Chapter 293 290. Butterfly Effect

  On the Internet, naturally, this time "World of Warcraft" and "Diablo Online" are attributed to the North-South Blizzard dispute.

The word   Blizzard has once again been heated up and has become the hottest keyword this year.

  Many discussion posts about the North-South Blizzard dispute have been posted on the Internet:

  【Blizzard battle between North and South, who won the final victory? 】

  【The Great War, 2006, a year worth remembering, the North and South Blizzards will eventually determine the winner】

  [Talk about why this time the North-South Blizzard dispute, the original Northern Blizzard team won an overwhelming victory]

  In the QQ group, there are endless topics about Blizzard:

"This time the North-South Blizzard battle is really a god. It can be said that the trump cards of the two sides are exchanged. Blizzard North took the Warcraft copyright of South Blizzard and made "World of Warcraft", and Blizzard South took the North Blizzard originally best at it. I did "Diablo Online" in the Diablo series. It is worthy of being a family, and even the ideas are so similar. I didn't do the previous stand-alone, and I just wanted to do MMO.

   But, in the end, judging from the number of players, Blizzard North should have won, right? "

   "More than just winning, it was an overwhelming victory."

   "Hahaha, who told Vivendi to agree to the resignation application of the Northern Blizzard team? They obviously only used it as a bargaining chip, wanting to stay, and don't want to be sold."

   "Yes, as a result, Blizzard didn't sell it, but instead set up a powerful enemy for itself. Now you know how powerful it is?"

   "It can only be said that Blizzard is really a god, but this time the **** is on the northern side of Blizzard."

   "Hahahaha... At least from this battle, Blizzard North has won, or it is a perfect victory for Bomi."

"Yes, so far, I can only say that Boss Cao’s vision is really vicious, as if everything was premeditated. First, he bought the copyright of Warcraft from Vivendi and then passed through the original North. The Blizzard team established a subsidiary in the U.S., and finally made a "World of Warcraft". I don't know what the Vivendi executives thought about this result. Do you have any regrets?"

   "By the way, how much did Bomi paid to buy the copyright of Warcraft? How do I remember the price is still high?"

   "120 million U.S. dollars, equivalent to almost 980 million soft sister coins."

   "Oh, is that so much money? Is Bomi earning it back now?"

  "It’s not estimated yet. Think about the operation and development costs of others. After deducting these, you don’t know how much is left.

   But it should be fast. According to the current rate of making money in World of Warcraft, it will be sooner or later that 120 million will be earned back. "

  ……

  It is true that the 120 million US dollars that Bomi spent to buy the copyright of Warcraft has not been earned back. The most important reason is that the operating costs of online games are too high.

  The amount of money spent on bandwidth is as high as tens of millions every month.

  There are also labor costs, company properties, water and electricity... all kinds of expenses, and publicity expenses also account for a large part.

   Aside from these, tax deductions must be made in accordance with the policies of different countries. For example, if the subsidiary of Bomi Miguo is established on the land of the United States, tax deductions must be made in accordance with the tax standards of the United States.

  So the miscellaneous deductions, in the end, it seems that there are as much as 500 million in income every month, but in fact the profit is only 1/5, which is almost 100 million soft sister coins.

  However, this advantage is still expanding. As the number of players in World of Warcraft increases, more and more money will be earned every month.

  What's more, Bomi also has another game under the banner of Warcraft——

  Warcraft 3.

  When the Frozen Throne was released last year, Bomi made a fortune through it, and at the same time successfully promoted the AIR game platform to gain a firm foothold in Omi.

  The Frozen Throne made about 1.5 billion for Bomi. After removing the cost and tax, Bomi made a net profit of almost 500 million.

  The 120 million US dollars that year has now almost recovered more than half.

  ……

   Regarding the results of Diablo online, as well as the comparison and discussion of players on the Internet, the Blizzard team is actually very uncomfortable.

Warcraft itself is a very important product of its own. As a result, the copyright was sold by Vivendi to Bomi. Although they still have the Diablo series, from the perspective of the world, the Diablo world view is indeed not so rich, and there is actually room for expansion. It is also relatively limited.

  Dark series has its own inherent operation mode, if you don’t inherit it, it is easy to be sprayed by the core fans of Diablo.

  So in the end, it was possible to do this. In fact, the Blizzard team did their best and handed in a pretty good answer sheet.

The problem is--

  There is a World of Warcraft in front, and this thing is done quite well, so that the later Diablo online will be dwarfed by the contrast, otherwise it will not be so tragic.

"Hey, there is no other way." Blizzard’s CEO Mohami said uncomfortably. "Everyone is developing games at the same time. Except for the fact that the two games are both MMORPGs, there is actually no such thing. The key to the similarities lies in the fact that the production team is all from Blizzard, so they are compared by players.

  Otherwise we wouldn’t be so miserable..."

It can only be said that because of the rebirth of Cao Yang, everything in this world is changing. Butterflies flap their wings and cause a big tsunami. Many things are disrupted and reconstructed, and they have changed into another face, although it seems that the world is still that world. It seems that human technology is still the technology of this era, but in fact it is completely different in nature.

  Without the intervention of Cao Yang, the copyright of Warcraft should still be in Blizzard’s hands, and World of Warcraft should become Blizzard’s most profitable masterpiece, sweeping the world and achieving Blizzard’s glory...

   However, now Blizzard has not only lost Warcraft, World of Warcraft has also stood on the opposite side, transformed into the biggest enemy on the way of the Blizzard team.

  If they cannot break through this shadow, then the road ahead can only be said to be more difficult.

  ……

  Cao Yang has broken the old ways of many people, such as Blizzard’s World of Warcraft, Shanda Legend, NetEase’s Journey to the West...

  However, the arrival of Cao Yang has also deviated the entire domestic game market and development from its original trajectory.

When we came to 2006, our country should embark on an online game-based game, with large-scale MMO heroes coming together and firmly occupying the game market. Chinese players cannot access those very famous foreign masterpieces and games due to the ban on game consoles. High-quality works can only be immersed in the good social experience atmosphere of online games.

   However, when the AIR game platform became bigger, the trajectory of history changed.

  Before 2004, the country was still dominated by online games. After two years of intensive cultivation, the AIR game platform has cultivated a group of stand-alone enthusiasts all over the world.

  This market is not only limited to China, but expands the market to the whole world.

  Therefore, domestic game manufacturers have more choices.

  Online game market, in China, there are about 57 million online game population, this number will gradually increase, and it is expected to exceed 100 million by 2007.

  And the population of single-player games may be about 20 million in China, which is still under the condition of Bomi's training.

  At first glance, it seems that there is no future for a single machine, but after expanding the market, the number of users of the AIR game platform worldwide has now grown to 100 million.

  Looking at it this way, the two markets will have a fight.

Domestic game manufacturers, if they want to insist on making single-player games, they will not be like in the previous life, because there are not many players, the profit is low, and there is no survival soil. As long as your game quality is good and the coverage is wider, you will naturally get more. User.

  Especially after Bomi opened the X2 engine, it was equivalent to giving all game companies the most advanced development tools at once.

  If the previous foreign game companies can rely on their own technological accumulation to overwhelm domestic games in terms of the performance and quality of games, then when X2 is open source, everyone truly stands on the same platform.

  Daewoo's Legend of Sword and Fairy 3 sold very well on the AIR game platform. In 2005, it set a sales record of 1 million copies.

"Angel Empire 4" caters to the needs and aesthetics of many Omi players. The unique gameplay and the all-female world view have captured the hearts of many Omi and island players. The sales performance is better than that of Fairy Sword 3. , Actually broke through 1.5 million copies.

  This is enough for Daewoo to make a lot of money, so the company is now seizing the time to continue to develop Immortal Sword 4 and Angel Empire 5, hoping to make another wave in 2007.

  The Legend of Martial Arts, developed by the Zhiguan game Heluo Studio, also achieved 500,000 copies.

Besides:

  Yu Jun Aoting: "Three Kingdoms Heroes" series, "Fantasy Three Kingdoms", "New Peerless Double Pride"

  Hongyu Technology Co., Ltd.: "Fantasy" series

   also achieved a lot of sales performance.

  Hundreds of thousands of copies at every turn, and even millions of copies sold. This was something that was unimaginable before 2004.

  In 2003, it was quite remarkable to be able to sell 100,000 copies under the squeeze of online games.

  Now the return rate of single-player games made by these companies is not lower than that of online games.

  So in this situation, both stand-alone and online games can go, and everyone has more choices.

  The domestic technology, market, and environment have all changed, becoming more in line with the times, and walking in the forefront of the world, so domestic masterpieces have gradually followed.

  NetEase relied on board games to make the first pot of gold in the game field, this time it is ready to develop a game similar to Bomi’s Assassin’s Soul.

   And Daewoo’s Xian 4 is also developing in the direction of ACT, which is considered a test of the water. After all, Bomi’s Assassin’s Soul is in front, and someone has already figured out the direction. It shouldn’t be a problem for the people behind to follow suit.

  ……

  So now the domestic games are both stand-alone and online games, walking on two legs.

   Players’ vision and appreciation of the game have also risen to a higher level with Bomi’s Aier game platform, and their acceptance of many stand-alone games has also relaxed.

  Before there was a lack of an aggregate market, and the Aier game platform provides such a market, allowing players to gather here to choose their favorite game products.

Many ancient Chinese games that were previously unsellable in foreign countries have gradually become popular in the Omi region, driven by the Classics of Mountains and Seas and the Soul of the Assassin. The ancient Chinese culture has successfully planted cute teeth in these countries, and many people have learned that China also has them. Many excellent game works.

  The story in it is heart-warming and soft, making it difficult to get out of the story after it has been played.

  Everything seems to be developing in the direction that Cao Yang once predicted:

  In the beginning, everyone was a swarm of martial arts and fairy fighters. Now there are gradually many small teams or independent studios that are developing more subdivided categories.

  For example, there is a company called [Speeding Games] in China. When it saw that the big guys were preempting martial arts RPG games, it took a unique approach and positioned the direction of game development on racing games.

Although there are already EA’s "Need for Speed" series abroad, with gems and jade ahead, speeding games can take a slightly less realistic route. Because they don’t have enough funds and contacts to obtain authorization from major car manufacturers, they position the game as A more sci-fi racing game, it probably tells about what cars around the world will look like in 2022, and then players can use these cars to transform and win the race.

  As soon as this game was launched, it was immediately welcomed by the majority of players, especially Omi players.

Because there is an X2 engine to help out, although it is a small company, the quality of the picture is still good, except for the performance, because the program is not so powerful, so occasionally some small bugs will appear, but these flaws will not affect the players' experience of the game. evaluation of.

So the [Speeding Game] company's [Speeding 2022] released on the AIR game platform soon exceeded 1 million in sales after it was released in April this year. By the end of July, it has sold almost 2 million sets of super good results. It can already crush many big game companies.

  There is also a CBA game modeled on the NBA2k game after the CBA (National Men's Basketball Professional League) authorization obtained by Sohu.

  "NBA2K" is an NBA basketball game produced by Take-Two Interactive's RockstarGames and 2KGames. The first version was released on November 10, 1999.

  Up to now, "NBA2K6" has been developed, and "NBA2K7" is not expected to be released until September this year.

  However, unlike the NBA2k series, the CBA2006 developed by Sohu is sold on the PC. Players will use the keyboard to play the game. This is undoubtedly a boon for players who only play PC.

  Because the NBA2K series are all sold on the console, the joystick is mainly used to make the operation of the game a better experience.

  "CBA2006" developed by Sohu is sold on multiple platforms. Not only can it be played on PC, but it can also be played on XBOX and PS3.

  PC supports two modes of handle and keyboard, which can be said to be quite considerate to players.

  So when "CBA2006" landed on the AIR game platform, many Omi and domestic players were ecstatic.

  Since its launch in May this year, sales have gradually increased, breaking through 1 million sets worldwide.

  Although the console sales are relatively bleak, after all, NBA2K beads and jade have a natural overwhelming advantage, but the results achieved on the PC side are very good. The sales of the PC side alone accounted for almost 90% of the total sales.

  After the great success of "CBA2006", people discovered that basketball also had so many game audiences.

  Even for CBA, many fans in China are willing to buy games to support them.

  ……

  In addition, there is also a simulation development game "Chinese Parents" that should only appear in 2018, but it landed on the AIR game platform in 2006.

This game makes countless Chinese players feel the same, because everyone is the next step in the training of such Chinese-style parents. Life has to work hard for the college entrance examination. In addition to the college entrance examination, there is actually a lot of meaning in life waiting. You go to explore.

The team that developed "Chinese Parents", named [Mowan Game], is a team of 5 game enthusiasts. In addition to real life, their source of inspiration is partly borrowed from " These two games are Star Volunteer and The Sims.

   Friends businessmen make money, in fact, Bomi makes money.

  Cao Yang saw that domestic games can sell so well on the AIR game platform, and he wakes up with a smile every day he dreams.

  Because the AIR game platform will draw a certain share fee based on your sales performance.

  So when the sales of these games increase, the turnover of the AIR game platform is also increasing.

  According to the estimation of the financial department, the game platform alone can bring nearly 2 billion in revenue to Bomi every month.

  What a terrifying number, that is to say, now Cao Yang doesn’t need to do anything, no need to develop games. Just guarding an AIR game platform is enough to make Bomi make a lot of money.

  ……

  The domestic game industry is thriving, it is very good, and finally it has been in line with the international market. Cao Yang believes that——

  In the future, as Bomi takes the lead and the AIR game platform continues to expand, more and better excellent works will appear.

  ……

  Now, Cao Yang is making efforts to perfect the next [game platform].

  Based on Bomi smartphones, Cao Yang has established 6 R&D teams.

  There are 4 game project teams, which are working on "Fruit Assassin", "Angry Birds", "Monument Valley" and "Thunder Fighter".

  Cao Yang serves as the main art of Monument Valley.

   Then there are two application software development teams. The first is APPSTORE, which is in charge of Liu Guangran. The Chinese version is called [App Store].

  The other is an e-book reader, which is just a simple reading software to provide flipping and display text to users. However, it can be expanded into a mobile app of Singularity in the future. The development of the above is actually quite simple, but it is of great significance.

  ……

  On the day of August 1, the first playable version of the first game [Thunder Fighter] developed based on Bomi smartphones is ready.

  Cao Yang gave it a try, with a gratified smile on his face.

  It seems that it is not far away from the Bomi mobile phone conference!

  ……

  ————————————————————————

  There is no update today.

   Ask for monthly pass, reward

  Thank you all

See you tomorrow

  (End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like