Game Designers: You Don’t Understand Charity

   "But, Easter..." He and Yunfeng continued to walk side by side on the street, and Lao Mo casually looked at the surrounding shops.

  Many shops have posted discount advertisements about Easter.

  Old Mo withdrew his gaze, yawned, and said lazily.

   "It happens to be a golden period for a new round of publicity and promotion."

   "Yan Linfei and the others are very busy these days, but you are quite leisurely."

  Old Mo said half complaining and half joking.

  Easter is a festival that is comparable to the domestic Spring Festival in terms of activity and consumer strength. During this period, game manufacturers release various discounts to attract players, or hold activities with high benefits in the game to increase the online rate. These are common operations.

   "The focus of holiday operations is still on publicity." Yun Feng said leisurely, "I won't lose my staff."

   "It's better to say, I would rather not need my shot all the time, that's the best."

   "That's true." Lao Mo nodded approvingly.

   "Your ability to cause trouble is not a star."

   "I'll take it as you are praising me."

   At this moment, almost coincidentally, the voice of a message came from the pockets of Lao Mo and Yun Feng.

  Taking out the mobile phone and taking a look, Yun Feng and Lao Mo looked at each other and said in unison.

   "There is a situation!"

  …

   It is only a ten-minute drive from the business street where the two are located to Fengyun Building.

  As soon as he arrived downstairs, Yan Linfei was already waiting at the door.

   "Is there something wrong with those three families?" Yun Feng asked directly before Yan Linfei could speak when he walked to the gate.

  Yan Linfei nodded hurriedly, "That's right, but what about the situation... Some things are different from before."

   The corner of Yunfeng's mouth raised slightly, as if thinking of something.

   "It seems that someone is behind the scenes."

   "Let's go in and talk about it."

  In the conference room, Yan Linfei had prepared a set of materials and presented them on the big screen.

   "The cause of the incident is probably like this." Yan Linfei explained while standing beside the screen.

   "About a week ago, Beyu Games launched a game."

   "This game adopts the form of a gun battle. Nearly a hundred players gather together to eliminate each other in an open sandbox world to determine the winner."

   "Hey... the content of this game sounds so similar..." Lao Mo felt something was wrong after hearing a few sentences, and subconsciously sat up straight.

  It has been a while since I came to Fengyun Studio, and Lao Mo has been more or less familiar with the game business here, and understands a lot.

   Now that the game proposed by Yan Linfei is released, in Lao Mo's ears, it is completely similar to a game released by Fengyun Studio.

   "Yes, that's right." Yan Linfei nodded.

   "Biotech's "Battle Royale" can be said to be a plagiarized game form of "PUBG Mobile" that we launched earlier."

   "To be more precise, the other party just imitated it hastily, and is far inferior to us in terms of game content and modeling quality."

   "It's really opportunistic." Lao Mo sneered.

   "That's where the problem lies." Yun Feng knocked on the table, and pulled out a ranking list from the information.

   "This is the real-time popularity statistics of major computer games during this week."

   "As of today, Biyu's "Battle Royale" has jumped to the third place."

  Yunfeng is very clear about what this means, which shows that this game has become popular, and there must be room for further development in this game.

   "Huh? Why?" Old Mo was puzzled.

  Obviously it is their game, why Fengyun Studio failed to promote it, Biyu cut corners, but it became very popular.

   "It's still a congenital disadvantage." Yan Linfei sighed.

  The promotion of their games would be greatly discounted to overseas players, not to mention that when PlayerUnknown's Battlegrounds was just launched, their game environment was still polluted.

  On the contrary, Biyu's promotion channels have spread all over the overseas, many levels ahead of them.

  So with the same game content, Biyu's Yihulu Huacai became completely popular.

   "It's not a coincidence." Yun Feng looked at the information and suddenly smiled.

   "Hell on Earth, Battlefield, PlayerUnknown's Battlegrounds... probably since some time ago, Beyu, Pukakon, and Snowstorm have taken turns to imitate our games and continuously launch similar computer games."

   "Then make full use of their publicity channels, trying to push the popularity of the game to the peak."

   "From the current point of view, the game "Battle Royale" is the first to succeed. Frank is lucky." Yun Feng covered his mouth and laughed a little.

  He naturally knew how popular the "eating chicken craze" was in his previous life, and it was a level of popularity even higher than the board game craze.

   Now that Biyu has successfully followed suit, Na Yunfeng can predict that according to this trend, it is not impossible for Battle Royale to become the next most popular game overseas.

   "What a shameless trick!" Lao Mo gritted his teeth angrily.

   "That's why I said that these three families are always the biggest threat." Yun Feng sighed.

   "These three families finally let go of their arrogance and took advantage of their inherent advantages. This time, it will be much more difficult."

  Just from this time, it can be seen that the game made by Biyu this time is much worse than this one, but it just happens to be unpopular.

  If they are evaluated only by achievements, their games are successful.

  With the background of these three companies, it is much easier than them to win a game that may explode.

   "What's the difference between this shameless behavior and those third-rate penguins!" Lao Mo patted the table and said angrily.

   "It's probably because we forced the dog to jump over the wall." Yun Feng smiled.

   "You're still laughing!" Seeing Yunfeng like this, Lao Mo hated iron for not being able to make a steel road, "Now the situation is serious like this, you are too careless!"

   "Don't worry, there will always be a way." Yun Feng said with a smile.

   As he spoke, Yun Feng seemed to think of something, and the corner of Yun Feng's mouth slightly raised.

   "Compared to this, maybe some people are going to overturn the table."

"Ok?"

  …