The Pioneer of the Rebirth Era

? The thing Bao Xiaomei asked Yang Dongxu to discuss was how to build the position of the Huaxiu brand. Building his own brand was the goal he set when he first established Huaxiu.

Previously, because the market and environment were not very mature, they were not well-known. So it can only be put down temporarily, and now the OEM is basically smooth. Therefore, the development of Huaxiu can be transformed from a 100% foundry to a self-operated brand.

And it is very important to want to do brand positioning. This positioning includes target customers and clothing prices. After all, when you say that the first reaction of a famous brand is to be expensive, it turns out that your suit only sells for a hundred dollars. Even if someone buys it, they don’t think that wearing such a famous brand will add value to themselves.

Therefore, positioning customers is very important, price positioning is also very important, and quality also needs to be controlled. At present, Huaxiu intends to make famous brands, but has not yet planned to make luxury goods. So not to mention that the clothing produced is durable and durable, but it can't be worn out a few times and finished.

After these are done, it is the style of clothing. According to Yang Dongxu's attention, it must be the main Chinese style. This Chinese style is not the Chinese style in the later generations. Some Chinese patterns are printed on the clothes, or a dragon is on the clothes.

What he wants is a down-to-earth Chinese style, but this audience is currently very small in the market, and a little famous only cheongsam, Hanfu or whatever, unless watching martial arts TV, no one usually wears.

"You mean that the clothing positioning is divided into two parts, one follows the west and the other specializes in Chinese style?" Yang Dongxu looked at Bao Xiaomei with some surprise: "But the Chinese style audience is a problem, can't you solve it? Even if you do cheongsam?" Just wear it a little bit."

"I understand this." Bao Xiaomei nodded her head, a gleam of wisdom flashed in her eyes: "I was thinking about this issue before when you said you want to build your own apparel brand in China.

After all, we started late, and it is really not easy to build a Chinese style brand. There is no market at home, let alone abroad. Therefore, the current brand building can only be based on Western operations and business philosophy.

But Chinese style is indeed a good way, so I plan to take it out and do it alone. For example, we do not engage in the ordinary sales of Chinese windbreakers in the market, but launch a customized model like luxury goods. "

"Customized?" Yang Dongxu frowned, thinking this was even more unreliable. You have said that there is currently no market for Chinese style clothing, and no one will even customize it in the market? But what he just wanted to say, a flash of light flashed through his mind: "You mean a wedding dress?"

"Have you thought about this too?" Bao Xiaomei, who was originally calm and confident, showed a surprised look on her face.

She noticed that she was thinking hard for a few days and nights, and even looked at all the cases of the development of all brands. Finally, the only channel I could come up with to promote the Chinese style combined with the current domestic environment, I did not expect to just click here. Yang Dongxu immediately thought of that.

"No, I suddenly thought of it, why did you want to do this?" Yang Dongxu looked at Bao Xiaomei with bright eyes.

The thought of the “wedding dress” that had originally troubled him how to promote Chinese clothing dissipated instantly. The more he thought about it, the better this solution was. Not only was it very feasible, but once the brand was established, it was very useful for promoting Chinese clothing. The great adjuvant effect, the worst, can also let foreigners know that in addition to cheongsam, China also has other Niu clothing.

"I think so." Bao Xiaomei put her face away in surprise: "Whether it is cheongsam or the Chinese style you want, or even more straightforwardly speaking Han suits, it is not as easy to promote in the West.

Otherwise, many people would not wear it if they were wearing Hanfu alone. And it is inconvenient to wear it on either life or work, not to mention wearing it to a banquet or something, it is simply nondescript.

So if we want to promote Chinese apparel, the first thing we need to do is to operate the Chinese apparel market first. When Hanfu appeared in a place like a banquet, it didn't look indecent, but it felt like a beautiful landscape.

Such a wedding dress or China's own wedding dress is a good way to break through. First of all, such things as wedding dresses should only be worn at the time of marriage.

In this way, we can fully express the gorgeousness and nobleness of Hanfu as much as possible, without worrying about the complexity of wearing it, and whether it is convenient to wear it on the body. "

"Very good, you continue." Yang Dongxu nodded in agreement.

In later generations, no matter how popular Western-style weddings are, how can wedding dresses be liked by Chinese girls, even those who feel that the foreign moon is rounder than the domestic ones, when they see Feng Guanxia. No one felt that she was earthy, unpopular, or too backward. The first feeling of all the people who see it is that it is graceful, luxurious, beautiful and beautiful.

So using this to create a breakthrough in Chinese clothing, he thinks this positioning is really good. As long as there are several wealthy couples who are willing to take the Chinese wedding process in place, they will be able to occupy a part of the market instantly like Western weddings that are becoming more and more popular.

"Furthermore, it is streamlined. The wedding dress must be as grand and luxurious as possible. In short, whether it is embroidered or inlaid jewelry, it can never be used well. You can never use 100 pearls and 99.

But in addition to the wedding dress, other clothing needs to be streamlined. For example, according to the Chinese wedding process, after the church is married, the newcomer needs to toast the guests. At this time, it is very inconvenient to wear a grand and cumbersome wedding dress, and you need to change a set of duplexes. "

Xiaomei Bao said, open the prepared folder next to it, and there are a lot of design patterns that can be worn in Chinese weddings: "Look at this style, this is called Xiuhe clothing. Compared to wedding dresses, she is still luxurious but more convenient. , Very suitable for toasting at the wedding. And this dragon and phoenix gown..."

There are a lot of Chinese dress styles in the folder. Even Yang Dongxu, who has been baptized in the aftermath of the Internet explosion, looked at with amazement, and sighed in his heart that there are so many styles just in the ancient ceremony, just let His eyes were dazzled.

"I think we need to open a wedding photography company."

"Huh?" Yang Dongxu, who looked at pictures of various dresses in ancient times, was stunned for a moment. Apparently, she was a little confused by the suddenly jumping topic of Bao Xiaomei.

"Customization I said, in addition to wedding dresses and dresses, also includes photography, weddings, banquets, etc., is to include the entire wedding from beginning to end. For example, we can provide Wedding etiquette.

Isn’t it now that Italian wedding dresses, French romantic weddings or the like are popular? There are so many dynasties in ancient China. Although the etiquette has similarities, there are also differences.

Therefore, we can launch the ancient Qin wedding, whether the wedding dress or the wedding banquet and the process when the couple is married, all follow the ancient Qin courtesy. In addition to the ancient Qin, there are weddings in the Tang Dynasty, weddings in the Ming dynasty, Kangqin weddings in the Qing dynasty..." The more excited Bao Xiaomei said, the more excited Yang Dongxu was.

This is not OK, this is simply OK. Later generations often say that every man has a prince’s dream, hoping to kiss and wake up Snow White. Every girl has a princess dream, or Cinderella's dream of marrying a prince.

And this dream translates to say that as a Chinese man, everyone has an emperor's dream, and what every woman has to do is not a princess dream, but a queen's dream. It's not enough to give you a queen's dream like Wu Zetian, so it's simply too good for what you want.

"Open, you must open a wedding photography company, um... not a wedding photography, it is a wedding, a one-stop wedding service. How to be dignified, how to come, how to make a good deal." Yang Dongxu waved his hand very boldly.

"That's it. Please order it like this. I'll make preparations first. At the same time, we also need to ask our country's experts and professors who specialize in etiquette to ask for advice. At the same time, we must also recruit Xiu Niang.

Purely handmade is already synonymous with luxury goods internationally. Therefore, the wedding dresses we introduce must also be made by hand. Only in this way, the cost is a big problem. "Bao Xiaomei said with a little frown.

There is a saying on the afterlife network, not that China does not have luxury goods, but that few people can afford Chinese luxury goods. Among them, the price of purely hand-embroidered Hanfu dumped those so-called foreign luxury goods without knowing how many streets.

What is the Western wedding dress? The most expensive western-style wedding dresses are diamond-encrusted at most to enhance the value, but Chinese wedding dresses are not the same, silk, gold and silver thread, embroidery, gems, phoenix crown... just pick it up and say it is straightforward. It's money, and the two are not at the same level at all. Therefore, most people can wear Western-style wedding dresses, not many people can wear authentic Feng Guanxia.

"It's okay, the emperor's daughter is not worried about marrying, as long as the propaganda is in place, and then find a few acquaintances with good family to come to a few actual battles, to make a sensational effect, I am afraid that rich people will not come to customize.

Now let's make preparations, no matter whether it is a dress or a ancient gift, you must make it clear that nothing can go wrong~www.ltnovel.com~If there is a historical controversy, just omit the bones of someone's egg. "

Bao Xiaomei is worried that the cost of such a custom wedding is too high. In Yang Dongxu's view, it is not a problem at all. No one knows the consumption power of luxury goods of Chinese people in later generations better than him.

As long as the brand is established, the girls who see such a Chinese wedding will be envious, jealous, and hateful, and they are not afraid of having no business. What's more, for marriages like this, China is willing to spend money whether it is a married man or a woman or parents of both parties.

"Not only the dress and wedding process, we can also add some other elements. For example, ritual music, lion dance, singing, etc. can be added to it. This can be compared to a few bottles of champagne abroad, and open a party-like buffet There are more grades in the wedding." With the introduction Yang Dongxu's thinking began to diverge.

According to China's national conditions, a 60th birthday and 80th birthday can be found at a temple fair or anything. The wedding ceremony can be done on this scale.

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