The Rebirth of the Male God Starts From Playing Games

  Chapter 158 156. Do you agree with a ghost?

   "Oh?" Qiu Zong came to be interested, "Why do you say that?"

Cao Yang did not hide it. Speaking of his vision for the future industry, "I think so. The penetration rate of personal computers in our country is still very low. With a population of 1.3 billion, less than 300 million people have computers. The growth rate of the Internet is very terrible. You must know that four years ago, the number of people in our country who owned computers was only 10 to 20 million. Now it is basically doubling every year."

  From the perspective of computer sales, Lenovo earns more than games.

"So, judging from the current upper limit, our country’s computer game players should be able to reach a theoretical value of 300 million." Cao Yang continued, "Of course, this is an unlikely thing, and a large part of them just use Coming to work is not playing games.

  The current game population in our country is only about 10 to 20 million. The total game market that can be generated every year is about 2 to 4 billion. "

  And this number is still rising.

   is increasing year by year with a rather terrifying growth rate.

   will grow to a terrible 240 billion in 20 years or so.

  It is conceivable, how much space is left for mining?

"The next 10 years will be the 10 years when the computer population and the gaming population are booming. Therefore," Cao Yang said, "Although it seems that the domestic game market is currently squeezed by netizens, it does not mean that it will continue to be in the future. Decline, as the total gaming population grows, the number of single-player games will also increase accordingly.

  There are always people who don’t like socializing or online games, and there are always people who like to explore and enjoy the joy of playing games alone. "

  Cao Yang smiled, "So I think there is a market for both stand-alone and online games, and both can do it."

  Sometimes, you still have to put out theories and some fake things, otherwise how do others know your excellence?

  What's more, according to Cao Yang's opinion, these things are not just what he thinks alone. There are many capable people in Jinshan, and there are also people who have a strong sense of smell and are good at analyzing the market.

  For example, Lei Jun.

   "Hahahaha," Mr. Qiu laughed proudly, "Mr. Cao, we have the same views, and I think so."

  Qing Bo Jun raised his wine glass and touched Cao Yang.

"We think this way. To put it bluntly to make games, what we finally do is the needs of players. China's market is very large, and the needs of players are not the same. At least we can retain core users, continue to cultivate, and provide better quality products. , In fact, it will not fail.

  In the end, it's just a matter of profit. "

   "Hmm." Cao Yang agreed with Qiu General's statement.

  Piracy is what really disrupted the stand-alone market in previous lives.

  This time, without the threat of piracy, single-player games are slowly building an ecosystem, which is actually feasible.

  Today’s meal was actually once in a previous life.

  At that time, Lei Jun, the CEO of Jinshan, found Huang Hongbo, the chairman of Huayi Company, and the two had a meal all night and talked for several hours.

  But the content of the talk is different.

  At that time, the "Stone Age" that Huayi represented had gone downhill. Boss Lei talked about how to acquire Huayi's game business in the mainland.

  In other words, the late Jinshan came from behind, surpassed Huayi, and then successfully swallowed Huayi's game business in the mainland.

  In this case, two things are explained—

  First, it is not that people in advanced markets can have the last laugh.

  Second, hard power is very important.

  Jinshan has a strong R&D team. It does not take the agent route and turns to online games by itself. The online version of Jianxia Qingyuan has been successful as soon as it was launched, which shows that Chinese people understand the Chinese market better.

  This is what Cao Yang wants to talk about today.

  A few people chatted for a while. In addition to Cao Yang and Qiu who said a lot during the meeting, Qiu Xin and several big guys from Xishanju also joined the topic to express their thoughts.

  In fact, after all, everyone is a gamer.

Sometimes gamers are very simple, especially like Qiu Xin. At the beginning, they came to Jinshan to play martial arts games because they were obsessed with martial arts, and the same is true. Everyone likes Jin Yong and Gulong. It is an adult fairy tale, it is a kind of feelings.

  This kind of feeling may not be understood by people born in the 90s, but for those born in the 70s and 80s, they have had a martial arts dream since they were young.

   "So, playing games is actually showing your dreams to others." Qiu Xin blushed and smashed, summing up.

   "Yes, yes." Cao Yang agreed with this statement.

  The first gamer, where there are so many twists and turns, just want to do what he likes.

  Some people succeeded and made money, some people failed and disappeared.

  But the process itself is very meaningful and fun.

  "It is very rare to keep the original intention unchanged, and then to improve the hard power, you can gain a firm foothold in the market." Cao Yang said.

  Everyone fell into silence for a while.

  Qiu Xin shook his head and couldn't help laughing.

  When chatting, I felt that Cao Yang was still very simple, and it seemed to be the same way with them, but think about it carefully—

  You are so buzzing, why are the Three Kingdoms online earlier than anyone else?

  If you hadn't thought about doing MMO long ago, it would be impossible to go online in such a short time.

  The online version of Jianxia Qingyuan currently being developed by Xishanju has only completed the basic functions, and it is still far from being online.

   Hypocrisy, hypocritical.

  Cao Yang, this kid, at a young age, is full of lies, really...

  Qiu Xin shook his head, saying that he had to take it.

   "Mr. Cao, even if we met today, we met very late, and I am really happy to see you." Qiu Bojun said.

   "Me too." Cao Yang responded.

  He was drinking a little bit now, ignoring his own image, wiped a hand on his face, and grabbed his hair up.

  In the night, on the seashore, under the sea breeze, it feels a little chaotic and handsome.

   "Mr. Cao, I have a proposal." Qiu Bojun said, "Otherwise, you will speak at the Zhuhai Internet Summit tomorrow?"

   "Huh?!" Cao Yang shuddered in fright and almost didn't fall off the chair.

  ...

  It took half an hour for Cao Yang to finally put off the invitation to seek general.

  The most important thing is that he doesn’t even know what to say tomorrow.

  Today I talked with Qiu Zong about the general situation, that is, I briefly talked about my views on the game market and some analysis on the future direction of the game.

  But the specifics are down. What will the conference be doing tomorrow? Why should so many domestic game manufacturers be called up? So far, Cao Yang is still at a loss.

  You can’t just come over and just listen to theoretical analysis and predictions about the future game market, right?

  That’s too unrealistic. Everyone is a businessman. A businessman wants to make money, and time is money.

  Does this conference really share useful technologies, which can ensure that participants can be ahead of others.

but…

  I couldn't figure it out, and Cao Yang didn't think about it.

  He did drink a little too much.

  The point is that the little secretary is even more drunk than him.

  At night, Cao Yang sent Zhuang Yurou back to the room, and went back to bed.

  ...

  At 10 o'clock the next morning, in the meeting room on the 13th floor of the Hilton Hotel, the first Zhuhai Internet Summit was held.

After Cao Yang took his seat, he met a lot of bigwigs in the industry:

  Li Yongjin, the boss of Daewoo Consulting Company, Daewoo’s representative works developed include the "Legend of the Sword and the Fairy" series, the "Xuanyuan Sword" series and the "Monopoly" series.

  Zhiguan game company boss Wang Junbo, the masterpieces of Zhiguan games are "The Legend of Jin Yong's Heroes", "The Legend of Martial Arts", "Ba Bu of Heaven and Dragon", "The Legend of the True Heaven and Slaying Dragon"...

  This company later incubated a "Helo Studio", known as the last martial artist in China.

  Zhiguan is the first game developer to obtain the copyright of Jin Yong. At that time, the old man Jin Yong did not expect that the game would be so profitable. When it was authorized, it was simply a cabbage price.

   However, when I went to Perfect World and Sohu Changyou to get the copyright of Jin Yong, it was obviously very expensive.

Then there is Niu Kun of Didu Pixel Software Technology Co., Ltd. This game company is relatively new. It is the younger brother of everyone here. It was established in 2001 and released its first game in early 2002. The game "Sword Sealing the Demon Record".

  The company’s sword series is very famous in the past.

  Aoting Technology Ju Zewen, masterpiece: "Three Kingdoms Heroes".

  ...

  More than half of them are game development companies on Treasure Island.

  This year, even in China, Baodao is still the main game developer.

  However, Cao Yang swept around and didn't see Huang Hongbo, the boss of Huayi Company.

   also did not see Ding Sanshi, the owner of Netease who recently threatened to make online games.

   Shanda boss Qiao Tianchen is also not included.

  Probably no online game developer is invited.

  Although it is called the Zhuhai Internet Summit, it is all stand-alone game developers, which is not quite right at all.

Just like the Dongxing Dinner in Wuzhen back then, Dong Ge, Xiao Ma Ge, Wang Xing, Lei Jun...Almost half of the Internet is in it (the reason why it is called Dong Xing Dinner is because Dong Ge and Wang Xing are the host ), but he didn’t bring Alima to play. Later, when Alima heard about this, he was very angrily organized an international dinner on his own. All the leaders of other countries were invited...

  Cao Yang looked at the list of participants today, and he could basically guess what the topic of today’s meeting was.

  No wonder that yesterday Qiu always asked me about my views on the future of stand-alone and online games.

  There are so many stand-alone game developers gathered today, which is obviously a one-sided situation—

  How to maintain and enhance the single-player game market in the future is probably the topic of today.

  ...

  Today’s meeting was hosted by Jinshan CEO Qiu Bojun.

At the beginning of the conference, Qiu Zong made a series of statements on the current game dilemma and the future game market and the development of stand-alone and online games. At the same time, he also showed a lot of relevant data, indicating that the future stand-alone and game market will follow The domestic computer penetration rate will increase accordingly.

  In 2002, the expected size of the game market was estimated to be 2 to 3 billion.

  Cao Yang sat in his seat, covering his mouth and quietly listening to the total bragging.

  This Nima...

   Copy Lao Tzu's views and comments, should I do this?

  After finishing the story, everyone applauded and basically agreed.

   Seeking the general trend to enter today’s conference theme is how to increase the market share of stand-alone games while increasing the revenue of the companies present.

  This is a very practical question, and the actual participants are all personally related.

  About this matter, Qiu Zong put forward several suggestions:

First, the homogeneity of domestic stand-alone games is relatively serious. 90% of the games on the market are based on martial arts or fairy tales. The king of heaven to be released is also a martial arts type, Zhiguan’s Jin Yong series, martial arts heroes series...

  It is difficult for you to find games that are out of the martial arts genre.

  A few, only Bomi’s King series and Daewoo’s Monopoly series are in the direction of galgame and casual games.

  This is equivalent to everyone grabbing food from each other.

   Therefore, at the meeting, Qiu always put forward the first suggestion is—

  Rationalization of game competition and reasonable distribution of game themes.

What does it mean?

  In other words, don’t always rush to develop martial arts games, you can find other ways and spread them as much as possible.

If    is scattered, there are several advantages. One is to segment the market, so that everyone does not need to grab food, and they can ensure that they can eat. The second is to expand the game circle and allow more players to enter the market.

For example, the games in the world are basically martial arts, so players who like casual games, or those who like racing thunder, sports, or even simulation games, will find it difficult to find a suitable one in the Chinese market. One's own satisfactory products can only rely on the import of foreign games.

  Rather than let foreigners make this money, it is better for us to make this money ourselves.

  As long as everyone distributes well, the game population will be expanded on a large scale.

  This should be easy to understand. At the beginning, the game population was only as large as the martial arts circle. After other game market segmentation and expansion, this game circle will include martial arts, leisure, competition, simulation... a series of players enter.

  The larger the circle, when they move between each other, they can also bring benefits to various companies. If there are more cakes, they can naturally be divided.

  Overall, the proposal of seeking generals is very wise and very constructive.

  In this case, just like the national macro-control, it is a situation of maximizing and rationalizing the allocation of resources, reducing redundant output and malicious competition.

  Take the analogy of rare earths. Our country’s share of rare earths is as high as 34% of the world’s total proven reserves, and the share of heavy rare earths is as high as 90%.

  The rare earth thing is used in high-precision products, such as submarines, aerospace vehicles...

It stands to reason that it should be very expensive, but in fact, because there are too many domestic rare earth companies in China, which add up to several hundred, before the national macro-control, the international demand for rare earths was only 100,000 tons, and our country The annual output is 150,000 tons. Under the situation of oversupply, merchants maliciously competed with each other and lowered the prices. Finally, the rare earths, which should have been very profitable, cost one dollar from 1999 to 2005. After the rough processing, only the cabbage price of 10 yuan and less than 20 yuan was sold.

  Then the East Island and the United States are refined and sold back, which is about 1,000 yuan, which is a direct increase of 100 times.

   Later, the state directly controlled and shut down the large and small non-compliant rare earth manufacturers, and then restricted the export volume, limiting the export of rare earth to about 80,000 tons, and the price of rare earth gradually returned to the normal range.

  So, I have to say, Qiu Zong put forward this proposal is very bold and far-sighted.

  In the capital market, this is called rational optimization of resources. If the group present here follows his method, it will definitely continue to expand the single-player game market.

  However, this first proposal brings about a very fatal and very practical problem—

  How to allocate it?

  Now everyone knows that in the game category, the one with the largest number of players is the most profitable. Who will do it and how much it will do each year are all questions.

   Then since there are the most profitable, there must be the least profitable.

  For example, in the sports category, everyone thinks this thing is very small. If you say that a football game, how many people can play it?

  Human nature is like this. Everyone wants to eat the best and the biggest, and no one wants to make a niche product.

  Unless you really can’t live anymore, you may be persecuted.

  Begging for the boss, this meeting is simply a feast, forcing us to sign an overlord treaty!

  No one is willing to give up vested interests and fulfill others.

  So the boss of Daewoo Company expressed his doubts at the first time, “In doing so, in addition to the uneven distribution and planning, there is actually another problem—

  Like our company, the fairy sword series and the Xuanyuan sword series are already established IP projects. It is impossible to say that we can stop if we stop. These things will continue, and it is difficult for us to give up. "

"I mean," Qiu Zong felt very embarrassed. "According to the throughput of the market, for example, the total single-player game market this year can only accommodate 3 to 5 martial arts or fairy-style games, then we will Separate time. For example, Daewoo will first occupy this quota this year, and then Daewoo will develop casual games next year. If there is no martial arts game this year, this quota can be used again next year.

  As the market expands, the annual quota will gradually increase. "

  Begging for the boss, I still have some preparations and thought about various possibilities, so I also proposed some solutions.

  His eyes are piercing, sweeping everyone one by one, hoping to get everyone's response and support, even if it is a few of them.

  It’s just that everyone has a gloomy face, and no one dares to agree.

  This situation is probably similar to that of the eighteenth road princes playing Dong Zhuo back then. Each has its own small abacus. Although the plan that Qiu Zong said is quite good, no one agrees.

  Can't agree.

  Capital is greedy, and human nature is greedy.

"I agree."

  At this moment, a voice came from the corner.

  Everyone looked back and saw Bomi’s boss Cao Yang raised his hand in silence.

  Fuck!

  You agree, do you agree with a ghost? !

  Bomi’s boss is a lunatic, right?

  ...

  (End of this chapter)