Freelance Artist

aurora.

Netizens are still discussing.

"The Kunpeng planner missed this time."

"This is the first time he has missed."

"Prior to this, all the variety shows he did were very successful, and even his first commercial planning was successful."

"It seems that advertising does require experience."

"He succeeded last time, maybe a bit of luck."

"What luck!"

"Who said this ad was a miss?"

"You guys watch the news!"

"Thousand Flavors Orchard is selling like crazy today, and some small supermarkets that don't have enough supply are sold out!"

"What?"

Netizens were taken aback, and then someone forwarded the news about Qianwei Orchard: [Qianwei Orchard and Qile Juice, the two most popular juice brands in Qinzhou, have been at a stalemate in terms of sales, but just today , the sales of Thousand Flavors Orchard rose by nearly 50%, crushing Qi Le Juice by a large margin, only because of the advertisement planned for Thousand Flavors Orchard by the mysterious Kunpeng planner...]

"I rely on it!"

"I don't see anything special about this ad!"

"Successful? What the hell is it a big success?"

"This ad is nothing special, but when I went to the supermarket today, I couldn't help but bought a few bottles of Thousand Flavors Orchard, just wondering if shaking it before drinking would really make the taste different."

"Hahaha, me too."

"I have to say, shake it before drinking, the taste is different. I have been drinking Qianwei Orchard for so many years, why didn't I think that I can shake it before drinking. After shaking, the fruit particles in it are more evenly dispersed, and the flavor is better. There is a big difference.”

"I would have shaken it up without this ad."

"Shake it, it's true, I also tried to buy a bottle because of this sentence."

"Haha, I want to shake it to see the effect, right?"

...

In contrast, the reaction of netizens was slow, and the major advertising companies in Qinzhou responded faster. Many advertising planners have already researched the new advertisement of Qianwei Orchard!

"It is clear."

"Success lies in the advertising words."

"Shake before drinking, this sentence is worth a thousand gold."

"You don't need celebrity endorsements, you just need to be down-to-earth. This Kunpeng planner understands the characteristics of people-friendly brands."

"I have studied this person, and his shows are all in this kind of down-to-earth format, such as "If You Are the One". Before him, who would have thought that blind dates can also be made into variety shows, and everyone still likes to watch them so much?"

"He captured the psychology of ordinary people!"

"It seems that we will also make a fuss about the three words "down-to-earth" in our advertising planning in the future."

"This Kunpeng planner is really amazing!"

"We can grab the job of our advertising company!"

"Can't you do a variety show well!"

The success of Kunpeng Planner's advertisement this time has already threatened many advertising companies in the industry!

All right.

Of course, Lin Zhibai didn't want to grab the advertising company's business. He actually has two purposes for advertising now.

One is to use advertisements to suppress Lin Gong, and the other is to establish a good relationship with major first-line brands, because these commercial brands are closely integrated with entertainment stars.

Such as endorsement, such as commercial announcements, such as film and television drama sponsorship, and variety show sponsorship, etc.

Just like this time Kunpeng helped Qianwei Orchard, right? There is a basis for cooperation with advertising, so in the future, Kunpeng's variety show will be titled sponsors by Qianwei Orchard or Lanfu Chocolate, wouldn't it be easier to talk about? Compared with these benefits, the cost of advertising planning is secondary.

Jiangcheng called.

"With the success of the advertisement of Qianwei Orchard, more and more brands have contacted me, but at the moment they mainly focus on food and beverage, and then I thought whether I should take this opportunity to give Han Yueshuang an endorsement. We can negotiate terms, so I said The advertising planning is left to us, but the brand must use Han Yueshuang as the spokesperson, so we can earn a lot of endorsement fees."

"Can."

What Kunpeng earns now is the advertising planning fee, which is only a few million, so if he can earn the endorsement fee by the way, it will be different.

Then Jiang Cheng talked about the company's development.

Kunpeng has now successfully established Kunpeng Music, which is considered a subsidiary of Kunpeng Investment. At present, the manager assistant and other related teams have been formed for Han Yueshuang. Relying on Jiangcheng's contacts, Han Yueshuang can already receive many high-quality business announcements.

Next, Jiangcheng will form Kunpeng Film and Television.

Because Kunpeng has produced more and more TV series, it is convenient to establish a film and television department to connect with other companies' projects in the future.

Lin Zhibai said: "After the film and television department is established, sign some actors in."

In the future, Kunpeng and Sansan will cooperate in TV dramas, and Lin Zhibai can insert some of his own actors to play supporting roles.

The protagonist doesn't have to think about it.

Just like the show "Conquer".

Since the filming was handed over to Tianguang, Tianguang would definitely use his own actors for the important roles, and would not give Kunpeng this opportunity. On the contrary, it would be easier to place some supporting roles.

"good."

Jiang Cheng smiled and said, "But let's move slowly, the three have been guarding us."

"Um."

Lin Zhibai's movements are already very small, and San San's nerves are very sensitive.

It doesn’t matter if Kunpeng only wants to make money from the Big Three, but if there is too much positive conflict of interest with them, things will be troublesome.

"There is good news for the boss."

Jiang Cheng said with a smile: "The Haifeng Media agreed to package and sell the Haifeng video to us at a discount of 100 million yuan. I asked a professional team to evaluate the copyright fee of the source of the film on that website. This transaction can be done, but there is a problem."

"you say."

Lin Zhibai was in a good mood.

Kunpeng is now making a very high profit, and it can fully spend 100 million yuan.

Jiang Chengdao: "This video website is already in a loss state. After we take over, even if we don't pursue profit in the short term, we can't just continue to lose money like this?"

"Buy it first and talk later."

Lin Zhibai has a way to attract traffic to the video site, "Another name for the site, let's call it Kunpeng Video."

"Should I change the name directly?" Jiang Cheng hesitated: "If you change the name to a new one, the original name will lose its trademark value."

"Change it."

Lin Zhibai also knows this, but short-term pain is worse than long-term pain. What's the matter with Kunpeng's video site called "Gaofeng"?

Anyway, what Lin Zhibai wanted was the source of the film.

These are the foundation of a video site.

"Change to Kunpeng?"

"Um."

"Kunpeng video?"

Jiang Cheng read a few sentences and felt that there was nothing wrong.

...

Spending 100 million to acquire Blast Video, this is the biggest deal Kunpeng Investment has made since its establishment. After the acquisition was successful, the news caused a sensation in the industry as expected!

"Kunpeng Acquires Blast Video! "

"Gallery Video Renamed: Kunpeng Video! "

"Kunpeng broke into the field of video websites, is it a bad move? "

"Expert Interview: Kunpeng made a foolish move"

"The Gale Video is a Mess! "

"Kunpeng will become the worst receiver? "

"What exactly is Kunpeng's acquisition of Blast Video?" "

No one knows what Kunpeng acquired this video website, because the pie chart pattern of the Bluestar video website is as follows:

Myths account for 50% of the market.

Tianguang accounted for 20% of the market.

Nathan accounts for 20% of the market.

Just like the earth in the previous life——

The five major platforms iQiyi, Tencent Video, Youku, Mango TV and Bilibili account for nearly 90% of the market share.

Blue Star is similar.

The three major companies occupy 90% of the market!

The remaining 10% is the turn of other video sites to share, including Blast Video.

Yes.

The blast level has been in a state of loss.

So how will Kunpeng acquire Blast Video to break out of the encirclement?

This is not a question of moving the three major cheeses, because the three have already occupied 90% of the market!

This is a question of whether Kunpeng can survive under the squeeze of the three major video sites after Kunpeng acquired Blast Video!

"There's really nowhere to spend the money!"

"It can be seen that Kunpeng's financial report is really healthy."

"After all, those variety shows made a lot of money, as well as the income from "Hurricane" and so on."

"Video sites are a quagmire. The Big Three have captured 90% of the market, and Haifeng Video has no chance to develop at all."

"Kunpeng was definitely fooled by Gale."

"This mess, Gaifeng has long wanted to get rid of it."

"I heard that the acquisition cost 100 million yuan."

"hiss."

"It's no wonder Kunpeng is tempted. He bought Blast Media for 100 million. The price is indeed fair. After all, Blast Media must have invested several hundred million in video sites over the years."

"Basically it's all in vain."

"No matter how cheap it is, after Kunpeng eats it, he has to find a way to make a profit. What will they use to bring this website back to life?"

"Only the content."

"The problem is that Kunpeng doesn't have its own team. The dramas and variety shows they filmed are all in cooperation with the three major companies, so there must be no way to be exclusive. If there is no way to be exclusive, then there are myth videos and your Kunpeng videos. Why don't you go to the Shinhwa video to watch the source of "Hurricane"?"

Obviously.

If this website is successful, then it is indeed the three major cheeses, but why can you make it, who can break the market monopolized by the three majors?

And no matter how people in the industry look at it, they can't change the facts.

The acquisition has been signed, and Haifeng Video has officially changed its name to Kunpeng Video!

After the website was renamed.

Jiang Cheng sent Lin Zhibai a large work report.

After Lin Zhibai finished reading, Jiang Cheng called.

"Blaster Video was also brilliant in the past. At its peak, it had 50 million members. Although it is not worth mentioning compared to the three major video sites, it was at least profitable at that time. But now the three major video sites are getting better and better. The membership of the video has shrunk to 8 million, and even 10 million members can't get it together. Then, in order to attract new users, Haifeng Media also launched some self-made dramas, self-made variety shows, etc. These are the source of the website's losses, but If we don’t do these things, the website will only be more cool. After we take over, these projects can be considered to be cut in half, but we also need to come up with new content to fill in, what does the boss think?”

"It doesn't matter, I will make a move."

Lin Zhibai opened his mouth, and then called out the system.