Back to 1990

Lu Feng clearly felt that everyone in the company was frightened by yesterday's battle, and many of them did not understand the law and felt that the factory was going to close down.

"Notify all factories that employees are not allowed to spread rumors privately, and set up a team of lawyers for me to issue legal statements. We are not afraid of people sue, but the jurisdiction of the case must be obtained on our site." Lu Feng looked at the big table on the table. The pile of financial documents frowned.

"What's the situation on the market? How fast is the advancement of medicines or food?"

"We have submitted the relevant information to the relevant departments."

“Wahaha’s original channel itself was smooth. This time, it’s easy to distribute goods directly, and this product has a good reputation. After our new products are on sale, the sales are also good. Today, three products are on the market, and the total sales should be 100 More than ten thousand."

The marketing manager said: "We are communicating with Xiaoshan recently. The sampling inspection has been completed and the product is okay. The other party's reply is that it can be sold again within this month. I told the local agent today."

"Keep going, don't give up on those markets!" Lu Feng looked at everyone and thought for a while, "Forget it, go to the conference room and talk. All department managers and directors go to the conference room."

"I'll make arrangements." Gao Zhiwei turned around and said.

Zhang Fengxia walked in, sorted the folders and said, "Is this a big deal?"

"small issue!"

"I think you should be careful."

"It's okay." Lu Feng stood up and took out a file in the drawer and said, "You also go to the meeting room."

"Oh!"

Lu Feng arrived in the conference room ahead of time. As the managers walked in, many of them looked obviously not as good as before. There were no. 40 or 50 people sitting in the conference room. Many people looked at others, and their mentality was not right.

"Be more energetic!" Lu Feng picked up the folder and smashed the table several times, and shouted: "It's all **** like eggplants beaten by Shuang, what's the matter? Come to play Lin Daiyu in front of me? I'll give you one minute. Time, those who don’t want to do it, think that the factory is going to close down, and those who are afraid of implicating you, now take their wages and leave."

After Lu Feng took out a cigarette from his trouser pocket and put it on the table, he lit a cigarette and smoked it leisurely. For a while, the atmosphere in the conference room was a little depressed, and many people hurriedly sat up straight.

"Nobody? Let's talk about it. Now is the critical time. Business itself is another kind of war. Now the horn of war has been sounded. I admit that there is a funding gap, 20 million or more, but this war If we can't win, we will have nothing!"

"I watched the news yesterday and heard some rumors. Some people started to panic. Lao Tzu told you that I started a business. Do you know what an entrepreneurship is? I just do it with them with real swords and spears. I will panic when it is a big deal. After fighting, what will you fight against?"

"I won't tell you about products, marketing, marketing, relationships, and capital. I will tell you today about courage. I am a major shareholder. I don't panic. Are you afraid of getting a ball?" Lu Feng pointed to the deputy director of the production room. He shouted: "I saw you when I came in the morning. I was so scared that I had diarrhea?"

The deputy director turned pale and said in embarrassment: "My wife said, I have taken the shares, and this factory is mine. If something happens, I will be arrested and put in jail."

"You are holding shares, not equity. People don't want you if you want to go to jail."

"Don't be afraid. I will be carrying it when the sky is falling. I think this is a good opportunity to train the team. Not only do management need to be able, but the most important thing is to have the courage. What can I do?" Lu Feng said, looking at Gao Zhiwei and the personnel manager, the meaning was already obvious.

"Next is a tough battle. The business war is about money." Lu Feng looked at Manager Li and asked, "How much money do we have now?"

"At present, the available funds are 14.76 million. This data is before the end of April. Because there are three factories to start construction, the prepayment mode is adopted. These three factories have an advance payment of 17 million. This money is deducted from the special funds, as well as the billing cycle of raw materials, water and electricity, and employee salaries."

"This 14 million can be spent?" Lu Feng asked bluntly.

"No!" Manager Li was taken aback. This money is just the money. He said anxiously: "Mr. Lu, our 20 million gap is the second phase of the project. It is expected to explode in the spring of next year. Spending out of ten thousand dollars will explode this funding gap in advance."

"This money is used to maintain the daily operation of the seven factories. If it is spent, it must be drawn from the special funds. Once it is drawn off, the advance payment for the first phase of the project is enough, but there is a problem with the fall balance." Gao Zhiwei explained.

Lu Feng took the information and looked at it. This year, four factories have started construction, and next year there will be nine. As for the daily expenses of the factories, there are other ways. Lu Feng needs this 14 million yuan.

"Show me the current profit statement for canned drinks."

Manager Li hurriedly turned his head and beckoned to the chief financial officer: "Bring the income statement."

Gao Zhiwei quietly paid attention to Lu Feng's expression, with a bad premonition in his heart. With his understanding of Lu Feng, he was afraid that these fourteen million would be irresistible.

Soon after he brought a few forms, Lu Feng looked at it for a while and found that the ex-factory profit was very considerable. The cost price of small cans was only two cents. After giving various profits to the agents, the terminal cost was around six cents, while the sales price was one dollar. The price still makes the profit margin of small cans at 40%.

As for lactic acid bacteria, the profit margin has soared to 3.9%, among which mineral water is the most profitable, with a profit of 1,000%.

After a brief understanding of the financial status of the major factories, Lu Feng closed the folder and said: "A week later, the marketing is officially launched. I will burn the 14 million in three months. The people in the marketing department will have a meeting in a while!"

Manager Li can be regarded as a person who has seen the world, but now he feels black. If he is not physically strong, he is afraid to pull it directly, which is obviously not going to live for three months.

"Mr. Lu, if this money is moved, what will happen to the expenses of the next seven factories? And if you want to fight a price war, it means that there is basically no income in three months."

"I will figure out the gap and squeeze it out of loans from other factories."

"It's hard to talk about the following places. Our team is stuck in Taiyuan. We originally got a sum of money from there. Taiyuan was also a big factory when planning." Gao Zhiwei kept raising difficulties and wanted Lu Feng to give up. , This trick is simply suicide.

"I'm going to talk, I'll figure out a way, and the meeting ends." Lu Feng stood up and walked out of the conference room.

Wahaha continues to prosecute Camry Foods infringements in major provinces, demanding that the products be removed from the shelves. Newspapers outside have already overwhelmingly reported, and the two companies have been spitting.

The conference room was already noisy, Zong Zong looked at the folder in his hand and looked at everyone present with a cold eye. They had collected all the information about Jiamei Food that they could collect.

From the current point of view, the funding aspect is the weakness of Jiamei Food. Whether to fight a price war is the focus of debate among the people present. Some people say that it must be fought, and it must be sued for compensation.

Some people say that there is no need to get into a money-burning war with Jiamei Foods. The other party uses loans to expand through the establishment of factories in various provinces. Under this model, it is easy to drag Wahaha down.

Others said that if the court doesn't care, or if it's muddy, let's copy his products, the small canned market will respond very well, and the mineral water is also very creative.

"Okay, be quiet." President Zong knocked on the table, and instantly the entire conference room was silent, and everyone's eyes were focused on him.

"The market price war must be fought. This is the only way to defeat Jiamei Food. Our goal is to defeat it and acquire it."

Applause broke out in the conference room, but at the beginning of this year, the acquisition of the state-owned enterprise factory had already spent 80 million in cash ~ www.wuxiaspot.com ~ there was not much money on the books.

"How much can I spend?"

"The appearance of two thousand four to five, if it is more, we will be a bit hurt."

Is the money enough?

Many people whispered in their hearts that in their eyes, the industry of Jiamei Foods is too big, and the entire north is full of his factories, but they don't know that these are debts.

"Then 25 million. Starting today, we will follow up all the products of Jiamei Foods, speed up the research and development process, set up a team of lawyers to sue the other party, and we must put the case on our side for trial."

People in the business community have felt an unprecedented murderous aura. Although the two families have been fighting in the past two days, it has stopped a lot, and some gossips have begun to circulate everywhere.

Some small newspapers began to report everywhere that the price war between the two sides was about to break out. Rumor has it that Wahaha has prepared 50 million yuan, and the main battlefields are in Henan and Hebei.

And Jiamei Foods also prepared 30 to 40 million yuan. The target market is the Yangtze River Delta and the Pearl River Delta, and a crazy discount is about to be spilled.

Lu Feng held three consecutive days of meetings to adjust the market shares of various provinces and notify major factories to cooperate in marketing. As for the launch of Wahaha's small cans, the lawyers he invited were naturally another wave of lawsuits.

"Mr. Lu, we got Wahaha’s marketing plan. Starting today, we will let all major agents and distributors make 30% of their profits. At the same time, they will be sold at the terminal price. The three bottles of all products will be exchanged free A bottle of product." The marketing manager said: "This is equivalent to buying back the bottle and processing it. Let's follow this as well."

Lu Feng smiled at him as if he had won a treasure. This old-fashioned technique also made him so excited. He planned to copy it, and said, "My marketing plan has been written long ago, so I called it another one. bottle'."