The Rebirth of the Male God Starts From Playing Games

   Chapter 360, 357. What? ! 68 Buying a wife? !

  Li Lanyun and Wang Hanyang can be considered to have some understanding. After all, everyone is a mixed game circle. They know that many game chambers hold game concerts on a regular basis.

  It’s just that no one has ever done a game concert in China.

  And they don’t have a bottom in their hearts—

  Will Chinese players like game concerts?

  Maybe at that time you won’t even be able to sell a few tickets.

  According to ordinary people's thinking, it is really crazy to engage in game concerts.

  Generally speaking, the people who give concerts are basically singers or musicians.

  For example, Zou Jielun holds a solo concert, and the Imperial City Symphony Orchestra holds a symphony concert similar to this.

   is either very elegant or very popular.

  It is rare to hear that there are games and concerts.

  But in fact, the history of the game’s concerts is very early.

  Starting as early as 1987, the music producer of Dragon Quest Koichi Tatsuyama personally held a "Family Classical Concert" playing Dragon Quest game music every year.

  The music of "Dragon Quest" is regarded as a revolution in the field of video games because of the orchestral soundtrack.

  Later, concerts were held for classic games such as Final Fantasy series, Witchcraft series, Dragon Quest series, Kirby series, Fire Emblem series, Donkey Kong series, Super Mario series.

After entering 2000, due to the development of the Final Fantasy series over the years, many fans have accumulated, and the players are also very familiar with the music of the series, so all parties have seen the business opportunities in it, so there have been many orchestral concerts playing the series of music. .

  In general, only major companies have this form of holding a certain series of concerts, such as SE, Sega, Nintendo, and CAPCOM.

  Small factories are often powerless. Take falcom, a well-known small company in the island country, as an example. The company has accumulated abundant music resources over the years and has released many orchestral adaptation albums.

  But there has never been an orchestral concert, only the orchestral record album "FALCOMNEOCLASSICFromStudiosInLondonCity", which the company has collaborated with the famous London Symphony Orchestra in the mid-1990s, can make people imagine the "concert" scene.

   "Now the game concerts have become a cultural phenomenon that cannot be ignored." Cao Yang said, "Let our games have concerts, in fact, there are many benefits.

  The first one is the enhancement of brand value. "

  "Brand value enhancement?" Wang Hanyang and Li Lanyun pondered Cao Yang's words.

   "Yes, the Final Fantasy concert held in the island country last year is a very vivid example." Cao Yang said.

  This concert is the only time that the orchestra preparation and theme song interpretation are the theme. Almost all of the classic Final Fantasy series theme songs appeared in this concert.

With the continuous holding of the above concerts, the music of the Final Fantasy series has gradually become widely known, and even many people other than gamers have begun to pay attention to the music of this series. Among them, Uematsu's easy-to-understand melody is indispensable. Therefore, the music of this series has become similar to popular classical music.

  As for the Final Fantasy series of concerts in recent years, the most eye-catching one is the "DistantWorlds" series of concerts in which Nobuo Uematsu personally participated.

Since those concerts were well received in the island countries and the United States before, the organizers such as Uematsu wanted to spread these music to more countries, so they launched concert tours in cities in many countries around the world under the name of "DistantWorlds". A brand has gradually formed.

  And released several music albums.

  Because of Nobuo Uematsu's personal participation, new songs often appear in the selection of songs, and because of the official authorization, videos such as CG in the Final Fantasy series can be played on the spot.

  "Game music has gradually become a cultural phenomenon that cannot be ignored, and game concerts have played an important role in the spread of game music. In recent years, it has appeared in many regions around the world and has become a hot topic among players.

  Then, if there is a handy original music, especially world-class game music, holding an unusual game concert will not only increase the spread of the game itself, but also enhance the image and value of many game brands.

  Think about the fact that Final Fantasy can gain such a high degree of attention and praise around the world. In addition to the game itself, the dissemination of game music has also played a very important role. "

  "Final Fantasy’s soundtrack has improved the brand of this series a lot, but its specifications have come up all at once." Cao Yang said with a smile, "This is the brand value enhancement brought by the concert."

   "Hmm..." The two people lowered their heads and thought, silently imagining what the boss Cao said.

"Furthermore, once game concerts form a routine and scale, the concert itself can become a brand and provide high value." Cao Yang said, "Zou Jielun holds an unusual world tour concert every year, so is it every scene? Can you see a lot of sponsors’ advertisements?"

  Now Bomi Company holds concerts for artists, in fact, it makes a lot of money. In addition to selling concert tickets, part of the income comes from advertising.

   "This is a constant hot spot."

  The best advertising hotspots must be sustainable. For example, news broadcasts must be available at 7 o'clock in the evening every day, so its advertising efficiency is very high.

  The advertising benefits of movies are not as good as TV series. A TV series can be broadcast for one month, which can increase exposure every day.

  The movie will be gone after one broadcast, and the popularity is very limited.

  This is also the reason why many game companies in previous lives were not willing to find movies to advertise, but prefer to advertise TV shows or continuously broadcast variety shows.

  "If Bomi holds concerts or even music festivals every year, the continued popularity and corresponding economic benefits will be very considerable.

  This is similar to holding an electronic exhibition, but it is different in style. "

  Music is generally taller or more widely spread. Now it can set off the atmosphere and make people feel that there is a strong sense of enjoyment.

  So it can improve Bomi's compelling style.

  This is what Cao Yang hopes to see.

  There is no doubt that in recent years, game concerts have not only attracted the attention of the game industry, but also attracted the attention of the public and the media outside the game industry.

  On the one hand, this is because the current game music tends to be symphonic and epic, and it is also closely related to the feeling that game concerts can give players a sense of loftiness.

Then, compared with the orthodox serious classical concerts, game concerts do not need to sit in front of you, and because most of the melody performed is familiar to the players, and most of these concerts are not complicated or profound in their arrangement, they can be loved by many players. .

  Moreover, game concerts not only enable game companies to promote their own brands, but also strengthen players’ sense of identity with game brands, and the organizers can also gain recognition and influence.

   can be said to be a win-win situation for all three parties.

  ...

  In fact, when Boss Cao talked about this, Li Lanyun and Wang Hanyang had already recognized his point of view, and both of them were following this line of thinking about how to organize the music festival.

"Then," Cao Yang continued, "Music itself is a very important cultural output, so what I think is that in the future, we will not only hold concerts, but also hold concerts, not only in China, but also in China. Go abroad.

  Let our culture, including music culture, be widely spread.

  For example, in our "Shan Hai Jing" and "Assassin's Soul" series, the music we use gives people a very different feeling, which is very Chinese. "

  Among the musical instruments, "Shan Hai Jing" and "Assassin's Soul" use a lot of music with Chinese characteristics, such as chimes, flutes, Xiao, drums...

  These are all things that are very representative of our characteristics.

   can also spread Chinese music culture.

In the previous life, with the continuous improvement of the aesthetic level of domestic game companies and players, the appreciation of game music has become a popular and elegant thing, and it also has the effect of cultivating sentiment. Therefore, some domestic online game companies have also held a lot of online games. concert.

  For example, Sohu Changyou has held the "New Tian Long Ba Bu" concert.

   Another example is NetEase’s "Western Journey 2" concert. Although this type of concert is not very common in China, game companies are gradually paying attention to this format, which has great positive significance and progress.

  ...

   "Then game concerts are quite different from traditional classic concerts or pop concerts."

Cao Yang gestured with his hands, "If you say that classical concerts are here, it's a higher position, and then pop concerts are here, a little lower, a little bit lower. This is not about the difference between superior and inferior, but the high level of music. feel.

  Then our game concert is somewhere in between. "

"Take Shanhaijing and the Assassin’s Soul as examples. Our game music is more epic. For example, "Shanhaijing", "Mountain Chapter" and "Sea Chapter" are all excellent movements. It is also very artistic and expressive.

  If you take it out for performance, the players will accept it more and the spread will be wider. "

  ...

  Moreover, with more and more game concerts, it will also greatly promote the improvement of the overall image of the game industry.

   can make the public realize the artistry of the game, and change the negative image of violence and blood that the game has in the public domain.

  And through the intangible language of music, and the special form of live performance, the distance between the player and the game music is narrowed.

  When a game player has heard countless times in the game, when a certain tune suddenly sounded on the theater stage, it is likely to be moved to tears. This is an indescribable touch.

  At the E3 exhibition last year, Bomi was greatly improved because Tan Dun led the Imperial Symphony Orchestra to play the soundtracks of Bomi’s classic games on the spot.

  Of course, this is also because the quality of Bomi’s games and music itself is high enough.

   "Understood." Li Lanyun and Wang Hanyang nodded.

  What Boss Cao said just now has already been analyzed in depth.

  Music itself is a cultural carrier.

Bomi’s game music has an epic feel. At the same time, because the game itself narrows the distance with the audience, it is very suitable for holding concerts. And because Bomi has a wide range of players, there should be a lot of them by then. People come in.

  In addition, concerts and exhibitions are the same, and ZF subsidies can be obtained for similar reasons—

  Improve the image of the city, promote the development of local tourism, the sales of peripheral products, hotels, sales... all these can be driven.

  And once Bomi’s music festival becomes a routine, it can create high brand value by itself.

  "Then we are organizing a music festival, and we pack our game music together and put them in the festival for performances?" Li Lanyun asked, "Or should we take out a series of products separately and hold their own concerts?

  Such as the "Shan Hai Jing" concert? "

Um…

  "Hold a music festival first," Cao Yang said, "until one of our brands has enough influence, and then we will use it alone to perform our own concerts.

  For example, in the future, we will have "Shan Hai Jing" concert, "Assassin's Soul" concert, Maiden series concert, God of War series concert...

  This is all possible. "

  But holding a game concert is not a simple matter.

  For example, the Swordsman Love Concert that Xishanju wanted to hold last year was not a success because the performance group he invited was mediocre, coupled with problems such as running-in.

   Therefore, if domestic game companies want to try this form, they must carefully plan the layout, in order to truly achieve a win-win situation for the three parties.

  A few people discussed for a while, and they were roughly able to draw up a plan.

  According to Cao Yang's expectation, a Bomi Music Festival may be held at the end of this year, and then some more powerful symphony orchestras can be invited to perform.

  But the specific time depends on the actual implementation.

  In fact, it is more reasonable to pre-sell tickets half a year in advance, and it can also warm up a wave.

   But now it seems that time is indeed a bit tight.

"Let's do it." Cao Yang said to Wang Hanyang, "This matter is still entrusted to you. You will pull a small team out to do this, and then ask Yang Junrong to cooperate with you. All the company's music-related matters Business, especially this kind of large-scale business, is looking for him."

   "Okay." Wang Hanyang recorded it in his notebook.

  Everyone discussed it, and Cao Yang disbanded the meeting.

  ...

  Cao Yang came out of the conference room on the 16th floor and was about to take the elevator back to his office on the 39th floor.

  I just saw the shadow of a young girl running on the corridor.

   almost ran into him.

   "What are you doing, panicking?" Cao Yang said with a slight smile on the corner of his mouth.

  Lai Yuling was holding a bunch of small dolls. When she accidentally avoided Boss Cao just now, some of them fell off.

   "Ah, boss, I am going to find you."

   "Look for me?" Cao Yang raised his hand and pointed to his nose.

   "You come soon."

  Lai Yuling picked up the doll and greeted Cao Yang over.

  At this time, Cao Yang noticed that the doll she was holding on her hand was not the image of a girl with a gun?

  These dolls are all spring and cloth toys, but they use the Q version of the gun girl.

   looks strange and cute.

   Cao Yang reached out and took one from her arms to play with it for a while.

   is big, very elastic, and very fun.

  This is one of the twins. Cao Yang recognized it. It should be Chuxue.

  Cao Yang followed Lai Yuling into the 1601 large conference room in the middle, and when he looked up, he was stunned.

  Because the large rectangular conference table in the middle is full of peripheral products.

  T-shirts, backpacks, pendants, water cups, mouse pads, pillows...

   is all around the gun girl.

  Several colleagues were picking and making statistics on the spot, and someone was in charge of taking pictures.

  When they saw Cao Yang coming in, they first showed a hint of surprise on their faces, and then stood up and nodded to Boss Cao to say hello, "Boss."

   "What are these?" Cao Yang looked at the pile of peripheral goods in the middle with a smile, and his whole body was excited.

   "It's all around the gun girl," Lai Yuling said with a smile, "We originally wanted you to come over and take a look and comment or something."

   "Okay, okay." Cao Yang walked to the most conspicuous large vertical pillow.

   is about 1.2 meters in size.

The pattern printed on    is that of Hatsuki, one of the very famous twins among the Gun Girls.

   looks soft and big, it must be very comfortable to sleep.

  Cao Yang picked up one and put it on his face, feeling the texture from it.

  Ah~

  So cool.

This feeling reminded him of being in Pei Siqing's arms.

   Piling her thigh at night, I guess that’s how it feels, right?

  The pillow is so well done, I don’t know how many otaku are going crazy!

   "Well, this pillow is well-designed and well-made, and it will definitely sell out by then." Cao Yang said with a smile.

   "Thank you boss." Lai Yuling smiled with joy.

   "Right, this pillow," Cao Yang pointed to the pillows made by the twins Chuyu and Chuxue on the table, and asked curiously, "How much are we selling?"

  "This?" Lai Yuling said, "We contacted the outsourcer. They said that if the pillow uses better materials, the production cost is about 20 yuan, and our proposed price is 68 yuan a piece."

  Yes, Cao Yang remembered it. During a discussion meeting with Li Lanyun about peripheral products, he also said that this pillow sells 68.

  Now after getting the real product, Cao Yang still finds it incredible.

  Such a good product, actually only sold 68?

  And the twins will definitely sell well.

  "Boss, take a look at which T-shirt you like?" Lai Yuling pointed to the neatly arranged T-shirts on the table, like a small stall.

  Cao Yang walked over and watched them one by one.

  I have to say that the art team of Gun Girl is still quite powerful, and the application of art talent on the T-shirt is just as amazing.

  These T-shirts are printed with various girls with guns. There is a single one, two appearing, and one T-shirt is a family portrait.

  Of course, the art team of Gun Girls has spent a lot of effort on style design and pattern design.

  For this, they also designed more than 40 different T-shirt styles, drew all the gun girls in the game, and there are many permutations and combinations.

   "I like this."

Cao Yang chose one. It is also a gun girl he likes very much. The name is Wei Na. In the game, it is a white sniper rifle. The figure is also wearing a white dress. It looks very cool. His character image is very good-looking, so he has a high popularity among the player community.

  As for who...

  Sister Penzi is supposed to be made into a mouse pad or something because of the size of the bear?

  Sister spray is G.

  If she makes a T-shirt, I don’t know how many girls feel inferior and dare not wear them.

  And boys wearing this is a bit too perverted.

  Cao Yang looked around, and he found sister Pei’s T-shirt.

  In addition to the human-shaped gun girl T-shirts, there are also many gun-shaped T-shirts made of guns. The purpose is to prepare for those players who are not too embarrassed to wear clothes that look like girls in the game.

  Some people like girls with guns, but they can’t wear them. They just make them into guns, and boys can wear them. There is a little cool feeling.

   "In fact, they are all pretty," Cao Yang said.

   "Hehe, boss, don't you know that, the employees of our studio chose one of their own, and they were so happy when they got it today," Lai Yuling shook her head in a bit of a cry.

  Previously, Cao Yang promised that each studio can make its own t-shirt and use the image of the game character developed by itself as the pattern of the t-shirt.

  And on the t-shirt, the label of bomi and the name of the studio will be marked. These are unique and will not be sold to the outside world. Only the employees of the company can customize one.

  In the future, new employees who join the company can choose a t-shirt for customization when they join the company.

  This will become part of Bomi’s employee onboarding benefits.

  ...

  I saw Lai Yuling's little scream.

  At this moment, Cao Yang saw what a woman is.

  Sure enough, although Lai Yuling has been a game planner for a lot of time, and has been the person in charge of the king for such a long time, her temper is a bit hot, and sometimes she doesn't feel like a woman.

  But at this moment, Cao Yang still sees through her joy in t-shirts—

  In Lai Yuling's body, she was still the little girl who had just graduated.

  Girls are naturally interested in goods, especially in clothes.

   Lai Yuling shook her head and rolled her eyes, reminding Cao Yang of the video of the ghost animal area above station B.

  She turned around and let Cao Yang appreciate the dress she was wearing.

  Until now, Cao Yang discovered that the clothes Lai Yuling was wearing belonged to a girl with a gun.

   is still a twin combination, the two heads are very big, full of technology and at the same time very beautiful.

  "It's a bit pretty." Cao Yang said with a smile.

   "Thank you boss." Lai Yuling smiled with joy.

  The pattern of the girl with guns is really beautiful, and the colleagues in the game department designed it very well.

  "How much are these costs? What is our proposed sales price?" Cao Yang asked.

"In fact, it's not expensive," said Lai Yuling, pointing to a T-shirt with a twin gun girl pattern designed by the project team. "As for this T-shirt, even if it uses better fabrics for outsourcing production, the cost is estimated to be 10 yuan. It's not like that.

  But if we sell it, it must be more expensive. After all, it is the company's cultural surroundings. The pattern of "Girl with Guns" is so beautiful.

  So the reference price given by Lai Yuling is 35 yuan a piece. "

  "Ok" Cao Yang nodded.

  35 yuan is actually not expensive, in 2006 it was a price that ordinary people could afford.

  What's more, this T-shirt is different from other T-shirts on the market. This is the T-shirt of "Girl with Guns".

  "These cheap peripheral products should be able to sell better in China, and we can make more of them at that time." Cao Yang said.

   "Okay." Lai Yuling has the same view.

  If the figure of 1,000 yuan is too extravagant for Chinese players, then the T-shirt of 35 yuan should be considered a normal consumption level.

   is even cheaper than some big-brand T-shirts on the market today.

  For example, Nike, Adidas...their T-shirts are basically 50+, and some can sell for more than 100 yuan.

  In fact, in terms of workmanship and fabrics used, they are not necessarily much better than domestic products.

  According to Cao Yang’s own estimation, Bomi’s "Gun Girls" will definitely sell well this time, and even attract many players who have never played a game.

  Because the character design of the girls with guns is so good-looking, fashionable and avant-garde, full of beauty and sense of technology.

  Even players who have not played games before, will they be tempted by these exquisite peripherals?

  Girls might like these surroundings too.

  Cao Yang took a look and felt that those gun girl pendants, such as the sniper rifle pendant full of technological sense, you wear it on your chest, it looks exquisite and wild, making your whole person very full of personal charm.

  Just like many young girls like skull pendants.

  Fashion, publicity, and personalization are the pursuit of these people now.

  Cooperating with their killer style, it's really cool.

  The kind that can be stopped by the traffic police uncle while riding a motorcycle on the road.

  Don't sell too well then.

  ...

  Looking at the T-shirt on the table, Cao Yang actually wanted one himself.

   "Do you have 185 here? I'll take one and take another 170 by the way. Do you have any children's clothes?" Cao Yang asked.

  Cao Sining is almost 5 years old this year, and she is 110. If she gets her a gun girl T-shirt back, she will definitely be very happy, right?

  Wearing a family attire to go to the beach on vacation, it is simply a pleasure.

  Cao Yang is a little bit intoxicated now.

  "Children's clothing?" Lai Yuling was asked, "Children don't play games."

   "I know..." Cao Yang sighed silently in his heart, resisting the urge to hit her.

  "But have you ever considered that there are children among the players?"

   "Ah...this..." Lai Yuling immediately realized that something was wrong.

  "Let’s make some for each size first," Cao Yang said, "and then according to the sales situation, see which ones we need to do more in the future."

   "Okay." Lai Yuling felt a cold sweat on her back.

   "Our group has a one-meter-four sister paper. She ordered a size S. Or else I will give you her one first?"

   "Uh...no," Cao Yang waved his hand, "I will give you my girl's size later."

   "Good boss, boss go slowly." Lai Yuling quickly said later.

  ...

  April 12, 2007, a new product series appeared in the QQ Mall, named-

   "Gun Girl"

  As long as you click in, you can see:

  In this interface, there are various entities surrounding the Bomi game "Gun Girl".

  There are T-shirts, backpacks, pendants, water cups, mouse pads, pillows...

  A lot of peripheral products, and you can use Q coins to pay, you only need to fill in your own address, Bomi will mail the peripherals to your home.

  Bomi company has a certain amount of inventory, but it is mainly used as a temporary reserve. It is mainly relied on players to purchase online, so that there is no waste, and the quantity of goods can be accurately controlled.

  Now the processing plants do these things very fast. They are basically assembly line operations, which are automated. The whole process of making a pillow takes only tens of seconds.

  QQ Mall was launched by Bomi a long time ago. At that time, it was mainly responsible for selling QQ account, QQ show, QQ doll... these things.

  Later, it slowly developed to sell game peripherals.

  But it’s the first time there is such a large scale as the Gun Girl, such a complete range of products, that there is still a diy.

  When the players see these, they are almost crazy with joy.

   "Fuck! There are so many surroundings in "Gun Girl"?!"

   "Mom! The surroundings of "Gun Girl" are too beautiful, right?"

  "Tug, this pillow, my first snow! My first rain! Great, I can finally be with you in reality."

   "This time it was a carnival for otaku. Bomi really understands the players too much. We never expected to get such a big surprise this year.

  No, no, I have to buy two twin pillows, and then buy a related T-shirt for me and my family. "

   "You LSPs, you know about pillows. I don't like pillows. I like this kettle."

   "Ahhh...it's too dirty for you."

   "Fuck, I was shocked when I saw it today. Do you only pay attention to what it looks like, never pay attention to the price?

  I just took a look and found that these pillows actually only cost 68 yuan!

  Gosh!

  68 yuan, which is cheaper than the pillow I use now.

  68 yuan for a wife, think about it, isn’t it a bargain? "

   "It's not just a bit of a bargain, it's a bargain, right? The thought of sleeping with my beloved wife at night makes me very excited.

  The first snow on the left and the first rain on the right, ah! ~This is the pinnacle of life, right? "

   "Wife, I am coming!"

  "You guys, you are really nasty, and why are the surroundings of "Gun Girl" a carnival of otaku?

  Don’t we girls have the right to have a girl’s pillow? "

   "That's right, what's the name of this game? Do you understand "Girls with Guns"? This game is a customized game for girls, and naturally the surroundings are also for girls.

  I want to buy one anyway.

  Weina’s pillow, sister is here! "

  ...

  (End of this chapter)