Chapter 340 337. Mobile phones on sale

  Apple held another high-level remote meeting itself.

  They themselves never thought that Apple could sell 200 million units. Now Apple’s mac sales are about 4 million units a year, so Apple’s internal sales of smartphones are estimated to range from 4 million to 10 million units.

  200 million units are really unrealistic.

  According to the previous rates issued by Bomi, the annual patent license fee that Apple needs to pay Bomi is between 10 million and 30 million US dollars.

  This interval is considered to be a relatively acceptable state.

It’s just that in the end, this cost is regarded as the wool on the sheep. Apple will definitely not lower the price to make less money for itself. Then the final plan is to increase the price of Apple's sales by about 5 US dollars to offset Bomi’s money. Patent royalties.

  ……

  In the evening, Cao Yang and Liu Zhiping had a small meeting in the conference room.

  Cao Yang asked him, "Do you think it is possible for our company to take this opportunity to let Apple help us open up the U.S. market?"

Yes, the bad news is that Bomi’s plan to sell mobile phones in the U.S. has failed again, and this time Bomi still wants to open the U.S. market through the channels of U.S. retailers. It has found more than 30 U.S. agents. Even the agreement was about to be signed, but the U.S. authorities called it an emergency stop because of the ZZ.

  In other words, even if Bomi wants to sell its mobile phones to the American market through distributors, and only earns wholesale prices, and retailers earn the bulk of the profits, this will not work.

  It can be imagined how panic the U.S. authorities are about Bomi’s smartphones.

   Or, to be precise, how much traditional mobile phone manufacturers in the Omi area are afraid of the entry of Bomi smartphones. Once Bomi phones come in, it will not only be a question of how much money distributors can make at that time.

   is the question of how many major mobile phone manufacturers are to be destroyed by Bomi mobile phone.

  So now that Bomi wants to sell in the United States, it is still difficult to get to the sky.

  The big brother of the United States did not agree to the Bomi mobile phone being sold in the United States. In Europe, the only horse is Jun, and the Bomi mobile phone naturally failed to pass in the European region.

  Capitalists all over the world have united.

  Omi’s major mobile phone manufacturers are now monolithic and have given up their grudges against each other. They must unite and block the Bomi smartphones first.

  That’s why Cao Yang asked Liu Zhiping if it was possible to put pressure on Apple to allow Bomi phones to enter the U.S. market.

  Liu Zhiping thought for a while, shook his head, "It might be difficult."

  When he said this, Boss Cao’s eyes were half dimmed.

  "What if we get stuck with Apple's patent license?" Cao Yang asked, "Then the relevant review department in the United States might see this for us to pass it?"

Liu Zhiping hesitated to speak, and after thinking about it for a long time, he denied the boss’s words, “This possibility is also very slim, because it is not necessarily Apple that is stuck with us. What I think is more important is that Omi’s mobile phone manufacturers don’t want us. Enter.

  Moreover, in order to protect the interests of these big companies, the US authorities also protect their right to speak in technology. Of course, they don’t want us to be listed in the Omi area.

  It is better for us to license Apple patents, so that at least from the current price point, we can obtain a batch of Apple’s advanced patents for exchange, and at the same time collect licensing fees.

  Even if we don’t give them permission, I believe that Apple will withstand the pressure of indemnity to let the mobile phone go online to sell money, and then file a lawsuit with us for compensation. "

   "Hmm." Cao Yang nodded.

  This is in line with Apple's style.

  In the past life, if it was not because Huawei had too many patents and it was difficult to bypass it, Apple would not have signed a relevant cross-licensing agreement with Huawei.

  In the face of interest, Apple will definitely sell the money first, as Liu Zhiping said, and then wait for you to come and sue.

  The cost, energy, and time spent in litigation have been enough to make Bomi a headache for a long time.

   "Okay." Cao Yang sighed, "Let's see how to talk later."

  ……

  Originally, Boss Cao planned to earn gold for his life, and another day to fight. After dragging it into January, waiting for Apple to slow down, he did not expect that the Apple team would actually agree to the price offered by Bomi the next day.

  This is very unexpected.

   But Cao Yang thought about it carefully--

  This Nima...obviously Apple can't handle it. They are anxious to hold Apple's mobile phone conference and release new mobile phones next year. Naturally, they don't want any problems with patents.

  ……

  Cao Yang did not make things too difficult for them this time. After all, Bomi still has to open the door to do business, and it is not good to push Apple into a hurry.

  After that, it took a few more days. After everyone drafted the agreement, they printed out the contract. The legal teams of both parties reviewed the details of the contract one by one, and finally reached an agreement.

  The two parties signed the contract.

  "I am very happy to cooperate with Bomi." Phil stood up and shook hands with Cao Yang.

  Cao Yang smiled, "We are the same too."

  Cao Yang believes that this is not the first cross-authorization and cooperation between the two parties, and there will be opportunities for this in the future.

  As long as Bomi can continuously innovate and develop, there will be such a time.

  Don’t look at Apple now that attaches so much importance to the HOME button and the design content of the rounded rectangle, but to the next generation of products——

  Bomi is already working on developing smart phones that don’t require the HOME button.

  In addition, there are Liu Haiping...side fingerprint system, flexible screen, curved screen...

  A lot of designs are being placed in Liu Qiang’s computer, which has not been realized due to technical reasons.

  At that time, it will be another dynasty change, and a patent license fee will also be charged.

  At the same time, Cao Yang also hopes that Apple can surpass the previous Apple and issue some more powerful patents, which can help Bomi maintain the lead on smartphones.

  ……

  After signing the mutual patent license agreement with Apple, it was almost finished in December.

After   , the remaining things are actually not too big. What Cao Yang looks forward to most is——

  What will happen to the Bomi mobile phone that will be released in January?

  ……

  Since Bomi’s smartphone launch conference six months ago, Bomi has been warming up the sale of mobile phones.

  On January 1, 2007, the Bomi mobile phone was officially launched.

  In fact, they had already made a lot of money through pre-sales before Bomi phones went on sale.

  There are two types of pre-sales. One is that distributors pre-order Bomi mobile phones and put them in their stores for sale.

  But they are all phones at wholesale prices, so they are so much cheaper than the phones on the market.

  The pre-sale price is 2666 yuan for 8G mobile phones and 3666 for 16G mobile phones.

  At this price, it was robbed crazy, and 500,000 mobile phones were sold directly to distributors.

  The number of other individuals who placed an order on Bomi’s official website has reached more than 300,000.

  In other words, Bomi’s mobile phones have not yet started to sell, they have already earned more than 2.7 billion in revenue.

  Even Bomi’s own employees felt incredible.

  This is a complete return, and there is still a profit.

  Bomi mobile phones have a profit margin of about 10% to 15%, and a net profit of 2.7 billion yuan exceeds 300 million yuan.

  The main Bomi is also very ruthless. You sell it for 2,999, and it is Bomi’s own store. After that, there will be after-sales service. Other retailers dare not sell more than this price.

  So there is not much money that retailers can make.

  If it is not an offline store sales model, and if it adopts an online sales strategy with the previous millet, then Bomi will make more money.

  Because the cost of the entire physical store can be saved, and Bomi can use the best domestic online sales channel...The cost will be greatly reduced.

  Mainly because in this era, to give users a sense of safety, even Gree Group is taking the commercial route of selling services. If you don’t have an offline store, customers are not at ease.

  Wait until the word-of-mouth is done in the future, Bomi may get rid of offline stores, thereby further reducing costs and lowering the price of their mobile phones.

  ……

  Imperial Capital.

   Seeing the Spring Festival approaching, the business of electronic products is becoming more and more popular.

Many young people in Beidiao will choose to buy a large item home at the end of the year. These users are mainly middle and low-level people. They have accumulated money for a whole year. If they want to buy color TV, DVD, audio and other products before the holiday, they can return. Live a year after home.

  Of course, many people will choose to buy some high-end technology products, such as mobile phones, computers...

  After entering 2007, computers are no longer a luxury. The penetration rate of computers is quite high. There are more than 200 million computer owners in China.

  The number of netizens with Internet experience has increased to 600 million.

  In other words, nearly half of Chinese people have their own accounts on the Internet, and at the same time they will chat online or download materials...

  ……

With 5,000 yuan in his pocket, Wang Meng excitedly poured into the Zhongguancun Digital Plaza with the crowds. He is a small employee of a headhunting company in Imperial Capital. His main job is to dig and sell talents, and recruit talents for different companies. .

  In one year, he earned almost 30,000 yuan, which was considered a high-level income in 2007.

Don't mention how happy Wang Meng is in his heart. According to his thoughts, the prospects are very good. In the future, he will be able to stand out in the imperial capital, become a dragon and phoenix among people, and reach the pinnacle of life.

  So Wang Meng thought about it for a long time. Recently, he wanted to buy a better mobile phone. The PHS in his pocket has been used from 2003 to the present, and the case is a bit worn out.

  As a headhunter, he needs a better mobile device, which will make his future work more convenient, especially when he goes out to meet customers.

  And the mobile phone is also a symbol of a successful person. Now Wang Meng feels that he has made a lot of money. Compared with his childhood companions in his hometown, Wang Meng’s income is almost three times that of theirs.

  So Wang Meng went home this time and was going to buy a better mobile phone, chatting with relatives and friends, and his face would be brighter.

  In addition, Wang Meng is 26 years old, and he doesn’t even have a girlfriend. In the past few years, parents and relatives would help introduce one or two girls when they came home, but they didn’t make it for various reasons.

  Go back this time, don’t you want to buy another mobile phone?

  If you meet the girl you like, give it to her?

  As the saying goes, it’s a short hand and a soft mouth.

  Should the girl accept Lao Tzu’s gift by the time she won’t refuse my date?

  I don’t believe it. Can I still be single since 2007?

  Wang Meng thought so, while walking into the mall.

  As soon as he walked to the door, Wang Meng was shocked all over——

  Because outside the Zhongguancun E World Digital Plaza, the entrance is crowded with people, it looks like a war.

Oh my God……

  Wang Meng put his hands in his pockets, and tightly grasped the 5000 yuan in his trouser pockets. It was not easy to save this money, especially in such a crowded occasion, and was accidentally touched away.

  Wang Meng's heart was on guard for twelve minutes, and his heart was beating wildly.

  The feeling of being a thief with a huge amount of money and not wanting to be discovered is really uncomfortable.

  Wang Meng just wanted to squeeze in to buy a mobile phone he likes, and then leave here.

  Otherwise, it's really unreliable.

   Last year, Wang Meng bought a Canon digital camera for more than 3,000 yuan, but was stupefied on the road.

  He feels so distressed, he doesn't dare to look back at all now.

Originally I wanted to buy a better digital camera and take a picture of harmony with my family. I didn’t expect that the world is going down and the world is sinister. If I didn’t pay attention to the camera, someone would take it away, and the one in his hand. The rope tied to the camera hasn't warmed up yet.

  So this time, Wang Meng was very careful, for fear of repeating the same mistakes.

  Wait after buying the phone and leave, and you must press your hands so hard that no one can steal it!

  ……

  Zhongguancun e-World Digital Plaza has only opened in July 2006. It hasn’t been long since now, and it is like what happened yesterday in Wang Meng’s memory.

  Here is a gathering of various high-end electronic products retailers. If you want to buy digital products, computers, cameras, mobile phones, etc., you must come here.

  Walking to the door, Wang Meng squeezed all the way and finally came to the mobile phone sales area on the 2nd floor.

   But when he came up in the elevator, he was stupid.

  There is a long line in line, but basically it is in a few stores.

  Wang Meng didn’t understand what happened.

  He looked around and found that Nokia and Motorola stores were unattended.

this……

  So what are these people queuing up to buy?

  Wang Meng is not very understandable.

  He first walked to the mobile phone sales shop [nobody cares] and took a look, thinking about which mobile phone to buy.

  This Jiangzuo mobile phone store is a mobile phone store that Wang Meng has always liked. He and many of his colleagues bought their mobile phones here.

  Wandering around, Wang Meng looked at the mobile phone displayed in the glass cabinet, and his heart felt a little itchy.

  These phones are all very good-looking, and the functions are very good, I don’t know which one to choose.

  Nokia N5500, priced at 2499, Samsung D908, 4280 yuan, and also get a 100 yuan discount plus a 512M memory card.

  Gosh, 512M memory card, is it such a big one?

  Sony Ericsson mobile phone K790 silver model, the world premiere, the selling price is only 3380 yuan.

  Awesome...

  Wang Meng was really stunned. He finally saw the Nokia N73IE cool black phone. The style and function of the phone are the best in this bunch of phones, but the price is a bit expensive, requiring 4,580 yuan.

  However, Wang Meng came today. He originally wanted to buy a better mobile phone. His face is brighter. His budget is less than 5,000 yuan. Although this mobile phone is a bit expensive, it is still in his expectation.

  The boss was eating a box lunch. When Wang Meng entered the store, the boss just raised his head and glanced at him, and then continued to sit on the spot to eat, without even coming forward to take care of him.

  Wang Meng is the first time I have seen such an unenthusiastic boss. If you don’t take the initiative, how can others buy your mobile phone?

  Look at the next door, people are lining up, maybe it's because of your negativity.

  ……

  Choose a bit, Wang Meng gritted his teeth and wanted to buy this Nokia N73IE cool black phone, but he raised his head and looked at the long line outside, suddenly aroused his inner curiosity.

  What are these people doing?

  Are there any discounts?

  According to Wang Meng’s idea, if it weren’t for the excessive discounts, it would be impossible for such a hot situation to occur.

  So he walked towards the crowd.

  The whole aisle was full, and there were even many people fighting because of others jumping in line.

   "Brother, what are you queuing for?"

  Wang Meng walked to the end of the line and asked a middle-aged man curiously.

  At the end of the team almost all the way out the gate of the mall, and went around a few times outside.

  The middle-aged man looked at him strangely, "Mobile phone."

  Wang Meng asked in surprise, “What kind of mobile phone, is there a discount? I want to buy a Nokia N73. How much discount does this store do?”

  "How much discount?" The eldest brother looked at him in disbelief, as if looking at a idiot, "What age are you still thinking about buying Nokia?!"

   "Huh?" Wang Meng was a little confused, "Why don't you buy Nokia? Isn't the Nokia N73 a new model?"

  If he hadn't looked at the banner hanging outside that said Happy New Year's Day 2007, he would still wonder if he had traveled to the future.

The term   crossing has become quite popular now, mainly because the story of searching for the Qin was popular. In 2001, the story of searching for the Qin written by Huang Yi was filmed into a TV series, which triggered a wave of crossing craze.

  Gu Tianle, the highest destiny... became a very popular keyword back then.

  So crossing is not a new thing. Many times, people will say that the abnormal phenomenon they see is [I am not crossing anymore? 】

  "Isn’t this 2007?

   Nokia N73 was eliminated as soon as it came out? "Wang Meng asked in surprise.

   "Yeah," the eldest brother really wanted to raise his hand and tap on the person's head, "I have started to buy Bomi smartphones now. Who wants to spend the wrong money to buy Nokia?

  Don’t talk about Nokia, Samsung, Motorola, BlackBerry... these are all going to be eliminated! "

"what?"

  Wang Meng couldn't believe what he heard.

  He froze for a while, and finally caught the keyword.

  "Bomi smartphone?"

  "Yes, now, did you see it? The advertisement on the big screen above," the eldest brother raised his hand and pointed upwards, as if an eminent monk was guiding him, "That is the Bomi smartphone."

  Wang stunned for a moment, raised his head, and looked at the big screen above.

  In the screen, a Bomi smart phone advertisement endorsed by Zou Jielun is playing, and some basic functions of this phone are described in the advertisement, including large-screen touch operation, making calls, sending text messages, and later using the phone to play games.

  Zou Jielun used the Bomi smartphone to play Fruit Assassin and had a great time, and the crowds watching were all dumbfounded.

  After a while, Wang Meng’s pupils suddenly dilated, and he was speechless in surprise.

   "Fuck! How come this... how come there is such a powerful phone?!"

  The most important thing is that at the end of the advertisement, there is also Zou Jielun’s offer for this phone:

  8G Bomi smart phone is quoting 2,999 yuan.

  16G Bomi smartphones offer 3999 yuan.

  This Nima...

  It is cheaper than many mobile phones currently on the market.

  The Nokia N73 that Wang Meng was fancying just now costs 4,580 yuan, and such a cool Bomi smart phone actually only costs 3,999 yuan...

  Wang Meng swallowed silently, walked slowly to the end of the line, and lined up.

   "It should be eliminated, my beloved Nokia."

  ……

  (End of this chapter)

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