Ace Hollywood

Chapter 84: Inside and outside the movie

The data provided by Shanying Company's short-form announcement undoubtedly proves that Daniel has played a far better-than-expected appeal.

Before the movie was released, the general estimate was that the actor's attraction to the movie should not exceed 30%, mainly focusing on Russell Crowe, while Daniel **** overestimated by five percentage points, which is not a small amount, such as Actresses like Connie Nelson are predicted to have almost zero attractiveness. More digitally, 5% of the 20 million box office on the first day is one million US dollars, which is Daniel's salary, and Crowe contributed 24%, nearly 5 million on the first day, but he was with DreamWorks. The salary set in the contract is 14 million, that is to say, from the perspective of box office return, Daniel is more worthy of investment than Crowe-of course, this calculation is meaningless, except to show the prediction agency's recognition of Daniel's box office value. .

What about the facts? Even though many forecasters have been bullish on Daniel, they still underestimate him significantly. 18% thought Daniel pushed them to see the film, which is only 8 percentage points lower than Crowe, and when you think about the two's popularity, it's hard to say how small the difference is.

According to the data after watching the movie, 32% of people support Daniel is the best part of the film, 43% support Russell Crowe, it seems that Daniel is a lot lower than Crowe, but the story of "Gladiator" It's around Maximus, Commodius is just a supporting role and a villain. Considering this, Daniel's approval rate of nearly 30% is incredible. The more jaw-dropping data is in the back. In the ranking of the three elements that "Gladiator" most appeals to you, Crowe undoubtedly occupies the first place, 43%, and Daniel Sandler's first number ratio. He was less, 32%. But Daniel's number 2 is far more than Crowe, accounting for 59%. This data means that, except that Daniel is the most outstanding, basically everyone else thinks that he is at least the second outstanding. .

This is a statistic that makes Daniel proud.

Underestimating Daniel Sandler's charisma -- the most important reason for predicting agency failure.

Why does Daniel have such appealing power and is not known to the public?

Shanying believes that the indifference of forecasting agencies to the influence of the Internet and the underestimation of Daniel's audience awareness are the most important reasons.

"This Hollywood male star, who has all the conditions to become a super idol, has gained unprecedented Internet influence in the past year or so. A very intuitive example is that our company observed that under Daniel's blog page, his The movie viewing event organized by online movie fans has so far attracted more than 200 people and spread all over the United States. As Daniel's excellent performance is well known, the scale of this event is still expanding. We can think that in the next few days, there will be more More Daniel Net fans will go to the cinema to support their new idol.

Is the realization of online popularity a trend? We believe it is too early to draw conclusions. However, there should be no doubt that online popularity has its own unique advantages for the dissemination of movies. It has the characteristics of small groups, high trust, initiative, etc. When you get movie news and promotion points from your online friends, You think it can be trusted, and then through the Internet, you can proactively get more information about the movie - of course, the release date and the material from the promotional company to lure you to the cinema.

In addition, through the analysis of media data in the past year, Daniel Sandler's media attention is very high, which means that the audience's awareness of Daniel is not as shallow as everyone thinks. Prior to this, the forecasting agency thought that Daniel did not have enough convincing works, but in fact, the casualness of the audience to watch the movie became larger, and the curiosity about Daniel and Daniel's good media image have become part of its box office appeal. "

This report may be the Internet enlightenment for Hollywood propaganda and distribution companies.

Daniel's residence in Malibu, a thin book on the coffee table, this is the full version of the report.

Melissa sat on the sofa and opened the form file in her notebook.

"Global's publicity strategy has changed significantly, and the focus has shifted to you a lot." Melissa pointed to the graph, "This is the data provided by Shanying Company, you really decided to let Frederick Red came to the front?"

This is indeed a decision Daniel made a few months ago to get Fred and his network team out of the way.

"We don't have this ability, we keep supplying them with blood, so they have to make a profit. And Fred is getting more and more aware of his ability and power, we can't expect him to always like to help me in the dark." Daniel's face was calm, he I have already figured it out, "This is the best way now. I provide data analysis companies, their software, analysis theories, etc., Fred signed a commercial exclusion contract, and I gave him 30% of the shares to let him dominate Shanying. The company, he is not a greedy person in terms of money and vanity, which is fortunate for me, so we can continue to work together, and that is all I ask for, that he can serve my business."

Melissa nodded, "I've been a bit overwhelmed recently, it's beyond my ability to adapt. So have you decided to meet Evan?"

"Melissa, I gave you a lot of extra work," Daniel smiled apologetically, "Evan's side is handed over to Fred, I've talked to Fred, David, and Mark. After that, if they can negotiate, then we will participate, and if not, Google will not do anything negative to their crown bloggers.”

Evan Williams and Fred exchanged the topic of traffic monetization. This is a wasteland, and no one thinks it is something that needs to be kept secret, not to mention that Evan and Daniel's network team have exchanged a lot. After Fred discussed with Daniel, or Daniel talked about some topics about traffic monetization, in fact, this topic is not unfamiliar to ordinary people. Several major social platforms in China, whether they are still alive or dead. Yes, they are all having headaches for the realization of traffic.

Daniel has also used some of their efforts, such as the VIP payment system, such as the reward system, as well as traditional advertising, group buying, cooperation with hotels, theaters, map providers, etc., the traffic export of social platforms and online The docking of business platforms is actually the idea of ​​many social platforms. For websites such as blogs, measures such as professional paid content and value-added services for VIP paying users are also important methods.

Daniel is not a professional, but Fred, who has Internet thinking, understands the meaning of these things.

So it's good enough to say that Daniel thinks that Fred is not a greedy person. He really has no intention of taking these thoughts as his own - if he had, Daniel would not have told him these. He proposed that Daniel and Evan have a talk to fund the blogger, Daniel and David together.

Daniel hesitated that playing on the Internet was a money-burning job, but Fred didn’t think so. Internet companies, as a new industry, are more likely to be favored by investors. As long as blogs show their unique competitiveness, they don’t even have to be. With a clear profit outlook, it will not be short of investment.

The dilemma of blogging right now is mainly because investors don't see its future -- it feels like it's walking into a dead end.

Melissa understands what Daniel is doing outside of the "Gladiator" promotion work, which makes her a little surprised at Daniel, but also more and more powerful.

"Celebration party, right?" Daniel looked at his watch and then at the door. Andy should be coming in.

"Gladiator" broke 100 million in 12 days after its release, and the forecast agency's forecast for it has been pushed up from the original 150 million to about 220 million. Outside North America, "Gladiator" has started to be released in various countries one after another. It also performed well. The largest box office in the United Kingdom has exceeded 20 million US dollars in two weeks of release, and is expected to exceed 50 million in the end. The global box office will exceed 200 million after the end of this week~www.novelmt.com~ Universal's celebration party appeared. As it should be.

It seemed that he heard Daniel speak, and Andy really walked in with a few sets of clothes, followed by Hilm.

"Versace?"

Daniel saw the prominent Medusa logo.

"There are other options, if you like Burberry, or, Givenchy?"

Daniel nodded, "I think so, Burberry, it doesn't look so exaggerated."

"You won't be able to keep a low profile without wearing anything tonight."

Shrugging his shoulders, "It is precisely because of this that you need to keep a low profile."

Watching Andy turn around to get Burberry's suit, thanks to Daniel's maintenance of his own taste, these top luxury men's clothing companies are now working hard to publicize him. Burberry once provided him with sponsorship, but Versace has done more this time. , Givenchy and others are not far behind. The awards season is not long before, and Daniel will definitely gain something. At least the Teen Choice Awards and the MTV Movie Awards, Daniel is still somewhat confident. These brands hope to use Daniel to convey their intentions of youth and success. obvious.

"Tell Kevin that I've been too busy recently, please forgive me, we'll talk later."

Melissa stood up and was going to deal with the affairs first. She had to go to the party later, but when she heard Daniel's words, it seemed that he just remembered.

"Okay, see you later."

(ps: Thanks gg brother for the reward, continue to run naked)

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