Urban Supreme System

Time passed quickly, and in a blink of an eye, a few days passed.

Changhua Pharmaceutical Factory's third new drug, Thawing Ling, was officially launched for sale yesterday.

Now Thawing Ling is sold in a box of ten pills. In Liu's pharmacy, a box of Thawing Ling is priced at 200 yuan per box, that is, a single grain of Thawing Ling is 20 yuan per capsule.

One milliliter of healing potion can produce 5 pieces of Thawing Spirit. The cost of one Thawing Spirit alone is 10 yuan for the healing potion, and the cost of other medicinal materials is about 2 yuan, and the research and development costs are evenly distributed to Thawing Spirit. , so the cost of a single thawing spirit is almost 16 yuan.

The exclusive agency right of Thawing Ling was handed over to Liu's Group, which will put it on the shelves for sale. But this time the cooperation agreement between Changhua Pharmaceutical Factory and Liu Group is different from before.

Because Changhua Pharmaceutical Factory gave Thawling Ling to the Liu Group at a cost price, and then the production cost of Thawling Ling will be removed, and Changhua Pharmaceutical Factory and Liu Group will share the profits equally.

The cost price of Thawing Spirit is 16 yuan, and the final retail price is 20 yuan a piece, which seems very expensive.

But those who really understand the cost of developing a new drug will think that the price of Changhua Pharmaceutical Factory is already very low.

Because the research and development costs of any new drug often require billions of dollars, and it takes an average of 12 years for a new drug to be put on sale in the medicine cabinet from the initial laboratory research, and the new drug may not necessarily be successfully developed. , where the probability of failure is high and the risk is not small.

Some well-known pharmaceutical companies in the world will develop their own new drugs.

Just like AstraZeneca. R\u0026D spending from 1997 to 2011 was approximately $58 billion. But in the meantime. Only 5 new drugs have been approved, so on average, the R\u0026D cost of each new drug is as high as 11.8 billion US dollars.

The biopharmaceutical giant Amgen has the least average cost per new drug development. From 1997 to 2011, the number of new drugs approved was 9, and its approval cost for a new drug was about 3.7 billion US dollars.

If it is only calculated by a new drug that has been successfully marketed, its research and development costs will be lower than this figure.

Of course, the cost of developing Thawing Spirit by Changhua Pharmaceutical Factory would not be that high, but before Su Zhe joined Changhua Pharmaceutical Factory, Li Changhua invested hundreds of millions of dollars in Thawing Spirit. Moreover, the final research and development results still failed, so Changhua Pharmaceutical Factory was on the verge of bankruptcy.

Later, after Su Zhe joined Changhua Pharmaceutical Factory with the healing potion,

Only then did the Changhua Pharmaceutical Factory be saved, and Thawing Ling was rejuvenated.

If a pharmaceutical giant in the world develops a new drug with the same effect as Unfreeze, the minimum retail price of a single tablet will be more than 100 yuan.

Because the only function of Thawing Ling is to treat ALS, and ALS is an intractable disease in the world, and the incidence rate is relatively low, so it is destined that the sales of Thawing Ling will not be too high, so no pharmaceutical company really To develop drugs for the treatment of ALS, because this is for pharmaceutical giants with the ability to develop them. The profit is not large, and the risk to be taken is high.

So even after it is developed. Its price will also be very expensive. High risk means high return. If the profit is not high, no pharmaceutical company will take this risk to develop it. This is already the default in the drug market.

Before Thawing Ling was officially put on sale, some well-known media and experts began to make predictions, and even some well-known pharmaceutical companies in the world also participated in it.

After the press conference was held at Changhua Pharmaceutical Factory, and the effect of Unfreeze was announced, everyone thought that the final retail price of a single capsule of Unfreeze would be at least 100 yuan, and even if it was higher than this price, they would not feel that strangeness.

Because so far, no pharmaceutical company has developed similar drugs that can compete with Thawing Ling. In the absence of Thawing Ling, Changhua Pharmaceutical Factory has a great say in the pricing of Thawing Ling in the market, and in the end Patients still have to buy it.

However, when Thawing Ling was officially put on the shelves yesterday, everyone was surprised and shouted that it was impossible, because the retail price of Thawing Ling was only 200 yuan per box, and the retail price of a single grain was 20 yuan. This made experts and the media, As well as other pharmaceutical companies, it is incredible.

Almost everyone thought it was a pity that Changhua Pharmaceutical Factory would not be able to recover Thawing Ling’s research and development costs. Some media even made a big publicity after knowing the news, thinking that it was impossible for Changhua Pharmaceutical Factory to let The price of Thawing Ling will be maintained for a long time, because it will make Changhua Pharmaceutical Factory unable to recover the cost.

In fact, other people don’t know the real research and development cost of Thawing Spirit. They all think that the research and development cost of Thawing Spirit is at least billions of dollars. Even the core R\u0026D members of Thawing Spirit don’t know the final research and development cost, because they don’t know Among the components of Unfreezing Spirit, the most important healing potion, what is the research and development cost?

The real R\u0026D cost of Thawing Ling is dozens of times lower than what other people predicted. This is something they never imagined, so they think that the price of Changhua Pharmaceutical Factory is too low, which will lead to the failure to recover the R\u0026D cost.

But no matter what, the price of Thawing Spirit is set in this way. If there is no accident, the price of Thawing Spirit will never change.

The price of Thawing Ling was decided by Su Zhe in the end. Although Su Zhe usually did not manage Changhua Pharmaceutical Factory and rarely intervened in the operation of Changhua Pharmaceutical Factory, for Changhua Pharmaceutical Factory, Su Zhe still had the greatest say. Zhe's hand.

Because Su Zhe is not only the largest shareholder of Changhua Pharmaceutical Factory, he alone owns 85% of the shares of Changhua Pharmaceutical Factory, and he also has the hole card of the healing potion.

All the development of Changhua Pharmaceutical Factory is based on the healing potion. As long as Su Zhe has the healing potion, the decision-making of Changhua Pharmaceutical Factory will be dominated by Su Zhe.

Although Su Zhe knew that if he raised the price of Thawing Spirit, he might get hundreds of times more profit, but he didn't do it.

The reason why Su Zhe didn't choose to do this is because he is not a pure businessman and capitalist.

Making money with no conscience, maybe some people can do it with peace of mind, but Su Zhe can't pass this hurdle in his heart.

Of course, Su Zhe is not a dictator. He also knows that he is not professional enough for Li Changhua and the others in the pharmaceutical industry. If he acts recklessly, it will only harm Changhua Pharmaceutical Factory.

So Su Zhe would refer to Li Changhua's professional opinions before making this decision, and most of Su Zhe would not interfere in the operation and management of Changhua Pharmaceutical Factory in normal times. (to be continued..) ()