in the middle, and the audience did not switch to other channels during the commercials, which shows that the degree of adhesion of this program is very high.

  NBC executives are still watching the show in the broadcast room. They have been sitting here for a whole day, and some people are already showing fatigue.

  Looking at the interview and chat, a president said: “We also have a talk show. This is not new. During the questionnaire survey, our talk show was also ranked in the forefront of audience love.”

Now the statistics of ratings is not as easy as later generations. You can see it when you turn on the computer. Now you can only collect data in the form of questionnaires, so the feedback is a bit slow. It often takes a month or two to know whether a program audience loves it or not. Look.

  “But this mode of on-site interaction and telephone questioning is really worth learning, so that the audience will feel more involved. If the host asks his own questions, it is equivalent to talking to a big star. That feeling is definitely very good.”

  The president thought for a while and asked: "Can I borrow this?"

   "Yes, yes, I'm afraid ABC will make another copyright." Someone said.

  NBC President:

  The bosses of several film companies have their own discoveries. During the film's release, accepting TV interviews will definitely play an excellent role in promoting the film.

   MGM boss Meyer wondered whether, because of this interview, the box office of the movie "The Killer Isn’t Too Cold" could jump up in the box office tomorrow.

  The increase in the box office also benefited him.

  The interview program ended with the enthusiastic applause of the audience. Elaine completed her debut. The whole process was perfect. Many people remembered the smart and beautiful hostess of ABC TV.

  After the talk show, there was another big commercial.

  "The Hardy Hotel Las Vegas will open soon, please come!"

  In the advertising video.

  The magnificent casino is like a palace, with rows of slot machines in the gaming hall, dozens of gaming tables, and a group of people playing excitedly.

  Bar, gym, tennis room, swimming pool, hotel.

  Good wine, beauty, excitement, joy.

  The last group of young beauties in bikinis appeared in the camera, loudly inviting people to go to Las Vegas to play, and then jumped into the water with cheers one by one.

  The casino will open in another half month. Hardy began to advertise for this industry. This time the casino opening must be an instant success.

  The advertisement ends.

  Play the movie "Red Dead Redemption".

  This is also one of the finale shows tonight.

  "Red Dead Redemption" was released last year. It is a new movie. It won the box office championship last year, and then won impressive results at this year's Golden Globe and Oscar Awards.

  Such a good movie was actually shown on the TV station. Many people marveled at the ABC boss’s generous work. You must know that once the movie is shown on the TV station, it is almost impossible to show it in the cinema in the future.

  Now you can watch movies for free. Many people have a feeling of earning money. Tonight’s programs from other TV stations are destined to be less popular.

  Movie playback.

  The executives of NBC and CBS TV stations returned to the meeting room.

  They know that tonight’s ABC show is here.

  Next,

  They have to study how to deal with the rapid rise of ABC TV.

  Although today is only the first day of broadcasting, both TV stations feel a strong sense of crisis.

  After watching ABC's programs, and then watching my own programs, I feel that I'm inferior to others, how come the audience can't feel it.

  If ABC maintains this status, the audiences of their two TV stations will be taken away by ABC, and the audience ratings will decrease, and advertising revenue will also decrease. The future will be even more difficult.

  A vice president said angrily: “How much does it cost to make so many shows? That Jon Hardy is really willing to burn money.”

  Another deputy general manager said, "No way, people do have money. If nothing else, a Playboy magazine can afford a TV station."

   "The question now is what shall we do, and increase the length of the show together and produce more high-quality programs?" the president frowned and asked.

  The other vice presidents did not speak for a while.

  Before, they played 5 hours of programs every day, from 6 to 11 in the evening, but ABC, from 8 in the morning to 12 in the evening, a full 16 hours, more than three times theirs.

  They have to add 11 more hours of programs to catch up with ABC. It’s a headache to think about what to broadcast in these 11 hours.

  Besides,

  The quality of the programs produced by ABC is so high, how much investment is needed to produce the programs by yourself, will the board of directors approve it?

  It seems that many problems are unsolvable.

A vice president suggested, "President, or let's do a TV shopping, bite the bullet, what's wrong with the infringement, let ABC sue, it takes time to go to court, let's drag him with a lawyer, at least half a year. Yes, even if the lawsuit is lost in the end, there is a big deal of compensation.

  In this period of time, we can make a lot of money. When the board sees the money, even if there is a lawsuit, we will not care about it. We can also get the money and make more programs. "

  The president is also very jealous of TV shopping.

  He thought for a while and said: "I want to communicate with the chairman of this matter."

   "You go back, each write a TV station development plan, and give it to me two days later. If we don't want to be thrown away by ABC, we must improve. Let's brainstorm together to deal with ABC. Let's end the meeting."

  They watched TV all day, and they were all very tired.

  CBS executives are also studying ABC. Everyone feels the threat from ABC, and even feels that the two sides are not of the same magnitude at all.

  CBS high-level meeting held until more than three in the morning, and finally decided on several directions.

  The duration must be increased, and at least there must be a program in the main period. As for what program to produce, it is unrealistic to have a large-scale boutique program, but the ABC teaching program has inspired them.

  Find two people to play chess, and there will be an explanation next to it. It is called chess teaching.

   Make three people fight the landlord,

  Four people play bridge,

   can be turned into a show.

   can even offer French teaching and Spanish teaching programs.

  Or fishing show.

  Some people even suggested that they can teach home appliance repair.

  As for the production of high-quality programs, one or two must be produced, and the audience must be retained. The final result of the discussion is to imitate ABC and produce similar programs, but it cannot be infringed and only used for reference.

And those film industry bigwigs who pay attention to the TV industry also gave them a great shock tonight. Before NBC and CBS, they did not feel threatened. Now after watching ABC, they finally understand that it is not that the TV industry is not threatening, but that The production level of the two companies is not good.

  Now watching the ABC TV station, they found that if there are two options for film and TV, they are likely to stay at home and watch TV.

Why,

  Watching movies is very troublesome, you need to drive to the cinema, you need to spend money to buy tickets, you also need to be affected by the weather, safety, and so on.

  The TV doesn’t need to be. Wearing pajamas and lying at home comfortably, you can enjoy your favorite programs.

  The film industry giants were still dissatisfied before, and now they all give up their previous contempt.

  The next day.

  Several major newspapers reported on the launch of ABC.

  "ABC TV’s programs are very new and beautiful, and can hold the audience tightly. If the other two TV stations do not change, I am afraid they will be left far behind."

  "The length of time has increased by 11 hours, and the quality of the program has been greatly improved. The ABC boss is ambitious. NBC and CBS are obviously compared, but we love this situation because the audience can enjoy better entertainment."

   "A week later, the Los Angeles Times is preparing to conduct a new round of surveys on TV stations, and will join ABC TV at that time."

  At eight o'clock in the morning the next day.

  ABC TV station continues to broadcast.

  People know that other TV stations have no programs at all during the day, so it is logical to fix the channel on the ABC TV station.

  Today’s column is not "Estee Lauder teaches you makeup", but a program called "Beautiful Kitchen", which teaches housewives how to make delicious food.

  A gentle-looking woman in her thirties is talking to the audience in a chatting tone on the TV while teaching the women how to make good food.

  Cakes, toast, egg tarts, sandwiches, salads, grilled meats, vegetable mixes, chicken wings, ribs and more.

  There will be a lot of ingredients and home appliances in this show. TV stations have found distributors to advertise these things, but this kitchen uses more than a hundred kinds of kitchenware and ingredients.

  Can be on the road on TV, is it expensive for each to cost $2,000 for advertising?

  It's so cheap.

   Such a calculation ~www.novelmt.com~ This beautiful kitchen show, the annual advertising fee is 2 million US dollars, which is definitely an amazing income.

  It is still a documentary after the teaching time, and the documentary played today is.

   "The Battle of Iwo Jima in the US and Japan."

  This documentary records how terrible it was when the US army and the Japanese army competed for Iwo Jima. This documentary was produced by Hardy.

  The US military has never been short of war reporters and recorded a lot of images. Hardy took care of the relationship with Major General Williams, bought a copy from the military and let the people of HD Pictures produce it.

  This kind of documentary is not difficult for HD Pictures. The video and the dubbing commentary can be completed in only two or three days.

  In the documentary,

  The U.S. military was killed a lot by the Japanese, and more injured. It was very miserable. The Americans were even more cruel to the Japanese when they saw their own people being killed.

  Yesterday was "Bombing Pearl Harbor",

  Today is "Battle of Iwo Jima",

  Someone said,

  How unwelcome to see Japanese on this ABC TV station!

  (End of this chapter)