The Pioneer of the Rebirth Era

As the CEO of BMW China, Jun Han naturally knows that Xuri Technology is actually a company owned by the big boss at home.

It stands to reason that with the current technology booming, there is already a trend toward a rudimentary business empire. It's no problem for China BMW to be the sponsor of certain events for the anniversary celebration of Sunshine Technology.

But as a sponsor of the Qifan platform, this grade always feels a little worse.

This game is very popular. From the perspective of the domestic ecology, the game still belongs to the kind of industry that makes money but is not very popular.

So let Huaxia BMW, such a high-end and high-end car brand, sponsor the other party. There is always a feeling of being pushed down by the opponent.

Especially China BMW also has such top sports car brands as Maserati and Ferrari.

Using a luxury brand as a sponsor for the game, I have a sense of using bear paws as a bun. This feels very lou, and the image of my own brand has been lowered.

But this is the business of his own big boss, so Han Jun was a little embarrassed when meeting with a few executives.

"Tell me your opinion, or when you were in the meeting, what did other people think of this advertisement invitation?" Yang Dongxu asked calmly.

"This..." Han Jun hesitated, and then said honestly, "I feel that if we cooperate with Xuri Technology, this is no problem. A leading technology company and a powerful automobile brand complement each other.

But just sponsoring a game of Rising Sun Technology, I feel that the game is not worthy of our car brand. Even if it is a sponsor for YY, it feels that it has lowered the grade of our car brand.

Domestic consumers have different needs and perceptions of brand advertising from foreign consumers. The Chinese people's requirements for the brand are that this car is capable of driving and has face, of which face is very important.

And foreign brand advertising, more importantly, is popularity, let the public know this brand, and then use sports stars, Hollywood superstars to attract consumers.

For China BMW to be the sponsor of the game, many parents in China are very controversial about the existence of the game. Therefore, this sponsorship is not a win-win situation, but a sense of using the brand of China BMW Motors to give the other party a better value and class. "

"Since it's clear, then refuse. You don't need to ask me about such things in the future." Yang Dongxu said.

"this......"

"Okay, get ready to go to a meeting. In the future, you will encounter such a thing, whether it is Rising Sun Technology or Hurricane Building.

In short, you are the boss of China BMW Motors. You only need to consider issues from the standpoint of China BMW Motors.

If you support China and BMW, I will definitely support it. If it is harmful to Huaxia BMW, even if it is a hurricane building, if you refuse, I will refuse it. Do you understand? "

"Understood." Han Jun nodded immediately.

"Okay, get ready for a meeting." Yang Dongxu also stood up, and the two of them walked together like a conference room.

There is cooperation between the companies under his hand, which he personally agrees with. After all, resources can be optimized, why should they be wasted?

However, he firmly opposes the practice of one company at a loss to fill another company, and it is impossible to approve it.

For example, the use of the China BMW brand to pull the game for the game has seriously affected the image of the China BMW brand. How could he agree?

I just don't know who from Xuri Technology put forward this advertisement invitation.

Han Jun, who was walking outside, seemed to see the doubts in the heart of his big boss.

So he said, "Sun Yang called from the other side, saying that if China BMW is willing to agree, they can advertise China BMW for free, or give money."

Advertising bidding not only does not charge money, but also returns money to sponsors. This is also surprising.

But note that if Sun Yang came up with and endorsed the game, this is nothing unusual. Because as long as you are not blind, you know that when China BMW is a game sponsor, it is a loss or a profit. It is strange if China BMW agrees to not give money.

Seeing that his big boss was silent, Han Jun continued to speak, "This plan only became the root cause of the issue, except for Sun Yang's reason for spending money to invite China BMW to become a sponsor.

There is also the reason why China BMW’s impression of the younger generation brand has been solidified in advance. It is true that many young people cannot afford a Huaxia BMW now, but after they wait for them, they will become rich in society.

With this early brand effect, when they choose a car, they will definitely choose China BMW. "

"You are all right." Yang Dongxu nodded.

This is true, including Sun Yang who wants to spend money to ask China BMW to upgrade his own game. Both sides have done nothing wrong from their own point of view.

"However, while you are preparing to plant seeds in the minds of consumers in advance, you must also consider the current popularity and brand value of the Huaxia brand. Is it worthwhile to pay attention to the popularity of young people who pay attention to the game in exchange for the endorsement of the game? worth?"

Han Jun froze for a moment, frowned and thought for a moment, "It doesn't seem to be worth it. Sun Yang called this matter personally, otherwise we won't even consider other people."

Yes, if it hadn't been for Sun Yang to call, Han Jun would not even consider this matter. He would never convene a meeting of several executives and turn it into an issue to ask his own boss. UU reading www. uukanshu.com

Because it is Sun Yang, Xuri Technology is also the boss of his own. So Han Jun's first reaction was that this matter should be done, and then the pros and cons should be considered on the basis of what should be done. In fact, Sun Yang called this matter directly and rejected it.

China BMW is now the No. 1 domestic car. Even in the world, they have established their own popularity. Maserati and Ferrari sports cars are the luxury cars that many foreigners dream of.

So if Xuri Technology is abroad, and there is a game that has such appeal in China, then this advertising cooperation is a win-win situation.

But this game is in the country. The first thing that domestic consumers have for brand awareness is compelling, which is a matter of face. Not like foreigners. The sponsor of this game I like to play turned out to be Ferrari. It's so cool. I also want to buy a Ferrari.

The first reaction of domestic consumers seeing the endorsement game of China BMW is that luxury cars have also started to eat bad money?

In my heart, because of the high level of compelling accumulation of luxury brands, I felt that I was downgraded by a level in an instant.

"The above attitude towards e-sports is still unclear. Although Internet laws are gradually being improved, only electronic games are discussed and negotiated and there is no clear statement. Sun Yang is estimated to want to win the momentum of China BMW. ."

Yang Dongxu thought about it, and basically figured out why Sun Yang made such a call to Han Jun.

Now in the game endorsement, you don't accept the money stars, which shows everyone's attitude towards the game.

So once China BMW takes over the sponsor’s job, Sun Yang can say to the public that even luxury car brands are optimistic about the future of the game market as a sponsor. The game industry is really not just making money from the infamous shit.

Then... there will naturally be other operating space inside.