Back To 1995

Greg, Marcus, and the others, it is not that they have never seen the second generation. All the second generation have seen it, whether it is arrogant or sloppy. Rarely dared.

   To put it bluntly, it is still the difference between being barefoot and wearing leather shoes. When you are barefoot, you have nothing. Of course, you dare to work hard, except for one life, there is nothing left.

  But the next generation after starting a family is different. Since childhood, they have obtained the wealth, fame, contacts, etc. that ordinary people dream of. The end of ordinary people is only their starting point. In this case, how can they easily work hard.

   And now, Greck and Marcus have met a second generation who dares to work hard. Hank Steinbrenner is working hard with most of the Steinbrenner family's wealth!

  Billy Martin also looked at Hank in surprise, as if he knew Hank for the first time. He didn't expect that Hank would dare to work harder than old Steinbrenner.

  Song Yang was also stunned for a moment, Song Yang looked at Hank with great interest, and seemed to have re-acquainted with the person in front of him.

   Not erupting in silence, but dying in silence, Hank, who is restrained in character, showed a crazy side this time, far beyond everyone's madness.

Hank stared closely at Song Yang. He took out most of the Steinbrenner family's fortune, just to fight this time, and this time, it was the person in front of him who was much younger than him. He can continue his magic of turning a stone into gold, using most of the Yankees' equity in exchange for the second largest shareholder of a sports empire!

  It would be too much to not eat the meat delivered to the door. Song Yang didn't know whether a sports empire could be built, but Song Yang had no reason not to take over Hank's delivery.

   "The 60% stake in the Yankees can be exchanged for a 15% stake in the sports event management company at a valuation of one billion dollars!"

  Song Yang didn't catch Hank at all. He caught a sheep. Isn't that bullying people? Song Yang's wool is still very measured.

Song Yang also stuffed the F1 team, Roma Football Club, and the Red Bull extreme sports brand that Siebel Automobile Club was preparing to build into the sports event management company, not to mention the copyright in the hands of the sports event management company. Sold directly to ICNC, NBC TV stations.

   This is a sports event management company that has not yet been formally established. It already has two giant clubs, the Yankees and the Roma team, and an F1 team. This battle has far surpassed some sports giants.

Hearing that nearly one billion US dollars could only be exchanged for 15% of the equity, Hank frowned, but when he heard that the Roma team and the F1 team had also joined the sports company, Hank's brows stretched slightly. a bit.

  Besides, Billy Martin, who has won several championships with the Yankees, looked at a sports giant with a valuation of more than 6.6 billion US dollars, and it was an eye-opening feeling when it was concocted like this.

What the Yankees earn in one year, in the sports industry, can crush other sports clubs in America, but it is only two or three hundred million dollars. This is still the entire revenue. The actual profit is much lower, which is still good. Yes, many small teams are making a profit at a loss.

6.6 billion US dollars, the Yankees have to earn enough money for 20 to 30 years without eating or drinking, and now the Yankees, Roma Club, and Siebel F1 teams are fighting each other. Just concocted a giant, and if it goes public, its valuation will soar a lot!

   "I hope that the new sports management company can use the name of Yankee Sports, which is the most famous sports name in the world!"

   When it came to the name of the new sports management company, the two sides began to fight again, and Hank Steinbrenner wanted to use the Yankees name.

   In addition to the fact that the Yankees are really well-known, Hank is also a little careful. If the event management company can use the name of the Yankees, the Steinbrenner family can deepen its influence on the company.

  The Steinbrenner family also holds a 40% stake in the Yankees. If they object to the authorization of the Yankees' team name, the sports event management company cannot continue to use this name.

This is Hank. He wants to increase the chips in his hand. How can Greg and Marcus not come out of his mind? Compared with the old foxes on Wall Street who are digging holes everywhere, Hank is still a little more tender and has some wrists. Not sophisticated enough.

Hearing Hank's proposal, Greck and Marcus looked at each other, and then with Song Yang, Greck immediately retorted, "I think the name of Bruno Sports should be used, Roma Team, Siebel F1 Team , Red Bull Extreme Sports, are the industry of the Bruno family, Lagardère Sports Group, Ferrari and other companies, also use the surname of the major shareholder!

  The Bruno family is also a major shareholder in the new sports event management company! "

   "But the Yankees are better known!"

  Hank was reluctant to pass up such an opportunity.

For a while, a dispute that was even more intense than before appeared. After a long quarrel, Song Yang said, "Then use the name of the Bruno Yankees. The Bruno family and the Steinbrenner family each own the brand for 50%. % stake!"

  Hank had a tangled look on his face, and finally nodded. The Yankees are well-known, but is it the surname of the richest family, Bigger is not high enough? !

It's just that Billy Martin looked strange when he heard the name. Bruno Yankees Sports Company, who knew it, knew that this represented the Bruno family joining forces with the Steinbrenner family, but what he didn't know, thought that the Yankees had been completely surnamed. Bruno is...

   "I have already talked to Hank, Bruno Yankees Sports, not only to manage the team, but also to operate the copyright of the competition, to acquire other teams, competitions and leagues, including sports peripheral products and brands!"

   "Bruno Yankee Sports Co., Ltd. can cooperate with ICNC TV station for TV sports rights, cooperate with ICQ to operate Internet sports rights, and Xue Leshan will also cooperate with Bruno Yankee Sports Co., Ltd. to develop sports games and operate e-sports events!"

Song Yang set the tone for Bruno Yankee Sports Company. Bruno Yankee Sports Company basically does not avoid meat and vegetables. As long as there are promising sports clubs and sports events, all comers will not be rejected. As for the other party unwilling to cooperate, then... buy each other!

After taking a look at Hank, Song Yang still said, "Hank, you are the first president of Bruno Yankees Sports, I hope you can make the whole America and the people in the global sports industry understand that you are not only able to manage The Yankees can also manage the entire sports company!"

   Hearing these words made Hank's heart beat faster. He didn't expect that Song Yangzhen would let him be the president of the sports company and he would delegate power to him.

  Let Hank be the president of Bruno Yankees Sports Company, and Song Yang will naturally become the boss of the sports company's board of directors. After all, Song Yang is a major shareholder, and he gave the position of president to Hank, and the board of directors belongs to Song Yang, what's the problem?

Greck and Marcus are on the board of Bruno Yankee Sports, and they also have a seat on the board of Siebel Automobile Club and ICNC TV. As a result, Song Yang has five seats on the seven-member board of Bruno Yankee Sports. , Hank and his father, Steinbrenner Sr. combined, took two seats.

Greck, as always, took over the legal department of the Bruno Yankees, and Marcus took over the position of financial director. From the board of directors to the legal department to the finance department, they were all from Song Yang, that is, the entire Bruno Yankees Sports Company, or Song Yang has the final say.

   "Bruno Yankee Sports, the first thing to do, is to acquire!

  Hank, the Premier League Liverpool and UFC events, is the first shot of Bruno Yankee Sports and must be won! "

As soon as    came up, Song Yang picked two hard bones for Hank and asked him to buy the Liverpool team and the UFC event as a good start for Bruno Yankee Sports since its establishment.

When Hank Steinbrenner left the North Shore Manor, his heart was full of excitement and a little apprehension. This was the first time he really made a decision without the influence of old Steinbrenner, and it was a big gamble. Just negotiated At the time, under the influence of adrenaline, Hank could be desperate, and now, Hank can't help but be a little worried.

Song Yang gave him the chance, but if he can seize it, that's Hank's business. This time he made a big gamble and won the gamble. Hank surpassed his father. The value of the Steinbrenner family is estimated to be lost.

   "Can this guy do it?"

  Upstairs, Greg took a sip of espresso, looked at Hank's figure, and couldn't help but ask one more question.

  Hank is not his father after all, Steinbrenner is wise, no one knows how much Hank has learned, after all, he has not really proved himself.

   And as soon as he came up, Hank took over such a big stall, Bruno Yankee Sports Company, but it was much larger than the Yankees. No one could tell whether Hank could hold on, which made Greg a little worried.

   "Who else is more suitable than Hank?"

  Song Yang asked with a smile, of course he could invite a professional manager to manage it, but how much can Song Yang do even if he was a professional manager in the sports industry?

   "Hank has been with the Yankees for 20 years. Whether it is the team club, or the media, TV stations, brokerage companies, copyright companies, Hank is familiar enough."

Hank may not be a genius, but he has been taught by the old Steinbrenner for decades. Hank is absolutely familiar with all aspects of the sports industry, and his identity is destined to make him and those professionals. Managers think differently.

   "Also, Hank is the president of Bruno Yankee Sports. Will Stanbrina Sr. take action?"

  Greck was stunned for a moment, and then he and Marcus couldn't help laughing. They all understood that Song Yang's move was to "hold the emperor to command the princes".

Hank held it in his hand, no matter whether the old Steinbrenner meeting was for Hank, or the entire Steinbrenner family, it is estimated that he would have to take out his old money. The connections, resources, etc., would all be for Hank. On supply!

Song Yang went to the Yankees' home court. After watching the game, the sports industry was speculating whether the Steinbrenner family would sell the Yankees, and what kind of sky-high price Song Yang would buy the Yankees, just as the entire sports industry, Even people from other industries are joining in the fun.

The Yankees' radio station dedicated to reporting Yankees games and news suddenly broke the news that the Steinbrenner family and the Bruno family have reached a "merger" agreement. In the future, the Yankees' parent company will become a new one. The Bruno Yankees Sports Company!

   Just looking at the media reports under the Yankees, it seems that this change is just a "small fight", but the news dug up by several sports media and well-known sports experts has caused the entire American industry to be in an uproar.

   "Stanbrina sold 60% of the Yankees for a billion dollars!"

A well-known sports commentator in New York took the lead in breaking the news in the sports column of the New York Times, breaking the news that the valuation of the Yankees has exceeded 1.6 billion US dollars, which is the highest valuation in the history of the American Sports Club. .

And then, the news that broke the news became even more explosive. The next generation of the Steinbrenner family, Hank, did not take a penny from this billion-dollar acquisition, but smashed it all into it. The Bruno Yankees Sports Company made the Steinbrenner family the second largest shareholder in the sports company.

The news of    is really shocking. Whether it is the outrageous valuation of the Yankees or Hank's desperate decision, this incident broke the circle in an instant and was reported by major media in America.

   "Genius or stupidity?"

"If it weren't for this decision, the name Hank Steinbrenner would not have appeared in front of too many sports fans, even if he said the heir of the Steinbrenner family and the future head of the Yankees. .

   But no matter what, Hank's decision will let him leave his name in the history of the sports industry! "

  America's largest sports media, Sports Illustrated, also reported, without belittling or touting, just saying that Hank's decision this time was an "adventure".

  Under many media renderings, Bruno Yankee Sports also appeared in front of everyone.

   "The world's second largest sports event management company appeared. After ICQ went public, Bruno Song, who had been quiet for a while, shot again!

Although it is not the electric car and space exploration of Bruno Song Yangyan, but as always, Bruno Song made a big shot, with 6.6 billion US dollars, Bruno Song formed the second largest sports event management giant in the world, with a valuation of 6.6 billion US dollars. Second only to IMG International Practice Company! "

At the price of "merging" the Yankees, Bruno Yankees Sports' valuation is directly ranked second in the sports industry, after IMG established by Mark McGowan and golf emperor Arnold Palmer, surpassing Infront, Octagon Global, Lagardère Sports and many other sports event giants!

   "His mind is really not on the Internet?"

   Seeing the news that Song Yang made in the sports industry, Bill Gates couldn't help but ask one more question when he just got the Sega console with the Microsoft brand sent by the "Microsoft Entertainment and Devices" department.