The Rebirth of the Male God Starts From Playing Games

  Chapter 205 203. Seeking good people if thirsty

  This is almost a doomed ending:

  In June 2000, NetEase was listed on the Nasdaq, but fortunes were not good. As soon as it went public, the Nasnaq bubble burst, and NetEase’s stock fell below the issue price on the day of its listing.

  A week later, NetEase held a media meeting for the third anniversary of its founding. NetEase founder Ding Sanshi always smiled and chewed gum from time to time. Faced with the ups and downs of NetEase in the stock market, Ding Sanshi's attitude is quite calm.

  Darkness continued into the second year. Ding Sanshi encountered the biggest challenge since he started his business—NetEase was suspended from trading due to misreporting income. The stock price fell to as low as $0.53 and was on the verge of delisting.

  Also in this year, Ding Sanshi decided to develop SP business and game business.

  NetEase officially established its online game division in 2001.

  Zhan Zhonghui (Ding Dong), who has been employed for more than a year, joined the department. At that time, there were only about 10 people in this department.

   In the second half of 2002, NetEase launched "Western Journey Online".

  But disaster is coming again. It is said that the Westward Journey online encountered engine architecture problems shortly after it was launched. There were too many bugs in the program, which led to emergency suspension of services and re-engineering.

  By the beginning of 2003, NetEase established two new projects:

  "Western Journey 2" and "Western Journey: Cinderella".

  Dahua 2 is a new project.

   And NetEase used a planning draft named Xu Bo and the "Wind Soul" engine to rewrite "A Westward Journey Online" and renamed it "Cinderella"

This "Cinderella" is not open to the public. Ding Yingfeng, the planner of "A Westward Journey 2" In order to avoid conflicts between this product and "Westward Journey 2", he plans to change to the Q version of the style and win an internal project for it. Qualifications.

  If nothing happens, "Cinderella" will later be renamed "Fantasy Westward Journey", and NetEase will establish his position in the game industry through two products, "Western Journey 2" and "Fantasy Westward Journey".

  Even under the influence of Bomi, there may be no way to become a new overlord, at least it is possible to feed oneself.

  Ke Soon after the project was developed, NetEase encountered a serious personnel crisis within.

  In March, Bomi’s "Shan Hai Jing" project enrolled 400 people, which directly hollowed out the core of the two funds.

   Only a few hard-core old people or young people like Xu Bo and Ding Yingfeng who are ambitious and want to make a splash are left behind.

   However, due to many people, such as the program big Niu Yunfeng hopping to Bomi, the R&D strength here was greatly reduced. Coupled with Bomi’s continuous hiring influence, NetEase was turbulent. Until the end of 2003, the game had not yet officially operated.

  The game itself is a money-burning project. No money is made, only money is lost, and other departments simply cannot provide it.

  At this time, NetEase was already at the end of the road, and Ding Sanshi's beliefs had collapsed.

  The financial report has been losing money year after year, and the debts owed cannot be repaid. In desperation, he can only announce the dissolution of the game business department.

  Two projects that had been developed for most of them died.

   Suddenly, the insiders of NetEase were panicked, and the members of the disbanded game division are now even more at a loss, not knowing where the road is.

  ...

  When he heard the news, Cao Yang was very shocked.

  The pattern of the era has completely changed.

In the previous life, NetEase was a proper giant in the game industry. Before the rise of Penguin, it was basically the leader in the game industry. "Cold", "After Tomorrow", "Fifth Personality", "Operation Wilderness"... a series of games are enough to make people remember for a lifetime.

  This company is still the old owner of Cao Yang's past life. Cao Yang worked at NetEase for more than 5 years before quitting Penguin.

  It can be said that he has a deep affection for NetEase.

  NetEase can be regarded as the conscience of the industry. Except for keeping people on duty when the game is a few big nodes, it basically does not work overtime, and it is guaranteed on weekends.

  And it's rare in China. Playing games is not only for making money, but also hoping to earn word of mouth.

  Of course, after entering the era of mobile games, NetEase is not so pure, but in that era of worse, NetEase is not bad.

  Now, due to the arrival of Cao Yang, Bomi’s excessive expansion has actually led to Ding Sanshi’s dissolution of the game division, which Cao Yang did not expect.

  The world landscape has changed, with Shanda before and NetEase afterwards.

  I don’t know who is the next one to dump.

  ...

When facing the reporter, Ding Sanshi seemed a little tired, but overall it was easy. Some things will become a part of people's heart disease if they drag on for a long time. It is easier to give up than persist. When you really let go, The big rock in my heart has also fallen.

  Although I have some regrets and regrets, I can finally get a good night's sleep.

At the press conference, Ding Sanshi maintained a calm smile as always, and his round face looked a little cute. "We were forced to disband the game business group because of helplessness, but it does not mean that we will never enter the game industry. .

  In my opinion, gaming is still an industry with a very market and promising prospects. Now we may give up for a better return in the future.

  We also have a portal and an email address. Later, we may focus on Internet value-added services to provide users with better products...

  If there is a chance, maybe you can still see NetEase games in the future. "

  ...

  The next day, Cao Yang received the resume from Sister Hua.

  Cao Yang glanced around and found many old acquaintances.

  Ding Yingfeng, Xu Bo, Guo Wei, Tang Yi Road, Chen Zhou, Huang Ming, Tang Ziyin...

  Except for Ding Dong (Zhan Zhonghui), whom Cao Yang thought of, accepted the invitation of Boss Ding to stay at NetEase, basically the list of R&D personnel in NetEase Game Division is here.

  Ding Ding (Ding Yingfeng) was Cao Yang’s boss in his previous life. When he left NetEase to go to Penguin, Ding Yingfeng also specially talked to him.

  Looking back now, I just feel like a world away.

  After rebirth, it's really completely different.

  In the history of NetEase, there are several people who decide life and death:

The first one is Zhan Zhonghui (Ding Dong). He has been with Ding Sanshi a long time ago. When he was in the company, he was the only one who dared to face the boss. The most famous story is that once Ding Sanshi thought of something particularly interesting. The idea went to the game department to gesticulate the program, and Zhan Zhonghui directly told them, "Don't listen to him, he doesn't understand games."

  Among Internet companies, there is only one who dares to confront the boss so bluntly.

After leaving NetEase in his previous life, Ding Dong went out on his own. Later, he took a group of elderly people to set up [Jian Yue]. Zhan Zhonghui is an idealist. He is also a loyal Blizzard fan and wants to be as great as Blizzard. The game, and has always insisted on the game to bring happiness to the players.

   Then, Jianyue was acquired by Ali, and Alima, who had vowed not to make games, still embarked on the road of making games.

  It can be said that the early NetEase games were brought up by Jingdang. He was in charge of the game business department and led many projects to success.

The second is Xu Bo. Xu Bo’s education is very low and only graduated from junior high school, but he is very excited and has a good grasp of the player’s psychology. He originally served as a customer service team in the customer service team of "Western Journey Online", but This person is unwilling to be just a customer service. In the process of game operation, Xu Bo is also paying attention to and playing Westward Journey, and has accumulated a lot of his own ideas in the process.

  NetEase invested a lot in "Western Journey Online", and invited Stephen Chow's contemporary spokesperson. At that time, Xingchi Zhou ushered in a new career peak due to the release of "Shaolin Football". However, this product was not very successful, and was quickly stopped and rebuilt.

  NetEase decided to abandon "Western Journey Online" and spin off the core members to the "Western Journey 2" project team. Later, Wei Jianhong, who founded Guangzhou Optimus Prime, worked as a product manager in the team.

  In May 2002, the sequel started internal testing. After participating in the experience, Xu Bo of the customer service team wrote more than 30 pages of feedback and suggestions for improvement. However, the plot of the counterattack did not appear, and Ding Dong, who was the producer of "Western Journey 2", did not adopt Xu Bo's plan.

  Xu Broadcast retired and asked for the next best thing, requesting to hand over to him for maintenance of "Da Hua Journey to the West Online", but Dingdang did not agree.

  Three months later, "Western Journey Online" was on the verge of suspension, and Dingdang finally let go and handed it over to Xu Bo for maintenance.

  Xu Bo has also changed from customer service to planning.

  Later, "Western Journey 2" was launched, which was deeply loved by players.

  NetEase’s stock price also soared from US$0.95 in early 2001 to US$70 in 2003. It has turned from a junk stock on Nasdaq to a premium stock.

  Xu Bo began to play "Western Journey Online".

  Using his planning draft and "Wind Soul" engine to rewrite "Western Journey Online" and renamed "Cinderella", which later became "Fantasy Westward Journey"

  The author of the "Wind Soul" engine is Yunfeng, and early NetEase games are almost always built on this, including "Western Journey 2".

  It can be said that the two products of NetEase that started to succeed, "Fantasy Westward Journey" and "Western Journey 2", Xu Bo's contribution to them can be said to be indispensable.

  This person left NetEase in 2006 and founded a multi-billion network. He took Jinshan’s investment (later used 8 times the price of PE to buy back shares from Jinshan).

  So Duo billion is also called Jinshan Duo billion.

   Xu Bo was the main strategy of "Fantasy Westward Journey" before leaving. After Yunfeng learned the news, he was most concerned about the whereabouts of the client program Guo Wei of "Fantasy Westward Journey". Dingdang told Yunfeng that he didn't know where he was going, but when he left, he said that he would not go to more than one billion.

  Many people in NetEase are worried that Xu Broadcast’s departure will pose a threat to "Fantasy Westward Journey". Yunfeng is certain that as long as Guo Wei doesn't help Xu Bo write the program, he doubts whether the multi-billion new product can be successfully completed.

  But not long after that, everyone knew that the vice president of Multi Billion was named Guo Wei.

  Xu Bo not only took away Guo Wei, but also Tang Yi Road from the NetEase Game Marketing Department. After starting his business, he achieved more than 100 million.

  More than 100 million yuan, and later became a thorn in the heart of NetEase.

  The company’s most famous game is called "Shenwu". Basically everyone who has played this game knows that Shenwu copied "Fantasy Westward Journey", but Xubo is still the original master planner of Fantasy Westward Journey.

The engine used is also the engine of the original Fantasy Westward Journey, so Netease people hate Xu Bo. This person is no different from a thief. He directly takes the game away. Almost even the game style is similar. There are still many people like this. Play their games.

  Later, NetEase filed a lawsuit against Duoyi, and the court ruled that "Shen Wu" copied "Fantasy Westward Journey".

The third is Ding Yingfeng. At first, "Cinderella" was not open to the public. In order to avoid conflicts between this product and "Western Journey 2", Ding Yingfeng planned to change to the Q version of the product. It won the qualification for internal project approval.

Later, Ding Yingfeng became the product manager of "Fantasy Westward Journey", and the earliest numerical system of fantasy was established by Ding Yingfeng. It is also because of the success of this game that NetEase saw the importance of numerical planning. The master planner of every game is basically a numerical background.

   And Ding Yingfeng also naturally became the boss of the planning department. After Hui Xiaojun did not join, and after Ding Dong left, he shared the world with Hui Xiaojun.

  At that time, Guangzhou NetEase had only two factions, one was called the Dream School, which was led by Ding Yingfeng, and the other was called the Tianxia School, led by Hui Xiaojun.

  The fourth one is Hui Xiaojun. He joined NetEase in 2004 and successively served as the product manager of "The Great Westward Journey 2", the development chief planner of "The Great Westward Journey 3", and then succeeded Ye Hang as the chief planner of "Tianxia II".

  Hui Xiaojun is the most bookish game planner in the game industry. He is restrained and rigorous, and looks very handsome.

  It is such a perfect image of a man, but it is rare to find out which girl he has been rumored with.

  There are even quite a few rumors that he is a good one.

  Some online players commented on him like this: "The person who changed Big Story 2 from 5W to 50W online is known as the treasure of WY Zhenshan".

  After successfully relying on the Tianxia series to become the company's vice president of games, and on the same level as Ding Yingfeng, to create a world faction.

  ...

  This year, is there any name Hui Xiaojun in the game industry? Ding Yingfeng came to Bomi, and Cao Yang could only say that he couldn’t ask for it.

Cao Yang can absolutely trust his numerical ability. After Ding Yingfeng became the vice president of the game, he was lazy in his business ability. However, the game changed too quickly and did not have much time and energy to study. At present, in 2003, Ding Yingfeng's numerical ability was definitely one of the best in the industry.

It can be said that the economic system of Fantasy Westward Journey is the most stable economic system in the entire game industry, and they have kept the value to the extreme. Even if you spend 1 million in it, you don’t have to worry about depreciation to 100,000 in two years. It may appreciate in value, so many people can confidently invest time and money in playing fantasy, because they know that if one day they don’t play, they can sell the account, and the money to sell the account may be more than the original investment.

   is equivalent to a vain ticket for such a long time.

  Except for fantasy, it is difficult for other games to do this.

  It can be imagined how amazing the value of fantasy games is.

  ...

When Ding Yingfeng came, Cao Yang personally received him.

  "Welcome, welcome, welcome to Bomi Company." Cao Yang appeared unusually enthusiastic.

  This makes Ding Yingfeng still a little uncomfortable.

  Ding Yingfeng wears a pair of glasses and looks gentle. If it weren’t because Cao Yang knew that he used to be the planning boss of NetEase games, he would think that he was a technical student in science and technology.

  The two chatted for a while. Ding Yingfeng had a good impression of Cao Yang. The teenager looked unusually young, but during the exchange, he discovered that Cao Yang had a deep understanding of the game.

  The rumors from the outside seem to have become reality one by one.

   Boss Cao is young, energetic, creative, with a strong vision for the future game industry and a keen sense of the market.

When talking about NetEase’s two Westward Journey projects, Cao Yang said with a sigh, “Hey, it’s early. If Boss Ding can hold on for a few more months and let the game go online successfully, he will definitely get a lot of money. In return."

  In this case, it is equivalent to digging 99 shovel, only the last shovel can dig real gold, but giving up at this time, it would be a shame.

  Ding Yingfeng smiled helplessly and shook his head, “But that’s the fact. We didn’t do a good job. It’s definitely impossible to burn money without making money in the game.”

Cao Yang looked at him and thought for a while, "Now I have received the job resumes of most people in the NetEase game business department. Brother Feng, I would like to ask you a question. "Is it done?"

  The current Fantasy Westward Journey is not called Fantasy Westward Journey, but it is called "Cinderella" in NetEase

"Um?!"

  Ding Yingfeng heard these words, suddenly raised his head, looking at Boss Cao with his eyes beaming.

"What does it mean?"

  ...

  In the beginning, Ding Ying ventured to Bomi. In fact, it was equivalent to abandoning the former Cinderella project. His idea was to come here as a small plan first, and then slowly move up.

  After all, Bomi is now full of talents, and many people from Xishanju and Daewoo have yet to get their own leading projects.

  He has no successful project, even a small planner with only one failed project, so he doesn’t expect to get a high salary at all.

But-

What I never thought was that Boss Cao actually allowed them to set up the project.

  The entire NetEase team can take root again in Bomi, and do it again. For Ding Yingfeng, it is equivalent to being hit by happiness in the forehead.

  Ding Yingfeng can be said to be undesirable, "I am willing, I am too willing."

  Cinderella can be said to be a collection of Ding Yingfeng’s hard work. He forgot to sleep and eat for this project, and also studied a lot of knowledge related to finance.

  Now being able to re-make such a game in Bomi, can be said to have gotten what I wanted.

"That's it," Cao Yang said with a smile. "Bomi has re-established a new project called "Fantasy Westward Journey". In terms of personnel, the original NetEase configuration is the core. How many people, if there is not enough manpower, I will think of a solution."

  ...

  After Ding Yingfeng received the mission and left the boss’s office.

  Cao Yang sat on the spot with his mouth slightly raised, his eyes filled with emotion.

  It is really fate that is so wonderful.

  From now on, Bomi will have one more Westward Journey department.

  ...

  (End of this chapter)