Freelance Artist

A few days later, Lin Zhibai just woke up when he received a call from Jiang Cheng, "Boss, it's about to be broadcast!"

"What?"

"The advertisement of Qianwei Orchard, the brand has a lot of money, the first broadcast will be broadcast directly on Tianguang TV, and then there are some video websites and so on, all of which have also arranged for this new advertisement, which will start around ten o'clock this morning. "

"OK."

"Can we do this?" Jiang Cheng was still a little nervous: "Lanfu Chocolate's style is so high, compared to this advertisement of Thousand Flavors Orchard, it always feels a bit tacky."

"Then wait for sales."

If you want to prove whether an advertisement is successful, you have to see whether the sales of the product have increased after the advertisement is broadcast. As for Jiang Cheng’s claim that the advertisement of Qianwei Orchard is a bit tacky, that’s what Lin Zhibai wants, because chocolate mainly targets three categories Among the consumer groups, one is couples in the dating period, the other is young female white-collar workers, and the third is middle-class couples who pay attention to the quality of life. It must be a bit aggressive.

What is the quality of Qianwei Orchard?

This is an old case of great success in the previous life. It was first produced by Nongfu Orchard. Due to technological reasons, almost all fruit juice drinks cannot avoid the design defect of condensed sediment after standing. Many consumers would hold the bottle and point at it. Precipitating doubts and worries, whether this thing has deteriorated or not, did not expect Nongfu Orchard to reverse thinking, and directly shouted the slogan "Nongfu Orchard has three kinds of fruits in it, shake it before drinking", which immediately caused unavoidable precipitation problems, It has become evidence to prove the superior quality of its old man, which can be called a classic case.

So the farmer's orchard became.

Later, many fruit juice drinks, milk tea drinks and other beverage advertising strategies followed this idea, such as the famous Minute Maid Orange series under the Coca-Cola Company!

that's all.

ten o'clock.

The commercial airs.

The content is exactly the same as that written in the planning proposal. I saw a happy father and son wearing cool clothes, walking on the beach, going to the beverage store to buy drinks, and suddenly saw the words "Thousand Flavors Orchard, before drinking Shake it", so the father and son raised their hands and shook their bodies funny, and the super handsome salesman looked at them strangely.

The voice-over sounds.

This voice is more lively and crisp, giving people a sense of lightness: "Qianwei Orchard is made from a variety of fruits, shake it before drinking."

The vista opened up.

The father and son took the drinks and walked away, still shaking their buttocks in various ways, and the advertisement also ended in this vision.

Lin Zhibai took a look.

It doesn't feel wrong.

Just as he was about to turn off the TV, he suddenly remembered something. Lin Zhibai tuned to Shinhwa TV. After waiting for about ten minutes, he saw that the new commercial of Qile Juice that Lin Gong was in charge of was also broadcast.

Um?

Lin Zhibai could tell at a glance that Lin Gong was not a human being, and this ad was actually imitating the idea of ​​Lanfu Chocolate. The two first-line stars, a man and a woman, got married because of the product, and finally hugged each other sweetly.

"It's not necessary."

Lin Zhibai shook his head. There is really no need for this kind of beverage brand that is friendly to the people to make the advertisements too fancy. I have never seen the advertisements of Coca-Cola in my previous life. ?

Not really.

It’s just that the celebrity effect is not a panacea. Sometimes if you invite a celebrity, you may not be able to do those advertisements that don’t invite a celebrity!

...

in front of the TV.

Many people watched the advertisement of Qianwei Orchard.

Because the Kunpeng planner is so famous, everyone is looking forward to this advertisement, and some people even wait for the advertisement to air, but after watching the advertisement, many people are somewhat disappointed.

"Is this the new advertisement of Kunpeng Planner?"

"It feels very ordinary."

"Am I expecting too much?"

"The greater the expectation, the greater the disappointment."

"No, I think it's quite interesting. After seeing the advertisement, my son has been imitating the father and son twisting their buttocks."

"It's nothing, it just feels too vulgar."

"How advanced is that ad for Lan Fu Chocolate!"

"This ad doesn't even have a celebrity, but the salesperson selling drinks in the ad is quite beautiful, but it's just one shot."

"Thousand Flavors Orchard is also a big brand, can't afford to invite celebrities?"

"The Qile Juice next door has invited two first-line celebrities to endorse it, which is more interesting than this."

"I also saw the advertisement of Qile Juice. It is a bit imitating Lanfu chocolate, it's nothing new."

"That's better than Thousand Flavors Orchard."

"Anyway, there are celebrities who look seductive."

"I think it's about the same. These two brands are almost the same in my mind, and the taste is also very close. After all, they are both juices, so I usually buy the same one. But I heard that the two of Qile Juice fell in love because of this advertisement."

"I go!"

"seriously?"

"Maybe it's hype. It's an old routine of the merchant. Anyway, I'm quite disgusted with this kind of hype. Compared with it, Qianwei Orchard is not hyped at all."

The response is mediocre!

And at the same time.

Lin Gong had already learned about the cooperation between Kunpeng and Qianwei Orchard.

Lin Gong was very angry at the beginning, but Kunpeng rejected him and cooperated with Qi Le Juice's competitor?

but.

After seeing the advertising effect of Thousand Flavors Orchard and the reactions of netizens, Lin Gong's anger disappeared.

Excited instead!

The Kunpeng planner is nothing more than that!

This is the advertising plan for Qianwei Orchard?

Lin Gong suddenly wanted to thank Kunpeng loudly for rejecting the cooperation invitation of Qile Juice!

...

the other side.

a supermarket.

Jiang Cheng was shopping with a shopping cart, and the shopping cart was filled with a lot of food.

Finally, he walked to the beverage area. This is a large supermarket with various beverage brands. Jiangcheng soon saw that Qianwei Orchard and Qile Juice were all on the shelves.

After all, they are the two most popular juice drink brands in Qinzhou.

Jiang Cheng's heart moved, and he simply observed the sales of various beverages in the beverage area.

There are people coming and going next to the shelves.

There are many people buying drinks.

Someone picked up Qianwei Orchard and looked at it, and saw the words [shake before drinking] on it, and couldn't help laughing and said: "Or buy a few bottles of this, I just saw the advertisement before going out, remember to drink Shake it forward."

"Why shake it before drinking?"

"I don't know, that's what the ad says."

"Maybe after shaking it, the taste will be better?"

"I've been drinking juice for so many years, and this is the first time I've heard of this way of drinking it."

"Buy a few bottles."

"Shake it back and see if it tastes better."

"I'll shake it now!"

A customer picked up the Thousand Flavors Orchard and shook it.

After shaking for a long time, the sediment inside has evenly dispersed. The customer took a look and felt that it was different.

"It looks good."

"You haven't had a drink yet."

"The main shape looks like it makes people want to drink more."

"The fruit inside is all floating."

In this way, many customers took a few bottles of Qianwei Orchard and threw them into the shopping cart.

Jiang Cheng observed patiently.

After observing like this for an hour, half of the Thousand Flavors Orchards on the shelves had disappeared. Compared to today, the number of people buying Qile Juice was significantly less. Obviously, under normal circumstances, the sales volume of these two juices is about the same.

The ad works!

Jiang Cheng's eyes were bright, and the boss was so powerful, the five words "shake before drinking" became the magic weapon for the success of Qianwei Orchard!

...

Thousand Flavors Orchard.

After the "Shake Before Drinking" advertisement was aired for a period of time, the company's executives paid attention to the audience's response online, but the comments on the Internet cast a shadow over everyone's heart.

"Failed?"

"The reviews from netizens are very average."

"Maybe we shouldn't use Kunpeng planners for publicity. We made everyone's expectations so high, but it turned out that the advertisement was mediocre."

"I said we should find a celebrity to endorse!"

"It shouldn't be, I think our ad is pretty good."

"Kunpeng's planner is a variety show after all, and it's still unreliable to advertise. Maybe Lan Fu was lucky last time?"

"No, I think this ad is excellent!"

"Shaking it before drinking is so brainwashing!"

"Lets see."

The executives of Qianwei Orchard are beating drums in their hearts.

But at this moment, the phone in the company rang.

An employee answered the phone, "Tianhong Supermarket? Do you want to order 100 boxes of Thousand Flavors Orchard?"

subsequently.

Phone more.

Employees picked up the phone one after another.

"Why does your supermarket suddenly have so many goods? This is five times the usual amount!"

"ah?"

"very popular?"

"Today's sale is too good!?"

"Sales are several times higher than usual!?"

The leaders of Qianwei Orchard were also attracted by the phone call, and when they heard about this situation, all of them widened their eyes!

"The advertisement is done!?"

"Didn't the netizens say..."

"Don't look at what netizens say, but look at what they do!"

"Hahaha!"

"Kunpeng planner, awesome!"

...

For Qi Le Juice, Lin Gong was waiting for feedback at the headquarters. Under normal circumstances, a new advertisement for a product will definitely drive a wave of sales.

"Is there no news yet?"

"Our new advertisement, online evaluation is not bad."

"But what everyone is discussing is the relationship between our two spokespersons, and they don't seem to pay attention to the advertisement."

"It doesn't matter, as long as we mention our products."

"How are the sales?"

"Contact the major supermarkets!"

"I contacted..."

"How to say?"

"The person in charge at the supermarket said..."

"say what!"

"Hesitating!"

"Many supermarket managers say that there is no need to buy Qile Juice from us for the time being, because the vast majority of customers who buy juice today choose Qianwei Orchard!"

"What!?"

"Just based on their bad advertisement?"

All the executives of Qile Juice felt a blow to the head, and Lin Gong's cheeks twitched slightly!

how so?

Why is Thousand Flavors Orchard!

I imitated the model of Lanfu chocolate advertisement, spent so much money to hire such a big-name star to hype such a wonderful love scandal, but it was useless. What a success! ?