Disaster Artist

Changing the rules of the game is easy to say, like drinking water and eating, but in real life, this is almost an impossible task.

Rules, the reason why they become rules must have a reason behind them; and after time has accumulated, people have long adapted to this set of rules—

When Wei Wei fell from the horse, the whole Lanchuan was in a state of turmoil. Could it be that the film company was planning to overthrow the public relations system established by Wei Wei?

of course not.

Rather, everyone is eager to become the next Wei Wei, regain control of the right to speak in the awards season, and stand out from the chaos of the crowd to control the overall situation.

Even small and medium-sized film companies are no exception. They are not going to reshuffle all the cards, but take advantage of the chaos to find a breakthrough.

Therefore, it is not easy for Blue Whale Films to change the rules and completely subvert it.

But the key point is precisely here. Blue Whale Pictures does not need to rely on its own efforts to complete the reform, it only needs to follow the trend and grasp the context of the times—

"...In the past, a film wanted to be seen by the judges, what should they do?"

"Hold internal previews, send high-definition DVDs, hold special parties, etc., that is to say, spend money, and then spread it through word of mouth through contacts, and even need to ask grandpa to tell grandma, and ask the judges to watch."

"However, what do you think is the probability that these judges actually watched the entire movie?"

Lu Qian's words made Xiu Zhongjun and Ji Xu exchange a glance -

What Lu Qian asked was not even the judges' evaluation of the movie, but the possibility of the judges watching the movie. That is to say, even if the film company's public relations have been perfected, it is still impossible to be sure that the judges may watch the entire movie in its entirety , as for voting, it is even more difficult.

but…

This is already the consensus in the Lanchuan industry—

There are so many works in the awards season every year, there are not five hundred but three hundred. Even the most hardworking and enthusiastic judges cannot watch all the works.

If not watched, then how to vote?

with feet?

No, but by impression.

"Oh, I heard this movie is good", "The actor's performance is absolutely amazing", "I have seen this movie and it is really good, so check all the options for nominations. At least I have seen it and nothing else It doesn't hurt to see the conscience"...

"It's a pity that this actor has been nominated for eight times and still hasn't won an award. Even if it is his turn, it should be his turn now." "I have worked with him before, so I have a little friendship." Give support"...

and so on and so forth.

It is precisely because of this that a series of different terms such as "sympathy votes", "authority votes", "favorite votes" and "regional votes" have been derived.

To put it simply, what the awards season really seeks is the word "momentum".

"In the past, the method of watching movies was relatively simple, so film festivals became the best way to show up, and go to different cities and different regions to promote and build momentum."

"Then, the main battleground of the awards season is Lanchuan, where previews, press conferences, media parties, etc. are the first means of getting in touch with movies."

"But now, times are different."

With Lu Qian's words, Ji Xu's eyes lit up suddenly, "Echo", blurted out.

The smile on the corner of Lu Qian's mouth rose.

Xiu Zhongjun corrected it, "If our Echo can establish word of mouth and establish a brand image, then we will become the largest publicity platform, and we can completely form a brand new promotional system for the awards season. The core is to combine online and offline.”

"But not yet."

"Echo has just started, we have just blown the horn to challenge the theaters, if we intervene in the awards season now, not to mention how the opponent suppresses and squeezes out, at least we will be too greedy and overwhelmed, which may ruin all our current advantages. .”

"The director is talking about the Internet, we should use the Internet's propaganda offensive."

Calm, wise, patterned.

Bit by bit, Xiu Zhongjun has fully grown up, not just being alone, but showing his ability as the CEO of Blue Whale Films in an upright manner.

In fact, since Echo went online this year, Xiu Zhongjun has been playing an increasingly important role in the follow-up actions of Blue Whale Films. Not only has Lu Qian become more relaxed, Ji Xu has also consciously and slowly left the front line of decision-making , more back to the position of the producer to complete the role conversion.

At this time, Xiu Zhongjun keenly grasped the key point and once again demonstrated his ability as a CEO.

Sitting at the side, Ji Xu showed a look of relief, just like a proud father who saw his child's talent show and won applause from the audience.

"In the past, if you didn't read newspapers, or lived in seclusion in the countryside, then you must have never heard of awards season works; but now it is different, the Internet is everywhere all over the world, as long as we can make full use of the Internet publicity, the 'potential' is also will be on our side."

"All we need to do is when every judge hears the name 'City of Starfall'."

Just one click.

Times create heroes—

The Internet age has come in full swing, so Blue Whale Pictures does not need to face-to-face with the film company to overturn the rules of the awards season game, and to open up a new battlefield in a different way, which is enough.

At the same time, they can also interact with the echo to form a linkage.

Lu Qian snapped his fingers, "Look, I'm just saying that you have no problems yourself, UU Reading www.uukanshu.com doesn't need my help at all. In fact, I can't help you much, just rely on your mouth."

Xiu Zhongjun shook his head lightly, "The director's wisdom is the most important thing."

Xiu Zhongjun remained calm all the time.

Although he is the CEO of Blue Whale Films, Xiu Zhongjun is now number one in Lanchuan, and he can feel the difference in his eyes when he comes in and out. taste, but Xiu Zhongjun was not dazzled by power and lost his mind.

Not to mention that Lu Qian was willing to hand over the helm position of Blue Whale Films to him at the beginning; nor did he say that Ji Xu trusted him, was willing to believe in his judgment and decision-making, and gave him enough room to play. Lu Qian's wisdom and inspiration are still what he needs to look up to.

In the eyes of outsiders, Blue Whale Films has taken one step at a time, and each step is in the right position. It has reached its current position in less than a few years. There is no doubt that this should be Xiu Zhongjun as the leader. To the credit of the CEO, especially this year, Blue Whale Films has shined.

But Xiu Zhongjun knew better than anyone that Lu Qian was the real core.

including this moment.

When they were still trapped in the rules of the game, Lu Qian jumped out of the box and opened up a second battlefield in another way.

This sense of smell and sensitivity is the real wealth.

The sentence just now is not a compliment, but a statement of an objective fact.

However, Xiu Zhongjun did not underestimate himself. He knew his position and his strengths. He believed that he could become an excellent CEO.

Just like now, when Lu Qian named the direction, Xiu Zhongjun's thoughts immediately caught up.

"Director, do you think we should pull the house into the car?"