The Pioneer of the Rebirth Era

When Elton John was born on the outskirts of London, England, he was the creator of the theme song of "The Lion King" in 1994. He is a world-renowned music artist.

The famous Canadian singer is Celine Dion, who is still popular all over the world with the theme song of Titanic in 1997.

The godfather of American soul music, the founder of rap, hip-hop and disco and other music genres, James Brown and the queen Madonna. And Li Zongsheng from China's Heiner, who jointly formed the judges for this draft, the already hot draft show instantly set off a new climax.

"Aren't you holding the grill on the grill?" Li Zongsheng, who hurriedly arranged the work in the mainland and came to the United States, saw Yang Dongxu's complaint for a while.

Although he has just entered the forty years in the Chinese music world, he is definitely a leading figure, not to mention being the leader. But compared with the judges launched by other record companies, he is short in terms of overseas influence alone.

"How is this a fire stand? Is this a world-class stage?" Yang Dongxu said seriously. "I admit that English music is the mainstream of current popular music, occupying an unshakable dominant position.

But don’t underestimate the number of Chinese people, OK? How to say Chinese is also the second most spoken language in the world. This time, I discussed with the court Taiwan this time. Although they are anchors from the US side, they will also be anchors from the other side. In addition, the broadcasts from Canada, Japan, South Korea and Europe cover almost all the Chinese in the world. What are you afraid of with such a large audience base? "

"That's what it says, but after all English songs are the mainstream. I am a high-Chinese-speaking music, and I feel that I am a little bit guilty when I am a judge mentor of a talent show mainly based on English songs."

"Really frustrated? Or saw the other judges too strong soft-hearted?" Yang Dongxu squinted at Li Zongsheng.

"Fuck you off? Although there are a lot of seniors here, I need to learn with humility. But I also have my own strengths, okay?" Li Zongsheng pushed Yang Dongxu, humble and proud.

After all, with Haina becoming the largest record company in Asia, as the company's chief music director, how could it be possible to stabilize this position without two brushes?

Regardless of the division between mainstream and non-mainstream, just talking about music literacy, he really needs a lot of places to learn because he is young, but he is carrying a head on both shoulders to say that, how is that possible.

All the staff arrived at the draft and started working immediately, no stranger to the major record companies in the draft. It's just that the previous drafts were all art students in school.

Each record company's team directly settled in the school to let students go to the stage one by one to directly select people. Or some superstar campus games or something.

It is undoubtedly the first time that such a face-to-face election in the world is the first and the biggest gimmick. The children of ordinary people are no worse than those of singing schools, and they can even beat these art students to win the championship.

This is undoubtedly the focus of attention in any country. After all, no country does not like grassroots counterattacks.

Because most people are ordinary people, they are ordinary, and they do not have the superior life enjoyed by the rich and nobles. So they are jealous of the rich, but they don't want to be rich all the time. Such a grass-roots counterattack drama is extremely consistent with their own inner desire to counter the rich, so it is easy to reach a spiritual climax with a strong sense of substitution.

Another point is that most people think that students from art schools should sing well. That’s right. After all, you are learning this, but if a certain grassroots sings well, even if the level is the same as the students of the art school, everyone I think this person is so good.

Coupled with the psychologically bad boy plot, the talent show has been launched and has attracted widespread attention when it is still in the sea. It means to be a phenomenon-level program before starting the race.

As for the live broadcast and rebroadcast that were originally negotiated with major TV stations, there was no way to talk about it at the beginning because the TV stations pushed the price down. But when this phenomenon came out, it was no longer Heina looking for a TV station, but the people of the TV station were directly blocked at the entrance of the temporary office location of the draft. The price has changed from the original price reduction to the current one higher than the one.

"Everyone has a bad temper." This is Yang Dongxu's words after he learned this.

Before, you don’t want any kind of profit, a copy of the uncle is not willing to take care of what you mean. Now he begs to come to the door to kneel and lick open high prices for live broadcast and rebroadcast.

Yang Dongxu sat in the main room in the conference room of the office where the draft team was temporarily formed. The following are seated by José, the general manager of the US division of EMI, John Davies, the general manager of the US division of Sony, Joseph Garcia, the general manager of the US division of Warner, and Ethan Williams of Universal.

Seeing whether it is Sony or Universal, which belongs to the French Vivendi consortium, the heads of the United States are all Americans. Yang Dongxu's idea of ​​seeking a head of American Americans for Haina is even more intense.

"The live broadcast and the rebroadcast have been negotiated. If you have no opinion, let's talk about the advertising agency." Yang Dongxu said with a light throat.

This made the CEO present look a little complicated in the eyes of the young guy. Originally, all the costs of the draft were taken by Yang Dongxu, but they didn't say anything in their hearts. After all, Heiner is the party that asks for people, and they can naturally assume a high position.

But with the follow-up of sea elections and various publicity, this talent show has not been broadcast first, and there is still an increasingly popular posture. They should have been happy now, and they are a little bit unhappy now.

Because all costs Yang Dongxu takes the big head, he naturally also takes the big head for all the benefits. This is the proportion of the income division stated in the contract.

Who ever wanted to follow the usual practice to get a campus singer contest to find a talent show that sponsors have a headache. After so much hype, the promotion results lived directly. The right to live broadcast and the right to broadcast not only sold a sky-high price.

Even the original advertising sponsorship that I wanted to ask for is now coming one by one, and the offer makes people doubt that they are just kidding.

Even if it is charged according to the average price of this quote, plus the live broadcast and broadcast rights of the TV station, this draft has already paid back before the start of the draft, and even a slight surplus. And when the program is aired, if it really caused phenomenal popularity, then Yang Dongxu made a lot of money.

This is undoubtedly the result of their love and hate. Love must be due to the fire of the show. Whether it is a signing of a newcomer who has won a ranking, or a secretly promoted newcomer, there will be a very good and high start.

The hate is naturally that someone sits next to him and eats meat, but he can only watch with a dim eye. Although the copyright of "Happy Boy" is jointly owned by the five companies, this time Yang Dongxu paid most of his money. If they want to share the revenue, they can only wait until the next season, which is undoubtedly very painful.

"Don't look at me with such a grudge, I didn't expect the situation to be so good at the beginning. I used to pay more because Haina was the weakest, don't you don't agree if you don't pay more?" The eyes of the four people are obedient. Yang Dongxu said he did not want to do this.

Such words and expressions made the four people even more tired and distorted in an instant. If they didn't look at the other person's tall body, plus the younger four of them all meant to go up and attack.

"Okay, don't be depressed, since there is a good start, then think about how to make this show even hotter. After the first success, don't we have to make the second and third seasons?

If the first season is hot than expected. Then both the live broadcast and broadcast rights, advertising costs, and other benefits in the second and third seasons are enough to make everyone smile. "After disgusting a few people again, Yang Dongxu no longer stimulated some people to comfort him."

The greasy expression on the faces of the four people eased a lot, although it was still uncomfortable not to eat meat this time. But I have to say that the future pie painted by Yang Dongxu is very tempting, so several people put away the grudges in their hearts and still discussed this matter seriously.

"How do you plan to advertise for the show?" is talking about Ethan of Universal, the earnings issue of the unbroadcast talent show. Let no one here dare to look down on this young man.

People can rise up in ancient China, and have made Haina the leading position. It’s not just because there is art desert, it’s easy to do, it’s because people have real skills.

"It is not necessary to accept only one delivery advertisement. We can accept advertisements from many companies at once. For example, let’s give us the title of the general title~www.ltnovel.com~ and in addition to the LOGO of the program, this one The advertising company's LOGO is the largest, or the products that need to be promoted are always given to the lens and placed in a prominent position.

The next level can get a friendship sponsor to broadcast something. For example, when the program introduces advertisers, the general title is the boss first, and then talk about XX company, XX food and other friendship sponsored broadcast.

When hosting these advertisers, we can display the logo or product of the other company on the screen, and divide some positions on the show site according to their advertising costs, and divide the position and the number of appearances in front of the program. "

Yang Dongxu's voice fell into the meeting room and fell into silence. The four people looked at his eyes and looked like a monster. While stunned, he exclaimed seriously, or was speechless, and the complex gaze of looking at a shameless person.

As businessmen, they know that businessmen are profitable, but at the same time, how much advertising costs, but also to pinch so many advertising companies in a program, also said so grand and natural, they are the first time Encountered.

"If you have no opinion, basically follow this general framework, let the following people polish and polish to tell the advertisers. Now they come to talk about the issue of advertising pricing.

There are two options now, which are buyouts based on the different price of the advertising position. The second plan is based on ratings, let's say we set a 5% basis. Below 5%, we only charge half of the original advertising price. If it is higher than 5%, for every percentage point higher, the advertising fee will increase by 10% and so on. "

"Which one do you prefer?" Jos asked.

"Of course it's the second one. As soon as the start situation is so good, there is no reason not to gamble." Yang Dongxu said without hesitation.

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