The Rebirth of the Male God Starts From Playing Games

  Chapter 149 What about 147? When did our company switch to biotechnology?

"Viral marketing," Wang Hanyang answered first, "is to use the public's enthusiasm and interpersonal network to spread and spread marketing information like a virus. Marketing information is quickly copied and spread to tens of thousands and millions of viewers. , It can penetrate into the human brain like a virus, replicate quickly, spread quickly, and spread information to more audiences in a short period of time.

  Like a virus, one person spreads to another person, and then this person continues to spread...until there is no other person to spread, or the route of transmission is cut off or the spreader stops spreading. "

   "Very good." Cao Yang praised, "It's worthy of doing operations."

  This young man has a bright future and his theoretical knowledge is very solid, so he can reuse it in the future.

   "Laru or more, (so that's it Nasu Mushroom's voice came over the phone.

Immediately after Nao Mushroom said, "If I remember correctly, the viral effect was first proposed by the former Nintendo President Pu Yamauchi, which means that some excellent works were not noticed by the world at the beginning of the release, but with Over time, the player’s good reputation has gradually made it popular.

  He uses viral marketing, that is to say, some referrals will spread directly from one user to another, and one user transmits information to another.

   Therefore, the viral effect is also called the word-of-mouth effect. "

Hey-hey.

  Cao Yang smiled comfortedly.

Indeed, for islanders, they must be familiar with it. Nintendo has built a big market by word-of-mouth. To this day, Nintendo is still the world's largest game manufacturer. They not only sell game consoles all over the world, but also games. It is also world-class.

  Nintendo can be said to be the Disney of the gaming industry, and it is known all over the world.

   But if you want to use time and word of mouth to ferment and make the sales of King Glory better, then this process will be too long.

  Cao Yang didn't want to wait that long.

He smiled and said, "Viral marketing is to find the tipping point of marketing. How to find topics that cater to the tastes of target users and positively promote the company is the key. The core of marketing skills lies in how to impress consumers and make the company's products or brand. Go deep into the hearts of consumers, let consumers know the brand, understand the brand, trust the brand and finally rely on the brand.

  How to dig deeper into product selling points and create public opinion topics suitable for network communication. Detonating viral marketing of corporate products is what we have to do now. "

  Miss Translation is finished.

  The meeting rooms on both sides fell into silence.

  After a while, Ai Xiaomi raised her hand silently, “I understand every word you say, but I still don’t understand what to do.”

  Cao Yang picked up the marker in his hand and pointed at Wang Hanyang, "Do you know what to do?"

"I?"

  Wang Hanyang was named suddenly and stood up a little panicked.

  He recalled the fear of being dominated by the teacher in high school.

   "Maybe I know."

   "Very well, you can sit down." Cao Yang made a gesture of pressing to extinguish.

  A glance at this guy knows that he doesn’t know.

  Wang Hanyang sat down on the chair obediently.

   "I am going to do this." Cao Yang began to teach everyone, "Each of our CDs has a serial number when it is released. With the serial number, you can redeem three activation codes on the official website of Xingyue.

  What is the activation code for? "

  Cao Yang smiled slyly, “Use the activation code to buy the glory of the king, it can be 2,000 yen cheaper.”

"what?!"

  Everyone was stunned.

  Boss, what are you talking about?

  Originally, the game was only sold for 6,000 yen, and one activation code was directly erased by 1/3? How thin is our profit?

  However, soon everyone fell into silence and began to seriously think about the plan that Cao Yang had just made.

  Viral marketing, this time is achieved through a self-propagating way of concession, which is essentially different from discounts.

  If it works well, it might actually be possible.

  And it is very likely to expand the market of galgame.

  "This is a good virus transmission strategy, but I only have one question."

  The voice of Nao Mushroom came from the phone, “If the player does not want to use the activation code, then this viral marketing strategy is useless.”

Um……

  As expected of Nasu mushrooms, the essence of the problem was immediately grasped.

So soon, Wang Hanyang keenly caught the key point and put forward a new idea: "What if this is the case? The player gets the activation code, and if the other two players help him use it and make a purchase, this player will be able to get it. If the two activation codes are not used up, the 6,000 yuan rebate will not be able to receive the 6,000 yuan reward.

  Then players will be happy to use up all these activation codes. "

  This is the essence of human nature.

   "Your idea is very good." Cao Yang said, "but 6000 yuan is a bit too much. Nao-kun will find someone to calculate it. How much should be given and how much profit is more appropriate, and finally adjusted according to the mathematical model tested by the market."

  In fact, Cao Yang is not at all worried that this strategy will fail.

  You must know that Pin Xixi relied on viral marketing to break a **** path from the double gap between JD and Ali.

   Give you a red envelope of 600 yuan, but you need to invite two people to come in to play, you can receive this red envelope, then you will find your good friend to help.

  So 1 spreads into 2 and 2 spreads into 4...

  If students who have studied exponential functions, they all know how terrible this mathematical model snowballs.

  Even if the player helps through the loop, Bomi actually makes money.

  Because for Cao Yang, he doesn't need to count how many times the player has spread during this process. He only needs to know that every time it spreads, two discs will inevitably be sold. This is enough.

  ……

  On January 2, after 10 days of sales of Honor of Kings 2, an unusual wind blew on the land of East Island.

  On the official websites of major software stores and Xingyue, a message was posted:

  As long as you have purchased Honor of Kings, you can use the serial number above to get two activation codes from the official website. (Originally, if you have already purchased a disc, there is a corresponding serial number on the back of the disc. When the manufacturer releases it, an anti-counterfeiting certification will be made for the game itself, so the serial number of each disc is different. This serial number was originally used The authenticity of the query is now used as an activation code by Xingyue.)

  These two activation codes can help you purchase King Glory 1 or 2, and provide 1,000 yen discount.

  At the same time, if these two activation codes are used, then the person who originally had the serial number can use the serial number to go to any physical store to receive a 3,000 yen refund.

  As soon as this news came out, the entire gaming circle exploded.

   "Nani?! What new operation is this?"

   "Nannini Nunani... nonsense? Mochi's?" (What the... nonsense? Really?)

   "Wow, this game is too great, right?"

"Wait, galgame, in this case, wouldn't it be a profit? If I can get the activation code first and get 1,000 yen off, and then I invite two friends, it means I can buy one for only 2,000 yen. galgame disc?"

In island countries, since galgame is a niche game, the population of the island country itself is not very large. Among the people who play the game, the galgame market is subdivided. It is difficult for the overall number of people to be even smaller. Therefore, in order to pursue sufficient profits, galgame. The price is generally much more expensive than ordinary games.

  Especially those who ask famous voice actors for dubbing.

  According to the industry's rules, the sold discs need to be divided into voice actors, and the price of this division is about 500 yen.

  In other words, if the last sold price of a disc is less than 500 yen, the more you sell, the more you lose.

   "I can buy a galgame for 2000 yen, I really can't even think about it."

  ……

  Human beings are like this. The typical gambler's psychology will see the most favorable pricing method for him.

  So many people will superimpose the two benefits when calculating, and finally get——

  I only need to spend 2000 yen to buy a galgame conclusion.

  As everyone knows, in this process, they have actually acted as pollen transmission. The purchase price of 2000 yen is based on the purchase of 3 CDs.

  If the two other people who were spread out did not find the next home, then they could buy the game for 5,000 yen.

  This is actually a kind of drumming to spread flowers, and it depends on whose hand it explodes in the end.

  ……

On the second day after the   sales strategy started, the entire game market went crazy.

  Many players who didn’t play galgame came in and started buying frantically.

  For a time, the glory of the king in countless stores was robbed.

  The most important thing is not only because of the low price due to the activities of the glory of the king, but also because the quality of the glory of the king itself is excellent, even if you buy it, you are not at a loss.

  This matter quickly fermented on the island’s media and forum websites.

  Many people who didn’t know the glory of the king already know this game, so there are many comments about the glory of the king:

   [How about this game? Is there any kind person to say, I am really excited now, if I can start a good galgame at the price of 2000 yen, but I am afraid that the quality of this game is very poor, maybe even 2000 yen is not worth it. 】

  【I will reply to you: great value! This game is really made with great care, and the details of the screen have nothing to say. The game I played was completely shocked.

  This is not the most important thing, the key is that the plot of the game is very powerful.

  Unlike the galgame we have played in the past, the story and world view of this game is quite grand...

  I can't spoil it anymore. In short, there is nothing wrong with buying it. 】

   [Yes, it is recommended to buy. In fact, it is really great value to buy such a game for 2000 yen. My first feeling after playing it is—

  This game is far more than the price of 2,000 yen, even if it is 6,000 yen, I will buy it. 】

  【Same upstairs, it’s a pity that I found it too late. 】

  [Mainly because I was not confident at the time, and I rarely saw the comments of the glory of the king, everyone dare not buy it]

  [It’s okay, don’t tell me, who has an activation code, please send me one, I’ll go now. After I get the serial number in a while, I will send out a new activation code to everyone. 】

  【Okay, okay, nice people upstairs. 】

  【Okay, okay, nice people upstairs. 】

  ……

  The effect of viral marketing this time far exceeded Bomi and Xingyue's expectations.

  Island country is a very peculiar society. People are not willing to trouble others, but they like to help others.

  Especially the unique club and office culture, allowing them to establish a strong social relationship from an early age.

For example, if one of the employees of the same company purchases the King of Glory, although he will not actively give the activation code to others, once someone has a need and wants the activation code, the colleague will reach out for the first time Helping hand.

  And everyone basically has the same hobbies, in fact, to survive in society and not to be isolated by others.

  For example, everyone has been playing King of Glory recently. If you are not playing, then after get off work, everyone will make an appointment for a drink, and it will be difficult for you to have a common topic with other people.

  Over time, this person is excluded.

  So for island countries, viral marketing has a natural place to spread. This kind of marketing strategy is very suitable for islanders.

  ……

  On the first day of viral marketing, the unsalable King of Glory 1 immediately sold 10,000 copies.

  Honor of Kings 2 is a score of 8,000.

   Immediately following the next day, the king had 15,000 and the king had 2, 10,000.

  ……

  One week later, King of Glory 1 set a record of 170,000 copies.

  At the same time, Honor of Kings 2 came from behind, reaching 230,000.

   "Nani!"

   Seeing this result, the two founders of Xingyue, Takeuchi Takashi and Nao Mushroom, were shocked. They couldn't believe their eyes at all.

  This is actually what we achieved? !

  Even with a score of 2,000 yen, now 1 and 2 combined, they have sold 400,000 copies, with a turnover of 800 million.

  Equivalent to more than 46 million soft sister coins.

  Although after removing the cost, there is not so much left, but this is just the beginning.

  ……

   "Wow! Boss, you are too good?!"

   "President Cao is too good, right? As expected of his surname, Cao Cao is alive!"

  "Nonsense, how can Cao Cao be compared with the boss? Zhuge Liang is not worthy to lift shoes for the boss."

   "Niu Pian, President Cao, it's amazing."

   "God."

   "Can God compare to our President Cao?"

  In Bomi Company, there was a burst of cheers.

  The whole king team lifted Boss Cao and played in the company.

  Because it happened so suddenly, it attracted a lot of onlookers from the non-king project.

"What's wrong?"

  "The boss relied on a virus to make the entire island country flourish."

   "This is a miracle!"

"Virus?!"

  The staff of Guofeng Studio couldn't understand it at all.

   "What? When did our company start to switch to biotechnology?"

  ……

  ————————————————————————————————

  There is no update today, see you tomorrow.

   Ask for subscription, monthly pass, reward

  Thank you all

  (End of this chapter)