Guo Qingchen's eyebrows jumped, and with a heavy and curious heart, he clicked on the details page of the event.

Guo Qingchen carefully read the rules of activity.

The rule is that after watching the episode of "Broken Continent", you can receive a day's membership of Kefeng Video.

After watching the four episodes of this week in a row, you will be able to lead members for four days.

The event can only receive members for a maximum of four days.

But "Broken Continent" has only 12 episodes in total. Netizens can get 4 days of membership by watching "Broken Continent", which is a very high proportion.

Other dramas, but there is no such activity yet.

Netizens without members still account for the majority.

But with the wind, at least the first four episodes of "Broken Continent" are indispensable.

Regardless of whether it looks good or not, even if it is not good, it can be muted, set aside to play, and finish the episode.

Guo Qingchen gritted his teeth and felt that what Xu Dashi had just said to him was just perfunctory to appease him.

But in order to promote "Broken Continent", the wind really paid a lot of money!

However, Guo Qingchen now at least knows why Ke Feng pushed "Broken Continent" so much.

Guo Qingchen is not in the mood to watch other dramas now, and there is nothing good to watch for him.

So I don’t know, no matter what the show is, whether it’s a movie, a TV series or a variety show, the advertisement pop-up in the lower left corner of the feature film has been replaced with an advertisement for "Broken Continent".

Guo Qingchen kept squeezing the time and kept reminding the publicity.

When it's 8 o'clock, the hot search will be linked quickly.

By 8 o'clock, the two dramas went live on time.

"Nine Days" has also edited some clips of the first and second episodes that went live today.

On various platforms, netizens see the footage and are attracted to watch the feature film.

Plus some marketing horns were blown.

Gao Qiongyu and Li Hanfei were not idle either.

Each bought himself a hot search of his own name plus the character's name.

On the contrary, it was "Broken Continent", and there was still no movement.

I haven't seen the hot search.

Guo Qingchen raised his eyebrows and said: "Could it be that the results are bad, even if Kefeng gave so many promotions, he couldn't push the show up, so he didn't waste money on hot searches?"

In fact, not so anxious about publicity is the meaning of Lu Man.

Kefeng has given the best promotion to "Broken Continent", and even launched a one-day bonus event for members.

This is a welfare activity that has never been done before.

This is enough to attract many viewers.

Do not rush to distract netizens from the hot search now.

Just wait for the first wave of audience feedback.

At that time, the audience's feedback will be pushed to the hot search.

It's much more real than asking the marketing account to promote it.

However, although there is no hot search on the feature film of "Broken Continent" on Weibo.

But Feng himself bought a hot search for watching "Broken Continent" to send members away.

Isn't it necessary to let more netizens know about this event and participate together?

There are only four days of membership in total, which is almost a worthless business for Kefeng.

Moreover, according to the data of Kefeng Marketing Department.

93.7% of netizens who have recharged members will continue to recharge their annual membership fees.

You don’t need to watch commercials, and you can watch popular TV shows and variety shows first. Newly launched movies can be watched for free.

Now that the dramas broadcast exclusively on the Internet are online on the video platform, Metropolis engages members to watch a few episodes first.

Variety shows too.

Hot variety shows, most of the updates on the day can only be watched by members, and non-members can only watch it 24 hours after the latest issue is online.

There are also content other than the feature clip that is exclusive to VIP, which non-members will not be able to see no matter how long they wait.

After theater-line movies are released, they will also be launched on the video platform.

Except for some popular movies, you may need to spend 3 yuan or 6 yuan on the basis of VIP membership to watch the full version of the feature film.

Most movies, as long as you are a VIP member, you can watch the full version for free.

If you are not a member, you still can't watch it.

Therefore, in terms of these differences, it is difficult for netizens who are accustomed to enjoying the benefits of these members to return to the time when they were not members.

Therefore, now a very important job of the Kefeng Marketing Department is to pull new ones.

Pull more non-member users into member users.

By watching the "Broken Continent" redemption event for 4 days, let non-member users experience the convenience of becoming a member.

It cannot be said that 100% will be converted into members, but at least some will be converted.

It seems to be for the promotion of "Broken Continent", but in fact it is also for the purpose of refreshing, which is a win-win model.

However, even if it is a win-win situation, I chose "Broken Continent" instead of "Nine Heavens".

In order to let more netizens know that they can get free members by watching "Broken Continent", Kefeng also specially bought a high-ranking hot search.

Also linked to the marketing account to release the strategy.

Of course, the process is actually very simple. Just go to collect the members after watching the episode of "Broken Continent".

But Kefeng still worried that netizens would not read it carefully and could not find the claim page.

Therefore, the marketing account is specially asked to release a guide to receive it step by step.

The first step is to click on the first episode of "Broken Continent".

The second step is to finish watching the first episode.

The third step is to enter the personal center, and read the advertisement banner of "Look at "The Broken Continent" Leading Member".

The fourth step is to click on the banner to enter the claim page.

The fifth step, click to receive.

Quite a foolish strategy.

According to Lu Man, this hot search that can be bought by the wind is enough.

"If you want to talk about editing clips on Weibo, you can rely on the red V marketing account with a lot of fans and a lot of reading. But now to be honest, the marketing account charges for promotion and publicity, and netizens know it. Even Most gossip is collected, not to mention something as obvious as a propaganda drama."

"Let the marketing account publish too much content related to the drama, on the contrary, it will cause the fatigue of the audience and form a rebellion. The early publicity of "Broken Continent" has been done enough, and it is necessary to give netizens a little rest. At first, I felt that It’s lively, but it’s time to swear if you watch too much."

"Look at it, if "Nine Heavens" is over-publicized today, you must be scolded." Lu Man asserted.

Sure enough, after the hot search for "Nine Heavens" came up.

Although the comments under the marketing account are controlled by fans of Gao Qiongyu and Li Hanfei.

If a netizen says something bad, he will be chased and scolded.

But in the real-time Weibo Square, 80% are complaints from netizens.

"Nine Days" is endless? I have been marketing before, and now I have just launched it, and I haven't started watching it. Marketing is coming out, so be anxious."

"The essence is that I'm afraid that I'm not good-looking."

"The feature film is completely different from the trailer, the trailer is cheating."

"If the director continues to do this, he will lose all the goodwill of "The Journey"."

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