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one more bottle?

The marketing manager was a little surprised, but he nodded and wondered in his heart. It seemed that Mr. Lu had already decided. Sometimes he felt that he was completely optional. Anyway, Mr. Lu’s set marketing plan is not allowed to be changed at all. They can execute it.

Lu Feng returned to the office and took out the'one more bottle' plan. Looking at this plan, he felt a little emotional. Lu Feng let it be available more than ten years in advance. Back then, several major beverage giants fought a price war, and another bottle was drunk. .

Every time you open a bottle, there is a feeling of scratching, like gambling, giving people an indescribable surprise. This marketing method is definitely the pinnacle in the history of beverages.

Zhang Fengxia sorted out Wahaha's marketing materials, walked in with a large number of folders, and put it on the table and said, "Do you want to see these?"

"what?"

"We collected some commercial marketing details of Wahaha."

"It's useless if you don't read it."

"I think, your chances of winning are really small. People have prepared at least 40 million in cash. You can kill you even if you use the money. Now you only want stability. No one can let you go bankrupt in three to five years. Sometimes you are conservative. It's the best offense." Zhang Fengxia pressed her hands on the table and said: "This is what my teacher Pete told me. He said that 90% of the businessmen in this world kill themselves by themselves."

"That's why I taught a student like you." Lu Feng stood up and said, "In my world, there is only offense, always charging. Go to the conference room."

Looking at the back of him leaving, Zhang Fengxia had an indescribable feeling in her heart. There were only two fate for Lu Feng. One was to become a legendary character, and the other was to pass this era like a meteor.

In the meeting room, the deputy director is no longer visible. Gao Zhiwei introduced the situation, including the production situation of the Zhengzhou factory. Manager Li talked about the capital mobilization situation. The marketing department reported on the current situation in several provinces. In other words, the selected provinces are all between the north and the south, which can be understood as a commercial competition around Huaihai.

"The most recent products will all be distributed to major factories the day after tomorrow. Produce as soon as possible, and arrange the goods as soon as possible. This one-bottle event will increase the winning rate for the provinces where Wahaha is doing the event. My request is that the winning rate for two bottles out of three bottles will be increased. , I’ve calculated this profit, and it still looks like a dozen percent. At the same time, advertising has to keep up."

"In the early stage, I made large banner ads and wall fonts, painted me paint on the walls of the village, lowered the price of small cans, implemented a buy three get one free campaign in the terminal sales, and hit the banquet table in the countryside directly. on."

"14 million, I want you to spend 10 million within a month. Didn't he choose Anhui, Hunan, and Shandong, he mainly launched market attacks on these three places." Lu Feng looked at the marketing manager and said: "This tens of millions is smashed, with such a large discount. If the market share of the three provinces is suppressed by the other party, the marketing managers of the seven factories will all give me off. If the city share cannot be increased, I will go to the rural market. hit."

"Recently, our products have been copied a lot. Recently, Camry Coke is about to go on the market, pay attention!" Lu Feng looked at Gao Zhiwei and said, "Spend so many lawyers, don't be idle."

"Recently, I have been filing complaints, but I'm still arguing at the place of attribution. The other party said that he wants to be in Hangzhou, and we said that he wants to be here. This matter will disappear for a while. The other party has sued us 37 times and there are still no A small company sued us. I chatted with the legal staff yesterday, and it adds up to more than a hundred cases." Gao Zhiwei looked helpless. It can be seen how the situation is. It is estimated that there is only one such company in the country as Jiamei Foods.

"If there are too many lice, don't be afraid to bite. Now the most important thing is the market. Another bottle event in the local market will lower the winning rate." Lu Feng took a deep breath, silently calculated it in his heart, and said, "Keep at 100%." About 40%, pay attention to the cost."

Now the two companies have completely cut their eyes. According to some newspapers, both sides are fighting to the death. This time both sides have used all available methods. Once they lose, one party will quickly acquire the market and form an absolute advantage. , It can suppress the development of the other party for at least three to five years.

Jiamei Foods is a company called lawsuit-ridden. It is like a small tree in a storm. It is dangerous but does not fall. Many newspapers even openly questioned what kind of people are behind Jiamei Foods.

Wahaha’s marketing has been carried out for three days, and the response in the market has been very good. In three days, sales have increased by 29%. The release of this data has left everyone in a misplaced position. Some people estimate that Wahaha has burned these tens of millions of expenses. , Not only can it be Jiamei Food, but it will also make Wahaha's market value reach a value of five to one billion.

Last year, Wahaha’s sales data exceeded 100 million, and the market was valued at 270 million. If it were to be as predicted, it would achieve a five-fold increase in value this year, which is too fast.

Unprecedented people are absolute, and I don’t know if there will be anyone in the future.

Some people who are interested in business are waiting for Jiamei Foods to sell, and even some professors who study business are waiting, but they are not optimistic about Jiamei Foods at all, and even sneer at it.

Even Gao Zhiwei, Zhang Fengxia and the others who knew about Lu Feng's whole process were a little skeptical. This routine is too simple, it is to deliver drinks.

When the first batch of products were sent to the market and appeared in various small shops, supply and marketing cooperatives, and street supermarkets, at around nine in the morning, a young man walked into the supermarket and wanted to buy a few bottles of drinks.

"Buy this, this one has a prize."

"prize?"

"New products, activities, there is a chance of winning, if you open the cap and write another bottle, you will be given a bottle for nothing."

"For nothing?"

A few minutes later, the young man walked out of the supermarket holding six uncapped beverages, his mouth almost crooked.

This scene is being staged in three provinces at the same time, but the probability of winning in the northern market is a little lower. This kind of gambling marketing method makes everyone want to give it a try.

At ten o'clock in the morning, the market feedback was just two words, it was exploded!

The beverages under Jiamei Foods are on sale frantically. Some small shops have been short-stocked, and people spread word of mouth that you might get several bottles for one bottle of money.

Seven telephones were set up in the office of the marketing department, and they rang non-stop throughout the morning. The manager of the marketing department rushed out of the office, excited like a child, and wanted to open the door of Gao Zhiwei's office.

"Mr. Gao, the major factories have reacted, sales have exploded, and the market has exploded!"

"Really? How much did you sell?"

"Sold out the usual three-day volume in one morning, and it is still growing. They have begun to increase production. The feedback from agents at all levels has exploded, and the sales of our factory have also exploded this morning."

There was an excited look on Gao Zhiwei's face. He was still worried last night that the money would go down and there would be no response, but he didn't expect the effect to be so obvious.

"This is the sales table, this is the comparison."

"The market share has surpassed Wahaha." Gao Zhiwei looked at the form and laughed, and rushed out of the office towards Lu Feng's office.

All the offices were surprised at what happened along the way. How was Gao always irritated, was he crazy?

"Mr. Lu! Mr. Lu, we have overtaken, overtaken, and our market share has overtaken!" Gao Zhi shouted loudly.

"what?"

"Our market share has overtaken Wahaha?"

Everyone began to cheer, and the excitement in the corridor came and went one after another.

"What's the matter?" Zhang Fengxia opened the door with confusion.

"Where is Mr. Lu?" Gao Zhiwei rushed into the office and almost slapped the desk with his hand, exclaiming: "Our market share has exceeded it!"

"What? Overtake?" Zhang Fengxia was shocked.

"Which province?"

"Just those three provinces!"

The first reaction in Zhang Fengxia's mind is impossible, absolutely impossible, UU reading www.uukanshu. According to market surveys, the smallest gap between these three provinces is about 3%. Don't underestimate these three. It may represent millions of products behind them.

Tied overnight?

"How much is it?" Lu Feng asked with a smile looking at him.

"One hundred and twelve percent, one hundred and five percent, one hundred and one percent."

"You don't need to get too excited, it's normal to go ahead. If the other party doesn't learn our marketing methods, the gap will widen." Lu Feng took a sip from his teacup indifferently.

Zhang Fengxia stood at the door, and she felt that everything seemed to be under his control. He didn't have any surprises, nor a trace of panic before. Her plain eyes were extraordinarily deep, making people unable to see through.

A person who is not emotional is scary.

As the news broke out, people all over the country who followed this incident were shocked and tied it overnight. For those professors and scholars, it was a blow.

But in the meeting room of Wahaha, there was deathly silence, and many people had high blood pressure.

............

"Welcome to watch the noon news. For the latest news, the market share of all products of Jiamei Food exceeds that of Wahaha, and it has become the food company with the largest market share in the country. All of its drinks have participated in the one more bottle event, and the small cans currently have a buy three get one free event."

News is sweeping the entire industry like a tornado. Such a marketing can definitely be recorded in the annals of beverage history. The scale and speed make it too late for people to react.

Wahaha now has a choice, whether it can come up with the same marketing plan as this kind of activity. If it can’t come out, the follow-up will be meaningless. There is another choice, just copy Lu Feng’s plan!