The Pioneer of the Rebirth Era

"New brand?" Zhuo Qing'er and Ran Feifei were surprised, and obviously couldn't keep up with Yang Dongxu's mind.

"New brand! A new brand of clothing. You also know that Huaxiu is my company. Now jeans and silk series are very hot. And after my contact with those international clothing brands during this time, I feel that I have my own brand. It's also pretty good. Especially in China, there is no mention of the rise of the national clothing brand, so the country will also support it in this respect."

It is not a hot decision for him to make his own clothing brand, but he really wants to do it. With the same quality, can you sell high prices just because of a OEM? And in the end, most of the money was still earned by foreigners, which is definitely uncomfortable for him who always likes to eat solitary food.

"I don't understand this at all." Zhuo Qinger refused.

"It doesn't have to be specialty, can you learn slowly if you don't understand? In fact, there is nothing to prepare. You just need to find an office location and find a few talented designers. The clothing design is out and mass production is needed. What can be directly outsourced is that you only have to supervise the quality. In fact, it is quite easy."

When it comes to making apparel brands, everyone may think of investing in apparel factories, recruiting workers and opening a flagship store.

In fact, if you want to make it simpler, it doesn't need to be so troublesome to get a brand out. As long as a designer team is completely ok, the designed clothing can be outsourced for production, and the finished product can be sold to a dealer. There is no need to open a clothing factory or clothing store.

Of course, if you want to be bigger and stronger, after making the first money, in order to establish the credibility of the brand, you must have your own factory, as well as specialty stores. But this is something to be considered afterwards, and the specialty store can also find an agent without necessarily opening it by itself.

"It's that simple?" Ran Feifei looked at Yang Dongxu unexpectedly.

"It's that simple. For example, Yang Family Banquet is very famous now. If you want to, you don't need to open your own family at all, you can find an agent, and then charge an agency fee to give someone a model training, and basically don't have to worry about it."

"Is it easy to do something wrong?" Ran Feifei is obviously not the same as Ran Feifei. The management of Yang Jiayan's training of her ability over the years has made her see the shortcomings of this agent at a glance.

"Then it depends on how to manage it. It is quite helpful to expand the market share of the brand. However, Yang Jiayan does not have to be so anxious. You can follow your ideas step by step. After all, there is a difference between agency and self-employment. At least self-employment can completely make the decision, and agents sometimes involve too many things."

Ran Feifei nodded, and felt that Yang Family Banquet was indeed better than the agent without lack of funds and time.

"Do you think this is the way to build a clothing brand?" Ran Feifei Tizhuo Qinger asked the question he wanted to ask.

"Agents still need to be cautious. After all, there is no professional management team to review the qualifications of agents. Sometimes they seem to occupy most of the market share. In fact, they will not last for a long time like a bubble.

So this matter can be released later, we can first position the brand clothing, for example, whether to take the sports route, or take the leisure route, or the career route, and for the class of the customer base.

Then set up a reliable design team to get some more popular styles out. The production side is covered by Huaxiu, so there is no need to worry at all. Therefore, a marketing strategy is basically done, and a brand will be up instantly. "

"How are you going to do marketing?" Ran Feifei couldn't help but get interested.

"It's very simple. It's straightforward and crude advertising. Just give the brand a more foreign name, and then invest millions or even tens of millions directly in TV newspapers. And invite celebrities and even overseas celebrities to speak. Just The product quality is no problem, and the publicity can keep up with the brand's first step, even if it is completed."

"Ten millions of advertising fees?" Zhuo Qinger took a breath.

Although the business of this clothing store is very good, and it also represents several international brands, it also has millions of dollars a year. It could cost tens of millions to advertise, and she felt that Yang Dongxu was crazy.

"This is only the initial advertising fee. If you want to continue the fire, the annual advertising fee needs to be burned like this, and it needs more celebrities to endorse, and various marketing methods. In the future, advertising expenses can account for half of the company's expenditure, or even higher. Row."

"So much money to advertise, can the company make money?" Zhuo Qinger asked.

"Why can't you make money? You spend too much on advertising, and you sell too much. Even if you can't sell it yourself, you can rent out the brand to someone to get the OEM fee."

"Isn't this a lie?" Zhuo Qing'er immediately refused.

"Your thought is a bit..." Yang Dongxu scratched his head: "So let's say, the brand makes money not by what it sells, but by the popularity of its own brand.

For example, the same piece of clothing, whether it is workmanship or fabric, is exactly the same. But as long as Nike, or other famous brand trademarks, can triple the original price, or even more to sell, this is the brand effect. "

"Still feeling cheating. Why can we sell so much money just because of multiple trademarks because of the same quality?" Zhuo Qinger still disagreed.

Yang Dongxu was completely speechless this time: "I really don't know how you opened this store, but you didn't lose money."

"Less to show off your concept of crooked doors and evil ways. Do we Qinger honest and kind know? That's as much as you have flowers." Ran Feifei glared Yang Dongxu.

"How do I spend more time? All brands' operating models are like this. Is it good? People are selling brand value, and product quality is placed first in the second brand." Yang Dongxu was not convinced.

"That's the pitman." Ran Feifei made a speech directly.

Yes, Yang Dongxu really didn't want to say anything.

In retaliation for Yang Dongxu to teach the bad guys, Ran Feifei brought Zhuo Qinger to a big shopping before eating. And the purchase is not gold and silver jewelry, but to go shopping to buy clothes.

This made Yang Dongxu even more incomprehensible. He clearly sells clothes at home, and he also manages several international big names that are fashionable. It’s fine if you can’t pick clothes in your own store, why do you have to spend money to buy them in other stores?

Whether this question is Ran Feifei or Zhuo Qing'er, obviously he will not give him the answer. The two were very happy to go shopping hand in hand, and he was directly used as a coolie.

When I was eating, I wasn't too soft. I went to a high-end western restaurant, asked for the steak at the bottom, and opened a bottle of tens of thousands of wine.

"Want to kill me and go directly to our store. Aren't you more enjoyable on the more than 100,000 seats?"

"The store is yours, no matter how much you pay, it is equivalent to discounting it. Making three people to eat a table is too wasteful." Ran Feifei didn't hesitate to reply.

Yang Dongxu was completely choked and didn't know what to say? Come to eat Western food for tens of thousands of dollars to eat such a thing is not wasted?

"By the way, how about Yang Jiayan also opening a Western restaurant?" Ran Feifei asked.

"Dai Di, do you also think the four restaurants are more advanced?" Yang Dongxu asked with a smile.

"This is the general impression of the Chinese people, there is nothing to admit. And I always feel that Yang Jiayan wants to go out and get involved in western food is sooner or later." Ran Feifei did not conceal any opening.

"I can only say that your feelings are correct for some time in the future, but in the end it is not right."

Ran Feifei looked at Yang Dongxu, and for a moment did not understand what he meant.

Yang Dongxu did not explain anything and continued to say: "So, now there are basically branches of Yang Jiayan in several major cities in China. For the time of domestic expansion, let’s take a look. Since we are doing the most top-notch positioning, we can’t open the full street. It’s all downgrades. Let’s try a water store in a foreign country in the second half of the year.”

"Which country are you going to open?" Ran Feifei was not surprised to open a store in a foreign country. Obviously, this plan is in the Yang Family's expansion plan.

"It's better to be far away, but the country with investment value closer to Japan is already influenced by Chinese food. Other people's catering is good. South Korea has a special liking for kimchi. We don't disturb for the time being. So in the past, Europe and the United States opened, um... ...Or choose one from the United Kingdom and the United States. One of these two countries only knows how to eat potatoes and one burger is speechless.

"Choose the United States. I always feel that the British are too old-fashioned." Ran Feifei thought about the choice. Obviously he had done this survey before.

"Then choose the United States." Yang Dongxu nodded.

"Do you open Chinatown in New York?"

"No, the store is opened in New York but not in Chinatown. Let's find a good place. Let's get a larger flagship store out." Yang Dongxu thought about it and said.

"Cooking foreign Chinese food?" Ran Feifei asked~www.ltnovel.com~ She had done a survey and she apparently knew that foreigners and Chinese have different tastes.

"No, for authentic Chinese food, if some ingredients are not air-freighted directly by us, there will be no change in taste." Yang Dongxu shook his head firmly and said firmly.

"Isn't this easy to manage?" Ran Feifei asked in surprise.

Now that she sees the problem of authentic Chinese food operating abroad, it is obvious that Yang Dongxu will not see it. Since she saw what she did but didn't make changes, it made her unable to understand what she meant by Yang Dongxu, who was always shrewd.

"It's not easy to look at the strategy, let's choose the location according to what I said. In short, how come tall, how to come, directly contract a piece of land to build a flagship store. In short, everything should be top-notch, Chinese food should be absolutely authentic. We It’s the top Chinese restaurant in New York, and even the United States. It’s more Chinese restaurant than those Western restaurants."

"How to recover the cost?" Now Ran Feifei, obviously not what Yang Dongxu said before, she immediately did it, and didn't understand the time when she wouldn't ask in her heart. As the helm of Yang Family Banquet, she has started to have a set of her own code of conduct.

This set of code of conduct is not to say that she wants to seize power from Yang Dongxu, but that as a helmer, she needs to consider the interests of Yang's family banquet, rather than just being a caterpillar.

"Start selling buns in the morning." Yang Dongxu showed a mysterious smile on his face, and then he couldn't help laughing. But thinking of the environment here again, he quickly put up with it.

But his trembling shoulders can be seen, he seems to have thought of some funny things to endure a bit hard.