The Rebirth of the Male God Starts From Playing Games

  Chapter 265 263. Marketing ghost boss Cao

  "The Book of Mountains and Seas: Breath of Candles" has already been completed. This time it will be released as an expansion pack of the Book of Mountains and Seas, which is the legendary DLC.

  Before, every other month or so, one or two new monsters, or one or two new equipment were added to the game.

  According to the original Bomi's urination, the part of the game that has been completed so far can be posted for 2 years without a problem.

  And the candle's breath is equivalent to putting out a big bag at once on the original basis.

  After this version is released, Bomi’s Shan Hai Jing team will be involved in the production of Shan Hai Jing 2.

  After all, "Shan Hai Jing" is a game developed with the X1 engine two years ago. If all the content has not been released by now, the picture quality will not keep up with the times.

  Before, Bomi had to save a bit, because there are not many games on the AIR game platform. Players can continue to stay on the game platform to attract them enough to keep them full of expectations.

  Shan Hai Jing was responsible for this task before, so some new monsters will be updated every once in a while and one or two new equipment and new weapons will be added.

  Up to now, there are quite a lot of games on the AIR game platform. The snowball effect has led to a large number of user groups on the AIR game platform. At the same time, more game manufacturers are willing to put their games on the AIR game platform for sale.

  So under the new guarantee in the game, Bomi will make the remaining part of the Shanhaijing into the expansion piece "Shanhaijing·Breath of Candles" and release it all at once.

  ……

  Before this, Bomi has been warming up, telling the media to what extent we have achieved Candle Breath now.

  But everyone did not expect that the news would be obtained from Bomi’s Weibo at first.

  And it was released by Cao Yang himself.

  At this moment, the entire game circle was directly fried.

   "Fuck! My god, look at what I found?"

  A blogger named "If you are in full bloom, the butterfly will come from", a blogger on Weibo, who reposted Cao Yang's latest news.

   and accompanied by his own text comment.

  After less than a day, Cao Yang’s Weibo, which was suspected of publishing the scriptures of the mountains and seas and the breath of the candle, was reposted by more than 500,000 people.

The reason why    has not yet formed a scale is that the time is relatively short, and many people who play games have not yet opened Bomi Weibo.

  But 500,000 reposts a day, which is already quite an amazing number.

   "Let me take it, this is "Shan Hai Jing·Breath of Candles"?"

   "Mom! This effect is amazing, right? This electronic poster looks like a big movie."

   "Woo woo woo...I've been waiting for more than a year, is the old thief Cao Yang finally letting out the candle's breath?"

"Yes, yes, you don’t know that when I was playing Shan Hai Jing, the opening scene of the candle dragon flying directly above my head, the big moon turned out to be the dragon’s eye, and the whole dragon rising up into the clouds. , It was too shocking.

  Then the NPC said that this is the Candle Dragon, my mother, with a tingling scalp.

  When I was playing Shan Hai Jing, I was thinking about when I could be a candle dragon. There must be a lot of babies on it.

  Who knows that people will not release the candle dragon in the game at all, that is, just the opening moment, it is simply to deceive our feelings.

  It's fine now. After the breath of the candle comes out, I know it is related to the candle dragon by hearing the name. I am a little bit expecting the body of the candle dragon now, how to fight it, and what kind of baby it will drop. "

   "Hahaha... I have the same idea as you. When I first saw the candle dragon fly into the sky, it really scared me.

  Such a big thing, just an eye is already bigger than the ship we are on, so how terrible is the body?

   Isn’t that bigger than the entire Luoyi Island?

  At that time, my scalp was numb with shock, and I felt how small a human being. I just hope that this behemoth will never come down and never attack us. Otherwise, this casual tail swinging will be unbearable to anyone.

  Later, when I became a hunter in the Classic of Mountains and Seas, and after a period of time, when I was able to defeat Qiongqi, my self-confidence was completely overwhelming.

  Now I am thinking about where I can find the Candle Dragon. If I do it, there must be a lot of treasures on it. It is estimated that taking one eye back can give me several 9-star weapons.

  But I took a closer look in the smithy, and there was no formula for the use of candle dragon materials. I knew it at the time——

  What a special Bomi, don't you be fooled?

  Candle Dragon just give it to play? !

  It's finally coming now, Candle's Breath, I must be the first person to kill the Candle Dragon. "

   "Hahahaha...Have you ever thought about it, if what you imagine is just your imagination, what if the candle dragon doesn't fight at all?"

   "Ah this..."

   "Anyway, if the master doesn't reach the candle dragon this time, I will kill Boss Cao."

   "Me too. Take me one."

   "Go and go together and do such an interesting thing as Boss Cao, how can I be spared?"

  ……

   Seeing the Weibo comments forwarded by netizens, Cao Yang only felt a chill in his back, as if someone would rush out from behind to kill him at any time.

  But it is a happy event to have such a high degree of popularity and topicality.

   "Ahhhh, but Cao thief is really hateful. Just post a picture and let us guess what it is. What if it's not Shanhaijing·The Breath of Candle?"

   "Maybe it's the same as the last time the X2 engine was released. Everyone thought it was for the promotion of Candle's Breath. As a result, an Assassin's Soul came out."

   "Huh? Wouldn't it be nice to have an assassin series? Now I am still reminiscing about the feeling of being an assassin."

   "You are really idle. I get through the assassin's soul once, and I never want to go back to be an assassin. It's really too cruel, and it feels really uncomfortable to die hundreds of times."

"But let’s talk about it, I think it’s more likely that Boss Cao hinted at "The Book of Mountains and Seas: Breath of Candles", because you see half of the day and half of the night in the picture, and there is a looming dragon shadow in the sky. In fact, They are all hinting at the candle dragon.

  Candle Dragon closes its eyes for night and opens its eyes during the day, which is actually very suitable for its characteristics.

  I would rather believe that this is the propaganda of Shan Hai Jing. "

  "Yes, I think so too. In terms of style, Shan Hai Jing is quite different from the Assassin series. Shan Hai Jing is made with the X1 engine, which is definitely not as effective as games made by X2.

  The reason why everyone has such high expectations now is that the painting style and models are well done, and they have the characteristics of ancient Chinese legends.

  If I were the boss of Cao, I would no longer press the breath of the candle to the bottom of the box. I must take it out earlier, otherwise it will soon become obsolete.

  Especially under the premise that the X2 engine is already open.

  I heard that there are no less than 10 new games from other companies that are being developed with X2. By then, Bomi will bring out such an ancient scripture of mountains and seas, will it be a bit slapped? "

"Hahahaha... indeed, but Shanhaijing is not just a game for me, it is also a kind of sentiment, it is a very important memory of my youth, even if I lag behind on the screen, I will buy it. ."

   "Ah~ I really hope that it will be released soon, The Book of Mountains and Seas·The Breath of Candles!"

  "Although it has not been officially certified by Bomi, it should be almost like this. The advertising information should be visible on the AIR game platform."

  ……

Sure enough, on the second day after Cao Yang released this Weibo, the pre-sale news of the expansion piece "Shan Hai Jing" was hung up on the AIR game platform all over the world.

  Because it is Bomi’s own thing, plus it has a great halo, after it comes out, it is directly placed on the top of AIR and placed in the most conspicuous position of the game platform.

  As long as the players entering the game can see this message.

  This is equivalent to the official announcement of the arrival of the mountain and sea scriptures and the breath of candles.

  It is estimated that by February 27th, 2006, everyone will be able to play Candle's Breath.

  In the next month, it will be the propaganda cycle of "Shanhaijing·Breath of Candles".

Boss Cao first gave out the news about "Breath of Candle" through Weibo, and then the AIR game platform followed suit. After that, the big traffic channels of QQ, Bomi News, and Bomi were all available. Push this news synchronously.

   was quickly spread all over the streets by the players.

  The heat of the Scriptures of Mountains and Seas and the Breath of Candles suddenly came up.

   And Cao Yang’s Weibo directly rushed to the top of the hot search list.

  On Baidu search, it is basically the release news of Candle's Breath.

  ……

  A large part of Weibo’s value comes from——

   News value.

  If people find that the first channel for you to get news, or the earliest channel is from Weibo, then the number of Weibo users will greatly increase.

  Like the Sina blog in the previous life, the news of Li Yapeng’s daughter and the news of the breakup of various celebrities are the first to be sold through the blog, which is an officially recognized channel.

  Naturally, many viewers who like to eat melons in the front row will start to use blog products.

  Candle's Breath entered the warm-up period. After the large-scale promotion began, the number of users of Bomi Weibo also increased sharply.

  The number of followers of Boss Cao gradually climbed from 200 at the beginning to as many as 3 million.

  Although it is nothing compared to Zou Jielun's more than 10 million fans, Cao Yang is already a few of the very top figures in the big V.

  ……

  After this dazzling combination of punches, colleagues in the industry were shocked.

  Sina blog, Hou Xiaoqiang and Chen Tong feel very uncomfortable.

"We can't hit Bomi at all. I have now discovered that although their Weibo and our blog both serve as information platforms, their advantage over us is that they are not only the bearer of information, but also more important. The thing is that Bomi itself is the maker of information."

Hou Xiaoqiang was so angry that he vomited blood, "Look, just a ghost mountain and sea classic on sale can attract so much fan traffic. I am really speechless. Zou Jielun will release a new album or something. Where are the users sucking?"

  Hou Xiaoqiang’s analysis is very accurate. The biggest significance of blogs and Weibo is that they can continuously provide users with the latest, most interesting and exciting news.

  If it’s just a hosting service, it’s actually quite passive, because you can’t expect celebrities to show off every day, this divorce, that cheating, which will keep the popularity of blogs going.

  But Bomi itself has a strong [information product] manufacturing capability. There are a bunch of industries under Bomi, including game releases, record releases, movie releases...

  Each can lead to new topics, and the initiative is entirely in the hands of Bomi.

  Just this one, Sina can’t compare.

   "Yes..." Chen Tong gritted his teeth uncomfortably, and he was also helpless, because Sina's strategy is to take the general direction of network services. Now it is more difficult to transform into a producer.

  Hou Xiaoqiang raised his neck, feeling extremely desperate.

  As if being pinched by the throat, I was always out of breath.

  Hou Xiaoqiang, as the person in charge of the Sina blog, the development content and strategy of the entire blog were formulated by him, but he did not expect to encounter such a powerful opponent as Bomi as soon as he went online.

  He can’t sleep every night and has nightmares.

  The nightmare is basically a plot----

  Hou Xiaoqiang was pinched by Cao Yang's neck with a big hand and rubbed mercilessly on the ground.

  Now Hou Xiaoqiang is about to be beaten by Cao Yang with a heart attack.

   "It won't work, it won't work. If this continues, I may have to take time off and rest for a while." Hou Xiaoqiang said, clutching his chest.

He had a strange illness when he was in high school. He lost more than 30 kilograms in weight in a short period of time. He found many doctors but failed to cure him. Later, he followed a monk to learn the exercises. After a while, this strange illness was unexpectedly cured. It was cured miraculously.

Since then, Hou Xiaoqiang has a sense of awe for the Buddha in his heart. When he encounters troubles or problems in life, Hou Xiaoqiang will think of taking a few days off to visit the Buddhist temple, and listen to the master by the way. We lecture.

   "This is not okay, Xiaoqiang, we are now at the critical time, let this time pass before we talk." Chen Tong said, "Otherwise our efforts will be wasted.

   During this period, you should pay attention to speed up the development of Sina Weibo, at least after Weibo is released, you can stabilize the existing basic disk. "

   "Let's go." Hou Xiaoqiang frowned, "But to be honest, I have been busy during this period and after Weibo has stabilized, I really need a little time to adjust my mentality."

   "Hmm, come on." Chen Tong encouraged him.

   But for Chen Tong, why not so?

  It’s just that as the editor-in-chief, he is under more pressure and there is no excuse to find time to rest...

  ……

  Bomi can be said to rely on his own strength to erect his competitors in the Internet industry.

  Originally only set foot in the game field, the main competitors are Xishanju, Daewoo... these game manufacturers, but when their portals and Weibo came out, the enemy became more.

  Sina, Sohu, and NetEase have all stood in opposition to him.

  If you say Hou Xiaoqiang has a headache.

   Then Ding Sanshi, the owner of NetEase, was so angry that he vomited blood.

  Since Bomi stepped on the portal, the number of users of NetEase has been declining.

"Grass and mud horse! Cao Yang is a mess of the industry, and it broke down our game department. This time it is really going straight to Huanglong. We must be driven out of the information consulting field! Cough cough! cough……"

  Boss Ding coughed violently, feeling very painful in his heart, exhausted in his body, and extremely empty in spirit...

  Next to Zhan Zhonghui looked at the boss's haggard look, and didn't know what to comfort him.

   "At least our board games have begun to make money." Zhan Zhonghui said.

  Since the second half of last year, NetEase has followed the original Bomi route and began to enter the field of board and card games.

I have to say that this thing is really fast money, low cost, and high profit. In just a few months, NetEase’s mailbox users have been monetized, bringing NetEase more than 30 million in revenue every month. .

  Looking at the momentum slowly getting better, in fact, boss Ding is very happy.

  I didn’t expect that happiness was so short-lived. In January, it was hit by Bomi’s dimensionality reduction. As soon as Bomi Weibo was launched, the traffic of several major portals immediately dropped a lot.

  Following this momentum, Bomi is on the information platform, and it is completely impossible to squeeze other companies.

   "Hey~" Ding Sanshi sighed, "Then we have no choice but to follow up and develop Weibo. Fortunately, we still have mailboxes to support, otherwise we really don't know what to do."

  NetEase Mail, with more than 100 million users now, is the largest mail software company in China.

  I don’t know why, when Boss Ding said this sentence, his heart jumped inexplicably.

  I always feel that something bad is about to happen.

  ……

  "This Nima..." On the side of Xishanju, Guo Weiwei, the chief planner of Jianwang 3, felt a little confused when he saw the news.

  Guo Weiwei joined Xishanju in 2004, and it has been almost 2 years now. Because of his extraordinary ability and wit, and accurate control of the psychology of game players, Qiu Xia was promoted to the master planner of Jianwang 3.

   is a young man who is growing very fast inside the company.

  This is also the blessing of the boss of Tocao, who has dug out a lot of talents. Xishanju has no veterans to use, so he can only boldly use new people.

  Guo Weiwei has a good way to rise.

  Guo Weiwei asked suspiciously: "Why are all channels in the hands of Bomi? Have you found that the channel is really useful?"

  "It's more than useful, it's so useful, okay? Bomi's channel gives us any of them. I feel that the game is about to take off." The colleague next to me sighed.

"Weibo interactive propaganda feels more grounded than official propaganda." Guo Weiwei seemed to think of something, and his eyes suddenly lit up. Promote and send messages synchronously on the official website...but these give players the feeling that they are not as grounded as Weibo.

  I see that many people's comments below are in @曹阳, and Boss Cao also responded to many of the information and questions.

  It brings the sense of distance closer all at once.

  Players also have the illusion and realism of face-to-face with game developers. Don’t you think this feeling is great? "

  Guo Weiwei could not help but let out a sigh when he saw this: "Boss Cao is really a marketing genius! The idea of ​​Weibo interaction is simply amazing!!!"

  He went to Bomi Weibo to register an account that night and obtained the official Weibo V certification.

  In his previous life, Guo Weiwei took the current route of Cao Yang. He frequently appeared in the major media, often held player interaction meetings, actively listened to player suggestions, and interacted with players.

   can be said to be an Internet celebrity in game planning.

  It’s just that Boss Cao gave him the light this time.

  ……

  (End of this chapter)