Disaster Artist

Originally, Ji Xu didn't want to tell Lu Qian that he didn't want to disturb Lu Qian's work, but Lu Qian always seemed to have such an ability to let people relax and let go of their defenses. The troubles in it are said in one piece, in bits and pieces.

After saying it all, it was like taking out the trash, and I finally felt relieved, as if the weight on my shoulders had eased a little, and then Ji Xu realized that she seemed to have said too much.

"...Aqian, just listen to it, don't worry, just leave these things to me and Xiu Zhongjun to handle. Your task is to make a good movie."

Ji Xu scratched his head, worried that he might disturb Lu Qian's creative thinking——

Just look at Lu Qian's usual work. The director needs to control the overall situation and pay attention to details. The consumption of energy and physical strength should not be underestimated. Moreover, this is a job that requires artistic creativity, which is different from the producer's work. Work is very different.

Lu Qian nodded lightly, "Of course, these things must be handled by you, I have no interest at all."

That natural gesture made Ji Xu stunned for a moment, and then he laughed silently - this is the familiar Lu Qian.

However, Lu Qian changed his words and continued.

"The problems you are worried about are very real, and they are also problems that all directors and small companies need to face. To be honest, I don't think the gate film industry has been able to deal with these problems well."

Damen Pictures does not have its own distribution channels, so their art films also face similar problems. The difference is that they have their own PR and publicity departments. Whether it is distribution or awards season, they can always have more solutions. of.

However, Damen Films has so far achieved too little in film festivals and awards seasons. On the one hand, because of the style of their own projects, it is indeed difficult for horror thriller movies to open up in the art market; on the other hand, it is Because their PR department still lacks the means.

It is precisely because of this that the development prospects of Damen Films have never been clear. Even if they have entered the top seven ranks, they are still in a state of trepidation. In the final analysis, they have not yet been able to form a profitable virtuous cycle model. Works are adventurous.

For the same reason, Damen Pictures has been seeking to establish its own distribution channels, trying to get rid of the constraints of distribution companies and open up a new situation.

Therefore, Lu Qian's spit is correct.

Ji Xu couldn't help laughing - if even Damen Pictures is still like this, then why should Blue Whale Pictures worry? This should be the deep meaning of Lu Qian's words, right?

Lu Qian just spit out a word, and the words didn't stop.

"Film festivals and awards seasons require strength, but also a bit of luck. You can't force them, but I have an idea for the distribution and profitability of art films."

Lu Qian's words made Ji Xu's eyes light up slightly, a little surprised and a little excited, but he didn't say much, just looking forward to Lu Qian's next-

Others don't know, but Ji Xu is very clear that it is a fact that Lu Qian does not like the work of management and operation, but it is also a fact that Lu Qian has an innate sensitivity to the market.

Lu Qian didn't sell off. He really lacked understanding and interest in business models and operations, but he was still able to provide some different perspectives and ideas, and both Ji Xu and Xiu Zhong judged the feasibility.

"For traditional film companies, they all know that making art films is not profitable, so most of the time they use the profits of commercial films to supplement the production costs of art films. Anyway, art films do not need to burn money."

"But there is a question here. It is true that art films do not make money, but there are film companies that continue to invest in art films. Why?"

"For filmmakers, we may say we want to create art, but for studios, they don't."

Profit is the essence of businessman.

Ji Xu's thoughts turned with Lu Qian's words, and he came up with an idea, "They are not for making money, but for reputation and glory. Just like building a brand, they use the halo of awards to form a brand image."

Awards, the benefits it contains are far more than just honors.

Lu Qian nodded, "Yes, not exactly."

"You may walk into a movie theater because of a Golden Book Award for the best director, but you will not unconditionally choose a movie produced by Streamer Pictures because Streamer Pictures has 300 Golden Book Award best films."

Lu Qian's simple and straightforward words made Ji Xu open his mouth, but he couldn't refute after all.

It's true that awards are critical to a studio's brand image, but is there just one reason to keep investing in art films?

Obviously not.

The concept of awards season needs to be emphasized here. What is awards season? How did awards season come about?

The so-called awards season is the season that starts in November every year and ends with the Golden Book Award in February. It is named after the numerous awards ceremonies, big and small, but now the awards season has formed a whole system and has a commercial effect. ——

If a movie can be nominated for the Golden Book Award, the box office may increase by 30% to 100%; if it can further win the Golden Book Award, the box office may continue to increase by 100% to 300%.

Of course, these data are just simple examples. The actual figures still need to be analyzed in detail. It just means that a Golden Book Award trophy can bring actual benefits, from the box office to Blu-ray discs to subsequent related distribution channels. This is the case.

The whole awards season has gradually developed around the most authoritative and grand Golden Book Awards. In the early stage of the awards season, winning nominations, winning praise, and winning awards at various awards ceremonies in the awards season can all become the halo of film promotion. But the ultimate goal is to aim for the Golden Book Award.

In other words, the concept of the awards season can be formed, in the final analysis, because the works that shine in the awards season can make money.

Fame and glory are very important; but interests are even more important.

"...interests, classmate Ji, interest is the reason why film companies are willing to continue to shoot art works~www.novelmt.com~ What does the interest chain of the awards season show?"

"Although the audience of commercial films is wider, the audience of art films is not narrow, and a large number of audiences will go to the cinema to watch the winner of the Golden Book Award for Best Picture."

"In the past ten years, the best film in the Golden Book Award has finally exceeded one billion at the box office. In fact, there is more than one hand."

In the final analysis, film companies still need to be driven by profit.

"But why is the market for most art films so tough?"

"It's simple, looking for a needle in a haystack."

"Imagine that commercial movies are always relatively easy and simple. Watch ten bad movies in a row, and then find a good one. If you don't like it, you still don't like it, but at least the burden is relatively small."

"Art movies are often more complicated and profound. Watching ten mediocre art movies just to find a good-looking masterpiece requires too much energy. How many people are willing?"