Chapter 31 31. Choose one of two

  According to the development idea of ​​normal game company, of course, continue to do galgame.

  After all, there is already a successful project here, continue to copy and paste, this is the best way to make money.

  Bomi’s King of Glory has fired the first shot in the galgame market. The gold mine hidden in this gate is beckoning to them, and countless people are coveted and want to get involved. It’s too late.

  It is reasonable to say that Bomi should also follow this path, and quickly launch Honor of Kings 2, Honor of Kings 3, and make this series of IPs.

  But Cao Yang didn't do this. He didn't follow the routine at all, which is really a bit dumbfounded.

  Even Liu Guangran was born. Could it be that the boss’s role as the King of Glory was just a whim, and it’s just a mistake to make a mistake?

  ……

  Cao Yang said that it is not that he does not want to develop a new galgame.

  He even thinks about what the new galgame will do.

  It is really because the current financial situation does not allow it.

  In addition to the cost of supplying QQ in the future, a considerable part of the employee bonus has been paid, and the funds Cao Yang can use to develop new projects probably only amount to less than 4 million.

   Although it is said that the cost of game development in 2000 is far less than the exaggeration of hundreds of millions in the future, it is not small.

   Put aside employee salaries and property management water and electricity...not to mention these basic costs.

  The cost of art is at least 2 million.

  Especially for galgame games, whether the graphics are exquisite or not, whether the CG is well done, these will account for the bulk.

  And there are sound effects for the soundtrack... These costs add up, there is no development for about half a year, and there is no development cost of 4 or 5 million, which is estimated to be enough.

  The game of Glory of Kings still benefits from the foundation laid by his father before. A considerable part of the original paintings and vertical paintings are of high quality. Otherwise, let Cao Yang build a car from scratch, and now the King of Glory is dead.

  4 million, if it is used to develop a new galgame, then there is no way to develop a game platform.

  Two, Cao Yang can only choose one.

   Cao Yang did not hesitate much, he chose to be a game platform.

  ……

  In the previous life, there were two very sad Internet tycoons:

  One is called Wing Front Game Hall, and the other is called Lianzhong Game Hall.

  These two are the earliest game platforms in China, which provide a variety of leisure entertainment and chess and card games, and once have a super high user scale.

  If they can develop well and know how to combine online games and the user groups that use the platform to snowball, they might be able to compete with later penguins.

  It was not until 2003 that Penguin launched its own QQ game lobby, only to use QQ’s own huge user base to defeat these two game platforms.

  Cao Yang’s idea is very simple.

  He has now mastered the large-traffic platform of QQ.

  To build another game platform is equivalent to taking the right to speak in the future stand-alone game industry in your own hands.

   is just like the future steam or orange platform.

  All games must be sold on it. Do you want to make money? OK, cooperate with steam to share.

  Otherwise, why big manufacturers are rushing to build game platforms is actually to monopolize the right to speak.

  Moreover, chess and card games are the best way to monetize QQ traffic.

  ……

  Until 2021, many people still do not understand why chess and card games make money, or in the minds of many people, chess and card games are not very profitable.

   is far from the glory of the king, the peace elite and other games make money.

  In fact, board games are real money-producing machines.

  Take fishing games as an example. In 2020, Brocade fishing alone will have a monthly flow of more than 200 million.

  What is the concept?

  The monthly flow of the glory of the king is about 500 million.

  On top of Brocade Fishing, JJ has two fishing games whose income far exceeds it.

  The Penguin made its fortune in those days. In the earliest days, it relied on the game lobby to make money, rather than large-scale online games.

The income of chess and card games has always been one of Penguin's core income.

  But why these games are so profitable but have not entered the public eye?

  Because of policy issues.

  Also, the income of many chess and card games is opaque and not disclosed, so it is difficult to find out.

  Just like JJ game, if it is not listed, there is no need to report to the outside world. As for how much profit is made, only some data on the game market can be used to get a glimpse of the leopard.

  ……

  Some truths are actually very simple, and you can understand it at a glance:

  Chess and card games, in the final analysis, are gambling games.

  It's just different from traditional casinos. The gaming platform only provides an entertainment environment. The game currency generated in the game cannot be directly exchanged for real currency, nor can it be circulated. Otherwise, it will become gambling and be seized by the state.

  The game platform achieves profit by earning room fees, buying and selling game currency, and recycling game currency.

   is equivalent to the casino's rake.

  The more people who play, the greater the amount invested, and the more the game platform earns.

  Moreover, compared to stand-alone games or large-scale online games, board games have a wider audience:

  It can cover from 7-year-old children to 80-year-old people.

  You said it’s difficult to play Legend of Sword and Fairy, I don’t even know how to walk.

  Do you know how to fight the landlord?

  Can you play mahjong?

  To play fishing games, you just need to keep clicking the mouse to fire cannonballs.

  There is no need to teach these things, because they have been taught to you since childhood.

  ……

  Gambling games directly stimulate your dopamine secretion, which is difficult to achieve in other types of games. It is easy to enter into gambling, but it is difficult to come up with it.

  So a board game platform with hundreds of thousands of people can generate the value of online games for millions of people.

  Don’t look at Wingfeng Game Hall and Lianzhong being squeezed out of a lot of market shares by other Internet giants, but until 20 years later, these two platforms are still alive.

   is enough to show how profitable it is to do board games.

  Now Cao Yang holds QQ, a communication software for tens of millions of people, and it is a matter of course for Bomi to develop a game platform. The combination of the two can generate tremendous value.

  Moreover, the development cycle of the game platform is relatively short. The most important thing is to solve the problem of multiplayer interaction and synchronization. As for the development of the game itself:

  Fight landlord, mahjong and fishing...the amount of development of these small games is not in the same order of magnitude as the large-scale stand-alone games.

  A computer graduated college student can write a game of Doudizhu in just one week.

   And the cost of art is much cheaper than developing galgame.

  The game hall in 2000 does not need any luxurious art effects, just a little bit ahead of this era.

  Cao Yang is still very confident about this.

  ……

  (End of this chapter)

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