Disaster Artist

Chapter 51: viral marketing

Boom!

Boom boom boom!

The news completely boiled over.

Murder news and bizarre questions are linked in space, and then form a circle, which instantly becomes scary, with goose bumps on the back.

It was only at this point that things really exploded. News keywords once rushed to the top ten of the hot search. Although it only stayed for an hour, I could still deeply feel the heat wave of discussions on different platforms, which was surging. , a dark line is all linked together.

The most direct effect is that all the three bloggers' news reposts exceeded one million, and the blogger with more than 10 million followers was even more exaggerated, with a full two million reposts, making the news in a mighty way. It spread, and from one platform to another platform, it opened up the dimensional wall of the entire network, and really created the effect of sweeping the entire network.

Moreover, the discussion of messages is even more noisy. Even if the keywords have been searched, the messages are still growing continuously. Everyone has turned into a famous detective, trying to uncover the truth behind the incident.

Someone found Liuli's social network page, and naturally someone found Jiang Qian's social network account, and they dug out one by one. The identities of six high school students were confirmed one after another, and all their families were mourning one after another. Find out about funerals.

Things become real little by little.

However, no one still knew what happened until someone linked Jiang Qian and Liu Li to try to dig further.

result!

The video link and news link can obviously be found, but all of them have been banned and can't be seen now. A cloud of mist lingers in front of me, and a sense of horror also spreads. The hot summer in June seems to be cooling down. There was a chill on the spine.

In this room, the news of "the bizarre death of six high school students" has been on the hot search, and no one has been able to find out the truth of the matter.

On that side, "Unfriending" was quietly preparing to premiere at the Dome Theater, and there was absolutely no sign of linking the film to the news.

This was something Lu Qian deliberately avoided. His original words were:

"This matter cannot be done by us. We need to wait for the audience to discover the connection for themselves. If necessary, we also need to strongly deny that this film has nothing to do with real news events, and we will do our best to distance it from the relationship."

The accounts and information that appeared on the Internet before were all re-produced by professional companies, and did not use the information of Xia Yingjia and other actors, which was an illusion created consciously; of course, the key information that secretly promoted the development direction of news events , and they are all released, but try to avoid hiring sailors, because they need to ensure the "authenticity" of the event as much as possible.

All of this was planned by Lu Qian.

The times are different, and so are the ways of publicity.

The production company must never admit that a movie is a "documentary", because the audience is smart enough to know that this is a propaganda trick of the film company. Although it can attract some curious audiences to the cinema, overall, the propaganda effect is far from it. Far from meeting expectations.

On the contrary, they need to do their best to distance themselves from reality. Reality is reality, and movies are movies. They made this movie far ahead of real events. They just made up a work by themselves, and then the real case happened, and the crew also I don't know what's going on at all...

"This story is purely fictional, and any similarity is purely coincidental."

The act of drawing the line, on the contrary, stimulates the curiosity of the audience, endows the film with the role of a prophet, and then attracts the audience to enter the cinema, trying to find the truth from the film, so as to solve the riddles of real life.

The more lively the online news is, the more low-key the crew of "Unfriending" needs to be. They need to be patient and calm, so that this viral marketing craze can last longer.

At least in the early days.

On Friday, June 13, after "Unfriending" went around in circles, he finally got the chance to be on the big screen, and it was still in the unique dome theater.

From a certain point of view, the starting point of "unfriending" is on Boxi Avenue. This should be the perfect opportunity that countless directors have dreamed of, and it is undoubtedly an honor.

The only regret is that the crew really doesn't have the funds to hold a premiere. If you don't talk about it, you will waste tens of millions of grand premieres, even if it is a small premiere that costs 500,000, there is no way, but Small-budget independent films don't have to bother with these formalisms.

Being able to see this work on the big screen is the most important thing.

Tonight is the first time, for the two souls in the two time and space, the first time that a feature film made by myself has appeared on the big screen for the first time.

This feeling is a bit strange, and it is difficult to describe accurately: nervousness, anticipation, apprehension, excitement, fear, and excitement, it should be mixed with some.

Because at this point, the director's work has been completed, and the next thing will be handed over to the audience - the audience is the only one who has the right to judge.

This is the case with every movie, some people are destined to like it, some people are destined to dislike it, and some people even hate it. It can be 100% sure that there is no one work that can satisfy everyone's preferences~www.novelmt.com~ Whether it is the box office of film history It doesn't matter whether the first work is the first work in the rating website's word-of-mouth.

The only difference is which kind of thoughts are more people holding?

So, what will be the evaluation of "unfriend"? Can it scare the audience?

"Knocking!"

There was a knock at the door. Lu Qian stood in front of the mirror in the bathroom, shouted at the door, "The door of the room is unlocked", took a deep breath to adjust the beating of his heart, and then walked straight out.

You can see Ji Xu, who is wearing a white T-shirt and a black casual suit jacket, and she can't help but widen her eyes, "Why are you dressed so grandly?"

But he didn't want to, Ji Xu was also shocked, and said almost at the same time, "That's it? Are you going to the first screening of the movie like this?"

Compared to Ji Xu, Lu Qian was still dressed in a light T-shirt and jeans, exactly the same as usual, and didn't put any thought into dressing.

Lu Qian looked down at his attire, "Student Ji, we just went to the cinema to watch a movie. There is nothing special about it. Dressing up like you makes a fuss, okay?"

Ji Xu spread out her hands exaggeratedly, then rolled her eyes.

"Although there is no premiere, we all know that this is the first screening of the film. Even if you don't have to dress up, you should at least have a little sense of ceremony. If you wear a pair of slippers like this, it's as good as going to the vegetable market. ?"

On Ji Xu's forehead was a big "Silent" written on it.

"No wonder you didn't have a girlfriend, and finally went to the premiere with me."

As soon as the words were spoken, Ji Xu realized: Oops, stepped on a landmine.

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