The Pioneer of the Rebirth Era

Half a month later, the negotiation between Fudecai and the four major record companies entered the stage of detailed discussion, but the copyright of the song network has been taken into account, so the Yiting website officially began to go online.

In order to make easy-to-listen music and mp3 popular, this time Yang Dongxu can be said to have made a **** start. The direct price of 10 million US dollars for three years invited the now hot **** Jordan to speak.

This endorsement fee is definitely the highest price of this era, after all, Jordan is a sports star. His main endorsement is sports brands such as jerseys and sneakers. Even if the endorsement of electronic products is a Motorola mobile phone, it is also a movie superstar rather than a sports star.

However, Yang Dongxu felt that the endorsement fee seemed high but not at all loss. First of all, everyone thought that he had paid this high price because he was fancyd to return to the basketball court and Jordan won the championship this year. After all, Jordan gave a good performance last year after paying, and this year's call to win the championship is very high.

So I'm going to bet that Jordan can win the championship in the 96 season, and the results are good in the next few years. But only Yang Dongxu knew clearly. He is not betting that Jordan can win the championship this year, but he is very clear that the great **** of Jordan who came back after his father was murdered and withdrew from the basketball court. Not only did he win the championship this year, but he has won three consecutive consecutive championships.

So even if he performed well after returning in the 95 season, Jordan's annual salary is only 4 million this year. But he directly expelled the three-year high endorsement fee of 10 million yuan, and invited a sports star to endorse electronic products and websites.

Therefore, after this contract has been announced, everyone feels that this foreign company of Dongxu Technology is crazy, which is unreasonable. You know that Jordan is 33 this year, even after returning, he has been performing well, but he is sure to go downhill in the next two years according to the convention. After all, you can’t expect a 33-year-old man to break out of his peak state in his 20s. .

This is criticized by major newspapers and television stations, but what Yang Dongxu wants is this effect. If you don’t cause a sensation, how can you make headlines?

At this time, whether it is to praise him for being bold, or to criticize him for being mad. In short, this wave of mp3 and easy-to-listen site exposure is stable. Then, with the addition of three consecutive championships since the start of this season, he basically has no need to worry about sales of easy-to-listen music and mp3s.

The endorsement contract is not with Jordan, but with his agent. Because it is a high-end endorsement, there is not much change in the negotiation. After all, the broker can also take the endorsement commission, so it is natural that such a large order cannot be let go. So it only took two days from contact to signing to complete the deal.

Then Yang Dongxu found a okay advertising company to shoot some promotional covers for Jordan. When the other party had time to play, it was almost like following the team to do the publicity.

Of course, there is also a rule that when playing a temporary break on the court, Jordan needs to wear the mp3 around and put it in a conspicuous position. If you want to listen to it, just take it around and increase the exposure of some products.

Such a relaxed requirement, neither the agent nor Jordan will have an opinion, so on the third day of the agreement between the two parties, Jordan, who did not have a game, directly entered the studio and took a photo.

On August 08, Dongxu Technology opened its first mp3 direct sales store in Mahaton. As the brand spokesperson, Jordan attended the opening ceremony. In addition to Jordan, Chinese female star Zhang Manyu, as well as some business partners.

Choose to choose to give the mp3 female spokesperson to Zhang Manyu instead of others, Yang Dongxu after careful consideration. Compared with other female celebrities who have won international awards, Zhang Manyu has some popularity.

And as far as future generations are concerned, Maggie Cheung's position in the world is higher than other female stars. And the characteristics of this elegant Oriental woman are outstanding and very representative. At least in the eyes of Westerners, he is a beautiful woman, not that the oriental woman with the strange appearance represents oriental beauty.

And anyway, no matter who is looking for the Chinese female celebrity, she will accompany her on the US side. So Yang Dongxu chose the more promising Zhang Manyu.

There are undoubtedly a lot of rich people in Manhattan as the world's financial center, plus the previous debate on the endorsement fee of tens of millions of levels. Many people watched the shop before the opening ceremony.

Regardless of whether these people are to visit Jordan, or really interested in mp3, in short, it is very lively from the scene, it makes people feel comfortable watching it.

After the opening ceremony, Jordan made a signing on the spot, and the opening price of 800 dollars was discounted, which made many onlookers hesitate.

But Jordan’s influence is undoubtedly huge, especially when he hangs headphones on his ears, and a silver-gray mp3 body is placed in front of him with natural black music cells following the rhythm of the music in the headphones. Many people hesitated to enter the store under the leadership of enthusiastic sales staff to experience it first.

During this experience, many people fell in love with this little guy, plus any quality problems within a week of package return, any non-man-made problems occurred within half a year, under repair and after-sales service guarantee.

Many people bought a register on the spot and registered an account for an easy-to-listen music, and apparently downloaded 20 songs into it. Although Yang Xiaoxu's small shape still feels cumbersome, it seems too cool now that people can put it in their pockets at will.

So after a moment of hesitation, the sales scene that was a little awkward suddenly became hot, and a long team lined up directly from the store to the outside. The simultaneous sale of five counters in the store is still in short supply.

"Successful!" Ye Rongrong's excited smile on the face of the hot sales scene in front of her has never been concealed.

You should know that although Dongxu Technology's vcd has long been out of the world, Dongxu Technology has never opened a direct store in a foreign country. All directly-operated stores are basically in China, at most a few in Hong Kong. All overseas sales are looking for agents.

"Successful." Yang Dongxu nodded with a smile.

Although I am very optimistic about mp3, I also understand what a sensation this epoch-making product will cause. But seriously, when everyone was hesitant to just look at Jordan and didn't choose to enter the store, his heart was lifted.

But this anxiety only lasted for a moment, and then was instantly filled with the lively scene of customers pouring into the store.

With a good beginning, the end of the day is naturally surprising. In addition to 121 mp3s that were sold at the time because of Jordan's signing in the morning, 85 units were sold until the close of the afternoon.

The total number of units sold in one day was 206, and the total sales reached 164,800 US dollars each. Although this sales volume is not as crazy as Motorola's new mobile phone sales, it still makes Yang Dongxu very satisfied.

After all, this is only the sales of a physical store in the United States, not the total sales of mp3. According to the latest statistics from yesterday.

The total data of mp3 sales through millennium supermarket physical stores, Hong Kong physical stores and agents, as well as South Korean agents and Japanese agents, except for the pre-cooled sales of less than 100,000 on the first day, and the daily sales thereafter The amount has reached 300,000, and daily sales are still steadily increasing.

So far, the total sales have reached a staggering 5.65 million US dollars, to know that this is only half a month's sales, this month's sales are likely to exceed 10 million US dollars.

Although sales in the country and nearby countries are so hot, it has a direct relationship with the influence of Haina's stars. But this also proves that the mp3 market has really started to become popular. Today, sales of 100 million US dollars are basically no problem.

So at night he became the host, invited all the shop assistants and Zhang Manyu who did not go back to have a small celebration. The big celebration party will wait for the company to prepare for it after returning to the country.

"Hi, Jim, is this the Walkman just out?" The students in a university had just left school. Several male students in basketball uniforms walked toward the school basketball court. A black student held a silver The gray mp3 flaunted the earphones into the ears, which attracted the attention of the white classmates next to them.

"No, no, no... this little thing is not those cheap recorders. He called mp3 to listen to songs without putting tapes, and if you don't want to listen to songs, you can download other songs on the Internet at will, and He also has a radio function."

The black student smugly put a headset into his classmate's ear. Hand banging on mp3 to switch songs, and turn off the song function to turn on the radio to start searching for signals.

"It's so cool. Is this the latest product from Apple or Motorola? I want to buy one too." After listening to white classmates for a while, the eyes of mp3s became hot instantly.

"No, no, no are not, this is a product of a Chinese company." Black students kept shaking their heads.

"China? That country that still uses human resources for farming, are you sure?" The white classmates were surprised~www.ltnovel.com~ It should be so right. The black classmates were a little uncertain. "I think the manufacturer in the product manual is Chinese. "

"Chinese products?" The white-eyed classmates, who were originally hot-eyed, began to hesitate. "How much is this thing?"

"800 knives."

"Oh, no, I can buy a mobile phone even though the products produced in a farmer's country are so expensive." The eyes of the white classmates began to become disgusted.

"Maybe it's a bit more expensive, but it's really good. And this price is still a discounted price for opening. It is said that their price will return to $900 in two days."

"Oh Schett, this company must be crazy. How could someone buy the $900. Jim I advise you to return it as soon as possible, maybe this thing will be broken in a few days."

"Impossible." Looking at the mp3 black classmate in his hand, hesitated, and then shook his head: "It should not be, when it was purchased, it clearly stated that the package was returned within a week, and the warranty was within one year. And this is mine. The quality of the product endorsed by the idol Michael Jordan should be guaranteed."

"Jordan? The quality of the sports products he endorses is indeed good." Since he likes to play basketball, he naturally knows Jordan, so he became hesitant to hear Jordan's endorsement of white classmates.

He is now wearing the Jordan 23 jersey, and the shoes on his feet are also endorsed by Jordan. Although the price is indeed more expensive, it feels really good to wear on the body.

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