Entertaining Children

CCTV is a national television station, and the Spring Festival Gala held by it has great political and symbolic significance. It has high specifications, high ratings, great influence, and cannot tolerate any mistakes, so the content of the program will be relatively monotonous and boring compared with the evening shows of some local TV stations.

Whether it was the instrumental music performance with Sun Tingting at nine o'clock, or the parkour performance performed by two parkour teams as the background for Liang Xueying's singing at ten o'clock, the two programs with Xiao Yao's appearance seemed to be the same. is relatively new. In a relatively monotonous and boring show like the CCTV Spring Festival Gala, these two programs gave the audience in front of the TV a sense of light. In addition, the standards of these two programs are extremely high and the effects are good, which makes these two programs more prominent and excellent.

However, when watching these two programs, it is not without viewers complaining on the Internet. It's just that what everyone complained about was not Xiao Yao himself or the performers of these two shows, but the Spring Festival Gala show group.

In the instrumental music program, many viewers and fans of Xiao Yao thought that the combination of Xiao Yao and Sun Tingting had a new song when they saw the program list and the host’s announcement, but only after watching the program did they find out that their combination was performing. The most popular is the song "Rejoice" in their album, but the name of the song and the name of the group have been changed to Chinese, so some people spoke on the Internet and shouted that they were cheated.

Of course, it is normal and understandable for the director team to change their names to Chinese at a gala of a major national TV station like CCTV and a major Chinese traditional festival like the Spring Festival.

As for another singing show with a parkour performance as the background, the audience complained not about the name, but about the allocation of shots for the Spring Festival Gala program group.

From the perspective of Liang Xueying's fans, they think that Liang Xueying is the protagonist of this show, and they feel that there are too many close-up shots of the parkour people in the background. Fans of the three of Xiao Yao and parkour enthusiasts think that the parkour performance in the back of this show is the highlight. Too few close-ups of faces of cool people.

The core figure among the parkour performers is Xiao Yao, and Xiao Yao and the singer Liang Xueying have a good personal relationship and are well known to fans. There are also disputes between each other, but they have not spread to each other's idols, to the extent of attacking each other's idols.

The series of parkour tours before the Spring Festival Gala, the parkour program on the Spring Festival Gala, and the online controversy over the program that Liang Xueying and Xiao Yao collaborated after the Spring Festival Gala made parkour a hot word on the Chinese Internet around the Spring Festival. This is undoubtedly very beneficial to the parkour movie that will be released on the third day of the Lunar New Year. The series of publicity plans arranged by Xiao Yao and the film promoters, at least in China, have achieved more than expected results.

However, these promotional activities are all before the movie is released.

The mission of Xiao Yao and others is not over yet.

This movie was released simultaneously in China and overseas, and both domestic and overseas must be taken care of in terms of publicity. However, Xiao Yao and others do not have the technique of avatar, so they can only make some staged choices.

Since Xiao Yao and Sun Tingting decided early on to sign up for this year's Spring Festival Gala as a group, for the convenience of program review and rehearsal, the three members of the YRF team and Chen Xiaoting's promotional activities before the film's release were all arranged on Huaxia's side, and Overseas pre-release publicity is mainly based on media advertisements and reports. The film’s main stars also have some promotional activities in the United States, but they are carried out by Mu Ying and Zhou Jingyi and three other newcomers. The main YRF team The three of them have to wait until after the release to go abroad for publicity.

The nodes before and after the release are the premiere of the movie. Since it will be released simultaneously around the world, Xiao Yao and others did not plan to hold one premiere in each country, but planned to hold only one premiere.

Although this film is actually a joint venture film in nature (most of the crowdfunding funds come from abroad), Xiao Yao and others also have higher expectations for the overseas box office of this film, but YRF, Chen Xiaoting, Mu Ying The five main creators are all from China, and the three of YRF and Chen Xiaoting have much greater connections and positions in the Chinese entertainment circle than those of Xiao Yao, Mu Ying, and Zhou Jingyi in the American entertainment circle. Decided to put the premiere in Huaxia.

Before the screening, the three members of YRF and the four members of Chen Xiaoting, Mu Ying, Zhou Jingyi and the other three leading actors were active separately. When it came to the premiere, of course these main creators would get together. Therefore, before the premiere, Muying, Zhou Jingyi and the other three leading actors also flew to China.

In addition, about half a month before the movie was released, the two episodes and the MV sung by "Immortals" for the movie were also released as the movie's promotional song and promotional video. These two movie songs and MVs are also released globally, and they can also be heard and seen here in Huaxia. However, the band has never performed these two songs in Huaxia. For this premiere, Xiao Yao also invited the band together. They also came to Huaxia with Mu Ying and others.

When Muying and others arrived in Yanjing, it was the first day of Chinese New Year.

According to Chinese tradition, a few days before the new year is a day to visit relatives and friends, young people like Xiao Yao are going to pay New Year's greetings to the elders. Xiao Yao and the others did not delay this year, but they basically put down their things and said a few words of New Year greetings to the elders in the past, and left without staying longer. The elders knew that they were going to hold the premiere in the third year of junior high school, and they understood their behavior quite well.

Muying and others arrived at night. Xiao Yao and the others not only visited all the relatives who would leave in a week in previous years on the first day of the new year, they even had time to pick up Mu Ying and others at the airport.

The parkour movie was released on the third day of the new year, and Xiao Yao routinely held the premiere on the night of the second day of the new year, which was midnight on the third day of the new year. The second night after Mu Ying and others arrived was the premiere, so they didn’t have the time to go out to play during the day, but stayed in the hotel to recharge and prepare for the premiere at night, which saved Xiao Yao’s attention. Waiting for someone to play with you.

When a movie premieres, it is natural to invite celebrities to come and support the platform.

Although the second day of the Lunar New Year falls on the traditional New Year's Day, since the premiere is at night, it does not affect the daytime visits to relatives and friends, and at this time, there are very few celebrities and entertainers who have jobs, but there are more People are free to come and participate.

Xiao Yao's own connections in the entertainment industry are already quite solid, and he has become a newly promoted director with a box office of 2 billion. This time the movie premieres, there are quite a few big-name stars who are willing to show Xiao Yao's face and join him. What's more, the main creator of this movie is not only Xiao Yao, but also Zhao Rui and the other three second-generation stars.

The three of Zhao Rui and the others are less famous and status in the entertainment industry than Xiao Yaolai, but they all debuted earlier than Xiao Yao, and they have accumulated their own contacts in the entertainment industry. In addition, in addition to their own relationship, there is also a relationship between the four elders.

Although the four of Xiao Yao did not let the elders in the family intervene from the pre-production to the final post-production of the film, but when it comes to the promotional stage, it is understandable for the elders to help promote it and express their support. Will not refuse. When inviting the stars in the circle to participate in the premiere, although Xiao Yao and others did not let their elders show up, there were quite a few people who agreed to attend because of their elders.

Therefore, there are quite a lot of celebrities and entertainers who came to this movie premiere, which can be regarded as the largest movie premiere that Xiao Yao has experienced so far.

For this premiere, Xiao Yao and others invited not only a large number of stars, but also a considerable number of celebrities. However, Xiao Yao's attention is not only on the big-name celebrities, Xiao Yao also did not ignore the lesser-known celebrities and entertainers.

As a star who is well-versed in both the web live broadcast circle and the short video circle, Xiao Yao has not forgotten the web anchor. Although the general Internet celebrity anchors still can't compare with traditional stars, the webcast is still a good promotion channel. In the publicity before the film's release, Xiao Yao still cooperated with many network anchors, asking them to help promote his new film, and at the film's premiere, Xiao Yao still reserved a place for them as a group.

In addition, Xiao Yao is a person who is not willing to bear the debt. Taking advantage of the film's premiere, Xiao Yao also fulfilled a promise and repaid a debt.

When participating in the performance of "Produce 101" last year, Xiao Yao made two promises in public. One is to write songs and choreograph for the last eleven members of the group, and the other is to invite the six trainees in this group to participate in the premiere of their own movie. Xiao Yao didn't have time to pay attention to the previous promise, but the latter promise could be fulfilled.

At that time, Xiao Yao said on the performance stage that he would invite six people to attend the premiere of the animated film "Wall-E". Two trainees who did not make it to the final eleven went, and four people who did not attend his premiere. The premiere this time was on the second day of the Lunar New Year, and the girl group had no performance assignments, so Xiao Yao sent invitations to the remaining four to make up for the premiere activities that had been promised to them.

Not long after the group formed last year, the 101 girl group had a incident in which a member quit the group. However, in less than a month, the agency of the three ex-group members released the three ex-group members back to the team under various pressures, making the eleven-member girl group complete again. After this turmoil, Haiyan also took some measures for the eleven members of the women's team, such as replacing the captain, rearranging the C position and so on. After going through these things, this re-integrated girl group finally got on the right track, and it has developed well in the past half a year or so.

After hearing that four members of the girl group were invited to attend Xiao Yao's film premiere, Haiyan's agency in charge of girl group affairs got in touch with Xiao Yao, saying that they wanted eleven people to come together. After all, this girl group is also very popular now, and it is beneficial to both parties to participate in the premiere as a whole.

Xiao Yao and the others invited quite a few stars to the premiere, both in film and television and music, but idol groups like the 101 Girls Group were not on their invitation list. Inviting Lai Zhaodi, Wei Yunjing and other four people is to fulfill the promise. In terms of the star lineup of this premiere, he does not need this eleven-member girl group to help him attract attention. So Xiao Yao did not agree, but refused because only four seats were reserved for the guest seats and there were no extra seats.

One of the characteristics of the movie premiere featuring Xiao Yao is that there is no red carpet. But Xiao Yao was just displeased with the cumbersome procedures, and he would not hide the invited celebrities so that they didn't even show their faces. Outside the theater for the premiere, there is a special entrance for guests. The media and fans stand guard at the entrance of the theater, and they can still see the stars who are dressed up, but there are no interviews and autographs. The whole process is much simpler. .

Regardless of the size of the cafe, Xiao Yao's treatment is the same. After the star arrives, Xiao Yao and others will personally come forward to say hello.

Due to the large number of main creators this time, the time required for the pre-screening interview session is much longer than that of Xiao Yao's previous animation film. In addition, Xiao Yao also plans to let the band perform live episodes from the two films, So the start time of this premiere is relatively early.

Xiao Yao and the four of them are familiar to Chinese audiences. At the exchange meeting before the screening, Xiao Yao first introduced Mu Ying, Zhou Jingyi and three foreign leading actors who were relatively unfamiliar to the guests and audience.

Now that they have been introduced, the host of the premiere will inevitably interview them. For this premiere, the host Xiao Yao and the others invited was a beautiful host from the CCTV Movie Channel. She could speak no English, and there was no problem communicating with several foreign actors. However, as a host, it seemed a bit too busy to interview and translate at the same time. Xiao Yao also did Chinese translation for several people by the way.

After introducing a group of main creative personnel, the next step is to introduce the creation process of this film. When it comes to this movie, of course we have to talk about the sport of parkour. When Zhao Rui introduced that this sport was thought up by Xiao Yao in order to perfect his action effects in filming "Ling Yunzhi" back then, as expected, it aroused exclamations from the guests and audience .

Many viewers know that this movie was crowdfunded last year on an overseas crowdfunding website abroad, but after listening to Muying’s introduction, they only know that this movie was met when Xiao Yao went to France to participate in the Short Film Festival three years ago. When I arrived at Muying, I started planning. I heard that the four of them spent two full years writing the script alone, which surprised the guests and audience, and made them feel even more different about the second-generation young stars on stage.

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