Age of Dreams

When Xiao Qi was non-stop welcoming the birth of his sons and daughters all over the world, there was another big movement in the e-commerce market in Huaguo.

In January, after Rebs took Xiao Qi's 5 billion yuan, he began to actively plan.

Xiao Qi knew how much money was consumed in the early days of online taxi-hailing, and the word "burning money" was tailored for it, so he didn't let the finances get it to Rebs in batches, but got it all at once.

When Rebs heard about his finances, he was taken aback, and thus became more confident.

Xiao Qi is not an idiot, he directly transferred 5 billion to the account so readily, doesn't this mean that he has confidence in Xiaoyi's taxi? The richest man in the world is so confident, that is to increase his confidence even more!

Moreover, Rebs is very good at instigating people's hearts. He told everyone in the company about it, making everyone feel as if they had been beaten up. During the Spring Festival, they were all working hard to prepare .

Xiao Qi is so optimistic about Xiaoyi Taxi, so this will be a glorious road in the future. Is it wrong to follow Xiao Qi?

Due to the long-awaited plan and the active communication with Uber since January, they gave Xiaoyi Taxi a lot of technical support and a summary of experience and lessons. The preparation and planning of Xiaoyi Taxi is a More perfect and targeted.

Cough cough, but for these payments, Uber has to charge money, and Xiaoyi paid about 20 million US dollars for taxis.

Although Xiao Qi is still the largest shareholder with 74% of the shares at this time, business has never been given in vain. Even most of the money has been transferred from one pocket of Xiao Qi to another, but the basic This is the case with business rules. Only when rules are formed, will there be a circle.

The money is more paid, but the small ants get more things by taking a taxi. Whether it is hardware or software, with Uber's support, they have a mature operation method from the beginning, and they don't have to fumble for a long time like Uber. to find the most suitable one.

On the one hand, Xiaoyi Taxi is working hard on research and development, and on the other hand, Xiaoyi Taxi is also actively advertising, not only recruiting those private car owners, but also building momentum first.

Rebs is very good at marketing. Just look at his marketing of Xiaomi in his previous life. He forcibly turned a relatively ordinary mobile phone into a kind of feeling, and through continuous progress, he completely captured the youth of Huaguo. The human heart has become the best-selling mobile phone in the Huaguo market, which is not something ordinary people can do.

There were a lot of idlers during the Spring Festival, and as soon as a post was posted on the Internet, young people were immediately interested.

"Yo ho, isn't this the Huaguo version of Uber? It's just right, seeing how prosperous foreign countries are, we must have our own taxi-hailing tools."

"What is Uber?"

"Uber is an online taxi-hailing software that originated in the United States. You download the Uber software on your mobile phone, and then use satellite positioning to find out your location and enter the place you want to go, and Uber will automatically send the order to you. The nearby driver, he will contact you immediately, and usually arrive at the agreed place to pick you up in three to five minutes."

"Does it look different from a taxi?"

"Let me tell you this. I was studying in the United States. Compared with Uber, taxis are scumbags! Many taxi drivers are very hypocritical. They don’t go far away, and they don’t pull near ones. People, seeing traffic jams will drive you down, often driving empty cars without stopping to pick up passengers... right? But Uber is different, as long as the location is confirmed, the driver will rush over as soon as possible, and then only pick up passengers You and your group. By the way, the price is much cheaper, about 60%-80% of that of a taxi, right?"

"Oh, the above is not accurate! Let me explain! Uber only uses private drivers. As long as you have a car and meet the requirements, you can download the software to become a driver. Then you turn on the mobile phone network and drive around. Take a stroll, as long as you have an order, Uber will tell you where to pick up the guests, and you can follow the navigation all the way to drop off the customers. Because taxis are limited, but private drivers can have thousands or tens of thousands , so you don’t have to worry about not being able to take a taxi in time, and their attitude is so good that they will make you feel at home and completely forget what a taxi is.”

"According to what you said, I feel that I am very interested in Xiaoyi's taxi! I am so tired of grabbing taxis in the morning! I just don't know if this is reliable."

"Exactly! If you take a taxi, you have to be complained by them like this or that. It's like taking a ride for nothing! I also have to pay for the taxi, okay? The attitude is the same as I owe money!"

"Hehe. I would like to add that Uber is owned by Xiao Qi, and this Xiaoyi Taxi is also owned by Xiao Qi. He and Rebus from Jinshan got it together, accounting for 50% of the shares! Do you think it is reliable? ?”

"..."

The main market for online taxi-hailing is young people aged 20-40 and white-collar workers, especially young people aged 23-30, because they have the strongest spending power, have no burden and are new to society, so they like it very much. Try something new.

Relatively speaking, young people aged 18-22 have little money and want to have a better life experience, so these are usually for discounts. If there are no discounts, they will easily leave you. go.

Rebs is well aware of this, so he targets white-collar workers aged 23-30.

It's not just WeChat and Weibo that advertise it. In front of the office buildings of various companies, they are also plastered with advertisements, so that they can't do it if they don't want to see it.

To be honest, ordinary white-collar workers in cities, especially those who have been employed for less than 5 years, are not so prosperous. They don’t earn a lot of money, but they spend a lot of money. They often have to ask their parents for support at the end of the month.

But they will not change their habit of spending money. They will definitely use what they need, which is better than the students. When the students have no money, a pack of instant noodles can last for two days, which can definitely save money.

Another point is that for them, commuting to and from get off work every morning and evening is a very headache.

If you take the capital as an example, 80% of people work and live in different places, and more than 50% of people have a distance of more than 10 kilometers from their work place and their residence, and there are not a few people who work more than 30 kilometers away.

Although the capital has the best public transport system, whether it is rail transit or road buses, they are very smooth and developed, but there are too many people in the capital, and the buses and subway systems are always crowded wherever you go. Commuting for two or three hours is a torture.

Under such circumstances, if Xiaoyi Taxi can give full play to its own advantages, it can compete with the advantage of being more than 30% cheaper than taxis within 5-10 kilometers of white-collar workers' houses and workplaces, and is more convenient and quicker. If so, it is very likely to gain a huge market share.

Rebs knows that there are not just one or two people who are dissatisfied with taxis. As long as their word of mouth is made, Xiaoyi Taxi will have a firm foothold, and the next step of development will be even faster.

Therefore, after advertising for a period of time, before the Spring Festival, Rebs released a big move.

In the most detailed way, he listed the charging mode of Xiaoyi Taxi, and also thoughtfully gave advice to potential customers, calculating how to get more cost-effective, and how to enjoy convenient transportation quickly and well.

The previous method of advertising on the Internet was implemented nationwide, but this charging model is aimed at every city that is about to become an operating city.

For the first batch of cities in Beijing, Shanghai, Guangzhou, Shenzhen, provincial capitals, the Pearl River Delta, and the Yangtze River Delta, there are a total of 41 cities. Ant Taxi has drawn out the city's floor plan, and then each city has provided hundreds of them on average. taxi routes, and the price calculation method of each taxi route, etc.

How can I save the most money, when is the best time to take a taxi, what is the best way to connect the lines... The various combinations are dazzling, but they are clear, and there is no ambiguity at all.

But it is such carefulness that makes people in major cities amazed.

Companies that can plan so carefully are generally not that bad.

Especially after hearing that Xiaoyi Taxi is a company invested by Xiao Qi, everyone has more confidence in Xiaoyi Taxi.

Not many people realize that Rebs' choice of this time before the Spring Festival has a lot of meaning.

As we all know, many working people in Beijing, Shanghai, Guangzhou, Shenzhen, and provincial capitals are not locals, and they usually go home for the New Year.

The situation of taxis in big cities is actually a little better. In small cities, in recent years, which taxi has not picked up passengers along the way, and then paid a lot of money?

This situation is even more serious during the Spring Festival, and it costs more money, saying "During the Spring Festival, we still have to work, so of course the price will increase"... So these people are usually full of anger in their hometown.

When they return to the city where they work, this emotion will be brought back, and they will also feel uncomfortable about the taxis in these cities.

At this time, if Xiaoyi Taxi begins to seize the market with high-quality services and relatively cheap prices, these white-collar workers will definitely feel comfortable and actively support Xiaoyi Taxi.

Therefore, the two things of strategy and method are really important to modern business.

With such a smart head like Rebs, even if he doesn't engage in Xiaomi, he can still break through the world by engaging in Xiaoyi Taxi!

(Brothers please subscribe more!) (to be continued ~^~)