The Pioneer of the Rebirth Era

At the Hurricane Plaza Cinema in Hangzhou, after Yang Dongxu and Chen Xin came out of a small restaurant, the two walked hand in hand toward the computer theater. Wu Sheng and others walked around and did not have a suit and leather shoes. Rather, it seems to be an ordinary passer-by, not attracting too many people's attention.

The man is tall and handsome, and the woman's rich charm is mature. The two are like a loving couple, and a lot of dog food has been sprinkled along the way. Many single dogs envy jealousy.

"I heard that you also invested in this movie?" Chen Xin was holding a drink in his hand and a smile filled his face.

There is no seriousness in the company, like a little girl in love, the look of happiness on her face is about to overflow.

"Accurately, I want to invest but the other party is not happy. I invested in Spider-Man, but this did not succeed." Yang Dongxu said with a smile.

The distribution of Heiner in Hollywood in the past few years can be said to be a continuous movement, but the progress in the film has been lagging behind. The sales revenues of Variety and Singing Stars are the main reasons behind the income distribution of Haina overseas.

But whether it is a variety show or a record, the main body is still mainly European and American artists. Asian artists are struggling to open the European and American markets, and most of the results are still on some advertising models.

As for movies, even if there is no Asian face, just want to invest. I have always advertised myself as a democratic Republic of China. In the face of such very normal investment funds, there are various barriers. Even Hollywood movie companies simply have an unspoken rule that they will not accept capital investment from China.

Of course, if it is a big production, even the film company feels unsure. Other investors have no confidence in not investing, and these film companies will be very tacit about trying to pull Huaxia Capital into the pit.

Therefore, if it is the first part of the movie, Yang Dongxu still has the possibility to invest. Like this did not participate before, the first fire, the second market can be expected to invest, such a good thing basically can not get him.

"Isn't it that Jet Li and Fang Long are very popular in the United States, and they have a certain box office appeal?" Chen Xin clearly understands the situation in the United States. After all, she is responsible for many overseas investments.

"It's just these few people, and you didn't find that you can take a heel in Hollywood, basically take the martial arts route?

This is actually the foundation that Bruce Lee left before. He let foreigners see what is called Chinese Kung Fu. So foreigners are full of curiosity and longing for Kung Fu. Coupled with the movie's cool processing of action, so Jet Li and Fan Long will have a market in Hollywood.

As for other aspects, for the time being, domestic stars are basically blank. Even the European and American perception of the beauty of Asians in terms of models always feels that we are not in a world. "

"Then the only achievements you have been busy these years are variety shows and the singer's strong record creation ability to support the singer?"

"It's not easy to do these two things. Why do you still look abandon?" Yang Dongxu looked at Chen Xin speechlessly.

Chen Xin directly gave him a glance of your own experience. It made Yang Dongxu want to hold this beautiful face and kiss him fiercely.

"In fact, there's more than that. Haven't you felt that there have been more Chinese elements in American movies or TV shows in recent years?" Yang Dongxu said with a smile.

"Is it more?" Chen Xin lightly raised his eyebrows and recalled the American blockbuster movies he watched in recent years. He shook his head a moment later: "I don't feel it, but Japanese anime seems to have a market in Europe and America. Wei, Europeans and Americans are happy to accept this."

"Yes, it's just that you didn't find it. For example, when you pass through Chinatown in some movies, you will see a festival in Chinatown with a lion dance celebration.

Another example is in the battle scene of "The Lord of the Rings", except for the armor that was very cumbersome in ancient Europe and America. Ancient Chinese looks very cool and powerful armor also occasionally appeared.

Also, in some Western magic movies, in addition to the magic that Westerners are familiar with, there are also scenes of monks in the East, but they are all smooth and not intentionally rendered, so they are not very eye-catching. "

"It's really inconspicuous, I didn't find much, does it have any special meaning?" Chen Xin looked at Yang Dongxu with a curiosity.

"Of course, I have always felt that there are more fantasys in the East than in the West. There are just a few gods, monsters, and legends in the West.

Hua Xia's fantasy stories are endless and endless. The introduction of the light gods can't be introduced in a book. It has to be introduced in several eras. The heavenly court has changed several jade emperors. In addition to God, Satan, Western mythology has almost been smashed.

But no matter how good your stuff is, others don't recognize it, and even the thing of the face doesn't know what it is, which is embarrassing. Therefore, after these elements are added to the blockbuster films in Europe and America, they can subtly understand these people's understanding of Eastern mythology.

A movie knows a little. In a step-by-step TV series, it is known that there is a powerful fairy in the Chinese mythology, or what spells a monk will know. Slowly, when they have a cognitive basis, Chinese culture will have a market in Europe and the United States. "

"This is the reason why you have been translating domestic monsters into multiple languages ​​over the years and selling them almost at a loss?" Chen Xin showed a sudden realization.

"However, some domestic magical elements have been changed in the translation of domestic monsters. This is like a Chinese restaurant abroad. If you can't cater to the appetite of local people, you can change to American Chinese food.

Then the most authentic Chinese locals will only occasionally try the early adopters, and will not regard the restaurant as a place to solve their three meals a day.

Maintaining the characteristics of Chinese food, this is something that a big restaurant can do. After all, it can be used as a signboard to operate. Yang Jiayan is now taking this route.

However, while insisting on Chinese food, Yang Family Banquet actually launched Western food with Chinese characteristics. This is also a change of localization.

But such a thing can maintain its characteristics on the top of the restaurant, but the small restaurant needs to cater to the people who want to survive.

The top level of European and American society's perception of China is actually higher than that of ordinary people at the bottom of the society who are affected by newspapers and media.

So they don't need to make these foreshadowings. Our main target is the large number of ordinary people. Therefore, the Yang Family Banquet route does not work, and can only take the route of localized small restaurants. "

Two people said this and walked into the cinema. The movie I watched today is Shrek 2. The filming of the first part of this movie has not been very smooth.

During the filming process, several additional investments were added, which is undoubtedly a harbinger for investors to lose money. Therefore, during the shooting process, all kinds of nonsense are constant.

Yang Dongxu, who learned of the news, originally wanted to take a kick and get a share. After all, other investors are not confident that he knows that the movie will burst, and the feeling of picking up leaks is addictive, even though he often picks up leaks.

It is a pity that the other party did not give him this opportunity, especially after learning that he turned out to be the active promoter of Japanese anime. He even regarded him as the main opponent who wanted to destroy the American Marvel.

So Yang Dongxu can only pass by such an excellent cartoon. However, although there is no investment, it is involved. There is no way to animate. Even if you are looking for someone to model something, most of the production still needs a computer to collectively.

And on all kinds of special effects and pictures, we have the reputation and ability of Vita Digital in the "Lord of the Rings Trilogy" in the industry, that is an absolute brother.

DreamWorks can be said to have done everything for this cartoon. If it is not successful, DreamWorks is likely to suffer a financial crisis, and the result is likely to be packaged for sale or bankruptcy liquidation.

So even if you know that Yang Dongxu, a Chinese, has a close relationship with Vita Digital, after all, he is one of the major investors in the Lord of the Rings trilogy. And all the special effects of the trilogy are done by Vita Digital.

But DreamWorks can refuse Yang Dongxu's investment, but it cannot refuse to join Vita Digital to make the animation better. They sell a lot of money and reduce the risk of Waterloo in this investment.

Therefore, DreamWorks seemed to have forgotten that Vita Digital had a relationship with Yang Dongxu, a Chinese, and spent a lot of money to invite Vita Digital to join the animation process.

Therefore, although the monster Shrek Yang Dongxu did not succeed in the investment, he also took a slice of the soup. Because of his perseverance, Vita Digital did not charge much for the production cost, but it added a box office split.

And not the first part, but as long as there is a sequel after the success of this part, then Vita Digital has priority to participate. It can be said that a bit of meat was bitten from DreamWorks.

The staff in the theater turned off the lights, and the darkness made people feel temporarily uneasy, but there was also a little excitement, especially the couple sitting together holding hands.

The big screen on the front lit up, which surprised some small excited people, and then the movie started.

Seriously, "Shrek" is indeed a very good movie animation, UU reading www.uukanshu. comm also opened up new areas for the animation market. After all, in people's concept of passing on power, isn't animation just what kids watch when they were young, how is it possible to make movies?

The success of Shrek tells these questioners that everything is possible.

However, although Shrek is a successful animated film, it still hasn't got out of a strange circle of the film, that is, the sequel is often far from the first good-looking.

It can't be said that the sequel is not good enough, but after experiencing the first surprise, people have high expectations for the follow-up. Even if the second part is as good as the first part, there is no sudden surprise, and the sense always feels a little worse.

Not to mention the small disappointment of the second part, and then the more anticipated follow-up of the third and fourth parts. In short, it is not easy to get a popular movie, and it is even more difficult to keep going after the explosion.

For example, the "Shrek 2" that I watch now feels really good for the first time watching an animated movie, and for Yang Dongxu who has seen the first movie, it feels okay without surprise. Right.

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