Disaster Artist

After the Meng Xiandong incident, the progress of the awards season has been peaceful, calm and calm. Although there are still many traditional infighting, the means against Blue Whale Films have almost disappeared, and "City of Starfall" continues to tour major film festivals The pace of the screening was exceptionally smooth.

However, is this really the case?

Or to put it another way, is Lan Chuan really "afraid" of Blue Whale Pictures?

The answer is no.

How can it be?

If you believe the kindness and friendliness of Lanchuan's competitors, you are too young and too naive. In the big or small circle of the film industry, in the invisible shadows outside the spotlight of Vanity Fair, those who emerge endlessly The means are far beyond imagination, and I can't settle down.

On the surface, the awards season seems to be a harmonious one. People start healthy competitions, compliment and compliment each other, laughing and laughing happily. Including Blue Whale Films, they are all a big family that loves each other; stop.

The Meng Xiandong incident has indeed won a clean space for Blue Whale Films, the inexplicable dirty water and slander no longer appear, and the embarrassing and dirty dramas are avoided; but Lan Chuan still uses their methods to crowd out Blue Whale Films, even List Blue Whale Films as the number one competitor in the awards season.

For one thing, a tacit understanding seems to have been formed between different film companies. They know Lu Qian's appeal and the reputation of "Starfall City". City", becoming the strongest opponent that all competitors must defeat.

Naturally, without words or communication, they quietly squeezed out Blue Whale Films—

For example, some important producer parties may forget the existence of Blue Whale Films; some important professional seminars may "accidentally" write the wrong address so that the invitation letter cannot be sent to Blue Whale Films ; some important previews, possibly consciously skipping "Starfall".

and so on.

Not attacking, not slandering, just... forgetting.

This feeling is like in high school, a group of small groups unite to exclude the most popular person in the school:

On the surface, they pretended to be obedient, but they joined hands to squeeze them out behind their backs.

For ordinary students, they still cheered and shouted for the influential figure, surrounded him with applause and flowers; but these small student union groups slowly and slowly excluded that influential figure from important activities.

Unknowingly and silently, influential figures are marginalized in this way, and then, small groups use their own methods to launch another influential figure, especially in the Internet age, popular one after another, the speed of replacement Quickly, in the blink of an eye, he had already forgotten the influential figure in front of him.

Soft knives can also hurt people.

Blue Whale Films is currently facing such a predicament. At this time, they can feel that they are still "newcomers" in Lanchuan after all, and their connections are not deep enough or wide enough. It is indeed passive everywhere, and the situation is not good.

Secondly, the awards season works have appeared one after another.

They don't need to smear or attack "City of Starfall", they only need to carry out publicity step by step, and the noise of the awards season can build momentum, which will naturally divert the attention of "City of Fallen Stars", and the scene of contending and galloping horses will soon It will push the awards season to a new climax.

In fact, this is what was expected—

Since Wei Wei's sacking last year, film companies large and small have all aimed at the award season cake, eager to redistribute and get a piece of the pie.

So, one or two are sharpening their knives, waiting and waiting, brewing and brewing, and finally ushered in the awards season. Naturally, the Eight Immortals have shown their magical powers. Although it is only October and the awards season has just kicked off, there are already many Industry insiders analyzed that this year should be a big year—

The competition is strong, the quality of the work is outstanding, and the tumultuous scene of a hundred flowers should be very intense.

Among them, "City of Stars Falling", which stood out first with the Golden Kite Award, undoubtedly became the loser of all. "Falling City" is regarded as an opponent, and the comparison and attack inside and outside the words form a momentum.

In other words, the "City of Fallen Stars" was surrounded and attacked—

In the past, large film companies joined forces to squeeze out, and later, small and medium-sized film companies fully fired.

On the surface, "City of Fallen Stars" is still on the cusp, and the popularity remains high; in fact, Blue Whale Pictures has already felt the pressure.

It's not good, very, very bad.

Looking back at this time, the Meng Xiandong incident was indeed a turning point for Blue Whale Films, but it may not be positive. The subsequent impact should have both advantages and disadvantages. They avoided some difficulties but encountered more troubles. See clearly where the follow-up development will go.

It is precisely because of this that Xiu Zhongjun and Qu Yushi readjusted their public relations strategy for the awards season, but they needed Lu Qian's cooperation, so he came to the door.

Lu Qian's attitude is slightly different—

Public relations and promotion still need to be promoted, but they don't need to pin their hopes on it, because in the eyes of other film companies and competitors, the threats of UU Reading www.uukanshu.com "Starfall City" and Lu Qian are already on the horizon. There, any trouble they make may trigger a series of chain effects.

what does that mean?

Even if the public relations strategy is changed, the effect will hardly meet expectations, after all, they are now a thorn in the side of others.

Therefore, Blue Whale Pictures needs to break the pattern.

To put it simply, it is to break the award season pattern established by Vevey.

For a long time, Wei Wei has always started from the inside, launched strategies within Lanchuan, wooed and persuaded key people or key people, subverted the proportion of power, and raised the proportion of human sophistication and personal connections to the highest. Even if the work is only sixty points, it can still Convince the judges to vote.

Gradually, this has become the rule of the game. If you look at the selection results of the Golden Book Awards in the past 20 years, you will know that they are becoming more moderate and more conservative; at the same time, the quality of award-winning works is also unstable. It didn't even reach the passing line, which is really hard to boast about.

If Blue Whale Films continues to play according to the rules of the game, they will not be able to reverse their disadvantaged situation, especially when they offend the film company and then offend the theaters and the big bosses in the industry, the difficulty of going through the network will directly increase To the level of hell, it is difficult to ascend to the sky.

What's more, after Wei Wei's fall, Blue Whale Films is ready to overthrow the rules of the game, so they should go along with the flow and change the current situation—

Harness the power of the web.

In the Internet age, the power of public opinion has become a key force. Just look at superhero movies sweeping the market. Fantastic Pictures captured the "fan psychology" of fanatical movie fans and successfully established the Kingdom of Marvel Universe. In fact, the same The routine can also be applied to the awards season.

They need to start with the audience, not the judges.