Basketball Myth: Super Guard

160 million rmb for 4 years, with an average of 40 million rmb per year.

If the contract is converted into US dollars, it is close to 17 million US dollars, and the average one-year endorsement fee is higher than that given by Adidas, Nike, and even Li Ning.

However, Qin Hao believed that Anta would agree.

Because he does not need Anta to pay immediately, but instead uses the endorsement fee to invest in Anta and become an Anta shareholder. In fact, Anta does not need to pay a penny, at least temporarily.

And how much Qin Hao's shares will be worth in the future will be a matter of the future, which is much easier for Anta to accept.

In addition, this means that the two sides are deeply bound.

Assuming that there have been changes in the past few years, the cooperation situation is not high, both parties are not satisfied, or they have not been able to obtain enough benefits, then naturally it will be one shot and two scattered.

But if all goes well, not to mention that Qin Hao will become stronger in the future, as long as he can maintain his current performance, Anta can definitely make a lot of money, and Qin Hao can also make a lot of money.

After 4 years, it will be easier for Anta to keep Qin Hao.

As for the endorsement fee is a bit high, and the sneaker sales share is a bit high... These don't matter. If Qin Hao helps them share the risk, he must give enough sweetness.

So Qin Hao believes that Anta will not reject his conditions.

For an NBA player, sneaker endorsements are arguably the most important.

After confirming the endorsement of the sneakers, the rest is the endorsement of some other companies, such as BMW, Coca-Cola, China Life Insurance, Mobil Oil, Omega Watches, etc...

Naturally, Qin Hao couldn't endorse all of them. He only picked out some of them. Many contracts that Martin thought were good were passed by Qin Hao, which made Martin feel very distressed.

In the end, in addition to Anta, Qin Hao chose 5 companies, but the specific endorsement contracts still need further negotiation.

Qin Hao doesn't mind the lion's big talk. With his current achievements and popularity, backed by the huge Chinese market, and the future is bright, it is reasonable to ask for a higher price.

There is no such thing as "sneaker sales share" in these companies, and they are not sports and sports brands. In addition, some companies are too large, such as BMW, they will definitely not accept Qin Hao as a shareholder. Qin Hao's endorsement fee is right. It doesn't matter to people.

Therefore, Qin Hao of these companies has never thought about becoming a shareholder. It is just a simple endorsement, but the period of time is shortened and the average endorsement fee is increased.

In fact, this is exactly what some companies think.

Signing a long-term contract with Qin Hao is very risky. As long as they can avoid or reduce this risk, they would rather spend a little more money.

However, Qin Hao's endorsement contracts with these companies have added a clause - requiring at least 60% of the endorsement fee to be paid in advance.

Generally, this kind of endorsement is not a one-time payment. Like the salary of the NBA, it is paid according to a certain period, usually one year.

This is also to avoid risks.

And Qin Hao's request for a one-time payment of at least 60% of the endorsement fee is the same as he paid the 76ers' salary in advance. He needs to get the money in advance to make other investments.

Jiang Xue has set up an investment company, and with more and more investment projects, the stalls are getting bigger and bigger, and the funding problem has become more and more serious.

"All right."

Several endorsement contracts have been negotiated with Martin. Qin Hao lay comfortably on the sofa and said, "That's it, sign these first. Martin, you are responsible for the specific negotiations."

"Don't worry." Martin said to himself, "I will definitely get it done."

Now these companies are lining up for them to choose. Although Qin Hao's conditions are a little excessive, he believes that these companies will agree.

......

Martin's work efficiency is very high. A few days later, he came to Qin Hao's house again to report to Qin Hao about the endorsement contract.

This time Martin's face was no longer sad, but high-spirited.

Looking at him like this, Qin Hao knew that things should not be bad, and asked with a smile, "How is it, which company have you negotiated with?"

"Haha." Martin laughed, quite complacent, "It's not that we have negotiated with any company, but that these companies have already negotiated."

"Oh?" Qin Hao raised his eyebrows, admiring Martin's business ability. "You have already negotiated everything in just a few days? Have these companies agreed to my conditions?"

Martin said: "I've been so busy these days that I've been flying. I even eat and sleep on the plane. But the contract is finally negotiated, and they all agreed to your conditions."

Including Anta, there are a total of six companies, that is, six endorsement contracts.

Almost all of these contracts need to be revised according to Qin Hao's intention, and some of the revised terms seem to be "excessive". For example, Qin Hao requires a one-time payment of at least 60% of the endorsement fee, which makes people feel as if Qin Hao took it. Money just goes away.

Qin Hao thought that Martin would have to spend a lot of time, and he might not even be able to negotiate, but he didn't expect that in just a few days, he would figure it out.

"Brilliant." Qin Hao gave Martin a thumbs up and gave a thumbs up.

"Haha." Martin laughed again, he took out the new contract from his bag and let Qin Hao look at it.

Qin Hao looked at it, and there was no difference. The terms were formulated according to his requirements, but there was a remark in it, that Qin Hao could not sign too many endorsements.

Seeing this, Qin Hao was stunned.

It seems that the "high-end route" is on the right track. It is no wonder that these companies will agree. It turns out that they have the idea of ​​"exclusive resources".

But this is what Qin Hao planned, so it doesn't matter.

"Well, I have no problem." Qin Hao put down the contract.

"Great." Martin gave a high-five excitedly and said, "Several companies hope to complete the signing as soon as possible. Look at the timetable..."

"anytime."

"Then I'll reply to the advertiser later. There will be a press conference to shoot advertisements later. By the way, Anta will send special technicians to launch exclusive sneakers for you. You may need to cooperate to measure some data at that time. , it will take some time.”

The contract has been negotiated, and the rest is a few specific things.

These are all intended in the question. Martin will contact the other party to make specific arrangements. Qin Hao only needs to appear at that time.

After everything was settled and Martin was sent away, Qin Hao was also relieved. For the time being, he did not plan to sign more endorsements. These are enough. Too many signings does not meet his "high-end character design".

Moreover, these contracts are all big contracts. Anta's contract alone is worth more than 100 million yuan. Unfortunately, Qin Hao invested in shares with endorsement fees and could not get the money.

However, the other five contracts are not bad. Together, Qin Hao can get more than 40 million US dollars this time, and there should be more than 20 million US dollars left after taxes and fees.

This is not a small sum of money, and it can be regarded as a solution for Jiang Xue's investment company.

[Author's digression]: I have something to do in the past two days, and the fourth update is a bit late. It will be fine after two days.