Video Game Designer

　　Three-day tour of Huangshan, three days later, everyone returned to the Kirin Software Park in Jinling and continued to start new work.

In the meeting room of Tianhe Network, Chuhe is meeting, including the marketing department, the operation department, and the gaming department, as well as some new employees who have been recruited by the headhunting company during this time, such as game planning and operation.

"I believe everyone knows the achievements of the company's new product "Famine". I don't think I need to mention anything. I believe everyone should have an understanding. Next, our Tianhe Network will eliminate the famine that needs to continue to operate. There is also the'Dangdangtang' project that will be tested and operated immediately."

　　 "I hope that the marketing department and the operation department can cooperate with each other to carry out external promotion, but under one premise, the marketing department and the operation department must communicate with the development department and finally determine the promotion plan." Chu He said seriously.

　　 Hearing Chu He's words, the people below looked at each other, a little puzzled.

　　 For large online game manufacturers, each department is independent. The marketing department only deals with the market, the operation department only deals with operations, and the gaming department only deals with games. There is basically no direct contact.

　　 But this also led to the KPI evaluation, the marketing department to promote various bragging, and the game product itself is actually not so powerful, resulting in excessive player gap.

"At the same time, I will not take over the follow-up planning of the Dandangtang project. Li Haoran is solely responsible. But unlike the Red Moon legend, Dandangtang's numerical planning on Krypton Gold must definitely maintain a balance and a let RMB players are dominant, but it is not a crushing advantage, a value that civilians and poor players can accept." Chu He said that Li Haoran, who is in charge of the Dandangtang project.

　　 "Yes, President Chu!" Li Haoran nodded heavily.

"Finally, I want to tell you an important thing, KPI assessment; unlike other game manufacturers who do not understand game investors and CEOs, regarding game planning and operation, I will not only value ARPU (average player recharge) , Or DAU (average player online time), and PCU (highest simultaneous online), I value the game's balance chain and life chain. Page games, and even Tianhe network will involve online games and mobile games in the future, but I don't want to see The game squeezes the life potential in exchange for high numbers in the short term."

　　 Chuhe looked at everyone and said seriously.

　　 Hearing Chu He's words, everyone at the meeting looked at each other, such as Li Haoran, Xu Chang and other game planning, front-end development everyone showed an excited expression.

　　 The rest of them were surprised. Of course, it was just a surprise. Anyway, this is not their KPI assessment index, and it has nothing to do with them.

　　 Is domestic game planning really that stupid? Do not know their various practices, launching unbalanced props is killing the game's life potential?

　　Of course I know, but because of the KPI that is on the head, it is related to their bonus and salary, so they have to use such means.

　　Don't the top executives and decision makers of the game company squeeze the life potential of their own products?

　　Of course I know, but the investors behind them, and to give a beautiful report after listing, they can only do so.

　　Whoever cares about whether the game has been squeezed its life potential?

　　 They only care about their immediate interests.

　　 "Next, the marketing department mainly collects, analyzes statistical data and data, and public relations of the image. The operation department mainly focuses on follow-up customer service work and maintenance of related forums to cultivate user stickiness."

　　Chuhe simply said a few words, and the rest is the director of marketing department and operation department.

　　 In the subsequent office, the relevant personnel in the game department remained.

　　 The legend of the Red Moon has basically been on the right track. The follow-up is basically an advertising investment and a matter of rolling the assembly line.

　　 For Dan Dan Tang, although he did not personally plan and participate in the game production, Chu He has been paying attention to its progress. After all, this is the second blood transfusion product to replace the Red Moon legend, the next Tianhe network.

　　 "Good quality, remember to maintain a certain balance, if the results are gratifying, we can consider mobile gaming." Chu He watched Li Haoran submit the report, and some numerical data nodded.

　　 This mobile mobile game, Tianhe Network will not let go, after all, such a large market, it is too unwise to give up.

　　 For the future of Tianhe Network, Chuhe thinks very clearly. On the one hand, taking the line of high-quality games, on the one hand, the existence of krypton gold games is also needed to ensure the health of Tianhe Network’s funds.

　　Unlike other game companies, Chuhe never thought about going public on Tianhe. He hoped that Tianhe would be self-sufficient and maintain the stability of funds.

　　Following the development of the Tianhe network, Chuhe will allocate corresponding shares to the employees in the company, but Chuhe is unwilling to see the financing and listing.

　　Because of the entry of external capital, some things are not so pure.

　　Since it does not accept financing from external capital, there is no doubt that Tianhe Network must have its own hematopoiesis.

　　 Not to mention the 3A stand-alone masterpiece, UU reading www.uukanshu.com is only a large-scale online game development in China, which requires tens of millions and hundreds of millions of funds.

　　Considering the project personnel needed for development and the development cycle, it can be said that during that period of time, there was only expenditure and no income.

　　If you rely on the development of stand-alone games like famine, it is absolutely no problem to feed Tianhe Network, but it is simply a delusion to provide Tianhe Network with sufficient funds to develop large-scale games.

　　So even if he didn't like the kryptonized game, he had to do it for the company.

　　The previous life was on the earth. When Chu He just entered the page game planning and this line, he asked a producer of a big factory a question.

'Every planner or producer, when entering the game industry, probably has a lofty dream and entered the industry in order to change the game industry in China, but why most of them have become the most What do you hate? ’

To this day, Chu He still remembers very clearly. Sitting in the conference room, he looked at the report presented in front of him. Chu He whispered in a voice that only he could hear, "Because, if not , I don’t even have a chance to touch my dream!"

　　 has been hailed as the ninth artwork since the game was born.

　　Which game planner and which game producer does not want to make classic game artwork?

But there are a few people who can become that kind of people. Everyone works hard for their dreams. But sometimes in an environment, if you don’t make compromises, you can’t even get the qualification to touch the dream path. To.

　　 Some people embarked on the path of pursuing their dreams, but they were lost on the road; others were clenching their teeth and insisting on walking forward, hoping that one day they could really find their dreams.