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Nokia has had a hard time recently, and it has been more than two months since they released the Nokia 2010, their flagship model for 2010.

However, compared with the annual sales of Nokia's flagship models in the past, the sales of Nokia's 2010 mobile phone can only be described as horrible, let alone compared with Apple's iphone.

"iphones have been on the market for six months now, but in February, their sales still surpassed our Nokia 2010. In the sales statistics of the first half of March, the sales of iphones are still 2.7 times that of ours .”

In Nokia's high-level meeting, a person in charge of Nokia's global sales business said grimly: "Not only is the sales of our flagship models declining this year, but all our mid-to-high-end models have also suffered serious sales declines. And our competition The opponents are not only iPhones that only focus on the high-end market, but also Android models in the mid-range mobile phone market of other mobile phone manufacturers."

Although the Android system in this world appeared later than the Android system in the other world, due to the strong rise of the iPhone, major mobile phone manufacturers' desire for a new system is much stronger than in the other world.

As major mobile phone manufacturers continue to launch Android models, Nokia's market share is getting smaller and smaller.

"The only good news for us is our Nokia 1110. After five years on the market, the global sales volume has exceeded 250 million units, successfully breaking the record for the highest-selling mobile phone."

The Nokia 1110 is a feature phone launched by Nokia in 2005. It has a monochrome screen with a screen resolution of only 96x98. There are only three built-in games: Snake, Dice, and Rainbow Ladder.

However, it is precisely because this phone has no entertainment functions, so the 900mAh battery can keep it on standby for half a month. If it is used for normal calls, it can be used for many days on a full charge.

But this kind of mobile phone is not only the reason why many people can use it as a backup function phone, but also the most important reason is that this mobile phone is cheap enough.

Even with small profits but high sales, and the global sales volume has exceeded 250 million units, the profit that this phone can provide for Nokia is really not good news.

The conference room fell into silence, which seems to have become the theme of Nokia's high-level meetings in recent times.

"Why don't you talk anymore?"

Nokia CEO Stephen Elop knocked on the table, raised his voice and said: "You guys decided to buy Symbian at the company,

Isn't it pretty telling when it's a Nokia-exclusive system? When your company decided to cooperate with Microsoft to customize the WP mobile phone system, couldn't you be very eloquent? "

Stephen Elop's voice increased again, and he almost shouted: "Don't talk now, don't you all need to talk in the future?"

A giant company that has dominated the mobile phone industry for many years has completely lost its position as the leader in the mobile phone industry because of two wrong decisions. Although in terms of market value, Nokia, which has fallen below 100 billion US dollars, is still the company with the highest market value among mobile phone manufacturers in the world, but everyone knows that the reason why Nokia can occupy the first place is because Apple is not listed.

Moreover, even if Apple is really listed and its market value exceeds that of Nokia, they can still comfort themselves by saying that Apple, which launched the ipad, is no longer a pure mobile phone manufacturer like Nokia.

Therefore, Nokia is still the world's most valuable mobile phone manufacturer.

But is this way of self-comfort really meaningful? After all, Nokia is not really a pure mobile phone manufacturer. In addition to developing and manufacturing mobile phones, they also involve in some other software service industries, such as Nokia's electronic map service. So far, it is still the most popular electronic map service in the world. map software.

It is precisely because of the existence of such killer software that Nokia's market value has not continued to fall.

But everyone knows that if the sales of Nokia mobile phones continue to decline, then the market value of Nokia will definitely fall to an incredible level. This unbelievable refers to the comparison with the highest market value created by Nokia before.

In the silent conference room, the senior executive in charge of the R\u0026D department said: "I suggest that we suspend the development of the Symbian 4 system and the development of new models of the WP system, and focus on distinguishing it from the Symbian system, and The new system development of the WP system."

"Judging from the current best-selling Android system models and the sales model of iphone selling the system to give away mobile phones, the mobile phone business has completely entered the era of smart phones. In this case, an operation that can make mobile phones truly smart The system will definitely increase our mobile phone sales again."

In 2010, Nokia launched not only the flagship model of the WP system. For Nokia, which launches many mobile phones every year, how could they ignore this operating system after they wholly acquired the manufacturing company of the Symbian system? ?

In addition to the flagship model of the WP system, Nokia also launched the Symbian 3 smartphone operating system, and Nokia is continuing to develop the Symbian 4 smartphone operating system.

After the person in charge of the R\u0026D department broke the silence, the Nokia executive in charge of the marketing department also said: "According to our current market research, Apple's ios system is the most popular system in the world ever. This exclusive system is completely different, and the highly open-source Android system has become the most popular system after iOS."

"So, if we want to develop a new smartphone operating system, then we have to choose a category between the two to develop. Whether to continue to make an exclusive system or an open source system. If we want to do an open source system, I suggest We don't want to develop a new system, but directly use a unique version customized based on the Android system."

Although the Android system is used by many mobile phone manufacturers, the user interface of the Android system of each mobile phone manufacturer is different.

After the head of the marketing department proposed, Stephen Elop said with a sullen face: "When we decided to acquire the Symbian system, you told me that if we want the company to become like Microsoft, we must use Your own exclusive system. But now, you want to tell me that we don’t want to develop an exclusive system, and go directly to the Android system?”

"Are you kidding me? Why on earth are we buying Symbian if we're going to use the same system as them?"

The CEO got angry, and some high-level executives said: "The Symbian system is no longer suitable for the new era of smart phones, and the market response of the WP system is not very good. If we want to continue to follow the previous route, then we can only do it again. Developing a new mobile phone system, the risk of doing so will be very high."

In fact, in another world, Nokia developed a new smartphone operating system called Meego when it discovered that the Symbian system was no longer available. However, after this mobile phone failed, Nokia and Microsoft reached a real strategic cooperation, focusing on the development of WP mobile phone system.

But in this world, because of the sudden rise of Apple, Nokia can only cooperate with Microsoft first. Because Apple makes Nokia and Microsoft, two giant companies, feel threatened at the same time.

The person in charge of the R\u0026D department said: "We have always wanted to develop a brand new system after the Android system appeared, but then the company decided to cooperate with Microsoft. If the board of directors can approve it, we hope to start now. The research and development of this new mobile phone system."

Hearing the board of directors, Steve Elop's face became even worse, because after this meeting was over, he needed to attend the board meeting. Compared with when he just took over as CEO of Nokia, he is more afraid of several members of the board of directors.

Not only because Nokia's market value has now fallen by one-third, but also because he knows that there are several major shareholders on the board of directors who will use some unconventional means because of their interests.

For example, arrange an assassination of the founder of Apple.

Although he didn't know why there was no result, he believed that if he made Noah lose enough interests, or let those shareholders lose enough interests. Then, his fate may also be very bad.

Compared with resigning from Nokia, he is more afraid of inexplicable death.

"If this is the result of this meeting, then I will formally propose a motion to the board of directors. However, if it fails again this time, I think we will all leave Nokia completely."

At the end of the meeting, Nokia's top executives voted by a show of hands to develop a new system, and Stephen Elop also left the meeting room and went to the meeting room where the board members were.

To his surprise, Nokia's second largest shareholder and the board member who proposed to kill Wen Ming did not attend this very important board meeting.

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ps: To make a digression, some book friends said that I am too flattering about Apple, black domestic... Among other things, if someone remembers what the only mobile phone with the MeeGo system, the Nokia N9, will know that it is not good to brag now What exactly is full screen?