You Made Me a Superstar

   Chapter 172 Crazy Advertiser

  In the office.

   Zhou Yang turned on the computer, boarded the rarely used Q-dog software, and clicked into the Q-dog mailbox.

   He saw a Chinese movie box office report and overseas box office report from 1990 to 2006.

   The film that occupies the top box office in China's history is Shen Changwei's "Hero", which has a box office of 320 million and a global box office of 200 million US dollars. It looks like a milestone, erected in the history of Chinese films.

  The second place is the historical blockbuster "Three Kingdoms Chibi", which is like being cut in the middle. Huaxia has just reached 200 million yuan and an overseas box office of 40 million US dollars.

The third-ranked movie is "Overlord". In the era when the average movie ticket cost only five yuan, it won an astonishing box office of 140 million in China, and an overseas box office of 80 million US dollars. , is also the first film of Huaxia Film to win the Palme d'Or at the Cannes International Film Festival!

   "The Underworld" ranked fourth, with a box office of 130 million and an overseas box office of 10 million US dollars...

  …

   A movie, a group of box office data came into Zhou Yang's mind.

   Compared with the original box office data of the world breaking one billion at every turn, the gap is indeed a bit big.

   In the past 15 years, Huaxia Films has had seven blockbusters with a box office of over 100 million, and most of the rest of the films are stuck between 80 million and 90 million at the box office...

   Zhou Yang opened another leaderboard.

Another list is the Chinese box office ranking of overseas movies. What catches the eye is the astonishing data of "Time Machine" of 400 million yuan. Looking down, there is also a 300 million "Prison Break" and 290 million "Magic". Ring. Elf", 270 million "Magic World"...

   After reading it, Zhou Yang has an indescribable sense of disconnection. It is hard to believe that the box office of these two rankings are both in the Huaxia market and the box office data of the same period.

   There is a set of analysis reports at the end of the leaderboard.

   In the past 15 years, overseas blockbusters have occupied 70% of Huaxia's film layout, and the box office revenue has even gained 75%.

   Even if the review of overseas films and private film arrangement have been strengthened since 2003, the domestic film protection month has been tacitly decided, but the situation has not improved in any way, but the situation in all aspects has become more severe.

   Zhou Yang turned off the computer, lowered his head, and fell into an unprecedented deep thought.

Since    came to this world, he has never seen this circle from another angle and a new identity like he is now.

  Why are Chinese movies in this world so vulnerable in front of Hollywood movies?

   Zhou Yang is really confused.

   He took out his mobile phone, hesitated for a moment, called Wang Jing and asked such a question.

When    first got on the phone, there seemed to be a lot of noise next to Wang Jing. After finding a quiet place, Wang Jing asked Zhou Yang such a question.

   "Do you know why we want to make movies? Do you know why many filmmakers, including famous directors like Zhou Yilin, go one after another for the three major European film festivals?"

   "For fame and fortune?" Zhou Yang replied.

"Yes, "Warring States" lost a lot of money, but Zhou Yilin did not lose money, but made more money than his previous highest-grossing movie, the actors did not lose money, it was only those investors who lost money. ... Compared with the box office, a group of directors hopes that their films can win international awards, so they start making literary films and become veritable international directors..."

   "I want to understand why "Warring States" lost money at the box office, but can he still pull up a plate like "Golden Armor"?"

"why?"

"Because the gimmick on this plate is very big, with Liang Jinlong, Donnie Yen, and Zhang Shaolei starring, there is a certain box office appeal, and at the same time there is a new generation of singer Lu Lin. This is his debut work, and there will inevitably be a A lot of female fans will pay for it, and at the same time, there are various advertisement placements in places you can’t see. Investors are not only watching Zhou Yilin, but the whole plate. In a sense, they I think no matter how the movie is made, there will always be fans who will come and pay for them..."

   "Then why did "Warring States" lose blood..."

"The box office of the premiere of "Warring States" is actually not bad, but there are too few attractive traffic actors, far less than "Golden Armor"... In fact, I have always suspected that the accounts of "Warring States" are fraudulent, actors' remuneration, props The scrapping is a bit high. In fact, the investment of this movie divided by half should be the real investment number. I am also skeptical about the 300 million investment of "Golden Armor". I even suspect that this is a wash ... In short, there are some things that can't be said nonsense, and I'm just talking casually... And "Warring States" actually won awards overseas, and won a Golden Hero Award at the Berlin International Student Film Festival..."

   "What kind of award is this?" At first glance, the name of this award sounds intimidating, but after thinking about it carefully, Zhou Yang didn't know what kind of award it was.

   "An award for fooling investors. Recently, the official "Golden Armor of the City" is promoting this award..."

   "Aren't you embarrassed?"

   "Don't worry, as long as the traffic is made, someone will pay the bill. I have a hunch that in the future, there will be a lot of hot money in the market flowing into this circle, and the actor's salary and worth will skyrocket..."

   "Then the above is aimed at this phenomenon..."

"In fact, there has always been a support policy for Huaxia Movies, and various subsidies are still very generous. They all hope that the box office will be better, but the effect is not good. This is actually only one aspect of the box office of Huaxia Movies, and there is another problem. more serious……"

"what is the problem?"

"The issue of cultural self-confidence, the more we can't make good movies in Huaxia, the more disappointed Huaxia's movie fans are, the more they feel that overseas blockbusters of Hollywood movies are really worth watching movies, the more they look forward to it, the more they look forward to it, the more It will be influenced by the ideology of various overseas blockbusters, and the mind of worshipping foreigners will become more and more important, which is actually a vicious circle..."

  “…”

   Zhou Yang was silent.

   He knew what Wang Jing said, and everything he predicted was true.

  In the original world, although he seldom paid attention to the entertainment industry, he understood that the entertainment industry really made money too quickly.

  Especially when several artists evaded tax. After the specific amount of tax evasion was found out, many people were surprised...

   He realized that this glamorous entertainment circle is a vanity fair full of falsehood, full of impetuousness and corruption.

   He sat in his seat, and for a while he became a little at a loss.

"Of course, I don't think you should reject traffic, everything has two sides, traffic is not completely bad, it depends on how you look at it, at least the "Grandmaster" you made can be regarded as a traffic movie... "

"what?"

"Don't doubt, you are the biggest traffic in the movie right now, and your traffic rating in the capital circle is very high... I was in a meeting just now, and many advertisers were talking to me about you, hoping to get you to endorse their products... ... However, I think you have to be careful about your endorsements in all aspects. Now is a critical period, and we can't just look at money..."

  “…”

  …………………………

   In the crew of "The Grandmaster".

   Director Huang Jiacheng started to get a little irritable.

   He had a feeling of being swept up in capital, which made him breathless.

   After "The Grandmaster" moved the crew from Hong Kong Island to the mainland, many advertisers in the mainland who were familiar with him were trying their best to contact him.

   At first, he was quite happy, and pulled part of the advertising revenue for "The Grandmaster"...

   But later, it became more and more unpleasant.

  As time passed, those advertisers who invested in the advertisements of "The Grandmaster" began to swagger into the crew in the name of investors, chatting with him, and often asking him to dinner.

Then……

   The drunkard's intention was not drunk anymore.

   began to ask him to help connect with Zhou Yang...

   Zhou Yang is also a wonderful thing.

On weekdays, I don’t participate in any business gatherings or variety shows, and I rarely even show up in front of reporters, but the traffic is terrifyingly large, and the poisoning of young people is even more visible to the naked eye. "A few young people in the crew also wore gentlemen's hats, and they studied repeatedly on the set after filming...

   makes the Huang family Chengdu so speechless!

   But, analyze it carefully.

   Hey, Huang Jiacheng feels that he is an advertiser, and he will participate in it, and he will try his best to get endorsements.

   Zhou Yang is really crazy in the capital circle!

Why?

   Still need to ask why?

Although    is not a first-line star, and his representative works are limited, he is high enough, and the topic is crazy.

   Not to mention the rise of grassroots, not to mention that the concert caused a shock, not to mention the hat dance...

   Just talk about the spokesperson that Louis Vuitton likes, can it be bad?

   Moreover, this product was rejected!

   At that time, this incident caused a wave of shock in the Huaxia entertainment industry, and even made the group of advertisers in Huaxia look like gold stars!

  Is it high?

If    can win Zhou Yang, wouldn't it be possible to pretend that he is better than Louis Vuitton?

   And more importantly, Zhou Yang is so safe!

Why?

  Yanjing is still on the bus, and there is still a photo of Zhou Yang wearing a police uniform and salutes the anti-fraud image...

   Shouldn't the brand value be soaring?

   Who is it, who is not crazy?

   Moreover, all the fools know that Zhou Yang is in the growth stage now, so it is not complete in all aspects, and the potential is still good in the future?

"what?"

   "I can't get through to Zhou Yang's phone. You can contact me for many things. Don't entrust me anymore... I'm not Zhou Yang's agent!"

   "No matter how good the relationship is, I can't help it. I'm filming in Hengdian and I'm very busy!"

   "Zhou Yang is not on the crew, his role hasn't arrived yet..."

   "If I wait for him to arrive, I will take the time to ask you to meet, what do you think?"

   After hanging up the phone again, Huang Jiacheng took a deep breath.

  This world is such a **** bullshit!

  The more Zhou Yang carries this product, the more scumbag these advertisers are going forward with a check, for fear of being robbed of their endorsement...

   No responsibility to push the book "I really don't want to marry Tianhou"

   (end of this chapter)