Back To 1995

   The game console that Bill Gates holds in his hand is a console named "Microsoft Xbox", developed by Sega Sega, but the OEM Microsoft game console is basically paid by Microsoft and made by Sega.

   This is the agreement that Song Yang and Microsoft reached before. Sammy, a subsidiary of Xue Leshan Riben Company, and Microsoft each hold 50% of the equity of Sega host!

This equity was not given to Microsoft in vain. Microsoft spent $500 million in real money, and promised to bear the future hardware research and development expenses of the Sega console, and also promised to pull EA games to the game supplier of the Sega console. in the camp.

   Having paid so much for the realization of Bill Gates' game console dream, as well as Microsoft's living room strategy, and paying so much for such a game console, we can only say that Microsoft is really rich and willful!

   Sitting in front of Bill Gates, Robbie Bach, the director of Microsoft's "Entertainment and Design" department and also the vice president of Sega's console, said nothing.

  As an old man of Microsoft, he is familiar with the style of Bill Gates. He knows that when the "tyrant" of Microsoft in front of him asks this question, he basically does not expect him to answer.

   Sure enough, after asking this sentence, Bill Gates shook his head slightly with "pity", and seemed to feel relieved.

  Song Yang's current "doesn't work properly", his mind is on the sports industry, automobiles and other industries, and he is happy to acquire teams, clubs, sports leagues and the like.

  For the technology industry, it seems a bit regretful that a genius "fallen" like this, but for Bill Gates, AOL's Case, Yahoo, etc., there is also a sense of relief.

In fact, Song Yang chased so fiercely. A few years ago, what was Song Yang worth? Back then, to Bill Gates, Case and the other "old rivers and lakes", Song Yang was just a nameless person. seniors only.

But in just a few years, Song Yang has created an Internet empire with a market value of over US$330 billion. He also has a number of Internet "giant" companies in his hands, and his worth has surpassed that of Bill Gates and won the title of Ami. Liga's richest man.

  Everything was so fast that people didn't have time to react. Song Yang was already overtaking a corner, and the taillights were thrown so that the people behind couldn't see it.

   If it continues like this, Bill Gates will start to worry. In a few years, will Microsoft start to be crushed. As a result, Song Yang himself began to "do nothing."

However, this seems to be normal. After all, now that he has "made a name for himself", it is time to stop and take a break. Bill Gates himself was not as absurd when he was young, otherwise his mansion in Seattle, private Where did the planes and all kinds of scandals with noses and eyes come from.

   It's just Bill Gates, who still seems to have a little regret, "Unfortunately, the game console of Microsoft's Xbox has just been developed..."

   Listening to what Bill Gates meant, he seemed to expect Song Yang to lead the Microsoft Xbox brand to surpass the consoles of Sony and Nintendo.

   But Robbie Bach didn't dare to say that kind of lackluster words, "Without Bruno Song, as long as Microsoft is here, the Xbox game console will still be the top game console brand in the world!"

Bill Gates couldn't help laughing, and pointed at Robbie Bach. Song Yang was a "genius" rumored by the rivers and lakes, but he, Bill Gates, was not the genius of the older generation, if he had to rely on Song Yang everywhere. Yang, where is the face of his former richest man?

   "How is the performance of this console?"

  Bill Gates asked a key question. Although it is an OEM, it has a Microsoft brand. Of course, he wants this game console to surpass Sony and Nintendo, which has humiliated Microsoft in one fell swoop.

Looking at Bill Gates, who was looking forward to it, Robbie Bach hesitated for a while, but still said, "Microsoft's Xbox console is already on par with the latest game consoles from Nintendo and Sony in terms of performance, but the cost is... higher. part of it!"

  Sega's game console, before it was acquired by Sammy, was already on the decline, and it was at the point of being passively beaten, otherwise it would not be so happy to sell itself.

Even after being acquired, Sega has the support of a number of game and chip component suppliers such as Xue Leshan and PA Semiconductor, but it is impossible to pull the green onions out of dry land, and it is basically a fool's dream to maintain oneself. The status of the third child in the game console industry is not easy.

"If you want to compete with Nintendo and Sony PS consoles, the price of Microsoft's Xbox cannot exceed them. The price of Microsoft's Xbox cannot exceed US$299, and the cost of producing an Xbox exceeds US$424. This is still snow. On the Leshan side, there is no game licensing fee!"

Robbie Bach told Bill Gates the truth, the game console that Sega made for Microsoft, the performance really has nothing to say, the only disadvantage is probably too expensive, even if it is backed by the rich and powerful Microsoft, Luo Bach feels a little outrageous expensive.

Every time Microsoft sells a Microsoft Xbox, Microsoft has to lose 125 dollars. Sega, which is produced by OEM, will definitely not suffer this loss. Although Sega owns 50% of Microsoft's equity, there is another 50%, which belongs to Sega. That is to say, it belongs to Xue Leshan Game Company, and it will definitely not carry this money-losing thing for Microsoft.

   "I remember, the parts of the Xbox are all provided by the company in the hands of Bruno Song, right?" Bill Gates couldn't help but ask.

  Robbie Bach took a serious look at Bill Gates, he didn't want to stimulate Bill Gates, but these things couldn't be hidden.

   "Microsoft's Xbox game console uses the Saipan operating system, the player's Battle.net system, and the Snow Leshan online game platform. In the future, console games will also need to be supplied by Snow Leshan.

The chip processor is supplied by PA semiconductor, the chip and integrated circuit design is designed by ARM, the memory uses the memory of Alcatel mobile phone, and other components such as battery, wireless network, cable, connecting device, etc. of the game console are also made by Provided by Alcatel mobile phone industry chain. "

Listening to Robbie Bach's words, Bill Gates twitched his face and twitched. This is really a lot of money. The hardware cost of Microsoft's Xbox was almost wiped out by Song Yang, and it was not wasted. Little by little, it is unclear how much Microsoft would pay for selling an Xbox, but PA Semiconductor, Snow Mountain, and Alcatel mobile phones made a lot of money.

   "But apart from Sega, no other manufacturer can produce the top game console for Microsoft!"

   Robbie Bach's words extinguished the anger of Bill Gates. Now it looks like a loss, but don't forget that Microsoft had no chance to take this loss before.

   I begged my grandpa to tell my grandmother, and I begged to go to Nintendo and Sony. The other party didn’t pay attention to Microsoft, let alone think about it. The other party produced game consoles for Microsoft, which is simply a daydream.

   "If Microsoft wants to launch an Xbox, it has to have exclusive games from Snow Mountain, and it also needs to use the global distribution channel for Alcatel phones!"

Robbie Bach stated the pros and cons to Bill Gates. Snow Mountain, PA Semiconductor, Alcatel Mobile, and Sega are indeed not things. They **** blood from Microsoft, but if Microsoft wants to enter the hardware industry, Song Yang is inseparable. It is impossible for them to go out and fight alone for at least three to five years.

  In the software industry, Microsoft only covers the sky, but in the hardware industry, Microsoft is just a younger brother, and no one is a bird at all. Except Song Yang, who will pull him and pay tuition fees?

"If all goes well and can be released on time, if the sales of Microsoft Xbox can exceed 5 million units this year, it may lose more than 2 billion dollars. Within two years, if the sales volume can exceed 10 million units, or even more, That second-generation Xbox may break even, or even make a profit!"

  Bill Gates has never been the winner of looking ahead and looking back. Although this generation of Xbox consoles are not equipped with Microsoft operating systems, they have also been slaughtered for a fortune, selling one and losing one, but Bill Gates also recognized it!

As long as the Xbox game console brand can be launched, after that, I can slowly leave Sega and find new parts suppliers. I have been taking advantage of it for so long, and the green grassland can be grazing. It can't be at this time. Back off.

   "Sell the Microsoft Xbox console as soon as possible, no matter how much you lose, the Microsoft board can accept it, but I want Xbox sales!"

  When Bill Gates met Robbie Bach, Song Yang also got a Microsoft Xbox console, and it was Sega console president Peter Moore who brought it for Song Yang.