Disaster Artist

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Of course, the example is just a demonstration, and the actual situation is more complicated.猺

According to the box office dividends of traditional theaters, generally speaking, there is one grade in the first week, one grade from the second week to the eighth week, and the dividend ratio is gradually reduced later, and the dividend figures are different every week.

The discussion of these details will inevitably make corresponding adjustments due to the speed of streaming media online, and calculations and pulls are inevitable.

All in all, everything can be adjusted.

In fact, this is one of the most common and common negotiation routines in shopping malls:

Asking prices all over the sky, sitting on the ground and paying back the money.

First call an outrageous number that is unbelievable but not enough to irritate the other party, causing the negotiation to fall apart but everyone knows that it is impossible to achieve, and then slowly reduce the number. There is no possible cooperation at all, but in the end it can be achieved with a A win-win approach for both parties.

Of course, it is easy to talk about it on paper, but it is full of difficulties in practice. There are countless cases of self-proclaimed cleverness but shooting yourself in the foot.猺

look-

People were shocked by the decision of Blue Whale Films to release "The Woman Who Left" in theaters and streaming media at the same time. There was a lot of discussion, and the condemnation of opposition and resistance was overwhelming, but because of the artistic nature of the film "The Woman Who Left", It won't be completely tearing apart.

Once Blue Whale Films finds a breakthrough to destroy the theater alliance to open up the situation, and proposes a series of step-wise dividends, releases, and suitable plans, after the shock and shock in the early stage, there will be a kind of "this seems to be acceptable", "this theater The line does not seem to be at a disadvantage." The illusion.

Quietly, they overlooked an important point—

In the past, movies were often released in theaters for more than 20 weeks, which is an average number; but now that a new movie is released, it can be on streaming media with just one turn. How is this a matter of course?

Things that have never happened before have become taken for granted in this series of flicks, and have been accepted by people without special persuasion.

For example, Jiang Haowen and Ning Ye in front of them.猺

Similar techniques and strategies are not new, but what is really important is that Blue Whale Films can complete it under the surveillance and siege of countless old foxes in Vanity Fair, Lanchuan, which is a feat.

shudder.

Now, Ning Ye finally understood the deep meaning of Lu Qian's previous words:

Unexpectedly, the thunderbolt's attack wanted this effect, sudden enough, strong enough, and direct enough, hitting the bridge of the nose like a straight punch, killing everyone and one person by surprise, and then directly overturning the entire table.

It's like magic, in order to cover up the tricks, the audience's attention must be diverted, and then—

clang clang! Become a living person.

In the compartment, the air is surging.猺

Before Ning Ye could speak, Jiang Haowen couldn't hold back after all.

"But, director..."

"You just said that some movies skip the theaters and go straight to streaming? What does that mean?"

After all, Jiang Haowen still doesn't "stand" high enough. What he cares about is not the overall situation, but the movie.

A smile appeared in Lu Qian's eyes, "This may mean a lot."

"For example, the film company does not have enough confidence in the quality of the finished film, and is unwilling to spend publicity and distribution costs, but is reluctant to seal it in the warehouse. It is also good to throw it on the streaming media to see the audience's reaction and attract some individual visitors."

"For example, the film company also realizes that the big screen effect of the final product is not good, even if it is released on streaming media, it will not affect the viewing effect, so it is better to save publicity and distribution costs and go directly to streaming media."

"For example, the main creative team fell out with the film company and refused to participate in the promotion. A little carelessness may detonate landmines, and choose streaming media to reduce losses."

"For another example, when the project was established, it aimed at the young people of the new generation. They are used to watching videos on mobile phones or computers, and then the film company uses big data to establish the core of the theme, and it is tailor-made for streaming media from beginning to end."

Etc., etc…

"I like movies."

"I think the destination of movies is still the big screen, and the viewing experience brought by movie theaters is still irreplaceable. This is an objective fact."

"But at the same time, the times are advancing, and movies are no longer the best means of entertainment for people; the dissemination of movies in different media is also an inevitable fact of the times, which is also an objective fact."

"I hope the audience can understand this, and then make a different choice."

Little by little, Jiang Haowen's eyes lit up slightly, and the admiration and admiration from the heart surged gently:

He likes Lu Qian, not only as a director, but also as a movie fan. Lu Qian has never concealed his naivety and innocence as an idealist, step by step to realize those "impossible dreams" at his own pace and rhythm. ".

Jiang Haowen was a little excited, as if he could feel the bubbling of blood.

Involuntarily, Jiang Haowen turned his head to look at Ning Ye.

But Ning Ye is different.

Ning Ye's position is determined. He needs to maintain rational and objective thinking. Like Xiu Zhongjun, they can't act emotionally, otherwise the result will be terrible.

Ning Ye was a little curious about how Lu Qian persuaded Xiu Zhongjun and Ji Xu; but Ning Ye also had to admit that Lu Qian's words were very contagious.猺

】

only-

Ning Ye looked directly into Lu Qian's eyes.

"Director, so did you convince Chaochao theater?"

The idea looks beautiful, but are theaters willing to buy it?

One sentence brings them back to reality. In the cruel world where profit is paramount, is there still room for "movies"?

Lu Qian was not surprised at all.

Gu Qingyuan tried to impress Lu Qian with emotion, but failed; Lu Qian tried to impress Ning Ye with emotion, but also failed. They are all smart people.猺

Therefore, more calculations between smart people are needed.

"Yes, we convinced Chaoshang Cinemas."

Heavy!

Ning Ye raised his eyebrows lightly. This is Lu Qian's confidence. The layout of "The Woman Who Left" was completed before the theaters and Echoes were released simultaneously. They knew that the theater alliance would not be able to achieve internal unity.

"Sixty days in theaters and then Echo?"

"No~www.readwn.com~ No, no, no, the theaters and the Echo are synchronized. They know that there is no way for this movie to be released in theaters for 60 days, and it may be difficult for two weeks."

"Wait, you mean 'the woman who left'?"

"Yes, I said 'the woman who left', ah, you mean the overall cooperation agreement? At present, only this movie is discussed, as for other movies, it needs to be considered according to the actual situation, but we did reach an agreement, different movies There are different release cycles in theaters and different dividend ratios."

Ning Ye suddenly realized.

Lu Qian paused for a moment, and added, "We have signed a two-year cooperation agreement now, because we need to look at the box office revenue of the detached theaters, and then see how much box office the streaming media can steal, and revise it after two years. protocol."

"By the way, we are not only out of theaters, but we are also in the final stages of negotiations with two other theaters. One has basically no problem. I won't say 100%, but 99%? The other one still needs some time, and there are still some problems in the distribution of benefits. Disagreement, obviously, they thought we were in a hurry and refused to let go."