Hardy Empire 1945

The scene will play the host's introduction screen and the panic buying hotline room screen. Twenty minutes will pass quickly.

"The time is up, the rush to stop, and no more new calls." The host announced loudly.

"Director, have the statistics come out?" the hostess asked.

Soon the director brought a piece of paper.

The hostess excitedly shouted: "Dear viewers, I will report the results of the panic buying. We received a total of 516 order calls. Among them, customers ordered two or more bottles at a time, and the total number of orders was 688 bottles."

"It seems that people are very enthusiastic."

"Next, we will move on to the next product, Estee Lauder lipstick, gold tube No. 305 red pear color, this lipstick is a retro dark red, after application, it will present a gem-like luxury charm, rich color, a touch of relaxed and amazing."

......

The executives of NBC and CBS were shocked by this way of selling goods.

They did not feel pressure during the morning show.

But the TV shopping in the afternoon almost subverted their cognition. It turns out that TV can still be played like this.

Direct TV sales.

This is definitely a genius idea.

Each bottle of skin care cream is US$5.8, and when 688 bottles are sold, there is a sales of US$4,000 in 20 minutes.

This is only the first product in this monopoly, and there are more than four hours to go. If this effect is there, then selling 40,000 US dollars in the afternoon may not be a problem.

I don't know, I was taken aback.

If TV shopping takes place every day, then sales will reach a terrifying 14 million.

Oh my goodness.

The annual sales are 14 million, which is higher than the turnover of a large chain shopping mall. What is the concept? Even with only 20% of the profits, ABC can earn 3 million US dollars just by relying on this program.

This money is higher than the advertising revenue of NBC and CBS.

It's not just the two executives of NBC and CBS who are shocked.

Other followers were also extremely shocked.

For example, MGM’s Meyer, Paramount’s boss, Raidenhua’s president, and Warner Bros. are all old foxes in business, so they can easily see the power of TV shopping.

There is no need to occupy land, no workers, no expenditures, and you can easily make millions by looking for two hosts to flicker on TV.

As for whether there are so many products?

There are so many products that can be sold on TV in the United States.

And there is another advantage, that is, TV shopping is equivalent to advertising these products, and it is a five-hour advertisement.

This kind of advertising effect is not comparable to an advertisement clip. In addition to selling goods, the TV station is not too much to ask for an advertising fee for those businesses.

MGM boss Meyer watched the TV. The host was introducing a liquid foundation. The price of this liquid foundation was US$12.6. After the three hosts, the price fell to US$7.9.

To tell the truth, Meyer was tempted by such a discount ratio, not to mention the housewives who watched TV.

According to statistics, after World War II, the U.S. had a population of 150 million and 30 million families, among which the middle class reached about 55%. Among the women in these middle class families, 70% chose to be full-time housewives. This group has 11 million people.

This TV shopping program on ABC TV is clearly aimed at the 11 million group of housewives.

In addition to taking care of the family, this group does not need to go out to work, and has plenty of time to watch TV, especially in the afternoon. If they can't go shopping on the street, TV shopping becomes their best choice to spend their time.

If you can capture this group, you will capture a huge market.

As long as the publicity is good, even ordinary products can be sold well.

Meyer remembered what Hardy said that day, and had to say that the guy was a genius in business, he could think of such a brilliant idea.

He suddenly regretted it.

Now it seems that it is not a problem for ABC to surpass the other two TV stations. Hardy said a few days ago that he could sell him 20% of the shares. He did not agree. I wonder if it is too late for him to buy it?

Um,

Look again.

See how the evening show is.

If it has been at this level, then ABC will definitely succeed, even if you have to find a way to buy some ABC shares to get on this ride.

......

NBC meeting room.

A high-level executive said, "President, we can also do this program. It's nothing more than looking for a few hosts and a few merchants to promote the product."

"I'm afraid it's not that simple. ABC launched this business model. Do you think they will not register copyright?" someone next to it said.

The president squinted his eyes, "Call someone to check."

Someone went out immediately.

CBS executives also thought of this at the same time. In the face of such a good business, who can not be jealous, they also want to do it, and of course they also think of copyright.

It is not difficult to check copyright matters. You can check it out by calling the Copyright Bureau. The result was very disappointing to the two senior executives.

ABC has registered the copyright for the TV shopping program a long time ago, and it is registered from multiple angles and levels, and there are almost no loopholes. As long as you want to make a TV shopping program, you can't bypass their registered copyright.

"It's so cunning!" The NBC president patted the table angrily.

Now I can't help but stare at others making money.

The TV shopping lasted until six o'clock in the evening.

It's time for the men who go out to work at this time to go home, the children who go to school come back, and the women start cooking.

Finally, after statistics, this afternoon, a total of more than 80,000 U.S. dollars were sold, which was much higher than their previous forecast. Because the cosmetics set was sold directly during the ** stage of the program, the price of a set of tens of US dollars was natural. It will come up.

If there are such sales every day, my goodness, 30 million US dollars, what a crazy number.

The top executives of the two TV stations watched were greedy.

Six pm.

Children's show "Sesame Street".

The children who came home saw the cute doll performance and were all attracted to it. This time period is also the time when NBC and CBS started broadcasting.

The news starts at six o'clock.

ABC broadcasts children’s programs, and the other two broadcast news. The ratings of the three are high and the judgement is imposed. Many parents broadcast Sesame Street to satisfy their children.

seven o 'clock,

It's time for many families to finish their meals. The first song is broadcast on ABC TV. The first song is Scarborough Fair by Ava Gardner. Many families watch TV while eating dinner.

Seven-thirty financial program.

A hostess and Andy sat side by side, and the two chatted about the current economic situation. Andy’s point of view is that the stock market is good now. If people have spare money in their hands and encourage them to invest in the stock market, they can earn 5%~10%. The profit is much higher than in the bank.

It is prime time from 7:30 to 8 pm, and many people choose to watch TV for a while, especially the man in charge of the family.

Spending money is the obsession of women, and making money is the obsession of men. They are very interested in this kind of financial programs.

"Does Mr. Andy have any recommended stocks?" the hostess asked.

"I can help analyze a few stocks. Let me talk about the first one. I don't know if the host has read "Playboy" magazine." Andy looked at the hostess.

A shyness flashed across the hostess's face.

"heard about it."

"We can find out in the quarterly financial report. Playboy magazine’s sales last quarter was 5.25 million and the profit reached 1.8 million. If this is also taken into account, the annual profit can reach 7.2 million. This is a very amazing thing. Profitability."

"Now Playboy's stock price is $24.6. I think this price is actually far lower than his actual value, and there is still a lot of room for growth."

"Mr. Andy, how much do you think Playboy magazine will reach in the future?" the hostess asked.

"I think it will break through $50, and it won't take two years, we can wait and see." Andy said with a very certain tone.

Many people know that "Playboy" magazine is Hardy's industry, and Hardy is also the owner of ABC TV.

People say that this expert is flattering the TV station boss.

However, more people have listened to Andy's introduction and felt that, as it was introduced to him, Playboy is so famous and has such a strong profitability, how could the stock price not rise.

The expert predicted that "Playboy" will rise to $50, which is more than double the current price.

What is this concept.

100% profit.

If you invest US$10,000 now, it will be US$20,000 in two years. Such an investment is not easy to find.

Many people think that they should buy some Playboy stocks.

At this moment, the caring person has actually understood the key here. The expert said that which stock rose will inevitably attract a group of people to buy it. However, if a large number of people buy in a short period of time, it is strange that the stock does not rise. This is the power of publicity.

Next, Andy recommended two stocks.

A construction stock, a people's livelihood stock.

Two years after the Second World War, people have turned into a state of recuperation and income. Construction stocks and people's livelihood stocks are definitely the main stocks in the future, and it is difficult to think about it.

Andy has invested hundreds of thousands of dollars in these two stocks. He doesn't have high ideas, he is not greedy, and he can earn 20% in three months.

"Then Mr. Andy thinks there are any stocks that you can't buy?" the hostess asked.

"Military industry stocks and military supplies stocks, the war has just ended. Everyone knows that there will be no major wars in a short time. Now the U.S. military team has rapidly shrunk from 11 million people to 1.5 million people. There is a serious surplus, and many factories have been withdrawn from the munitions list. During this time, they have no business, how can they make money."

......

Meyer is still watching TV,

When he saw Andy, his expression was slightly taken aback.

Isn't this Hardy's economic adviser? Why did he come to be an economic analysis expert, but it is not too much to say that he is an economic expert.

After watching Andy's entire show, Meyer immediately realized that the guy Hardy could use this kind of show to achieve the effect of side-controlling stock prices.

With the shrewdness of Hardy, how could he not use this opportunity to make a fortune? He can already guess that the stock prices of the stocks that Andy praised tomorrow will definitely go up, and the stock prices of the stocks he looks down on will definitely go down.

After the financial show is over, "Elaine Tonight Show".

Irina walked out wearing a beautiful OL costume, and dozens of guests sat opposite, and saw the host come out and applaud enthusiastically.

"Hello everyone. I’m Elaine. Tonight is the premiere of "The Elaine Tonight Show". In this show, we will invite some bright stars as guests for interviews. I will ask some questions that the audience is interested in, and we will also open it. Hotline, I will choose a few questions from the enthusiastic audience to ask the guests."

"Now here are the guests tonight, Gary Grant, Elizabeth Taylor!"

When the guests heard that they were these two big stars, they immediately applauded warmly. Gary Grant and Elizabeth Taylor walked into the studio together and waved hello to the audience.

After the three of them sat down, Elaine smiled and said, "Why did I invite these two to participate in the show, because the hottest movie "This Killer Is Not So Cold" recently starred in the two stars. Many viewers hope to understand through me. Some of your circumstances."

Gary Grant smiled and nodded.

"no problem."

"Yes." Taylor also agreed.

Distribute papers to the audience on the spot, and the audience can write their own questions, and the paper will be taken back soon and placed in a box.

"I draw lots now and ask which question is drawn." Yisha smiled.

Reached into the box, shook it and took out one, opened it and looked at Elaine, a little surprised, "Wow, an audience member asked a very interesting question, who is the audience number 32?"

The camera lens is aimed at the auditorium.

A seventeen or eighteen-year-old boy stood up and smiled shyly.

Elaine took the note and smiled, "No wonder you would ask such a question~www.novelmt.com~ and look at Taylor.

"Taylor, this guy asked you the question alone. He wants to know if you have a boyfriend?"

There was a burst of laughter from the audience, and someone cheered.

Taylor paused and said with a smile:

"have."

The answer was straightforward.

"Wow~~" the audience exclaimed.

Irina blinked and said that Taylor had such a good relationship with Hardy's boss, and the boyfriend she said would not be Hardy's boss.

Taylor seems to be only 15 years old.

The boss is really a beast.

He even harassed the little girl, he has the ability to come to me!