Ace Hollywood

"Out?"

"Yes, 20,800,000 on the first day." Melissa's expression was a little excited. It was halfway through the summer season, and R-rated films like "Gladiator" were not very advantageous in the summer season, so Universal took a long line. The plan is obvious. The highest forecast they gave for the first day is 15 million. In the first week, 25 to 30 million is very good. In this way, it can exceed 100 million in a month, and in general North America can win. 150 million, more than 200 million overseas, the expectation has been achieved.

Obviously, the first day far exceeded Universal's budget, and it also far exceeded the predictions of various media.

Today's daytime, oh, it should be yesterday's daytime, it's already past one o'clock in the morning, the first day prediction given by the "New York Times" is 12 million, while the "Los Angeles Times" is 11 million.

"It looks like Universal is going to have a party tonight." Daniel was also in a good mood, "Steven should be in a good mood too."

Possibly realized that he shouldn't have slept tonight, and since he got the news, the phone kept coming.

Universal executives, "School Blues" producer Michael, and Paul Walker - it seems that he is paying special attention. As a Universal star, it is not surprising that he can get the news so early. Surprisingly, Steven Spielberg, who was just mentioned, also made a special call.

Daniel was of course flattered and replied to him. Jonson Zhu received the Best Short Film Award from Steven. Speaking of which, the two are somewhat familiar, but the status gap is too great, and there is nothing more to talk about. After just congratulating each other, he hung up the phone. Daniel believed that Ridley and Crowe must be much busier than him. Despite this, he still took the time to call Ridley, and he thoughtfully said a few words. hang up.

The news of "Gladiator"'s 20 million on the first day has undoubtedly conquered the entire Hollywood. In absolute terms, this may not be a particularly shocking number, but it is a bit incredible to exceed two-thirds of the predicted value. Professional media such as "Variety" and "Hollywood Reporter" predicted that the box office of "Gladiator" on the first day was about 12 million, and this was not the prediction one month before the release, but the prediction on the day of the release. It is a comprehensive Some of the professional estimates given by factors such as pre-sales, film critics' word-of-mouth, market popularity and subject matter have such a large error that it is surprising.

What is the reason for such a big surprise?

Of course, the media are very keen to explore the reasons for this, and the box office is a very delicate element. It is the professional data of the movie, but it is also in the field of entertainment, which is related to the industrial economy. The most important thing is that the audience is very sensitive to numbers. This leads directly to the breadth of the topic.

"Gladiator" plunged to 12 million the next day, dropped slightly to 11 million on Sunday, and 43.84 million on the first Sunday and three days. Universal has already prepared a celebration party, but the drop in the box office is still a bit shocking. The box office on the first day was very much in line with the expectations of all parties. This can only mean that there were factors beyond the forecast at the box office on the first day. There are often several factors that affect the box office on the first day. The first point is the die-hard movie fans of the theme. Some people see Superman The film can’t go anywhere, and some people have a soft spot for romance films, as well as horror films, detective films, etc. These people usually contribute to the box office on the first day of the new film’s release; the second point is the main creators. The believers of the film - including the prospective movie fans and real movie fans who trust their vision for the film, such as the Daniel movie fan group led by Cathy, there is no doubt that it is the latter; the third point is the rigid demanders, there are so many people every day It is necessary to watch movies, a large part of which has no goals, and new movies and blockbusters will make them their first choice.

In general, there are indeed more uncertainties at the box office on the first day, and there is also the need and soil for much discussion.

The box office curve has further stimulated this discussion. The discussion itself will increase the popularity of the film. Of course Universal is happy to see it succeed, and even Russell Crowe and Daniel **** have additionally excluded the itinerary outside the contract - of course, Universal You need to pay extra fees, which is the meaning of the contract. The rights and obligations of each other are very clear. I can give you the friendship price, or even not charge the money, but it depends on my willingness.

For film interviews, newspapers, magazines, etc., Daniel was so busy in the first week of the film's release that he had to postpone some of the originally arranged work. After all, the creators' opinions on the box office are very concerned.

Hollywood market observation company Shanying is a forward-looking analysis company. Although they were not well-known before, their ingenious analysis method for several released films recently made them start to emerge. Through the feedback of moviegoers and media attention Use new theories such as degree, crowd segmentation, etc. to produce analysis reports, and publish short-form reports for free, and make profits by selling the full version.

This time, they monitored and collected data from all parties almost immediately.

In addition to the results obtained from the routine data collection on the first day, Shanying Company subsequently accumulated data before and after movie viewing in dozens of theaters in several major cities such as Los Angeles and New York.

This is truly remarkable, and the conclusions drawn are surprising.

In the question "Why did you come to watch Gladiator".

Before watching the movie, "interested in the theme and story of the movie" accounted for the largest proportion, and about 30% of the audience was for this reason. Of course, every movie has it. Nearly 13% of the people belonged to "no special reason", and the rest More than 50% of the candidates began to allocate, 10% said they were attracted by "big directors and high investment", and thought it would be a well-made masterpiece, 26% said it was for "Russell Crowe", don't doubt, A superstar has this kind of appeal, contributing nearly a quarter of the attention, 18% said it was for "Daniel Sandler", and the rest were other actors or others. The reason - such as older unmarried women and men who have a special reverie for muscular men.

After watching the movie, the favorable rate reached 88%, which is very consistent with the score on IMDB. After the first week, "Gladiator" has a score of 9.1 on IMDB. Although it will have a significant decline, the audience The high reputation is already certain~www.novelmt.com~ When asked about the most attractive part of the film, he said that the plot is less than 5%, which can clearly show that the film is criticized. The shortcomings of the weak plot are not an exception. The scenes and production are well received. Russell Crowe is supported by 43% of the audience, who believe that Crowe has created a different kind of masculine charm and contributed a character worth remembering. Daniel **** got a 32% approval rating, and the praise for him was even more pronounced, unexpected, surprising, amazing, and of course, the unabashed "too handsome" evaluation.

An interviewee's comment was excerpted into the analysis report, "The film contributes two male characters worth watching, the heroic Maximus and the conspirator Commodius, one mature, one young, one Representing complete justice, the other flesh-and-blood, lustful, two brilliant characters that keep this film from becoming a historical didactic... Overall, Russell Crowe is reassuring, Daniel Sander Le was pleasantly surprised.”

Shanying's analysis reports don't stop at movie theaters, including the volume of Internet discussions, TV program ratings, newspaper sales, and routine feedback.

The vigorous discussion continued until "Gladiator" won 39.61 million in the next week, and it was destined to break 100 million in three weeks. On Monday of the third week, Shanying released their short version of the report. In the hands of the seven major Hollywood, major independent studios, professional media and everyone who cares about "Gladiator".

Of course, Daniel also has one in his hand.

(ps: Two shifts will start tomorrow, it may not be stable, I will try my best, thank you Kira and Brother Jiangnan for the reward)