The Rebirth of the Male God Starts From Playing Games

  Chapter 405 402. This time I really lost to Blizzard

   Monday, April 28.

  Bomi Building, in the 3901 conference room on the 39th floor, Li Lanyun is giving Cao Yang a report on Bomi Mutual Entertainment this year.

  "DNF has achieved very good results since its launch. Now the number of people online at the same time has exceeded 100,000. If this trend continues, DNF is expected to become the company's third profitable online game." Li Lanyun opened the PPT and said.

  As far as online games are concerned, the two games ahead of DNF, one is Audition and the other is World of Warcraft.

  Because Three Kingdoms online2 went online earlier than DNF, and the accumulated number of players has a certain amount of time, so now Three Kingdoms online2 ranks third in the company's online game gold list.

  DNF is gaining momentum now, and it is hopeful that it will surpass Three Kingdoms online2.

"Last month, the total global turnover of World of Warcraft was 800 million U.S. dollars, an increase of 40% compared to the same period last year. Audition has been relatively stable. The activities during the Spring Festival did well, so at the end of last month our turnover reached 10 100 million yuan."

   "Yeah." Cao Yang gritted his teeth.

  The gap can be seen from these two data. Audition has a large audience of players in China, but compared to World of Warcraft, the volume is still a bit small.

  Now the number of World of Warcraft online players in the world has exceeded 4 million, and there is a rising trend. It is expected that there will be 6 million at the end of this year.

  The total number of registered people has exceeded 20 million, so World of Warcraft is really a world-class game product.

   And Bomi Mutual Entertainment plans to expand its recruitment this year, that is, open the outer domain.

  The game market is far from reaching saturation. The main reason is that the penetration rate of personal computers is not enough. In the future, the total number of people online in China will exceed 400 million.

  The world’s total Internet population is also increasing day by day.

  In fact, since two years ago, China’s netizens have become the world’s first, surpassing the 250 million Internet population in the United States.

  In a few years, when Bomi’s personal notebook business is perfected, it is estimated that this rate of increase will be even faster. According to Cao Yang’s own vision, it is very likely that the number of Internet users will exceed 600 million in 2010.

  Currently, the total number of Chinese players for all Bomi’s game products is less than 10 million, and there is still room for growth, so Cao Yang is not worried about the problem of [market saturation] at all.

  When the upper limit of the Internet population is far from being explored, there is only one reason for market saturation——

  Competition among products of the same type has caused this category to reach the upper limit of the current audience.

  For example, the martial arts online game, the total market may be very large, maybe there are about 10 million or 20 million players, but because major companies are grabbing this piece of users, it seems [market saturation]

  This is a common phenomenon in previous lives.

  Especially for the [micro-innovation] king of Penguin in the past life, it is basically to drill wherever there is a market, which leads to the rapid occupation of this market.

  The major game manufacturers compete with each other to form a red sea effect.

  But in fact, it is very likely that the market is narrowed due to lack of innovation and failure to find new areas.

  This is why, every time a phenomenon-level game is born, basically such products come from new categories and are extremely innovative.

  For example, the emergence of DNF quickly opened the market for horizontal fighting games, running karts opened the market for racing online games, LOL opened the market for competitive online games, and PlayerUnknown's Battlegrounds...

These are the trump cards in Cao Yang's hand. When the homogeneity of products on the market is severe, Bomi can often rely on Cao Yang's personal decision to reopen new markets and tell you that there are more new areas waiting in the world. Let's explore.

  ……

  "Then the turnover of Three Kingdoms online2 last month was 150 million. Although the DNF statistics have not yet come out, this month's turnover is probably between 80 million and 100 million."

  Li Lanyun continued.

Um.

Cao Yang probably understands that the momentum of DNF is indeed very strong now. In comparison with the same period, its performance is much better than that of Three Kingdoms online2. Therefore, if there is no accident in the future, DNF will become Bomi’s third-best network. game.

  "But this is also speaking from the flowing water." Li Lanyun said with a smile, "because we still have to share with the cold country Neople, and some channel fees have to be shared."

  In fact, the turnover is very different from the actual profit, so from this perspective, DNF’s revenue will have to be discounted.

  Then DNF is likely to have more turnover than Three Kingdoms online2, but the actual profit is lower.

   "ok." Cao Yang nodded.

In fact, for them, it is better for them to hold such a phenomenal product as DNF in their own hands than to be represented by other companies. Moreover, the agency DNF saves a lot of development time and costs, and it is inevitable to share with Neople. .

   "The games that our company has set up to develop before will basically be completed within this year." Li Lanyun continued, "There are still many products that have actually been completed. In the testing phase, we are waiting for the online schedule.

  According to the plan of Bomi Interactive Entertainment, the products that will be launched this year are:

  "Journey to the West", "Flying Dragon Knights", "Zhu Xian"..."

  This year is destined to be the year of Bomi’s game blowout.

  The Three Kingdoms online2 was launched in February, followed by the launch of DNF in April, and then the Journey to the West in June.

  Then there will be "Flying Dragon Knights" in August, and "Zhu Xian" in October...

  Each game is a high-quality online game created by Bomi, and its domains are different.

  For example, Journey to the West, it is used to fill and shoot the horizontal version of the fighting game market. The Flying Dragon Knights are developed by Q cute pets, and Zhu Xian is a fairy type...

  Everyone does not conflict with each other.

  It can be said that the schedule is full.

  The schedule here mainly refers to Bomi’s publicity channels.

  Bomi has the world's top game promotion channel, and it is also the largest channel provider in China.

  'S QQ, Bomi News, Bomi Weibo, Bomi Bowen, AIR game platform, and even the current smartphone app store, are excellent publicity channels.

Each channel can bring a lot of traffic to the game, so Bomi is also considered by the industry that the reason why each product is so successful is mainly because it has such a huge channel network, which at least increases the sales of game products. 1000% buff.

  It now seems that if this year's "Great Voyage Online" can be completed, then the channel for almost a year will be full.

  Each game has its own warm-up period, and it takes at least 1 month of publicity warm-up to achieve better results. Therefore, it is more reasonable for Li Lanyun to arrange for a game to be launched every two months.

  Otherwise, like the Flying Dragon Knights and Zhu Xian, these two products have already been developed in March this year and have reached the test standards.

  With the increase of Bomi games in the future, it is certainly impossible to use all channels for the promotion of every game, which means that in the future, Bomi’s own game products will have to be divided into levels.

  This is actually a cruel thing for employees and the project team.

  "First arrange internal testing and testing without deleting files," Cao Yang said, "warm-up can also be done interspersedly. In the future, we will plan our own products and take the boutique route, which is better for the company."

   "Good boss."

  Now Cao Yang can still see the game market in the next 10 years or so, so he is not at all anxious and worried about the failure of the project.

  Bomi’s boutique route is not something that every company can follow, which is too high for the product project.

  Taking the boutique route means that every game is a big investment. If you do not get a high return, then it is likely to cause large-scale losses.

  Large companies may be able to handle the failure of three or four boutique games, but for small companies this is simply terrible.

  ……

   "In addition, in the company's stand-alone game this year." Li Lanyun continued, "The games that were set up earlier are almost finished."

  On the stand-alone line, Bomi Interactive’s stand-alone games are sold in parallel with online games.

  So there won’t be too many overlap issues in the promotion cycle.

  Mainly because the social attributes of stand-alone game players are relatively weak, and the overlap with online game players is not very high, and the stand-alone games produced by Bomi are aimed at the whole world, and their promotional strategies will also be different.

   "In February this year, we listed Road of Exile, but from the current results, it seems that it is not particularly ideal." Li Lanyun clicked on the PPT to turn to the page of Road of Exile.

  It is reasonable to say that Bomi’s ceo and Li Lanyun are on the same level. This matter should not be reported by Li Lanyun, but considering the distance, Li Lanyun will ultimately handle it.

  "The total global sales volume is only 450,000 copies. Now it has been more than 2 months since the shelves, and the number of this number should not increase too much in the future." Li Lanyun said.

   "Hmm. It's okay." Cao Yang seemed calm and open-minded.

  This result was almost as expected.

"Road of Exile" is really too complicated in design. It is a very hard-core dark game. There are more than 600 kinds of skills and talents that can be matched. According to the development team's vision, these things are in It will continue to expand in the future.

This thing is like going to school. The more you go up, the fewer the number of people. In elementary school, everyone can go to school and get a full score. Then after middle school, it will drop step by step, reaching the most difficult scientific research personnel. It's even rarer.

  The higher the learning threshold, the smaller the game.

  Many people who are new to the pit will continue to play. If you don’t streamline it, let alone popularization, the niche crowd will slowly get bored.

   "Actually, it is true," Cao Yang said with a smile, "It is far beyond my expectation to be able to sell 450,000 copies. This game is very hard, and there is no core, and most people can't eat it at all.

  450,000 people can pay for their feelings, and it’s good if someone is willing to delve into it. "

  A hint of hesitation flashed on Li Lanyun's face, and then asked him with a wry smile, "Then you had to support them in doing this?"

"Hey," Cao Yang said with a dumb smile, "It won't work if you don't do this. The situation was more complicated when the Bomi Kingdom was built. They were the original Northern Blizzard team and the main creators of the Diablo series. At that time, they were invited to build Bomi Kingdom. One of the most important conditions of the company is that we do not restrict their development."

   "Diablo is the painstaking effort of these people after all. They definitely want to continue along this road. This time, "Road of Exile" is equivalent to giving them a face.

  Otherwise, there is no "World of Warcraft". "

   "Um...this is true." Li Lanyun was also amused.

  If you use good words, they are a group of idealists who have aspirations and ideals. To put it in bad words—it can only be said that this group of old rice is really the top iron.

  I can’t see the real-time. Once I fall into my own thoughts and fantasy, it’s easy to be immersed in it, and it’s hard to see what players outside like.

  "But that’s good. Although Path of Exile is hard-core, it is also very popular with their core fans." Li Lanyun said, “I think on the AIR game platform, players’ evaluations of Path of Exile are quite extreme.

  Favorite players think it is a masterpiece.

  Players who don’t like it find it too complicated. "

   "Yes, that's it." Cao Yang said with a smile, "I don't have high demands on them. As long as Bomi Miguo can do a good job of the products on hand, it will be enough to retain these 400,000 core users."

  If the cost can be kept, it seems good to sell 400,000 copies per year, whether it is for the development team, or for the **** players, it is a happy thing for everyone.

  Some people like this kind of niche game, just like some people naturally like fat people.

  This is probably true love.

  ……

   "By the way, do you know how many copies of Blizzard's "Diablo 3" are sold?" Cao Yang asked.

Uh……

Li Lanyun hesitated for a moment, really hard to tell, and finally bit his scalp and said, "This time Blizzard’s "Diablo 3" has sold very well. I think the time seems to have just been released last month, which is later than our "Road of Exile." In about three weeks, global sales have now exceeded 10 million copies."

"what!?"

  Cao Yang himself was shocked, "10 million copies, so many?"

   "Yes," Li Lanyun nodded, "It is said that it was quite popular when it came out and was sought after by countless players, so the final sales result was very good. This momentum is still continuing, and it is said that it is hopeful that it will exceed 20 million copies."

  Fuck...

   Cao Yang frowned uncomfortably.

However, it seems reasonable to think about it. After all, the quality of Diablo 3 developed by Blizzard is very high. Although it is a brainless game, the depth of the gameplay is not much, but it has a good impact and strong expressive power. Can cater to the preferences of the majority of players.

In addition, it is a work developed by Blizzard. After Diablo 2 in 2002, players have been waiting for 6 years this year. The squeezed sense of anticipation and related publicity will inevitably lead to the current "Diablo 3 "'S popular.

and……

  The most uncomfortable thing for Cao Yang is-this time Blizzard Diablo 3 pulled "Road of Exile" as a foil, it seems that Diablo 3 has more market value.

  When it comes to the path of exile, Cao Yang still has a little regret in his heart.

  After all, at last year’s Bomi International Electronic Art Exhibition, the performance of Path of Exile had to suppress Blizzard’s "Diablo 3".

  Now from the market feedback, Bomi should have lost.

  Fortunately, Cao Yang didn’t pay attention to the relevant news. You don’t need to look at him to know what the foreign media are talking about now——

  Blizzard relied on Diablo 3 to re-prove itself, Bomi’s path of exile suffered Waterloo or something.

  I feel heartache when I think about it.

  Fortunately, we still have World of Warcraft.

  And after this time, the development teams like Bomiguo should be able to learn well, right? At least I will look at the market or something.

  Cao Yang is still considering whether to win back a city by relying on the future Hearthstone legend.

  ……

   "By the way, should we send invitations to this year's Bomi China Power Show? It is now in April, and it will be too late if we don't make preparations." Cao Yang raised his head and asked.

"Well," Li Lanyun said with a smile, "preparations have already been made. Wang Hanyang will continue to organize this year's Bomi State Power Exhibition. The venue is still in Wukesong, from July 3 to July 10 this year. A period of 7 days.

  The main reason for choosing this time period is to stagger with the CJ on the 12th and the Olympic Games to be held in August. "

  Oh, yes, Cao Yang just remembered that this summer is the 2008 Olympic Games in the Imperial Capital.

  One world, one dream, this Olympics is the first time that China has hosted it, and it is also the largest ever Olympic Games in the history of the world.

  In this Olympic Games, China relied on its own strong strength and beautiful Chinese culture to conquer the world.

  The Olympic Games is also an excellent opportunity for major manufacturers to show themselves.

  Afterwards, Cao Yang will have to discuss the Bomi propaganda plan for the Olympic Games with various departments of the company. These things should have been arranged last year, but the result of the final follow-up is that Cao Yang is rather vague.

  ……

"Then "Shan Hai Jing · Breath of Flame" and "Assassin's Soul · Ink Oil" have been completed and reached the release standard. Shan Hai Jing should be released next month. "Assassin's Soul · Ink Oil" 》It is scheduled until July.

  "Mecha Girl" is now very well completed, and it is expected that it will be finished in June, and it will be released in September.

  But I’m considering whether to let "Minecraft" appear first. "

Li Lanyun said, "Although the project of "Minecraft" is relatively late, the progress of the project is very fast, and the degree of completion is relatively high. Bomi Interactive may rank it ahead of "Mecha Girl", which is 9 In the month of August, the "Mecha Girl" will be postponed to November, but this way, the Mecha Girl project team will have a longer idle time, and the next game product can be arranged in advance."

  The main reason why "Minecraft" is done fast is -

  This is a pixel-style game, basically a square grid, the amount of work that needs to be done on the art side is quite small, and many art resources are used for textures.

   And for the program, "Minecraft" is more biased towards the game editor, the development is simple and easy to use, basically does not require much labor, so it is quite fast.

"Eh?"

  When he heard the name Minecraft, Cao Yang's eyes lit up, "How is the completion of Minecraft now? I want to take a look."

  ……

  (End of this chapter)