Urban Sims

Chapter 606 Causes and Consequences

If you have money, you can do whatever you want.

Zhou Ming firmly believed that this was a truth a long time ago.

Because no matter what the problem is, as long as it can be solved with money, it is basically not a problem.

So no matter what dungeon he is in, whether he is strong or weak, he knows the importance of money.

They will all think of ways to make more money.

Because in most cases, money is also a kind of strength.

For example, in this duel with Martin, if Zhou Ming had not obtained so many magic items and relied on his own strength to compete head-on with Martin, even if he had a way to defeat Martin through some skills, there would still be a certain risk. .

After he got a large number of magic props and put them on him, this risk was almost reduced to 0.

It’s just that many people are confused. The top-notch staff, hundreds of magic scrolls, magic potions in Zhou Ming’s hands are worth nearly ten million gold coins in total. Is his net worth so high now?

Did he really buy all these things?

of course not.

He has so much money on hand.

So how did he get so many things?

The method was similar to the previous method of obtaining the potion formula from Store Manager Hall.

Zhou Ming "mortgaged" himself and bought these things on credit first and then payment.

He didn't pay first, and within three years, he had to repay the 8.51 million gold coins he owed on credit with interest at an annual interest rate of 5%, totaling just over 9 million.

Considering Zhou Ming's credibility, those old guys are willing to sell things to him on credit. Do you believe that he can pay back the money and won't run away?

believe.

More than one believes.

It can be said that most of the old guys in the Magic Association have been brainwashed by him (this metaphor is not very appropriate, but those old guys do believe in him).

One, believes in his earning power.

Preparing 1,000 bottles of "perfect" quality [soothing potion] within five days was something even a senior pharmacist could not do, but he did it.

And if a thousand bottles of tranquilizing potion are sold at a price of 1,000 gold coins per bottle, that would be 1 million gold coins... most of which is profit.

In other words, he can earn 9 million gold coins by preparing the [Calming Potion] for about 50 days.

Second, believe in his theory.

I believed in his theory that "without advanced consumption, there would be no consumer market."

Take Shi Ganfu's "Boost Staff" store as an example. His shop has been established for hundreds of years. How many buff staffs are sold on average every year?

11 roots.

An average of 11 wands are sold every year, and most of them are staffs priced below 100,000 gold coins. The average annual sales volume does not exceed 500,000 gold coins.

It is normal for those staffs that cost more than 300,000 or 500,000 gold coins to be hung on that wall for thirty, fifty, or one hundred years. Basically no one in the Yadud Kingdom can afford them.

With sales of only 500,000 yuan a year, and the remaining profit of several hundred thousand yuan after deducting costs, Zhou Ming asked Shi Ganfu: Can the store be expanded with this little money? Can you delve into a more powerful staff? Can I buy a lot of high-end magic materials?

cannot.

Of course not.

These problems are not limited to Sganfu's staff shop.

Carlos's "Magic Bookstore".

Mr. Basimbu's "Magic Scroll Shop".

And Mr. Hall's "Gannis' Pharmacy" all have this problem to a greater or lesser extent.

The main manifestations are that there are few customers, less turnover, and no more resources to invest in research in more advanced fields.

At the end of the day, you just don’t make much money.

The root cause is that the market in the Yadud Kingdom is too small.

But in Zhou Ming's eyes, the small market does not mean there is no room for profit growth.

There are many ways to expand the market.

For example, installment payments, conversion of sales to rentals, price reduction promotions, increasing the number of customers... achieve the effect of artificially cultivating the market.

At first, few old men listened to Zhou Ming's talk, but they thought it was ridiculous.

Only Carlos, the store manager of "Page's Magic Bookstore", felt moved after hearing Zhou Ming's theory, and made some attempts based on some of his suggestions.

Three services were launched.

They are "membership card book rental service", "book purchase service in installments" and "book exchange service".

The book rental service means that the customer pays a deposit and then charges an hourly rate to read in the store. A small amount of notes are allowed. If the customer damages the book, he or she needs to compensate.

Installment book purchase refers to a magic book that the customer cannot afford at one time. He can pay in multiple installments. Only after the money is paid off can he buy the magic book he ordered.

Books for books are some magic books or information that are lost among the people. If they have a certain value, they can be exchanged in bookstores. By exchanging books for books, both the individual and the bookstore owner have an extra book in their hands, enriching the their respective book collections.

All three services have more or less flaws, but within two months after their launch, Page's Magic Bookstore's profits increased by as much as 80%.

With hundreds of regular customers, more than 30 new books have been added to the collection.

Manager Carlos, it can be said that he has experienced great benefits.

Other stores saw this and took action. Based on Zhou Ming's suggestions, they successively launched some promotional systems or methods, such as limited-time specials, discounts, etc., and the results were quite obvious.

Naturally, in the eyes of these store bosses, Zhou Ming became a genius with "a flexible mind" and "a lot of clever ideas".

In addition, before the duel with Martin, Zhou Ming also called several store bosses together and talked to them about the importance of "advertising."

To increase sales of magic items in your store, advertising must be done well.

For example, the buff staff is a staff inlaid with a magic core. Although it is expensive, it can release magic without consuming magic power. This is very useful when the magic power is exhausted. However, the excessively high price has caused the Kingdom of Yadud to suffer from this. No one cares about magic wands, and some people don't even know that a wand inlaid with a magic core has such a function.

If someone holds this kind of staff and uses it in a situation where there are many magicians watching (such as an arena), it will definitely have a good effect.

There are also magic scrolls, which are easy to use but are disposable. Zhou Ming feels that Mr. Basimbu, who runs the "Magic Scroll Shop", is really miserable because the magic scrolls he worked so hard to produce are sold every year. The total sales volume is less than 100 volumes, and the annual sales volume is less than 100,000. Many people bought it just for fun and to play.

In response, Zhou Ming took Mr. Basimbu's hand and said:

"Advertisement, Mr. Basimbu, the scrolls in your store must be well advertised! You must use an advertisement to let those who just want to buy a few magic scrolls to play know the true meaning of magic scrolls. value!"

"The magic scroll is not for fun. It is the best weapon that rich magicians can use to crush talented magicians!"

"It can smooth the gap in strength, it can make the diligence of geniuses go in vain, and it is a life-saving necessity in various dangerous situations."

"The weak only needs to buy 10 cards, and he can regain his dignity in front of the strong."

"The importance of the magic scroll must be paid attention to by everyone!"

Mr. Basimbu was deeply moved by Zhou Ming's words. He took him as his confidant and gave him hundreds of magic scrolls on credit at a very favorable price.

He also insisted on not wanting interest.

Shi Ganfu also gave him the best top-grade staff in the store on credit, partly for advertising.

On the other hand, according to Sganff: "This staff has been hanging in the shop for hundreds of years. It is my most proud work. I don't want anyone to use it after I die."

After all, what’s the point of making a product that has no chance of being used by anyone?

As a producer, he definitely hopes that users will buy his products and give back a good evaluation.

In this way, what appeared in front of Martin and hundreds of teachers and students on the arena was naturally the "super rich version" Zhou Ming who blinded everyone's eyes.

After the duel in the ring, the advertising effect was obviously achieved.

In just three days, the sales of scrolls in Mr. Basimbu’s magic scroll shop exceeded the three years combined.

The business of the buff staff shop has also improved significantly.

Obviously, the "experts" whose families have some money and are not bad at it don't want to follow in Martin's footsteps and be defeated miserably by a despicable man who suddenly got rich and spent his money on it.

Another thing is that Zhou Ming agreed to Wei Ni's application for a duel.

The same is true for signing a life and death certificate.

Try your best, no matter life or death.

As for the duel time, it is set in three months... Zhou Ming will be busy next time, and he will not have time to duel after three months.

Yes, Winnie is planning to take action herself. Martin is a useless loser. She can only take action herself to end this increasingly arrogant Leylin!

It's just that Leylin is cunning and has luxurious equipment. She's not afraid of being like Martin, and she's not afraid of getting into trouble in front of him?

Hehe sneered.

In terms of strength, Wei Ni broke through to the intermediate level of magician at the age of sixteen. Now at the age of nineteen, she is quite close to the level of senior magician. She is much stronger than Leylin.

Compared with financial resources, Gannis Pharmacy has been operating for more than three hundred years, accumulating countless amounts of money and rich heritage.

Is she afraid of spending money competing with that guy?

Is it difficult for her to buy equipment that is more luxurious than Leylin's?

To be honest, compared to spending money, at least in the Yadud Kingdom, she will not be afraid of anyone!

"Leylin, hurry up and die in my hands. I don't want to hold this feeling in my heart forever!"

"This time, I will use all my strength to send you to hell!"

Winnie's eyes were full of cold murderous intent!

Zhou Ming was not surprised that Wei Ni wanted to kill him.

Some people have such a character, they are arrogant and intolerant of others. If they are slightly wronged, they will go to extremes.

Facing such an opponent, Zhou Ming had no choice but to prepare for the challenge.

Moreover, not long after the duel in the arena, the Brno Medicinal Materials Chamber of Commerce, which was newly established a month ago, successfully solved the supply problem of 23 ingredients of [Soothing Potion] with the help of various channels.

The school's pharmacy laboratory was also successfully established.

With enough herbs and a larger laboratory, Zhou Ming quickly resumed the preparation of the [Soothing Potion].

And he came up with a good way to increase the preparation efficiency of [Soothing Potion] by five times based on his personal maximum of 200 bottles per day.

Achieve daily output of up to 1,000 bottles.

How did he achieve this exaggerated improvement in preparation efficiency?

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