Age of Dreams

"By the way, you are going to Japan next week?" Xiao Qi suddenly remembered something while eating.

"Yes, I have made an appointment with the supplier in Japan, and we will conduct visits and negotiations for about a month." Qin Yibin nodded, "I hope that my hard work this month can bring more benefits to our Xiaoyao Mall." Diversified development!"

With the continuous development of Xiaoyao Mall, now Qin Yibin is no longer reconciled to only do Huaguo's products, he hopes to have more products enter the system of Xiaoyao Mall, so as to enrich the camp of Xiaoyao Mall.

For example, small home appliances from Japan, cosmetics from South Korea, agricultural products from the Philippines and Malaysia, fruits from Thailand and Myanmar, etc. If these can enrich people’s daily food life, Xiaoyao Mall will be even stronger.

It’s not that Xiaoyao Mall didn’t have these imported products before, in fact there were, but the types were a little small and there weren’t too many choices. Most of them were ordered through the domestic branches of these foreign companies. The price, quantity, freshness In terms of speed and so on, Qin Yibin was not very satisfied.

Therefore, in November last year, Xiaoyao Mall negotiated with three Korean cosmetics companies, and directly imported 77 kinds of their cosmetics to Huaguo. The price is only 80% of the previous one, but the quality is very authentic. Naturally, So many young women like it.

After all, in the past few years, Korean idol culture has continued to enter Huaguo, and they are very interested in the makeup of Korean stars.

In December alone, the sales of these cosmetics directly exceeded 800 million yuan. Such a high sales volume greatly encouraged Xiaoyao Mall and prepared to continue to attack.

Japan is the second goal of Happy Mall.

Japan is not only twice as large in land area as South Korea, but their population is also twice as large as South Korea.

Therefore, many commodities in Japan are much richer than those in South Korea.

At least Japan is not so embarrassed that it does not allow beef imports to protect its own agriculture.

What I want to explain here is that during the 10 to 20 years from the 1970s to the 1980s, the relationship between Japan and China was very, very good. Not only the mutual visits and cooperation at the national level, but also the cooperation in various economic fields. many.

Many young people don't know that since the establishment of diplomatic relations between China and Japan, Japan has given China a lot of free aid and interest-free loans every year. Many large-scale infrastructure projects in China during this period were successfully established with Japanese engineers and various assistance.

It's just that after the 1990s, as Sino-Japanese relations deteriorated, and the reckoning of history surfaced again, Huaguo gradually alienated Japan.

Otherwise, the Japanese idol dramas that were in full swing in the 1980s and 1990s would not be so easily replaced by South Korea. In terms of the level of fine production of TV dramas, Japan is much better than South Korea.

As far as beauties and handsome men are concerned, most of Japan's products are original, unlike South Korea, where there are not many who have not used a knife. Korean female stars are beautiful, but they lack a sense of charm.

Don't mention these national level things.

Japan's agricultural products, industrial products, and electronic products, especially the latter two, were world-class endorsements during the 30 years of the 1980s and 10s.

Products from Sony, Sharp, Panasonic, Toshiba, Hitachi, Sanyo, Toyota, Honda, Nissan, Mitsubishi, Fuji, Canon, etc. have always been very popular in China.

For now, if you put aside the price, everyone will think that SONY’s TV is the most beautiful, Canon’s camera is the most professional, Komatsu’s excavator is the most hardworking, Mitsubishi’s elevator is the most reliable, and Daikin’s air conditioner is warm and cold. Works best, Toyota's are solid and durable...

Counting carefully, most of these products that appear in our lives are Japanese brands.

From this we can also see how much influence Japanese companies have on the daily life of China.

As for saying that importing more Japanese products will destroy many industries in China, that is also nonsense.

Many companies will be affected, and many companies will go bankrupt directly, but don't forget that Japanese products are not the first day to enter Huaguo. Why has Huaguo been able to continue for so many decades? What about the continuous development?

There is no other reason, just cost and habit.

Japanese cars are produced in China, and the price is much higher, let alone products imported directly from Japan.

The price of Japanese products is very high, and with the addition of a series of tariffs, it is easy to exceed twice the price of similar domestic products.

If you can still put this company down when the price exceeds twice yours, then you should stop blaming the Japanese and find out why you are so incompetent!

This cost is too high, which is one of the reasons why Japanese products can never become mainstream.

The other is habit.

Simply take food as an example, do you think that Japanese sushi and Yoshinoya can replace the Chinese diet? It is possible to taste it once in a while, but if you really eat it every day, I guarantee that not many people in Huaguo can get used to it.

There are also some Japanese costumes and so on. It’s okay for some people to wear them for fun on weekdays. If you try them all day long, you will definitely be beaten by people.

But there are some exceptions, such as milk powder.

Japanese milk powder entered China through various channels, usually Meiji, Wakodo, Morinaga and Glico.

To put it bluntly, if it weren’t for the super tsunami in 2011, which caused concerns about nuclear radiation pollution in Japan, at least 70% of Huaguo’s mid-to-high-end milk powder market would be occupied by the above four milk powders. .

The quality of milk powder in Europe and the United States is good, but it is not very suitable for the physique of oriental people. The milk powder in Japan is different, and it is very popular among babies.

Therefore, from 2009 to 2010, as Taobao.com grew stronger and stronger, parents bought Japanese milk powder through various channels, not only buying up Japanese milk powder in Hong Kong and Macau, but even many supermarkets in Japan. They all had to announce helplessly that a customer can only buy two barrels of milk powder at most, which shows the strength of the Chinese parents.

In this regard, Xiao Qi actually didn't think there was anything wrong.

As long as it does not violate the law and morality, you have no right to prevent people from pursuing the life they want.

On the one hand, there are endless problems in the dairy industry, and on the other hand, Japan’s local milk powder, which is known for its strict requirements, is a normal person who knows how to choose.

According to Xiao Qi's thinking, it doesn't matter if the companies that are crying about losing money and doing poor business all day long go bankrupt.

They produce milk powder in a place with such high prices and high salaries in Japan, and they have to add a few resale profits to sell it in China, which can beat your milk powder to pieces. What do you eat on weekdays?

In business, survival of the fittest is a simple truth.

If it is because of the invasion of Japanese milk powder that it spurs the birth of better companies in the dairy industry in Huaguo, it will be a blessing for Huaguo talents.

How can we like a company that relies on the support and help of the government to survive and makes jokes from time to time?

Leave this aside.

After half a year of planning and easily settled in South Korea, Qin Yibin directly set his second goal on Japan.

Qin Yibin had worked in Japan for seven or eight years, and worked in the most famous Lotte Mall in Japan. He has a deep understanding of which things in Japan are suitable for China and which things are sure to sell well.

Because of the price factor, Japanese products will definitely not be able to please the middle and low-income groups, but will be placed in the middle and high-end groups.

And it may not be able to sell well at the beginning, and word of mouth is slowly built.

Fortunately, Xiaoyao Mall is now one of the favorite shopping places for young people. Whether they are rich or not, everyone likes to shop on Xiaoyao Mall. One is cheap, the other is convenient, and the other is authentic.

Mid-to-high-end consumer groups, if they see so many Japanese products that are easy to buy, and there are brands from Xiaoyao Mall, and they are not afraid of buying fake products, then they will definitely be willing to buy them.

Besides, no matter how expensive it is, can you still be more expensive than the counters in the mall?

Xiaoyao Mall can cut more than 40% of its expenses without the rent of shops and the salaries of sales staff.

This is also the most important reason why physical stores can never win online commerce in China.

Why can Wal-Mart and Amazon in the United States coexist?

On the one hand, Wal-Mart’s ability to control costs has reached the extreme, and on the other hand, Amazon’s labor costs are too expensive, which cannot be compared with the delivery staff of Xiaoyao Mall in Huaguo.

Huaguo still has a long, long way to go if it wants to keep its economy like the United States, such as shops.

Qin Yibin has never worried about what will happen to the shops and other economic disasters. He is the CEO of Xiaoyao Mall, so he is doomed to only consider the gains and losses of Xiaoyao Mall.

Qin Yibin should consider making Xiaoyao Mall number one in China, Asia, and even the world.

What's more, Xiaoyao Mall is not blindly plundering and suppressing the real economy.

The store economy is a kind of real economy, but the real economy is definitely not only stores and shopping malls, etc., but also countless factories that provide goods for shopping malls and stores.

Xiaoyao Mall has supported tens of thousands of factories, and millions or even tens of millions of workers are busy producing the goods of Xiaoyao Mall. In addition to raw materials and upstream and downstream industrial chains, at least There are tens of millions of people, and if you add their family members, there are at least hundreds of millions.

In this way, who would dare to say that the Internet economy can only destroy, but not create? (to be continued ~^~)