Game Designers: You Don’t Understand Charity

   "My God, what the **** is that?!"

   The crowd froze as they watched the grotesque giant dolls suddenly appear in the Easter parade.

   More than one place, almost at the same time, there was a certain commotion in the game teams everywhere.

   And the source of all this...

  Looking at the alpaca doll, there is the very familiar logo of Fengyun Studio and exaggerated characters.

   “Fortnite? (Fortnite), what’s that? A new game?”

  Many players murmured softly, extremely confused.

   This is the first time they have seen such a fantastic way of publicity.

   At this moment, a game fan not far away suddenly raised his head from his contemplation and exclaimed.

   "I remembered, isn't this game one of the few popular casual games recently? I've seen all these dolls in the game!"

   I was a little caught off guard just now, but after calming down, players who played this game soon recalled it.

   "In this way, it is indeed Fortnite!"

   "What what?"

   "What the **** is this, an official publicity campaign?"

  The crowd spread the word from ten to ten, and soon, even players who were not familiar with Fortress Industry had a general idea.

   "What the **** is this?!"

  In the Mushi Building, Henderson, who did not know when he got the first-hand news, flicked his wrist and threw the information on the table angrily.

   "It's simply not doing business properly. What effect will it have on other markets where they are being squeezed out by doing publicity and publishing in such a way now."

   "This Yun Feng is simply in a daze, and doesn't know the seriousness."

  Lott walked over slowly, looking at the scattered papers, thoughtful.

   "However, the publicity effect they achieved this time seems to be good."

   “Many players have already taken great interest in Fortnite.”

   "Aren't you clear about the current situation in the game market?" Henderson said in a deep voice, turning his head to look at Lotter.

   "Casual games are already in the dilemma of slow audience popularity in the face of other types of games. This type of game will not gain much competitiveness on Easter night."

   "That's true." Lotte said with some distress, holding his cheek, "It seems that we have to plan our next move."

  According to his premonition, the matter should not end so simply.

  Theoretically, a bigger conflict will eventually arise between Fengyun Studio and Biyu.

   Carefully browsing the information of the Fortnite game, Lott paused his hand slightly, as if thinking of something, and suddenly smiled.

   "My friend, it seems that things are far from that simple..."

  BYU Headquarters.

  When Easter turned into the second half of the night, the whole building also fell into a busy state.

   "President, the previous publicity work was done well, and now the online number of our battle royale has ushered in a wave of new highs."

  Beside the desk, the secretary continued the coffee for Frank, respectfully.

   "That's good, good job." Frank took a sip of coffee leisurely, contented.

   "If things go on like this, after this period of time has passed, Fengyun Studio and so on will be just playthings that can be kicked away at will."

  Frank restrained the light in his eyes.

   Originally, he was still worried about the possible countermeasures of Fengyun Studio, but now he saw that there was really nothing he could do.

  Thinking of this, Frank couldn't help feeling very happy, and he was already imagining the next blueprint in his mind.

   Get rid of Fengyun Studio, and then suppress Mushi. If there is a chance, there will be two remaining...

   "Wait, what's going on?" At this moment, the secretary's startled voice woke Frank up from his fantasy.

  Frank frowned and looked at the game data presented to him in front of him.

  In terms of the number of online users, there was a sudden drop in this peak period in a short period of time.

   "What happened, please contact the analysis team." Frank asked with a frown.

   "Yes." The secretary hurriedly lowered his head to make contact.

   After a while, the secretary raised his head and explained.

   "President, it seems that Fengyun Studio organized a wave of offline publicity activities with the Easter game team, which caused quite a stir. Many players heard the news and went to watch the excitement."

   "Promotional activities? Offline?" Frank raised his tone, then shook his head and sneered.

  It’s no longer the era, and it’s useless to promote it offline.

   Not to mention that on the Meijiali country, the population of key cities is not as large as that of Dongfang country, and this kind of offline promotional activities are just as lively.

   "No, not just key cities..." The secretary's tone suddenly hesitated.

   As if reconfirming, the secretary looked down at the information received in his hand, and then raised his head and said courageously.

   "According to our investigation, this offline promotional activity seems to have involved... the entire Meijiali country."

   "What did you say?!" Frank stood up suddenly, his face full of surprise.

   "How is this possible?! Why do they have such a big action, who gave them the confidence?!"

  Offline publicity consumes more financial resources than online publicity, not to mention that the other party actually covers the entire country.

   Not to mention the effect of the publicity, this move alone made Frank feel strongly uneasy.

   "Why didn't we receive any news in advance, tell me!" Grabbing the secretary by the collar, Frank gritted his teeth.

  For such a big publicity campaign, looking at the entire Meijiali country, there are only a handful of companies that can do it, and they are basically on the same front as them.

   Logically speaking, Fengyun Studio planned such a large wave of activities, they should have channels to send information very early.

   "No, it's none of our business, President." The secretary explained in a panic.

   "According to the investigation, the other party's offline activity organization this time does not seem to be from any domestic company."

   "Instead, it is a company with a very strange name."

   "What business."

   "I think about it...it seems to be, Luotian, yes! Luotian Group!" The secretary hurriedly said.

   "Luo Tian?" Frank's pupils shrank, and he finally let go of the secretary's collar.

   It's fine if the other party's eyes are shallow and he doesn't know the way, but he is very impressive.

  Luotian Group, this is an emerging company that has entered the top 20 in the world in the recent period.

  Even they, have they stretched their hands overseas?

  …