Disaster Artist

Since the concept of genre films was officially born, how a film seeks a balance between business and art has become the subject of all directors.

People often see that the box office of commercial films can be easily successful, and take it for granted that art films that are difficult to achieve breakthroughs at the box office are not accepted by the general public, but is this really the case? Is the market potential of commercial films and art films really black and white?

Obviously, Lu Qian didn't think so——

"Titanic", "Avatar", "Lord of the Rings", "Psycho", "Sing in the Rain", "The Godfather", "Forrest Gump", "Saving Private Ryan" and many more.

These works can be labeled commercial and artistic at the same time. They have achieved great success at the box office, and they are also recognized by professionals. Both commercial and artistic achievements shine, and the works on this list are also There are many, many, and the list goes on and on.

Obviously, for the general public, they will not reject commercial films or art films. The only criterion for whether they are willing to enter the cinema is:

Does it look good? Interested? Is it worth seeing?

As for why in the current market, commercial films can generally get more box office, but art films can't, Lu Qian gave a new entry point.

Commercial movies are relatively easy, and art movies are relatively serious. This is indeed a reason, but not the root cause; it is the process of finding excellent movies. The former is less burdensome, and the latter requires more patience. No matter what movie it is, looking for a needle in a haystack requires It takes energy, and for the average audience, they really don't have that much time to watch that many movies.

Think carefully, the concept of so-called commercial films and art films is originally a group of people based on "box office performance", but in fact, commercial films can think about philosophical issues, art films can be vulgar and funny, so-called expressions are all It's just the way the director presents the movie—

The boundary between the two has never been a simple "business and art", but more of a "popular and niche" distinction.

Such a view, unique and interesting.

Ji Xu listened carefully, and her thoughts surged with Lu Qian's words, but Lu Qian's words were not over yet.

"It's precisely because of this that ordinary audiences need platforms like film festivals and awards season to screen, they need to see a list of works that critics have approved, and then they choose the works they want to try."

"But how many works of art don't make it to festivals and awards season? How many veteran moviegoers are interested in these works? How many avid moviegoers are eager to unearth treasures among the countless works?"

"Not much, but definitely there."

Lu Qian said a lot, but Ji Xu was swept in, frowned slightly, and asked his own question, "So what?"

Lu Qianzhan showed a smile, "So, if those works that have never been favored by film festivals and awards seasons can be screened in a channel for more people to see; if those art film lovers can find a channel to watch these works Works, looking for a needle in a haystack to unearth treasure, then it’s a win-win.”

Vaguely, Ji Xu caught a clue from Lu Qian's vast information, but it was still not clear enough, and then Lu Qian had already revealed the answer.

"Student Ji, if we build an online video site, it can have a lot of commercial movies to meet the needs of those popcorn lovers; it can also have a lot of art movies."

"Not only does it allow senior film lovers to find their favorite works, but also allows these art films to have a simpler, cheaper and wider display platform."

"Then complement each other through the membership model. In a sense, the proceeds of commercial films are used to subsidize art films, but art films have a broader space for development."

In this way, the problem Ji Xu was worried about also found an outlet——

The distribution process of the movie has changed slightly. The first choice is still to go to the theater, but if the distributor cannot be found, or the theater is not performing well, the next step is always to enter the database of the online video website, and then the netizens all over the world. They can search for the works they are interested in anytime, anywhere without being bound by geography.

As Lu Qian said, in fact, art film lovers have always existed objectively. If they cannot find the films they are interested in from film festivals or awards season, and because they live in small cities with relatively less abundant resources, they cannot live in When big city theaters see these works of art, their abilities are shackled.

The Internet can become such a platform and open up the situation.

It is true that film festivals and awards season are still the biggest display platforms for art films, but in addition, can senior film fans also hold their own "film festivals"?

Through the streaming media platform, movie fans can select their favorite works from the vast sea, and then Amway will give them to other friends who like movies.

Moreover, it does not need to be limited to commercial films and art films. For niche genres such as "unfriending", if there was no screening in the theaters, then Ji Xu and Lu Qian would be able to show themselves through the online platform, and they would also be able to find another way. Find fans who like this work.

This way is undoubtedly special and bold, not only does not avoid "market choice", but also further hand over the right of choice to the audience.

Ji Xu opened his mouth slightly, his face full of astonishment, because the amount of information was too large, and it even impacted his cognition and status of the existing film market. He boldly broke the definition of the big screen in the cinema and made the film more popular and popular. A broader definition, he really did not expect.

There are countless ideas in the bustling mind~www.novelmt.com~ but the first question that comes to Ji Xu's mind is:

"A Qian, I thought you were a supporter of the cinema. Didn't you always insist that the movie needs to have a 'movie feel' and then present it on the big screen?"

"But now how..."

Ji Xu didn't realize it, and his brows couldn't help but frown, because from a certain point of view, he was also a big screen supporter, and he even resisted watching movies on his mobile phone. Such a palm-sized screen often Too much important film quality will be lost.

He thought Lu Qian was the same.

Lu Qian seemed to have anticipated Ji Xu's doubts for a long time. Not only did he not explain in a panic, but he also spread his hands and joked with a smile on his face.

"Relax, classmate Ji, relax! We don't need to be imprisoned by our own ideas, otherwise artistic creativity will be snuffed out before it is born, relax."

Looking at Lu Qian who was still in a joking mood, Ji Xu rolled her eyes and said she was speechless, but her smile rose after all.