The Pioneer of the Rebirth Era

The first thousand six hundred and ten chapters deepen the brand

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"What do you think of Jingdong and Di Bao's future?" Hu Dashan poured a glass of beer, and then slacken his waistband with his stomach straight.

Hu Dashan is no exception to middle-aged people who are prone to get a blessing, especially when various wine bureaus continue to not even think about losing weight.

Fortunately, Hu Dashan pays great attention to health maintenance. Now he has a higher blood pressure, one of the three highs, and no other major problems in the other body. This is directly related to his love of swimming.

After all, compared to other big bosses, I can’t control my favorite food and I don’t like sports. Hu Dashan is considered to have a relatively good amount of exercise.

"How come to ask this question?" Yang Dongxu couldn't help asking rhetorically.

"I saw the development of these two companies and thought of when Millennium Supermarket was first founded.

At that time, we also chose one of the two routes, one was a boutique route similar to Jingdong, and the other was similar to digging out treasures, and we didn't care about anything, that is, if there are more cheap goods, the first is to attract customers.

After the Millennium Supermarket became famous, the Dibao model gradually moved closer to JD.com.

Therefore, the future development routes of these two companies are actually somewhat similar to those of Millennium Supermarket.

In the past two years, the development of Millennium Supermarket is superficially brilliant, but in fact it has encountered a bottleneck. Although we are still opening branches and even opening branches to neighboring countries, our performance is growing every year.

But the feeling that Millennium Supermarket gives me is that it is obviously very profitable, but there is always a feeling of being bound against the ceiling and unable to open it, do you understand? "

"Make money only because of the volume, but the upper limit is no longer higher, right? Although the brands of supermarket products are constantly changing, the essence of the products is that.

The management of the supermarket, the equipment of the supermarket, and even the layout of the supermarket are exactly the same. I always feel that there is still a realm above, but I can't improve it. "Yang Dongxu said with a smile.

Hu Dashan was stunned for a moment, and then gave him a thumbs up with admiration, "No loss is that the big boss summed it up too well."

After liking, he looked at Yang Dongxu with hope in his eyes. Now that the big boss knew about these problems, there was obviously a solution.

To be honest, this problem has been bothering him for a long time, and what the problem is has been figured out, but how to solve the problem is at a loss.

This is because not only the domestic market, but also the entire world's supermarket operating model seems to be the same. It has become immutable.

The existing East-West Millennium Supermarkets can be said to have reached the limit. Companies are becoming more and more multinationals, but they are at a loss for the future of the company.

"You can first refer to Yintai's business model to improve the brand." Yang Dongxu said.

Hu Danshan pondered for a moment, frowning lightly, "I have thought about this method, and even conducted a few pilot projects, but the effect is not very good. Not only has the business not improved, but it has worsened."

"How did you make changes based on Yintai?"

"Improving the quality of goods and increasing prices at the same time give customers a sense of high-end and face. For example, the shopping mall is divided into two floors, the upper floor is the boutique area, and the lower floor is the ordinary area." Hu Dashan said.

"and then?"

"Then it was just launched and the business was pretty good, but it didn't take long for the goods sales in the general area downstairs to start to be bad."

"Do you know the reason?" Yang Dongxu asked.

"I investigated it because of the face problem." Hu Dashan said, taking a bite of the meat skewers, and said a little bit dumbfounded: "Everyone knows that going upstairs to buy things is a lot of face.

But the price of this face is that you need to spend more money, but not everyone is so rich.

In this way, when you enter the Millennium Supermarket, you only go to the general area downstairs and not the boutique area upstairs. Even if other people don't care about you at all, you feel very awkward and faceless.

But you go to the boutique area upstairs and buy a few things for the sake of face. Your own pockets don't allow you to do that. So they don’t even enter the first floor of the supermarket, so they don’t get upset and go directly to other supermarkets to buy things. "

In many cases, things are just so wonderful. One can eat instant noodles to buy luxury goods for the sake of face, or they can avoid the luxury goods because of face and don't want to get close.

"So the change you have to do now is to make consumers feel worthy of consumption in the Millennium Supermarket, and at the same time their own pockets support him to do so."

"This is a bit difficult." Hu Dashan's brows were together.

"It's because of the difficulty that I did this, because the difficulty is the best industry barrier. If you make it and you can enjoy the results for a long time, other people can only look at you and drool."

Yang Dongxu said, watching Hu Dashan still frown and continued.

"Using money to save face is indeed the fastest and most effective way. It has been tried and tested in the luxury goods industry. But we are a supermarket. You can't turn eggs into luxury goods, right?

So the price can be changed, but it cannot be changed too much. You need to start from the software side, for example, to further enhance the brand value of Millennium Supermarket.

Let people hear that this person has just finished shopping in Millennium Supermarket, or feels that shopping in Millennium Supermarket is a kind of face-saving thing.

It's as if someone wants to go out to play, go to the movies, travel to a hotel where the budget allows but don't worry, the first thing that comes to mind is to go to Hurricane Plaza.

At the same time, you can also deepen some details. For example, the pork sold by Millennium is all Jiankang pork that has passed the epidemic prevention standards and can be eaten with confidence. The beef sold is real beef and definitely not synthetic beef. "

"The pork we sold originally passed the epidemic prevention standards. If I didn't pass it, I would dare to be put on the counter. As for the beef is fake and synthetic, it is even more impossible. Our quality control is the strictest in the entire industry. How could it be shoddy."

"The age of adults has changed. It is no longer the age when the fragrance of wine is not afraid of the deep alleys. Now the fragrance of wine is also afraid of the deep alleys. Remember how the brand of Millennium Supermarket came up?"

"The previous tainted milk powder incident, coupled with our independent quality inspection system, made many consumers believe in the products on our shelves.

This is why the retail market is so fiercely competitive and Carrefour and Wal-Mart are so aggressive that we can still sit firmly on the Diaoyutai Island. "

Hu Dashan immediately said without hesitation that he, as the boss, is very clear about his biggest support and core, and he has always insisted on this core unshakable, which is the foundation of the survival of Millennium Supermarket.

"Aren't you very clear, why don't you continue to use it?" Yang Dongxu asked with a smile.

"what do you mean?"

"How long has it been since Millennium Supermarket advertises that the top products of its own merchants will be independently self-inspected and absolutely meet the national standards without compromising?

You have been insisting on this, except for those who have experienced tainted milk powder incidents before. Consumers now only know that the products of Millennium Supermarket are of good quality, but they have no impression of how good they are.

So what you have to do now is to deepen the impression of consumers. For example, synthetic beef is not only in supermarkets, but even some western restaurants are shoddy.

You have to make consumers understand that it is possible to buy fake beef for the same amount of money elsewhere, but the beef must be real in the Millennium Supermarket. This concept must be established in the minds of consumers. "

"This is a bit offensive." Hu Dashan rubbed his chin.

If you want to give consumers a deep impression, you need to make comparisons.

Those who sell fake beef are the best negative textbooks, and they must be taken out to show off in order to bring out the truth of Millennium Supermarket beef. This is indeed offensive.

And it will offend many people. After all, synthetic beef has already formed an industrial chain. If you open a western restaurant in a city, you can use synthetic beef to save costs, and you can find suppliers at will. This shows how huge the industry chain is.

Of course, if you really start, Hu Dashan won't bother him. After all, he is on the side of justice.

He is righteous, and there is absolute power to guard justice, this is basically invincible and can be touched casually.

Can't stand it, isn't there a great **** standing behind him?

"It's not good to offend directly. Although these sneaky things seem quite annoying, we are not a law enforcement agency, and there is no reason why we will do it on our behalf.

So you can take a detour. For example, when someone buys beef at our house, he finds that our beef is more expensive. The waiter who sells meat at the counter explains to the customer why our beef is so expensive.

What is the difference between real beef, synthetic beef, and fake beef? How to identify and prevent being deceived? Is this always okay?

When consumers know how to distinguish between genuine and fake beef, go to our meat counter to see if it is true, and if they go to another place to see if it is fake, will there be a contrast that will deepen the impression? "

"This is good, this is good, I just prove that my beef is real, but I didn't name your beef and said that your beef is fake." Hu Dashan happily slapped the table, which instantly aroused the unpleasant eyes of the other guests on both sides. . UU reading www.uukanshu.com

He hurriedly clasped his fists to apologize, and forgot the occasion for a moment of excitement.

"Just to give you an example, you can grasp the other deepen by yourself."

"One example is enough. I was at a loss before, and now I have a goal to work hard." Hu Dashan raised his glass and bumped into Yang Dongxu.

Then smiled and asked half-jokingly, "You also think quality is very important, so are you more optimistic about Jingdong between Jingdong and Di Bao?"

"No, no, no, just talk about prospects and profitability. In the next 5 to 10 years, I will stand to pay for it. If only talk about word of mouth and foundation, I will occupy Jingdong. But these two are not the current version of the answer. It is not the final answer."

"Version answer?" Hu Dashan was stunned for a moment, and didn't understand the meaning of the word for a while.

"I'll tell you at that time. Now that you can get a quality comparison and deepen and enhance your brand image will be enough for you to be busy for a few years."

Quality control is something that must be done after occupying market share. Otherwise, how did Ali's Tmall come from?

But sometimes what I have to say is that if you don’t look at quality and only fight a price war, it is definitely a magic weapon to conquer China’s consumers.

For example, after digging out treasures, it becomes more and more difficult, which has a lot to do with Pin Xixi, which does not look at quality and only looks at price.

Of course, Dibao was able to grab so much market share so quickly and put Ma Fengyun on the throne of the richest man. It was also a price war.

Why is it cheaper to buy something on the treasure, why go to the physical store to buy it?

Relaxing the quality control and only focusing on the price made the digging treasure, and then digging the treasure was overwhelmed by the price butcher fighting Xixi, things in the world are so wonderful.

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